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Sat, Nov 21, 2009 - 12:44 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Microsoft intentionally uses Mac in Songsmith promo video in attempt to create viral coverage
Friday, January 16, 2009 - 09:54 AM EST

"Earlier this month, Microsoft Research released Songsmith, a song-making app that works only on Windows. To promote the app it released what might very well be the worst promo video ever, featuring a girl singing in front of her laptop about how great Songsmith is," Erick Schonfeld reports for TechCrunch.

Schonfeld reports, "Besides just being painful to watch (see for yourself below), the laptop she is using to show her Dad how to use Songsmith is a Mac!"

Microsoft's Songsmith promotional video:


Full article here.

MacDailyNews Take: Trusted sources tell us that Microsoft's marketers intentionally used a Mac in order to inspire viral coverage from bloggers who would "discover" that they used a Mac. In his full article, Schonfeld hints at it, too, writing, "Maybe they knew that would be the only way anybody would bother to watch the video."

Obviously, Microsoft has noticed that "Microsoft uses a Mac to make their ads" articles just so happen to increase the viewing of their ads. This is precisely why we did not do just such an article when this video was brought to our attention last Friday. We immediately suspected that, in this case, Microsoft's marketers used a Mac on purpose. We're covering this now because our sources have confirmed Microsoft marketers' attempted deception.

Yes, on some level, Microsoft's deception still worked; we're showing you the video, aren't we? We do so in order to report that we believe Microsoft's marketers have intentionally used a Mac here, not "mistakenly" or "ignorantly" used a Mac and we wanted you to know. We have no information on whether or not they intentionally tried to create "the worst promo video ever."

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Jan 16, 09 - 09:58 am Comment from: GriffinFX

I threw up a little in my mouth while watching this.

Jan 16, 09 - 10:04 am Comment from: gerb

I crapped my pants

Jan 16, 09 - 10:05 am Comment from: MacDan

ZZZZZZZZZZZZZZZZ... huh..
Ok, this cannot seriously have been real.
If so, it's time for me to apply for a big $$$ marketing job at MS.
I could do better while asleep.
---of coarse I'd use my mac to do all the work wink

Jan 16, 09 - 10:05 am Comment from: Des Gusting

Now all they need is an application to clean up the spew after Songsmith's done its thing!

Reminds me of the almost unbelievably crappy auto-accompaniments that electronic organs used to spit out in the 70's.

Jan 16, 09 - 10:05 am Comment from: Yup

There has to be a bottomless pit somewhere that we can throw the makers of this video.

Jan 16, 09 - 10:06 am Comment from: gow

When was that second laptop in the video made? The 1970s? It must have been 4" think! LOL! No wonder they had to use MBP in the first scene.

Jan 16, 09 - 10:07 am Comment from: DanielM

And the daughter's name is, "Lisa."

Is there anything original? Or worse, terribly copied?

Jan 16, 09 - 10:08 am Comment from: M.X.N.T.4.1

I didn't even have the sound on and it was horrible.

Jan 16, 09 - 10:12 am Comment from: Lomoco

"Microsoft, ehh? So it must be easy to use."


Oxymoronic statement of the year.

Jan 16, 09 - 10:18 am Comment from: Wish I Was Here

That's one of the worst things I've ever seen...

Jan 16, 09 - 10:19 am Comment from: Rike

Will not watch.

Jan 16, 09 - 10:20 am Comment from: Alec

That's 4 minutes and 17 seconds of my life I'll never get back

Jan 16, 09 - 10:21 am Comment from: mactech

Reminds me of a really bad SNL skit. They can't be serious about this, can they?

Jan 16, 09 - 10:21 am Comment from: Macaday

Microsoft sinks to new lows.

Who thought THAT was even possible?

Jan 16, 09 - 10:25 am Comment from: Viktor

Microsoft using Mac on their ads? its no big deal, remember that Steve Jobs was married to Bill Gates... He said that on the All Things Digital interview....

Jan 16, 09 - 10:27 am Comment from: Grigori

If this software works as promised - that it interprets your singing and determines pitch and implied harmony - that would be pretty damn cool.

Think it does it?

For those who haven't heard it yet, you should check out the results when Songsmith is fed the solo vocal track of Van Halen's "Running with the Devil":

http://music.metafilter.com/2943/Runnin-With-The-Songsmith

Jan 16, 09 - 10:27 am Comment from: Nearly Wet Myself!

If the above wasn't enough for you (audio only)........

Then this there is this where someone isolated the voice of Van Halen's David Lee Roth & backed it with Songsmith:
http://music.metafilter.com/2943/Runnin-With-The-Songsmith

Nearly wet myself laughing!

Stand aside Apple's Garageband & Logic, Microsoft has Songsmith!

Good Ol' Microsoft...............

Jan 16, 09 - 10:28 am Comment from: MacNScott

you have got to be kidding me. MS is embracing their cluelessness?

Jan 16, 09 - 10:29 am Comment from: Mike Caine

The worst promo video ever is surely the Seinfeld / Gates adverts?

Jan 16, 09 - 10:29 am Comment from: jra

Wow. I'm almost speechless. That was as bad, or worse than watching a high school drama department production of some cheesy Broadway musical.

Wow. Microsoft crapola marketing continues into 2009.

Jan 16, 09 - 10:30 am Comment from: Johnny D

Even if doing a viral in such a way is to increase 'viewings' of the Ad, the problem lies in that the views are from the wrong kind of target market - i.e. Mac users.

Jan 16, 09 - 10:33 am Comment from: Jersey_Trader

Yes, OS X is killing Windows. But, Apple customers are great customers for Microsoft's other products. (Like Microsoft Office)

It could be that the other departments at Microsoft are just waving the white flag and looking for their next sale or next big thing. About 1/3 of the students in college are Mac users now and they want those customers.

Jan 16, 09 - 10:34 am Comment from: Mike Caine

I've just watched half of it and I take it back, this is even worse than the Seinfeld / gates adverts. I didn't think it was possible

Jan 16, 09 - 10:36 am Comment from: Nearly Wet Myself!

If you haven't killed yourself yet:

The following from the site http://www.mutantpop.net with their warning:
"Be. very. scared. I do not hold any responsibility for the breaking of things/eardrums/copies of Windows 7/effigies of Bill Gates that might happen during the listening of these ’songs’. No other software was used other than Songsmith"......

(WARNING: Your ears may bleed!)

(Soundgarden vs Songsmith)
http://www.mutantpop.net/songsmith/04_ballad hole songsmith.mp3

(Iron Maiden vs Songsmith):
http://www.mutantpop.net/songsmith/01_number of the beast.mp3

(Pixies vs Songsmith):
http://www.mutantpop.net/songsmith/02_debasersalsa.mp3

Jan 16, 09 - 10:37 am Comment from: Andrew

I think I am deaf now... this is REALLY bad.

Jan 16, 09 - 10:39 am Comment from: You're Kidding, Right?

I watched the first ten seconds, and I had to stop it. It's the worst thing I have ever seen.

It can't be real. It must be fake. It looks like someone put this together at home as a joke.

Jan 16, 09 - 10:40 am Comment from: Al

@ MacDan

Before you apply for that Microsoft marketing job, I suggest you learn the difference between coarse and course.

Google them, I'm not doing the research for you. Besides, if you look it up, you'll remember it.

Jan 16, 09 - 10:42 am Comment from: Huh??

Did microsoft really just make a really shitty version of garage band? Seriously this is where their r'n'd is at, this ship is sinking really fast.

Jan 16, 09 - 10:42 am Comment from: g

Will just fall off the windows after hitting the submit window. Don't want to live in such a world...

Jan 16, 09 - 10:45 am Comment from: Nearly Wet Myself!

Oops sorry. Better links for Soundgarden & Iron Maiden (I hope)

http://www.mutantpop.net/songsmith/04_ballad hole songsmith.mp3

http://www.mutantpop.net/songsmith/01_number of the beast.mp3

Jan 16, 09 - 10:46 am Comment from: No...

The other computer manufacters threatened to bring lawsuits if they saw their product on this waste of time.

Jan 16, 09 - 10:48 am Comment from: Grigori

Those are great, Nearly Wet Myself! "Black Hole Sun" is actually sort of entertaining.

They should put a sticker on the oversized (I'm sure) Songsmith packages:

"WARNING: PRODUCT MAY NOT WORK AS ADVERTISED."

Jan 16, 09 - 10:49 am Comment from: Fred

Have we forgotten that Apple is a hardware company AND a software company? If you must run Windows, Apple makes great hardware for it. If you want to demonstrate Songsmith, why not use the best available hardware? A Mac running Windows is still a notch in Apple's revenue.

Jan 16, 09 - 10:50 am Comment from: MacGuy

Micro$hit sadly is just a reflection of the mass stupidity of the inhabitants of this planet.

Jan 16, 09 - 10:50 am Comment from: Grigori

"Debaser" - oh man.

Jan 16, 09 - 10:51 am Comment from: Jeff

Actually Microsoft is just admitting that the best PC to run Windows on is a Mac, but we already new that didn't we;-)

Jan 16, 09 - 10:51 am Comment from: Road Warrior

This is absolutely fantastic..."only on Windows...but you can run it on a Mac...why? Cause Macs run Windows. Gosh, to get the competition to do an add for you...a brilliant move by Apple.

And the tie in to the Seinfeld/Gates commercial....priceless. Remember them showering together, now they can use their grow in the dark towels to dry themselves off. Those grow in the dark towels must be pretty useful when you have a microsoftie.

Jan 16, 09 - 10:54 am Comment from: Paul

Can I puke now...

Jan 16, 09 - 10:57 am Comment from: bd

The expression on the Guy's face at 3:15 says it all.

Jan 16, 09 - 11:02 am Comment from: Nearly Wet Myself!

@ Grigori

Glad you got a bit of fun from them.

They made my day!

Jan 16, 09 - 11:12 am Comment from: KenC

MS is a master at producing the most cringe-inducing viral ads known to man. Incredibly, that's their goal, because they are funny people who know how to laugh at themselves. Of course, that's supposed to raise our respect for them, but instead, we just cringe at the truth.

Jan 16, 09 - 11:12 am Comment from: JadisOne

I am oh so speechless.

Jan 16, 09 - 11:14 am Comment from: Original Shiva

bd,
I'm pretty sure I had the same look on my face.

What the hell were they smoking? I don't want any.

Jan 16, 09 - 11:20 am Comment from: ElderNorm

Hmmmmm. Lisa.... the first Mac, a Mac used in making the video, a really bad video.

But the concept of the product is not that bad. really. It sounds like a fun thing for tweens and if its price is say... $19.95 then who knows....


Oh wait you have to use Windows to run it...... Oh well. Old Blue Eyes screen of death.....

Just a thought.
en

(Also known as, Ol' Blue Eyes [1] The Chairman of the Board [1] .... Sinatra signed with Columbia on June 1, 1943)

Jan 16, 09 - 11:21 am Comment from: Brother Mugga

Er . . . have they actually released this.

I mean . . . really. You know. Into the wild.

Where people who have eyes and ears live?

Jan 16, 09 - 11:21 am Comment from: Holger_Czukay

Hey you think the add is bad, just wait until you try the application.

Jan 16, 09 - 11:22 am Comment from: Spark

I think the reason that MS used a MacBook for that particular ad was a misguided attempt to dilute the "cool factor" of Apple products. And, PS, stickers on a Dell laptop might be actually necessary, but on a MacBook Pro? Would never happen in real life.

Jan 16, 09 - 11:23 am Comment from: J. Scott

God... that was the hardest laugh I've had in a long time! Tho old and now little used adjective "dippy" came to mind. I do think it is a very cool concept though. I just can't fathom why anyone would want to make music that sounded like THAT these days. It reminded me of what was known as "bubble gum" music back in the '70's. Absolutely sappy. As if MS needed another product that makes them look uncool. What are they thinking?

Jan 16, 09 - 11:31 am Comment from: richard Cassidy

Holy cow - that is spectacularly bad - how could anyone possibly approve that?!

Jan 16, 09 - 11:31 am Comment from: JohnLee

And notice how they cleverly plastered her Mac with stickers so they could cover the Apple logo.

Think what the Beatles or Bob Dylan could have done with this, not to mention Beethoven. Oh boy!

Finally, something worse than karaoke.

Jan 16, 09 - 11:34 am Comment from: JohnLee

Oh, and, "Microsoft huh? So it's easy!?" Ha, ha, ha, ha, ha, ha....

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