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The first step to changing one's self is to understand your competitors...

Yeah, of COURSE a vertically-integrated model decreases Microsoft's margins, because in order it build the whole package Microsoft has to be in the hardware business. Hardware traditionally has low margins.

But why does hardware have low margins? Only partly because of high build costs. For many products, especially PCs, one of the most significant of those build costs is the "Microsoft tax." Apple has been able to build products at lower costs than those with Microsoft Inside because it has avoided that tax.

Aug 01, 08 - 11:22 am Comment from: critic

PC hardware is also low margin because the hardware is a commodity, as the OS is the differentiator. MS has high margins, and Macs have high margins because you are paying Apple for the OS. The "Apple Tax".

Aug 01, 08 - 11:23 am Comment from: Anonymous©

Don't get too excited, this is standard boilerplate in a 10K. You have to state all potential risks, so as investors can't sue you later for not citing these potential risks. The result is that companies cite every possible risk they can think of.

Well well well. They have realised what we have known for 5 years....


Let's hope the reality is better than anyone expects.

If this is standard boilerplate are you telling us this was in last years 10Q?

Get away.

Aug 01, 08 - 11:27 am Comment from: Spark

5 years? ... how about 20?

Aug 01, 08 - 11:40 am Comment from: Zune Tang®

Microsoft 10-K warns of ‘substantial’ Apple threat

Nice headline, MDN.

OMFG, are you kidding me? Crapple isn't even a gnat on an elephant's ass. Nobody is threatened by a bunch of hippies using a 30-year old OS running on expensive, proprietary toys that don't work in the enterprise. There's hardly any software for MAC. Their online music store doesn't even use points and their digital music players can't even play industry standard .WMA files. MAC is propped up by a bunch of cultist MAC sheep who don't know better. Besides, MAC is only good at marketing. Ask anybody in IT.

Your potential. Our passion.™

Aug 01, 08 - 11:46 am Comment from: 84 Mac Guy

Well looks like Microsoft has advanced past the denial phase and into the recognition phase of change.

Aug 01, 08 - 12:05 pm Comment from: theloniousMac

Strange Ballmer didn't mention internal threats like big, dumb, bald, clueless CEOs with a penchant for chair throwing.

Aug 01, 08 - 12:07 pm Comment from: Sir Gill Bates

Zune Tang,

I think ...

Ah, never mind.

Aug 01, 08 - 12:10 pm Comment from: theloniousMac

All Microsoft needs is a charismatic CEO that understands the world of technology as it is evolving.

This has to be someone young. Someone strong enough to stare into the face of the Entertainment/Legal/Government complex and say, "F.YOU."

Someone smart enough to see the old proprietary methods (that Apple seems to be embracing now) just won't work any more.

It wouldn't hurt for this person to look, dress, walk, and talk a bit like a 21st century version of Jim Morrison.

Aug 01, 08 - 12:15 pm Comment from: Jamie

@theIoniousMac,

Steve Jobs for Micro$oft?

Aug 01, 08 - 12:25 pm Comment from: Mr. Reeee

Sum Jung Gai...

Microsoft tax indeed. What do you think Apple spends on developing Mac OS X? I wonder what the cost per Mac is for that?

If MS extorts... uh... charges $50 per box, then I get the feeling the DOSBox™ stuffers are getting away cheap.

You know, if Microsoft would simply adopt stricter standards for the companies it sells its licenses to, it could reduce a lot of the problems (not all, because the current OS itself sucks).

People are on this blog all the time talking about how it might be feasible for Apple to license OS X to a few select companies if they met certain strict specifications (no piece of crap $300 PCs).

But in order to keep pace, Microsoft would also have to keep that same cheap hardware from running their OS. And they aren't about to cut their own throats, because the ONLY compelling reason in 2008 for a customer to consider a PC is that one can be had for peanuts (never mind that it'll end up costing more in the long run).

The bottom line is that if you have $1,300 or more to spend on a PC, you'd be a freakin' idiot not to buy a Mac and install XP on it if you felt it was actually necessary.

Microsoft must realize that it can't have the best user experience in mind so long as it has no real hardware standards other than minimum specs.

The common thought is that a fully integrated experience has to depend on one company building the software and the hardware. While I agree that's the best case scenario, strict standards combined with great communication could approximate such an experience.

All Microsoft has to do now is start completely over on the OS and adopt these new higher standards — and that's why I'm glad I own Apple shares and not Microsoft. Because it's never going to happen.

Aug 01, 08 - 12:39 pm Comment from: ken1w

> Microsoft introduces a new risk factor that wasn't there last year

It wasn't there last year? Really? Is that because Steve Balmer thought the iPhone would never succeed?

The threat to Microsoft is not being able to create and market a new version of the core product (Windows) that people actually want. If customers are still choosing XP over Vista two years from now, THAT will be a huge "risk factor" for Microsoft. Instead, Microsoft will try to distract itself with these external threats.

Oh, Zune Tang, u just hit all the arguments spot on. It just can't get more accurate than that.

Aug 01, 08 - 01:03 pm Comment from: Zune Tang®

@ theloniousMac

It wouldn't hurt for this person to look, dress, walk, and talk a bit like a 21st century version of Jim Morrison.

Don't stop there. Add the reckless behavior, inebriated car crashes on the Sunset Strip followed up by the sodomizing of early-teenage girls and you'll have the total Lizard King package. The man was a poet.

Windows PCs rule, MAC users drool.

Your potential. Our passion.™

Aug 01, 08 - 01:07 pm Comment from: Macromancer

"PC hardware is also low margin because the hardware is a commodity, as the OS is the differentiator. MS has high margins, and Macs have high margins because you are paying Apple for the OS. The "Apple Tax"."

Can it really be considered a tax if it isn't something you are forced to pay? Obviously people find value in Apple's product and are willing to pay for it, thus the company continues to operate. There's no 'tax' involved.

"We also offer vertically-integrated hardware and software products; however, efforts to compete with the vertically integrated model may increase our cost of sales and reduce operating margins."

Microsoft is preparing to enter the PC Hardware Business with the "Zune PC"

Aug 01, 08 - 01:34 pm Comment from: Sir Gill Bates

Zune Tang,

"Don't stop there. Add the reckless behavior, inebriated car crashes on the Sunset Strip followed up by the sodomizing of early-teenage girls and you'll have the total Lizard King package. The man was a poet."

Now we know who Steve Ballmer has been trying to emulate all these years.

Face it, Mister Softy sells a Yugo and Apple sells a BMW. Form and function. Apple. Long.

Microsoft 10-K warns of ‘substantial’ Apple threat

Nice headline, MDN- Now Microsoft is ready to bend over!

OMFG, are you kidding me? Crapsoft isn't even a gnat on Apples ass. Nobody is threatened by a bunch of quality challenged lemming using 98, XP, VISTA on an old OS running on expensive software, proprietary toys that don't work in the real world where Apple had put Microsoft face in the mud repeatly. There's hardly any software for Windows that does work except the Virus, spyware, and our favorite blue screen of death. Their online music store doesn't even use common currency and their digital music players can't even play industry standard- MP3/MP4 Music but the beaten and blooded WMA files. MICROSOFTis propped up by a bunch of cultist PC sheep who don't know better. Besides, PC is only good at marketing. Ask anybody in IT. They have to fix Windows all the time, consuming money, and millions of gallon of gas to carry the broken, virus infected corpes to have repair, thus choking common people to death all around the world.

Your potential. Our Blunder.™

@ theloniousMac

It wouldn't hurt for this person to look, dress, walk, and talk a bit like a 21st century version of Jim Morrison.

Don't stop there. Add the reckless behavior, inebriated car crashes on the Sunset Strip followed up by the sodomizing of early-teenage girls and you'll have the total Steve BALLMER / Bill GATESpackage. The man was a poet, could not agree more that MICROSOFT makes crap and sooner that PC lemmings figure it out, the more hip and dope it will be.

Macintosh rules, PC users drool.

Your potential. Blunder.™

Aug 01, 08 - 02:13 pm Comment from: Sir Gill Bates

Predictor,

"Microsoft is preparing to enter the PC Hardware Business with the "Zune PC" "

I guess their version of beige will be a few shades darker to match the Zune.

That lipstick red color would look dead sexy on a PC, don't you think? That would attract the younger generation as well as it has on the Zune.

Aug 01, 08 - 02:18 pm Comment from: Cubert

"We also offer vertically-integrated hardware and software products"

Really? What are they talking about? The XBox? If so, they need to rethink the end point of vertical integration because they are not there on anything.

Aug 01, 08 - 02:24 pm Comment from: Zune Tang®

Zune PC?

I've dreamt about one for years. Bring in on, Microsoft! Show Crapple how it's done.

Your potential. Our passion.™

Aug 01, 08 - 02:35 pm Comment from: Sir Gill Bates

Zune Tang®,

What are some of your other dreams? Inquiring minds want to know.

Zune PC?

I've dreamt about one for years. Bring in on, Microsoft! Show Crapple how it's done.
Just like we showed Crapple on the Zune Player. We will kick their ars all over again. Zune rules- just that bastard Mascot jumped ship with his iTouch! LOSER! We have three million hard core users to Apples 280 million. Niche players rule!

Your potential. Our Blunder.™

These Microsoft 10k filings are the greatest bit of comedy... Apple's "threat" to MS has been real since Jobs returned to Cupertino 11 years ago, yet only now does Ballmer acknowledge its identity. And what about Google, who are doing so many dances on Ballmer's moribund body, he can hardly know where to itch? Can they expect to get a mention in the 10k filing by 2019 perhaps, when MS is operating from the back room of a Bronx retirement shelter and has $2.47 in fighting funds left in the bank?

"Can it really be considered a tax if it isn't something you are forced to pay?"

You're not forced to pay sales tax on anything unless you buy it. So Yes.

Aug 01, 08 - 09:05 pm Comment from: MacSmiley

"Strange Ballmer didn't mention internal threats like big, dumb, bald, clueless CEOs with a penchant for chair throwing."

Wait for it: The Fune and the PCune. MW: "likely" as in un...

Wow, schizophrenic Zune Thangs. I sure like the second one. Kinda reminds me of the movie with Jim Carrey, "Me myself and Irene" although I think the Zune Thang version is more like "Me myself and iRim"

Fortunately Zune Thang has not been perceived as a threat/risk to microsofties out there.

Nice! Zune Tang is back from hollidays! How was it?

Lol lol lol!

Maybe, but so do you, so don't "lol" with your mouth full.