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Thu, Jan 08, 2009 - 07:30 AM EST  —  AAPL: 91.01 (-2.01, -2.16%)  |  NASDAQ: 1599.06 (-53.32, -3.23%)

Martha Stewart posts photos of her new Apple MacBook Air
Thursday, March 20, 2008 - 02:24 PM EST

Martha Stewart blogs for The Martha Blog, "I was so excited when my new MacBook Air arrived the other day. When I opened the box and examined this laptop, I was amazed by how razor thin and how light it is – just .76 of an inch and only 3 pounds. It has a full-size illuminated keyboard, which is terrific for working in a dimly lit car or on an airplane. And I really love the trackpad, which works in much the same way as the Apple iPhone, giving you many more options by simply moving your fingers."

Martha, perhaps not comprehending that her beautiful new Mac can also slum it with Windows (natively via Boot Camp (included in Mac OS X Leopard) or via fast virtualization from Parallels and VMWare), also writes, "I also use an HP laptop on a regular basis because I like to be well versed on both platforms. Both computers sit side by side on my desk in my kitchen and having them right there together is very convenient for me."

MacDailyNews Take: Again, it'd be much more convenient to have one Mac on your desk that runs everything. Martha, turn in that poor, ugly, retarded HP (it's got to have a nasty inferiority complex plopped there right next to a MacBook Air) to the recycler for proper disposal.

Martha continues, "It’s a little difficult to photograph just how thin this MacBook Air is, but you can see for yourself by stopping at an Apple store or checking it out online at Apple.com. The MacBook Air is truly a technological thing of beauty. When it’s not traveling on the road with me, it looks great on my desk..."

See the photos of Martha's new MacBook Air, along with her dog Sharkey, here.

[Thanks to MacDailyNews Reader "Jamie" for the heads up.]

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Mar 20, 08 - 01:26 pm Comment from: Ampar

Isn't she Rush Limbaugh in drag?

Mar 20, 08 - 01:31 pm Comment from: eMax

Enter the insider trading jokes........now....

Mar 20, 08 - 01:32 pm Comment from: Jim - TIV

Nah... Rush is her showing off her manergy

Mar 20, 08 - 01:32 pm Comment from: theloniousMac

Ah. Air for air. I see the MBA is finding its niche.

Mar 20, 08 - 01:35 pm Comment from: Airhead Martha

This is a good thing?

Mar 20, 08 - 01:39 pm Comment from: M. T. MacPhee

@Airhead Martha

smile

Mar 20, 08 - 01:42 pm Comment from: Ampar

Re: Running OS X and Windows on the MBA

Is 80 GB (the maximum) enough HD space for OS X and Windows on the MBA (also considering that you'll need room for other apps and data files)?

Mar 20, 08 - 01:49 pm Comment from: Jubei

Apple should have a new tag line. It's what most of us have said already.

"One Mac To Rule Them All"

Mar 20, 08 - 01:50 pm Comment from: Mac Ed

Fsck Martha Stewart. Martha's polishing the brass on the Titanic!

Mar 20, 08 - 01:51 pm Comment from: Ollie

Thin enough to slip through the bars!

Mar 20, 08 - 02:02 pm Comment from: Grigori

Do you really think she gives a damn about being "well versed on both platforms"?

Mar 20, 08 - 02:05 pm Comment from: Grigori

@Ampar: Is 80 GB (the maximum) enough HD space for OS X and Windows on the MBA (also considering that you'll need room for other apps and data files)?

I've got 80GB on my Macbook running both Leopard and XP, and though I'd love a bit more room, it's fine for Bootcamp.

Now, Martha's recipe collection WOULD pose problems...

Mar 20, 08 - 02:07 pm Comment from: Anonymous©

It's Martha, she only needs recipes, right? What, you say she also needs her stock daytrading software? And, a VOIP app to call her lawyers? Ok, maybe 80GB isn't enough.

Mar 20, 08 - 02:27 pm Comment from: Eric

Holy Boredom Batman! As if it weren't obvious with a post about IT people and who they'd vote for... Like anyone seriously could care what IT people think... all the politically opinionated morons and their brother will show up there...

Here, we have a post about an aging ex-con who can cook and decorate and can possibly spell "Air"...

Jesus fscking christ on a cracker! MDN is seriously trolling for hits!

Mar 20, 08 - 02:38 pm Comment from: Ampar

Thanks, Grigori.
I'm guessing that the 64 GB SSD would really be pushing it.


"MDN is seriously trolling for hits!"

I'm pretty sure that's the point! wink

Mar 20, 08 - 02:40 pm Comment from: Zune Tang®

That little sissy girly MAC Book Air must pretty stupid and wimpy next to Martha's HP powerhouse. I wonder at what moment she felt buyer's remorse for her overpriced MAC after seeing the MAC's crash-prone underpowered little toy OS next to the mighty Microsoft Windows.

With all this lady's supposed good taste why she would even get near a MAC is beyond me.

Your potential. Our passion.™

Mar 20, 08 - 02:54 pm Comment from: Buster

That is a nice pic of Martha in the second photo.

Mar 20, 08 - 02:58 pm Comment from: Ray

Wow! Looks like the MBA is pwning in the Narcissistic A$$hole demographic.

Just my $0.02

Mar 20, 08 - 03:07 pm Comment from: Adam Jackson

Isn't it totally obvious that this is paid product placement? She's listing out features like writing a pamphlet about the thing. Martha stewart makes me sick

Mar 20, 08 - 03:13 pm Comment from: Danno Bonano

Thing I can't figure out:

If she has a chubby and feels she NEEDS Windows running side-by-side, why doesn't she just buy another MBA and use Bootcamp.

Duh.

Mar 20, 08 - 03:16 pm Comment from: Predrag

While Adam Jackson doesn't quite like Martha, there are millions of people, in the US and overseas, who seem to like her very much (despite here brief residence in the big house). If this is indeed a product placement, Apple did a clever thing, since Martha's following is quite devoted. If you looked at her blog, you could have seen the gushing comments for this story, many of them vowing to check out the MBA, now that Martha told them about it.

Oh, and incidentally, MDN, she quickly updated the story with a statement about parallels (something like "I knew about parallels and all that; I like to multi-task, so I have my e-mail and schedule on one, while browsing the web on the other"). Apparently, she isn't quite ready yet to dump that HP.

Product placement or not, this will get Apple a lot of additional mileage for the product that is already out of stock at many stores. And to think many here were (and some still are) convinced that MBA would be a flop of the 'Cube' magnitude...

Mar 20, 08 - 03:17 pm Comment from: Ampar

From her site:

"UPDATE:

Many of you have wrote in that you think I should use Parallels for my new Mac to run Windows as well, I actually DID know about that! I just like having the two computers side by side, sometimes I need to have my email and schedule up on one while browsing the web on the other one. As you can imagine, I multitask all of the time. But thank you for your suggestions!"

"Have wrote in"?
Forget Parallels. Try looking up "run-on sentence".
Stick to decorating, cooking and insider trading, Martha.

Mar 20, 08 - 03:34 pm Comment from: Predrag

Two in a row! (comma-split, both of them!).

How 'orribly poor English of her! (Thanks, Ampar, for catching that)

Mar 20, 08 - 03:48 pm Comment from: Martha Fan

Love her or hate her, she does have a huge fan base. People definitely will check out MBA. She has consistently featured Apple products in her magazine - organizing photos in iPhoto, backing up files for organizing and reducing clutter, all the computers featured on "The Apprentice: Martha Stewart" were Macs and the bulk of her computers in her offices are Macs. Give her a break already!

Mar 20, 08 - 03:58 pm Comment from: herenow

MSLO has a marketing deal with HP that does not prevent Martha herself from talking about any other PC. My personal experience with Martha is that she has an average knowledge of both Mac and Windows although I've heard her say she's a Mac user in casual conversation.

Mar 20, 08 - 04:03 pm Comment from: Tiger

@Ampar

I have a 64 GB MBA with Leopard, and most applications that I would need on the road. I have 18 GB free after some serious pruning including using Monolingual. My XP partition with Fusion is only 10 GB. I am getting my IT people to pare it down to 5 GB.

If you are careful, 64 GB is enough. Even for a power user.

Mar 20, 08 - 04:09 pm Comment from: Missy Pants

Supposedly an expert on style and design, but she likes to run a Windows machine beside a beautiful Mac?!
Nope. Somethin' ain't right.

Mar 20, 08 - 04:34 pm Comment from: Ampar

Thanks, Tiger. I appreciate it.

And you're welcome, Predrag. One would think she could afford a literate assistant.

Mar 20, 08 - 04:48 pm Comment from: ChrissyOne

@ Missy Pants

She's not a 'expert on style and design', she's the queen of mickey-mousing and jimmy-rigging old junk lying around your house into new junk that looks slightly better through the use of hot glue and pinking shears. Personally, when it comes to interior decorating, I don't trust heterosexuals.

Mar 20, 08 - 08:17 pm Comment from: iPod Thing-IP

That little sissy girly HP must pretty stupid and wimpy next to Martha's MacBook Air powerhouse. I wonder at what moment she felt buyer's remorse for her overpriced PC after seeing the PC's crash-prone underpowered little toy OS next to the mighty LEOPARD OS.

With all this lady's supposed good taste why she would even get near a PC is beyond me.

Your potential. Our Blunder.™

Mar 20, 08 - 08:18 pm Comment from: Shogun

When I opened it up I was amazed at how thin it was...

er, did she not look at it before purchasing? Sounds like Apple sent her a freebie for a bit of rub my back I'll rub yours.

Mar 20, 08 - 10:08 pm Comment from: Predrag

Shogun,

Be a bit imaginative. Very many people pre-ordered MBA after seeing MW presentation, or seeing it in a newspaper/magazine. Many people still do order things online before actually seeing them, didn't you know? I doubt Apple sent anyone a freebie, and especially not MBA. It's flying off the shelves as it is.

And, to ChrissyOne ("...when it comes to interior decorating, I don't trust heterosexuals."), as politically incorrect and stereotypical as that statement is, I must admit, I laughed pretty hard!

Mar 21, 08 - 01:25 am Comment from: FatMac

@ ChrissyOne
"I don't trust heterosexuals."

Good, then you'd be happy to know that she's a he. As Cheney says, that's common knowledge, everybody knows that.
: /

Mar 21, 08 - 04:25 am Comment from: Yours Smugly

Ah, Martha Stewart and Rush Limbaugh, both macheads. Aren't we in good company.

Mar 21, 08 - 04:34 am Comment from: flappo

don't forget george bush and his ipod !

oh lordy , we're doomed !!!!!!!!!

Mar 21, 08 - 07:26 am Comment from: Ampar

"don't forget george bush and his ipod !"

Maybe McCain will upgrade from wax cylinders.

Mar 21, 08 - 11:21 am Comment from: Nicolas Cage

Welcome to Macbook Con-Air!!

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