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Fri, Mar 19, 2010 - 05:19 AM EDT  —  AAPL: 224.65 (+0.53, +0.24%)  |  NASDAQ: 2391.28 (+2.19, +0.09%)

Microsoft CEO Ballmer advises Apple to separate iPhone hardware and software
Thursday, October 02, 2008 - 05:35 PM EDT

"Microsoft CEO Steve Ballmer has never been shy about voicing his opinions on any given issue. At an interview conducted during a recent Churchill Club event in California, Ballmer chose to weigh in on Apple and the iPhone, and even gave the company some friendly advice. According to CNet, Ballmer's specific 'advice' to Apple was to make the company more like Microsoft, a move that would apparently give Apple a fighting chance in the smartphone market," Justin Berka reports for Ars Technica.

"He's expecting Apple to do poorly in both the smartphone and notebook markets over the next five years, mostly because the company continues to stand by its rather un-Microsoft-like integration of both proprietary software and proprietary hardware. Ballmer seems to think that the future of the smartphone lies in providing a phone OS to a wide variety of hardware manufacturer," Berka reports.

Full article here.

Video of Ballmer's statements via ZDNet here.

[Thanks to MacDailyNews Reader "HMCIV" for the heads up.]

MacDailyNews Take: The day Steve Jobs starts taking advice from Ballmer is the day Jobs opens a clown school.

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Reader feedback page 1 of 2 pages:  1 2 >
Oct 02, 08 - 05:37 pm Comment from: Jay-Z

What's sad is that no matter how much egg ends up on this guy's face, he's still a billionaire thanks to little more than a dorm assignment.

Oct 02, 08 - 05:39 pm Comment from: Mac-nugget

This guys is about the best thing that has ever happened to Apple. My he reign supreme within the halls of Microsoft, for as long as it takes.

Oct 02, 08 - 05:47 pm Comment from: Steven - In 5 Years

1. Ballmer will be out as CEO of MicroSoft (sad as that may be...)
2. Apple will be dominating in the handheld business
3. Apple will command 20% of the overall US and Europe market share.
4. Apple will control 8% of the world-wide PC market share.
5. AppleTV will have moved into being: An AT&T;receiver for Network TV stations purchased al-a-carte (putting comcast and dish into a tizzy), a DVR, movie download system, and integrate a traditional DVD player for legacy content. Suffice to say, it'll be THE home entertainment system product.
6. Apple will be eating away at the integrated car industry with a total solution.

Did I mention Ballmer will be out as CEO of MicroSoft?

Oct 02, 08 - 05:51 pm Comment from: Frequent Observer

I once thought that Apple would never bring out a phone because I believed they would never tollerate the horrible service their customers would inevitably get from telco companies. I was wrong. Apple got into bed with AT&T;and no matter how much people despise AT&T;, they still love their iPhones.

Perhaps Apple could separate the hardware and software providing stringent specifications and requirements for people building iPhone OS based devices. It would sure make the market bigger.

There would have to be some pretty amazing devices out there to make me buy an iPhone OS based device from anyone but Apple though so it's probably pointless. Apple is comfortable where they are.

Then again, I was wrong before.

Oct 02, 08 - 05:51 pm Comment from: oh no my shorts

Ballmer has a bright future ahead of him as a light-bulb salesman.

Oct 02, 08 - 05:56 pm Comment from: R2

Or Apple could buy HTC, kill Microsoft's biggest WinMo hardware partner and have them churn out OS X Mobile devices of various shapes and flavors.

Apple would take control of the smartphone market overnight.

Oct 02, 08 - 05:58 pm Comment from: Frobots

Browsers are the OSs of the future. In a near future, all applications will run in-browser, like google docs. By having Safari built-in, the iPhone will share common applications with other phone models. The same will happen with Desktop computers.

Oct 02, 08 - 06:00 pm Comment from: Gregg Thurman

Bwahahahaha

I'm sorry.


Bwahahahahaha (pissing in my pants) Bwahahahahaha

Oct 02, 08 - 06:05 pm Comment from: Peter

"[...] the company continues to stand by its rather un-Microsoft-like integration of both proprietary software and proprietary hardware."

Versus Microsoft, which just does the proprietary software part.

Oct 02, 08 - 06:06 pm Comment from: Mac+

I'd be more concerned about Microsoft's strategy in the smartphone market.
What is really Microsoft advantage? And I'm not a Microsoft basher at all...

Oct 02, 08 - 06:07 pm Comment from: Howard Huge

By crackie, it'll be the best damn clown school you ever saw!

Oct 02, 08 - 06:09 pm Comment from: MacMan

The tragedy is that no reporters have the guts to call Balmer on his hypocrasy: if Micro$oft is so into separating the hardware from the software, how come they haven't licensed the Zune or Xbox software to other hardware manufacturers? Huh? Answer that one Uncle Fester!

MW: Hypocrite

Oct 02, 08 - 06:10 pm Comment from: Harvey

Whatever Ballmer says, the opposite is best. So this is wonderful, wonderful confirmation that Apple is on the right track.

Oct 02, 08 - 06:12 pm Comment from: Superchief

Yes, follow Balmy's advice; do exactly what M$ did in the consumer market -- separate the hardware and software:

Build an integrated gaming system with download infrastructure

Build a portable music player with download infrastructure

Oh, wait... M$ supplies hardware and software integrated for the consumer device market. Damn, he can't even follow his own crappy advice.

Never mind...

A mind is a terrible thing in Redmond's CEO suite.

Oct 02, 08 - 06:15 pm Comment from: Demon

Clowns Freak me out!
That's way Ballmer gives me the willies!

Look at the Pic Ballmer really loves his iPhone!

Oct 02, 08 - 06:15 pm Comment from: TexasAg03

I advise Steve Ballmer to separate his head from his anus. I also recommend he change his name to Richard Noggin to more accurately reflect his character (also acceptable would be Rooster Lollipop).

Oct 02, 08 - 06:17 pm Comment from: Forrest, Forrest Gump

I think Ballmer, more than Steve Jobs, is inmerse in a RDF.
Or maybe he is like those dictators with a circle of counselors that lie to him so he believes everything is ok.
Or maybe he is just a moron.

Shit Happens®

Oct 02, 08 - 06:20 pm Comment from: Mac+

@ MacMan and the rest of you,

What do you guys want Ballmer to say? That a vertical approach is indeed better? That Apple is right.
He is never going to say that because it will be equivalent to admit that MS got it wrong this time!

For instance, Bill Gates only praised the vertical approach when he had the Zune ready. He did it only that day.
However, the Zune is like dead in the water... but even though, don't count on Ballmer to praise Apple's model.

And you should be happy about it. I think it means MS' future is not that certain in the mobile space.
A proof: Did MS bother bashing about apple 8 years ago? No, Apple was no threat. It is now in that market!

Oct 02, 08 - 06:23 pm Comment from: Forrest, Forrest Gump

@Mac+

He can choose to remain silence...

Or not?

Stupid is as stupid does®

Oct 02, 08 - 06:30 pm Comment from: The Dark Side of the Moon

"People who are really serious about software should make their own hardware."

~ Alan Kay

Oct 02, 08 - 06:47 pm Comment from: Mark

Why doesn't Ballmer just shut the fsck up? He's running Microsoft into the ground and would obviously like to see Apple suffer the same fate.

It's like a blind man trying to help a sharpshooter cross the street.

Oct 02, 08 - 06:59 pm Comment from: aka Christian

Can't sleep.
Clown will eat me.

On topic, though, it's mind-boggling how everyone keeps telling Apple what to do. Apple is doing extremely well and there seems no reason why Jobs and co. should pay much attention to hit-whore pundits, intellectually lazy analysts, and bloated CEO's of competing companies. Sometimes I long for the days before the 'net when most of these people stammered on in isolation and couldn't make money by simply having an opinion. Truthfully, some of you folks here at MDN have better and more insightful things to say. And then there's Colonel Fury...

Oct 02, 08 - 07:04 pm Comment from: amyhre

Perhaps he's hoping Apple will follow his advice so Microsoft doesn't have to work so hard at playing catchup?

Oct 02, 08 - 07:07 pm Comment from: dave

This is an "Art of War" thing, where it's best that you define the terms of conflict, not your enemy.

MS clearly knows that competing head to head with Apple doesn't work (witness the Zune). The iPhone, as it currently being produced by Apple, is wiping the floor with WindowsME-based phones. It would be order's of magnitude easier for MS to compete if Apple ditched their wildly successful business model (of creating the whole widget), to MS's model of creating part of a widget, and hoping somebody else can create the whole widget out of parts.

Oct 02, 08 - 07:08 pm Comment from: MacCentral

Isn't this the same mistake Palm made back when they dominated the smart phone market?

Oct 02, 08 - 07:28 pm Comment from: Twenty Benson

Insider info: Microsoft IS building the Zune phone.

That fact probably puts Balmer's comments about Apple, and his vision of the WinMo software/hardware mix into some perspective.

Oct 02, 08 - 07:38 pm Comment from: clunker

Did I mention Ballmer will be out as CEO of MicroSoft?

Nah, won't happen.

Ballmy is set for life. Nobody has the guts to stand up to him.

Even after he's completely wrecked the place & turned MS's clock back to 1976, Ballmer will still have a job. Mark these words.

Oct 02, 08 - 07:43 pm Comment from: tt

why again would they do that?

Oct 02, 08 - 08:28 pm Comment from: MacFhearghaile

Psst, monkey boy. Nobody cares what you think.

Oct 02, 08 - 08:34 pm Comment from: runutz

maybe they should give up their hardware patents, too? WTF?

The first gphone really sucks. By the time they catch up to 1G iPhone, Apple will be on 4G or 5G iPhone.

Oct 02, 08 - 08:47 pm Comment from: HMCIV

Wouldn't Ballmer be pissed if Apple followed that strategy and it netted them billions! smile Jobs could start every Keynote with a big thanks to Ballmer.

Unfortunately he'd be in a padded cell and not allowed to watch the keynote.

Oct 02, 08 - 09:20 pm Comment from: Anonymous©

No surprise that Ballmer is backing his own horse. What's interesting is that he believes this is a zero-sum game.

Oct 02, 08 - 11:41 pm Comment from: Pickles

Pickles?

Oct 02, 08 - 11:42 pm Comment from: Pickles

Pickles!

Oct 02, 08 - 11:43 pm Comment from: Anus

Anus?

Oct 02, 08 - 11:44 pm Comment from: Anus

Anus!

Oct 02, 08 - 11:46 pm Comment from: Pickles in the anus?

Why, yes, please!

Oct 02, 08 - 11:48 pm Comment from:

bugp[;

Oct 03, 08 - 12:00 am Comment from: Wyred Guy

Hmm I smell fear from the monkey boy & co. Does anyone really believe MS has "advice" for it's competitors, especially the one whom it fears most? Ironically it's Microsoft who copies Apple strategy yet again, to desperately try to save its FailForSure craps & compete with the one and only brilliant iPod. MS just fell right into Steve Jobs' trap by dutifully listening to his advice about "MS should do the whole thing both hardware & software bcause too many cooks in the kitchen..." when Jobs was asked about the failure of iPod competition, anyone recall that? Now Balmy tries to return the favor by luring Apple into MS' strength of working with partners. Nice try Balmy but Steve Jobs is so much smarter than you & the whole Microsoft, remember?

Oct 03, 08 - 12:17 am Comment from: MizuInOz

I know that this is a a "get the hits' article. Most especially since it really is old news...

BUT... I will weigh in. (75 kilos and counting)

Ballmer has been a phuquewad since the day he was born... ask his mother.
He will always be one.

He is the only human (?) being who has had a rectal transplant to replace his mouth and brain. He truly thinks that he has wisdom and that his blathering actually makes sense.

As has been said - lucky dorm room assignments a business man does not make.

He needs to quit playing at being in business and go play pong... it is a game he can almost handle.

The look on his face in this shot is one of envy, repressed anger and fear!

As I said he is a total phuquewad!

Whew....
I feel so much better now.

Oct 03, 08 - 12:43 am Comment from: ken1w

Microsoft's model (separate vendors for hardware and software) might actually work well, if Microsoft was doing a decent job of holding up its end of the partnership.

As it stands now, most PC hardware vendors' reliance on Microsoft to provide software is their greatest liability, and Apple's greatest advantage. Windows is now a hinderance to making the sale. Mac OS X and its tight integration with Mac hardware is a huge selling point. On the iPhone, software/hardware integration is even more important.

So Balmer is obviously delusional, unless he's using the ol' reverse logic. Apple licensing the iPhone OS would be a blow to Windows Mobile, so he really does not want Apple to do it. But I don't think Steve Jobs cares what Balmer thinks...

Oct 03, 08 - 01:18 am Comment from: PT

He's a deluded idiot! Calling him Monkey boy is an insult to Monkeys everywhere...my god is he stupid...To think that he is at the helm of microsh*t is a comforting thought. The more he speaks the more vibrant and innovative the software market seems to become as microsh*t slowly withers and dies with his every pronouncement. He denseness is a red-flag encouragement others to come and help kill the lumbering, one time invincible, behemoth that is microsh*t from a thousand small and not so small bites. His profound stupidity is like a sign that says 'kick me'. And thus we do and that is right!

Oct 03, 08 - 01:22 am Comment from: aToMac

History repeats itself... Bill Gates has advised Apple the same thing back in the 80's. To create a license program for the Mac. If you Google for it you can find the original email.

Oct 03, 08 - 05:32 am Comment from: gzero

Typical basketball court trash-talking from Ballmer, since he knows that Jobs & Co. would never follow his advice anyway.

Besides, can you imagine the abject horror MS (and Google, for that matter) would experience if Apple actually DID license the iPhone OS to other manufacturers, like HTC? The market for Windows Mobile AND Android would literally dry up overnight.

Oct 03, 08 - 06:20 am Comment from: almux

That would just be too pleasant for M$!
Apple succeds where M$ is just about falling... and, of course, Balmer would love to see Apple be drawned at the same pace...
Balmer is THE real symbol of the "american dream"...

Oct 03, 08 - 06:31 am Comment from: wyorancher

I just LOVE this guy - with every comment he makes, the lack of knowledge of what is happening shines through. Keep it up funny man - we love you!!!!
And, what JayZ said:

<i>What's sad is that no matter how much egg ends up on this guy's face, he's still a billionaire thanks to little more than a dorm assignment.<i>

THIS!!!!

Oct 03, 08 - 08:15 am Comment from: JAYGEE

@ Frobots

How long till the EU make Apple allow another web Browser on the iPhone. When the iPhone takes off fully, Apple will be forced to allow other browsers onto the iPhone.

Firefox on the iPhone anyone?

Oct 03, 08 - 08:37 am Comment from: Raving MacHead

Keep up the good advice Steve Ballme!

Apple will still keep raking in the profits.

Oct 03, 08 - 08:38 am Comment from: Road Warrior (NLI)

What a buffoon. He forgot to mention copying the Zune and the recent oh so original commercials that MS is making.

Yup, Ballmer is Apple's secret weapon.

Oct 03, 08 - 08:51 am Comment from: MacRaven

Advice to Apple from Ballmer.......yeah,...... that's valuable.

I wonder if Steve Jobs has stopped laughing yet.

Oct 03, 08 - 08:58 am Comment from: DH

The reason that Macs were so well is that Apple has integrated the hardware and system software. It's the reason for their success.

Ballmer shouldn't be giving any one advice, not even a Girl Scout troop selling cookies. If you put his brain inside a bird's head, the bird would fly backwards!

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