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And the bright blue in color is the blue screen of death!!!!!

No room to gloat on Apple's behalf on the subject of "cloud" computing. Jeez...

Oct 27, 08 - 02:44 pm Comment from: Wade Smith

in a world without walls, only a madman wants a window.

in an azure sky, only a fool wishes for a cloud.

only the truly psychotic take pictures of these clouds through these windows.

Oct 27, 08 - 02:46 pm Comment from: Darkness

The big difference between Mobile Me and Azure is that Apple isn't asking you to put your mission critical data on their servers. Schedules and distributed email are one thing, as you can access those in different ways if you lose internet connectivity. How much money will your business lose if you can't access information that you've chosen to place outside of your total control?

Oct 27, 08 - 02:54 pm Comment from: MikeK

I don't know, it could be called just "sky" computing as in "through the airwaves," no one said it has to be "cloudy."

I think MDN is just nitpicking, the name is fine.

hummm...ok,Azure,whats next,the Zune ``Blue screen of Death``.

Once everything is cloud computing, MS users will be referring to the azure screen of death.

Oct 27, 08 - 03:01 pm Comment from: Macintosh

I wonder how torturous the "brainstorming" meetings must be for things like this at Microsoft. It must be so, so, so bad. The types of people in their meetings, and listening to the ideas being thrown around along with their reasoning behind them.

It's committees like these that create Brown colored MP3 players, and name their "cloud" something that means no clouds.

Brilliant naming scheme!!...M$ has done it yet again...almost compares to the exceptional "Longhorn" or "Me"

Ballmer is a genius! Ballmer is a rock star!
He'll be the first sleepover for Obama.

Oct 27, 08 - 03:01 pm Comment from: HMCIV

Hey this must mean Microsoft's future isn't so cloudy anymore.

Let's hope they remember to install anti-virus.

No, the name isn't fine. It gives Microsoft critics and competitors two extremely easy targets to mock—cloudless and BSOD. There's no need for Microsoft to make things so easy.

If it's more reliable than my me.com then I wish 'em luck.

will it be available in brown?

Trusting critical information to M$ and the Internet is doubly dangerous.

Sounds fishy to me. Why would a large corp want to leave their in-house developed vertical applications and repurpose them to work on Microsoft Data Centers?

The name makes sense. Using Windows makes people feel blue.

Oct 27, 08 - 03:19 pm Comment from: Not Bill

And it will be released when? Over time. And it will const how much? Don't ask. And it the fees will go on for how long? Forever! Ha. Ha. Ha. Ha.

And just what does this precipitate?

Oct 27, 08 - 03:23 pm Comment from: Gunboat Smith

@Darkness:
Ask all of the people whose contacts, calendars, and e-mails were lost via MobileMe how much money they lost.

Oct 27, 08 - 03:23 pm Comment from: Beaker

Thank for clarification Opportun...

Oct 27, 08 - 03:28 pm Comment from: Jubei

Why don't MS just call it FART. I mean its all just a bunch of gas whenever MS comes out with something.

Oct 27, 08 - 03:36 pm Comment from: HolyMackerel

What a hackers delight! Millions of corporate emails, attachments, calendars.

Oct 27, 08 - 03:45 pm Comment from: Demon

Microsoft is just attempt to leverage the BSOD color to frighten customers into accepting their vision of the future. Everything will run in the cloud because that's what customers' want. They are tired of our crappy software crashing and them losing their work, with cloud computing the BSOD and lost work will be a thing of the past. So, say Microsoft.

The question is who will you trust your personal and corporate data with? (Microsoft?, Google?, Yahoo?, AOL?, Amazon??) I don't trust any of them myself and I think the complete notion of cloud computing replacing the desktop computer is a bunch of sh*t. For Companies big and small we're talking about a major Service Vendor lock-in not just for the length of the contract but, for life... A good deal for the service providers like MS looking for the reoccurring revenues.

As a business owner I wouldn't give someone our data to host, let alone become the only source for creating, editing, viewing and storage of that data. The data once locked to Microsoft, Google, Amazon or anyone else, looses all portability and the data and company become dependent on that provider of cloud services. Think of Cloud computing services as unique individual small production run cars, available by lease only, like GMs EV1. You don't own anything (and depending on the agreement, you might even loose ownership of your own data). If the Company, (Microsoft, Google...) determined that the service was not profitable any longer and they closed it all down (like turning of their DRM Server) or made they just raised the rates by 10000%. If you or your business were dependent on that service your SOL. You're out buying new computers and software and scrambling to convert or recreate what data you have and get it into a usable portable format again.

Cloud Computing is companies like Microsoft's wet dream (like the Big Music Labels wet dream is forcing everyone into a music subscription format with extra heavy DRM). Continues reoccurring payments from companies and people so locked into the cloud computing pipe dream that they just have to keep on paying no matter how much the cost goes up.

If you have a music subscription service then you are a Cloud computing evangelist and true believer in cloud computing under the MS vision and you think locking yourself to MS is better then getting left out no matter what it ends costing over the life span of the fad.

Oct 27, 08 - 03:59 pm Comment from: The Dude

I think the MS team needs to walk down the street to Starbucks before their meetings and wake up. Or stop asking for the brandy in their morning coffee.

The Dude abides.

LOL - Wow, Microsoft is just *handing* ammunition to their critics these days, aren't they? Naming their "cloud computing" initiative after a cloudless sky... you can't make this stuff up!

MW: maybe - maybe they really *are* deliberately running the company into the ground?

Oct 27, 08 - 04:33 pm Comment from: ron

Windows Ass sure. Don't you just love it?

Oct 27, 08 - 04:48 pm Comment from: Ouate de Phoque

kinda like click the start to stop -:)

Oct 27, 08 - 05:22 pm Comment from: Darkness

@Gunboat Smith...

I have local copies of my contacts, calendars and emails. I didn't lose anything, and it never bothered me that my iPhone didn't get the remote updates at the same time my desktop did. That's a pretty big difference in my book.

With Microsoft the jokes practically write themselves.

Windows Azure = Error!!

Oct 27, 08 - 11:07 pm Comment from: ken1w

Azure sky over the "Mojave"... Is this one REAL and available, or another imaginary friend for lonely and neglected Vista?

Oct 27, 08 - 11:13 pm Comment from: MacSmiley

Identity theft isn't a big enough problem as it is already??

Cloud Computing is bollocks.

Havent we been through all this 'the Internet can do everything' before?

Just buy computers, put your info on them and use it.

WHAT the F*** is so difficult about that?

Oct 28, 08 - 08:33 am Comment from: NCIceman

Lol, trust my data to MS servers....right.

Anyone else remember playing "Curse of the Azure Bonds"?

I love the title of this article. It cracked me up!!!

Keep writing!

I love it!

Apple:

When are you going to buy out a majority stake in Microsoft and put them out of their misery?

Oct 28, 08 - 10:04 am Comment from: ElderNorm

MSN,

OK, I am slow this morning, but I finally got it. You just crack me up today.

Azure as in cloudless sky as a name for computing in the Microsoft clouds......er where did they go????

Like the Geico commercial where the caveman is sitting on the tennis court playing Billie Jean King and every sign around him is a GEICO sign. LOL

Microsoft does it again..... Don't those guys EVER think about what they are doing??????

Just a thought,
en

Oct 28, 08 - 11:22 am Comment from: MacRaven

Sounds like a sneeze.
Must be all those PC virus infections.

....ah....ahh.... ahhZURE!

Guzuntite! : )

haha love the MDN Take!

Oct 29, 08 - 05:20 am Comment from: HolyMackerel

To me Azure is an Anglicised French word and so should be spoken with the French accent, but how should Americans pronounce Azure?

Ina Fried pronounced it on a podcast like 'Ass Sure' or 'Ass Sewer'. While I might not think this is phonetically correct, it might be applicable for other reasons.

Apparently, Microsoft neglected to trademark their cloudless cloud computing initiative: http://www.macworld.co.uk/business/news/index.cfm?newsid=23323

Oct 29, 08 - 12:55 pm Comment from: Lurker_PC

Okay - I'm late in responding to this article but I love MDN's take. Spot on!

Peace.