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Mary Enderle: Apple iMac G5 ‘isn’t a good desktop design, seems poorly thought out’
Friday, September 10, 2004 - 06:17 PM EST

"What bothers me most about the Apple [iMac G5] is that the design seems rushed. The base seems too narrow for safe use and appears to be directly pulled from Apple's monitor line. On monitors the screen is relatively light, but when you add the PC functionality, you also add a lot of weight," Mary Enderle writes for MacNewsWorld.

MacDailyNews Note: Mary Enderle is a design and brand consultant for the Enderle Group. Yes, that Enderle Group, the one headed by Rob Enderle (seems it's a group of two, according to their website, and it looks like you have to be an Enderle to join the group, we guess). Mary also worked on "the look and feel for [url=http://www.intel.com."]http://www.intel.com."[/url]

Enderle continues, "This shifts the center of gravity up and makes everything less stable. Knocking over a monitor can be expensive, but if you have the hard drive spun up, knocking over a PC could be catastrophic. If it is my data we are talking about, I want to see it better protected. The other part that bothers me a lot is the lack of built-in wireless networking . This box looks best without cables, but there is virtually no way to use it networked with out adding something that breaks the clean lines."

"Even if you add the iPod, you break the clean lines. I would prefer the ports be on the base or on the floor so this doesn't happen," Enderle writes. "Unlike the old iMac, you can't raise and lower the screen. This will be a problem in Europe, where they actually have rules about this kind of thing for office use. Whatever the iMac is -- a 'smart display' retread, a tablet computer without any of the tablet features or a laptop that isn't mobile -- it isn't a good desktop design. In fact, I haven't seen good desktop design from Apple since the old Apple Cube. Unlike the previous iMac, this version seems poorly thought out. A good design should remain attractive when fully configured. This one simply does not live up to Apple's typically high standard."

Full article here.

MacDailyNews Take: Obviously, if you've read one Enderle, you've read 'em all. Oh, the iMac G5's foot is removable, by the way. Lose the foot, add an arm mounted on your desk or wall, and you'll have a greater range of movement than the previous iMac G4 ever had.

Related MacDailyNews articles:
Apple unveils new iMac G5, the world's thinnest desktop computer - August 31, 2004
Apple's new 'Chiclet' iMac G5 a design triumph meant to tempt Windows iPod users - August 31, 2004
Is Apple's iMac G5 Apple's last consumer desktop? - September 01, 2004
Introducing the iPod of personal computing: Apple's iMac G5 - September 01, 2004
Time: Apple's new iMac G5 'quite possibly the coolest personal computer yet created' - September 07, 2004
The Age: Apple iMac G5 'a masterpiece, a triumph, sleek, elegant and very much 21st century' - September 08, 2004

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Reader Feedback: ( = registered)

Sep 10, 04 - 06:56 pm Comment from: bigot

Rob and Mary

Three boobs and counting . . .

Sep 10, 04 - 06:59 pm Comment from: atomic flower

I will agree on the lack of bluetooth standard.

Wireless can be added later... but bluetooth should be standard.

make it an option that you can take off, for a discount even.

A friend made a good point. Why wouldn't i Just get laptop he said?

If Apple had a five minute battery, where i could unplug and move to the kitchen and plug in and continue that would be fantastic.

Although... I'd like to see if the hole in the back of the stand is designed to bundle the cords through, such as iPod, and digital camera, and external firewire drive, and keyboard if not bluetooth.

anyone know if the BT keyboard and mouse are reachargable... or how often the batteries need changing?

Sep 10, 04 - 06:59 pm Comment from: meat of moose

Ya know, these two would have much more credibility if they could write an article that actually made some objective sense. I have little patience for reading unapologetic opinion pieces masquerading as technical treatises.

Sep 10, 04 - 07:01 pm Comment from: speculation

This is the second criticism I've read of the iMac possibly being unstable. However, in both circumstances, it was based on speculation instead of actual physical inspection. When I first saw the iMac, I made the assumption that Apple would have thought of the incredibly obvious and wondered how they got it to be stable. The author, apparently only upon visual inspection, assumed that Apple designed them without regard to obvious functional requirements and branded them "less stable" (than what, we are left to wonder).

She should have at least had the integrity to test the iMac before making such evaluations. In addition, if the Cube was the last piece of good desktop design she's seen from Apple, then I don't really care about her opinion on style.

Sep 10, 04 - 07:02 pm Comment from: MacBuddy

[What bothers me most about the Apple [iMac G5] is that the design seems rushed]

The operative word being 'seems'.

Has Mrs. Enderle (of the two-person Enderle 'Group') actually tested the validity of her theory (which it potentially is).

Why bother when she can probably contact Rob Enderle for his expert punditry.

Sep 10, 04 - 07:05 pm Comment from: artist

what a c-nt

Sep 10, 04 - 07:09 pm Comment from: Cobra

Oh my God...it has spawned!!! We're all doomed!

Sep 10, 04 - 07:09 pm Comment from: Badpop

that mary, what a guy!

Sep 10, 04 - 07:13 pm Comment from: Peter

When it comes to gripes about stability, I'm of the "wait and see" mindset. While I agree with what Mary says--I certainly don't want a machine that will tip over if I bump the table--I tend to have faith that it is pretty stable. I'm sure this is something Apple thought about.

That said, I know a few people who had a problem with the iMac G4 because they were convinced that the arm would break. They were sure that their small child would trash it somehow because it looked so fragile. I never heard of a case where this happened, but it steered people away just the same. The iMac G3 looked like it would take whatever punishment you threw at it.

So there's something to be said for perception. These light and airy designs look great and are durable. But if they look flimsy, it may be yet another excuse for PC users not to switch.

Sep 10, 04 - 07:16 pm Comment from: chanM

Knowing Apple's attention to detail I'm sure they spent many days testing the iMac stand and are satisfied its safe. In any case, I would be more inclined to listen to Mrs. Enderle AFTER she has actually laid her hands on an iMac and tried to knock it over (which I suspect she'll get around to doing once they become available).

Sep 10, 04 - 07:28 pm Comment from: chanM

I hope it bites her back.

Sep 10, 04 - 07:35 pm Comment from: nplastic

Speaking from firsthand experience, this is not a computer that you are going to knock over accidentaly. The base is wide enough so that even slapping the machine will just send it sliding down the table upright. Punching it would just send it sliding backwards.

If you're looking for creative ways to knock over an iMac, you're pretty much limited to yanking the underside upward forcefully. Anyone who had actually touched the machines couldn't write such an article.

Sep 10, 04 - 07:48 pm Comment from: school girl paul

i realize the new displays don't weigh as much but they are solid as a rock, i would assume the same goes for the imac

-the school girl paul group

Sep 10, 04 - 08:00 pm Comment from: yankees suck

why not wait till you get a better look at it

Sep 10, 04 - 08:20 pm Comment from: rickmoen

I thought people from the same gene pool weren't allowed to marry! Where's George W. Bush when you really need him?

Sep 10, 04 - 08:53 pm Comment from: Jack A

It is a perception thing on the Bluetooth and Airport. Apple should just make sure every advertising and promotion shows the computer with no wires except the power cord. Put an asterik on the bottom with fine print saying the above illustrates a configuration that includes the bluetooth and airport options being used.

I think it would be a good idea to also show the unit with the Vesa mount and the desk mounted arm. That is just too cool.

Sep 10, 04 - 09:00 pm Comment from: Fred

Oh my god, Rob's a cross-dresser. I knew I saw him coming out of Victoria's Secret grin

Sep 10, 04 - 09:32 pm Comment from: chisco

That's pretty scary Fred.

As for accidently knocking over, the 23" cinema display (with similar stand) does not fall over and it is much more bulky.

Sep 10, 04 - 09:47 pm Comment from: stephen hawking

mary,

what a stupid tw-t you are. if you knew anything about computers or design then you wouldn't be with the "enderle group" now would you?

Sep 10, 04 - 09:55 pm Comment from: ray

I will wait to see the unit in person to make my own opinion on how stable it really is.. I am sure there will be times when the unit does fall face first for at a few poor people.

Sep 10, 04 - 09:56 pm Comment from: Snoop Dog

I'm with artist.

Sep 10, 04 - 09:58 pm Comment from: gatorron

Whatever happened to the truth, or integrity? As several have pointed out, one cannot make the "observation" she made without actually observing something.

A lesson in statics, Ms. Enderle: (BTW, In case you did not study statics, Ms. Enderle, this is the study of the balance of forces on an object.)

Look at the side view photo. The stand attaches at about the mid-point of the tablet. Most of the weight resides in the bottom of the tablet, bringing the center of gravity well below the attachment point. The COG remains there no matter how the screen is moved.

Conclusion: Stablity achieved.

Of course, a little bit of knowledge in the hands of people like these would make them dangerous. Better that they remain ignorant, spout off non-sense, and their (lack of) integrity be revealed for all to see.

Have a nice day.

Sep 10, 04 - 10:22 pm Comment from: maczac

I have to agree with her on the wire issue though.

I actually like the design of the new iMacs, and am considerind several to replace some office units. But with several wires attached to the back (and not central either) of the "screen" it defeats the clean lines of the machine.

Blue tooth and airport should be standard. What a set up that would be. Other than a firewire cable, the power cable, and maybe an ethernet cable (but alas, no giga-ethernet) You really wouldn't need to see any other wires, and those could/should be routed along the same path as the power cable.

Zac.

Sep 10, 04 - 10:29 pm Comment from: Aloe

I love everything APPLE, but I want the old iMac G4 back. with a G5 processor. It was just more slick.

Sep 10, 04 - 11:17 pm Comment from: fuzzmanmatt

I know that Apple marketing reads these forums, they get inside your head. I think it would be a good idea to offer the iMac, like the PowerBooks, with Bluetooth and AirPort standard to the normal markets, with an option to remove them, while offering the iMac to educators with the package as a BTO option.

Just my to pennies.

Sep 10, 04 - 11:20 pm Comment from: Joe

Apple needs to publish a photo/video with all the cables routed in a sleeve through the hole in the base. For aesthetic reasons, the backside was definitely the place to put the ports.

And another with it mounted on a wall. And another with it mounted on a swingarm!!!

Sep 10, 04 - 11:50 pm Comment from: Mac & PC Guy

bigot wrote: Rob and Mary
Three boobs and counting . . .

Badpop wrote: that mary, what a guy!

-----

Now that's funny! Hahhahahhaha!

Sep 11, 04 - 01:29 am Comment from: Jay Rice

Time will tell Rob...... you jack ass!

Sep 11, 04 - 02:13 am Comment from: bleez

Mary says in regards to not being able to raise and lower the screen - "This will be a problem in Europe, where they actually have rules about this kind of thing for office use"

Umm.. so what about the millions of pc users that use standard CRT or LCD monitors without VESA mounts - who really have no way of even tilting the monitor?? I guess these European rules only apply to Mac's eh Mary??

Sep 11, 04 - 02:28 am Comment from: Harry

The iMac G5, It is obvious less stable than the Dome iMac every body can see and think of that. As long as i have not had one in my own hands i have to wait and judge. Bluetooth no need for everybody.

Sep 11, 04 - 02:33 am Comment from: ChillyWilly

Rob's just PO'd that he hasn't gotten a paycheck from Apple, so he praises the companies that have given him a paycheck. And since when does 2 people make a group? I think that's called a couple. Couple of losers that is.

Sep 11, 04 - 02:37 am Comment from: hagar57

bleez:
Actually, there is no such regulation in Europe. Otherwise, Apple's iMac G4 would have been a raging success being the only computer fitting this "standard".
This article is just a load of crock.

Sep 11, 04 - 02:43 am Comment from: Seahawk

It is very stable. Solidly planted on the surface.
The center of gravity is very low, and much lower than the stand grip point on the back.
As a result it cannot flip, cannot flop, cannot accidentally fall.

I tried it and you need to really want to make it fall and before it starts to flip by itself it has gone to an unbelievable high angle wrt base.

I do not know if you all remember those little toy dolls for babies with a large weight at the base: whatever you do to those they are always standing. Cannot flip.

Remember? Good. That's the principle used with the new iMac: you cannot make it accidentally fall.

Sep 11, 04 - 02:51 am Comment from: John Crawford

I sent this e-mail to dear Mary:–

Mary

Did you perform stability tests on an actual iMac G5 to substantiate your opinions?

I am prepared to wait and see as I don't think Apple are fools, and will have thoroughly considered the stability issues.

And of course, a standard (VESA ?) arm can be attached giving greater flexibility than with the previous iMac while reducing the footprint even further. Anyone seriously considering the iMac in business would probably take this route.

This is dangerously misleading:

"The other part that bothers me a lot is the lack of built-in wireless networking ?. This box looks best without cables, but there is virtually no way to use it networked with out adding something that breaks the clean lines."

There are options for built-in Bluetooth and WiFi. So the clutter is dramatically reduced and wireless networking is available.

If you meant that gigabit ethernet is not available then you would be right.

Opinions, opinions! Sometimes better backed-up with fact.

John Crawford

Sep 11, 04 - 03:19 am Comment from: Mary Enderle

I am not idiot: it is obviously not well done. Enough to look at it: it is made to fall flat. Apple has truly blew this out.

I do not need to put my hands on it to try it myself. I can see it fall in my mind.

Also it won't sell in Texas, Apple has not made the screen bullet-proof and if you clean your gun while typing a shot could result out of it and hit the screen. I can visualize the screen shatter and the iMac gone for good. Surely not a good perspective for Texans. The iMac sale figures will show it is a badly designed desktop. And Apple will loose all its almost $6 billions and accumulate debts again: as all good Americans should do. Debt-free is so Un-American. Apple is not giving good examples to US consumers.

Also, Enderle group is going public. Make some debts, buy our stocks.

Thanks for your attention

Sep 11, 04 - 03:27 am Comment from: AlexSpark

I have one of the new CinDisplays and the base us uber heavy!!

Sep 11, 04 - 03:41 am Comment from: john

Mary, the new iMac isn;t a traditional desktop - it is a new category with the computer innards tucked behind the screen. It is very stable and well designed. In fact the general consensus since its release is that it is a stunning example of good design. The rest of the computer industry are tipped to follow this design lead in the coming years.

p.s. you husband is an a**hole

Sep 11, 04 - 04:40 am Comment from: rich b

the amazing thing is that these people are making a living writing this crap.
It just gets me that people that stupid are making any money, let alone probally a very good living at it. Meanwhile many good folks that i know break their butts making a very crummy living and barely getting by.

Sep 11, 04 - 05:15 am Comment from: Nastradamas

Have these two Dell employees even used one yet ? I did not think that the product shipped yet...oh well I'm sure they are using their eagle-eyes and their countless engineering degrees to back up their Mac-hating claims.

These two have to be the biggest clowns out there. Go to their office and I bet they have a stack of Dell DJ's and Dimension's and psters of Mike Dell and videos of Ballmer doing the monkey-dance playing in a loop.

Sep 11, 04 - 05:23 am Comment from: Charko

" Knocking over a monitor can be expensive, but if you have the hard drive spun up, knocking over a PC could be catastrophic. If it is my data we are talking about, I want to see it better protected."

This last sentence is quite simply hysterical - both in the literal and figurative meanings of that word.

What a well-suited pair!

The new iMac is perfectly stable.
Don't you think we would have heard something from the hundreds of people who tried them out in Paris if this weren't the case.

Sep 11, 04 - 05:28 am Comment from: Seahawk

Charko: "The new iMac is perfectly stable.
Don't you think we would have heard something from the hundreds of people who tried them out in Paris if this weren't the case."

Indeed. People were pushing it all over the place. Not moving. Rock solid. As I said, the casual hit or bump against the deck makes nothing.

Sure, if you swing at it with a baseball bat THEN it'll probably fall, hitting the ground: any flying broken piece hitting the ground would then count as fallen iMac and make Mary Enderle and her husband probably experience orgasm.

Sep 11, 04 - 06:05 am Comment from: The Mel

When this new iMac gets loaded up with cable out of the back, it's going to look really ugly! I like the look of the iMac G4 soooo much more.

Sep 11, 04 - 06:28 am Comment from: starboj

i like the line about the best design was the G3 Cube. It of course was a great design, but a terrible seller. If Apple followed her line of thinking, then apple would be in the shit right now. Obviously she still doesn't get that its about 'practical' design: i.e. it has to look good AND sell!. I wonder how much they paid for writing this crap...

Sep 11, 04 - 06:31 am Comment from: mac zealot

In 1 to 2 years time we will see if other PC mnufacturers imitate the G5 iMac design as has been done with other iMac designs.

This would certanly confirm assessments that the Enderle's are indeed vying for the title of world's worst self-professed know-it-alls.

Sep 11, 04 - 06:39 am Comment from: Wingsy

Once Mindless Mary gets her wintel hands on an iMac and she sees that she is way off base, will she retract her comments? Of course not. There isn't a speck of integrity to be found anywhere in the Underle group. And since the vast majority of reviews of the new iMac do nothing but pour heaps of praise on Apple for such an elegant design, this shows just how out of touch and incompetent the Enderle group really is. BusinessWeek Research just voted Apple the most innovative company in the last 75 years, but to hear it from the Enderles you'd think Apple is just now getting around to designing the wheel & axle. Wish the Enderle group had a forum... it would be worse than Real's try at feedback.

Sep 11, 04 - 06:57 am Comment from: Charko

Yes, on the one hand cables hanging down from this iMac aren't going to improve its looks.

But on the other hand, if you've got Airport and Bluetooth fitted, they'll only be the 'occasional' cable - when you plug in your camera or iPod for example. Most of the time it'll be cable-free.

Sep 11, 04 - 08:33 am Comment from: pkradd

I've read that the components within the computer have been situated in such a way to keep the center of gravity... in the center. There is a hole at the back of the stand. You route the cables through it to the ports and you have a very neat configuration. It's neater then the current iMac where the cables come out of the back of the base in an arc of some 8 inches. The base is very stable and affords the ability to swivel it simply by turning. It's not as elegant as the current iMac, but since the computer is lighter it should be fairly easy to turn.
I expect aftermarket adapters so the whole thing swivels and I suspect they'll be bases of different color mimicking the colors of the iPod mini.
Looking at photos can be deceiving. The computer has much more detail then what it looks like in the pics. This is a "review" of a product without actually having it on-hand. It's anti-Apple, of course because of the source.

Sep 11, 04 - 09:16 am Comment from: Al

I don't know what is worse, the fact that there are now 2 Enderles out there dissing Apple or that Mary is Rob's wife and Rob may have already cloned himself.

Sep 11, 04 - 09:20 am Comment from: Mother Goose

Mary.... Mary, quite contrary.

Sep 11, 04 - 10:29 am Comment from: Roll Eyes

These two take the term "GRASPING AT STRAWS" to a whole new level.

Only the Enderle group would be moronic enough to start slamming the latest Apple product on physical characteristics even before the product has shipped and anyone has actually put their hands on one.

To say these people lack any measure of credibility would be kind. If there was a way to measure credibility, I think these two infamous Wintel apologists (who I can picture working from the comfort of their double wide trailer, surrounded by piles of dirty laundry, pizza boxes and other white trash related clutter) would be at the extreme negative end of the scale.

If not for the internet, hacks like these would be working as food service clerks at the local Wal-Mart.

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