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Wed, Oct 08, 2008 - 03:43 AM EDT  —  AAPL: 89.16 (-8.98, -9.15%)  |  NASDAQ: 1754.88 (-108.08, -5.8%)

Microsoft paints Zune pink in desperate bid to increase anemic sales
Thursday, March 22, 2007 - 07:50 PM EDT

"It's become standard practice in the consumer electronics industry: When it doubt, paint it pink. But strategies like that usually work best when a color is still hot, or at least lukewarm," Crave @ CNET reports.

"Perhaps that explains why Microsoft--rarely accused of setting trends these days--is coming out with a pink Zune now. Cliczune says EBgames.com has confirmed that the pastel version of the media player will be available May 1 for $250 with the standard 30GB storage capacity," Crave reports.

Full article here.

In related news, Microsoft has missed a promised Zune firmware update, disappointing all three Zune owning fools, which includes the brainwashed Ballmer kids. Imagine that for a dad... At least he's useful in power outages, when tuition time rolls around, and for keeping the doughnuts from ever going stale.

Anyway, Elizabeth Montalbano reports for PC Advisor (here's some actual worthwhile PC advice: "Get a Mac") that, "Zune users in the US who were waiting for an important firmware update from Microsoft were disappointed on Tuesday when the company didn't deliver on schedule. Microsoft had said it would release an update on 20 March that would correct a problem that caused songs purchased on the Zune Marketplace to skip when users would first play them.... Users also reported having problems synching their Zunes with their PCs and were hoping the update will correct this, too."

MacDailyNews Take: We imagine that if you're challenged enough to buy a Zune in the first place, then you're certainly predisposed to be disappointed when Microsoft fails to deliver their spaghettiware when promised.

Full article here.

Also in related news, Metroxing reported just this past Monday, "Roughlydrafted.com has looked at the NPD numbers for January 2007 and extrapolated Zune sales to be about 29,000 units ... From Microsoft's Press Release just prior to the Zune going on sale: Retailing for $249.99, the Zune device will be available at nearly 30,000 U.S. retailers tomorrow. So, in essence, Microsoft managed to sell ONE Zune for each store."

Full article here.

MacDailyNews Take: They could paint the pieces of crap with 24-karat gold and still nobody with an IQ over 70 would buy them.

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Related articles:
Microsoft strongly advises Australians to avoid buying Zunes - March 07, 2007
Buh-bye: Senior Zune exec exits Microsoft - January 31, 2007
Last quarter: Microsoft lost $289 million on Zune, CE devices - January 26, 2007
End those embarrassing ‘Zune Moments’ with ‘iFace’ Apple iPhone cover - January 17, 2007
RealMoney’s Comeau predicts: ‘Microsoft will kill the first Zune media player by midyear’ - December 16, 2006
Zune: Welcome to the social isolation - December 11, 2006
Thurrott reviews Microsoft Zune: ‘a joke, a travesty, I can’t imagine what they were thinking’ - November 28, 2006
Ihnatko: Microsoft Zune experience about as pleasant as having an airbag deploy in your face - November 24, 2006
TheStreet.com: It’s not looking good for Microsoft’s Zune; bad press may taint brand for years - November 24, 2006
Microsoft’s Zune selling like snotcakes - November 15, 2006
Dvorak: ‘If anything is doomed to failure, it’s Microsoft’s Zune’ - November 14, 2006

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Reader Feedback: ( = registered)

Mar 22, 07 - 07:51 pm Comment from: KenC

Just posted in another thread:

Speaking of Zune displays, my local Staples just took down the end-of-aisle Zune display today. Virtually none of the Zune accessories on display seem to have moved, they were lined up so neatly. What a boondoggle!

I think the beginning of the end for the Zune is nigh.

Mar 22, 07 - 07:52 pm Comment from: Jake S.

lol thats funny cuz I still would never buy it. You know its funny I work at EB Games and we have only sold one Zune since its release, and when we sold it the person returned it to the store within 10 min of purchasing it.

Mar 22, 07 - 07:55 pm Comment from: macromancer

Ive never seen a pink turd before.

Mar 22, 07 - 08:02 pm Comment from: Brau

Interesting! A Pepto Bismol colored Zune! How appropriate.

Mar 22, 07 - 08:08 pm Comment from: ken1w

People do not buy music players because of the case color. Apple makes products that people want to buy, and THEN gives them a choice of color. Microsoft should try making a Zune that doesn't suck. Then, adding a color choice would actually be appreciated, not ridiculed.

Mar 22, 07 - 08:15 pm Comment from: G4Dualie

@macromancer

"Ive never seen a pink turd before."

I thought M!ssundaztood was a Pink turd.

Mar 22, 07 - 08:15 pm Comment from: TowerTone

I was at an FYE when I noticed their Zune display. I asked if they had sold any (not 'many') and as they do at Best Buy and a few other places, the guy's voice goes to a higher pitch 'yeah, we've been selling a few' so as to not sound like they know it is a piece of shit by saying 'no'

Then when I say 'really?' the other kid working there pulls one out of his pocket and shows it to me, wants me to hold it, and watch the videos. I tell him that's ok, I just bought a 30gig iPod for my son and had looked at them then. (only because they were right next to the iPods at Best Buy).

Then I ask him what stuff he has bought to go with it, and he starts to look pitiful (I wasn't trying to embarrass him, I was wondering) and he tells me of all the things he's HEARD they are coming out with, and then he tells me the kicker-that with a Zune, you don't have to buy everything from iTunes, you can put your own CDs on it. The other kid looks at him, and says, 'you can do that with an iPod, too'.

Well, thet was it. I was through paying for my CD (History:America's Greatest Hits) and I had to get out because he looked like he was gonna cry. Reminded me of when I bought my $800.00 Sony Beta HiFi (at least it still works, and is good for something).

MW:alone-HAH!

Mar 22, 07 - 08:16 pm Comment from: wings2sky

I was just in EBGames today. Looked at their Zune display. There was a substantial coating of dust on the three Zunes that have been there forever.

You know, it's just not as fun to bash Microsoft anymore. It's kind of pathetic. It's like I feel guilty laughing at them now.

Mar 22, 07 - 08:22 pm Comment from: ken1w

Zunes will soon become a source (on eBay) for replacement hard drives for 5G iPods. Too bad they have the newer ZIF connectors, so we can't use them to upgrade older iPods.

At these Zunes will ultimately be good for something.

Mar 22, 07 - 08:23 pm Comment from: Yikes

Zune = DOA

Mar 22, 07 - 08:24 pm Comment from: anaknipedro

Black Zune is #18 on Amazon for DAP, surpassed by
13 iPod models, including all colors of the iPod Shuffle,
3 models of 5.5G iPod
5 models of iPod Nano

MW: types, as in all types of iPod are outselling the ZÚ∏∑.

Mar 22, 07 - 08:26 pm Comment from: Eric

Bashing the Zune is like making fun of the Retarded. It is just mean. wink

Mar 22, 07 - 08:39 pm Comment from: Jean Chretien's Nephew

This is no boondoggle . . . this is a zillion-dollar Zune-doggle!

Mar 22, 07 - 08:45 pm Comment from: jay

You know, as bad as I thought brown was, I've gotta say pink is worse. I'm amazed; I didn't think Zune could get any worse than it was. Boy, was I wrong.

Mar 22, 07 - 08:51 pm Comment from: R

They're following through with their product cycle. It's almost sad.

Mar 22, 07 - 08:53 pm Comment from: Twisted Mac Freak

It looks like a tampon dispenser.


(P.S. G4Dualie - good one!)

Mar 22, 07 - 08:55 pm Comment from: TowerTone

Brau
more like 'Pepto Abysmal'

Mar 22, 07 - 08:56 pm Comment from: TowerTone

yes, G4, excellent!

Mar 22, 07 - 09:03 pm Comment from: Reality Check

My My. MDN's rant has the stench of fear today. I mean, how DARE anybody compete with Apple's one-trick pony, right?

Mar 22, 07 - 09:09 pm Comment from: rasterbator

That Zune is a-Bismol

MDN magic word: program
Microsoft needs to get with the program. Nobody wants a Zune.

Mar 22, 07 - 09:16 pm Comment from: Kev

THE IPOD IS DOOOOOOOOOOOOOOOOOOOMED!!!!!!!!!!!!

Mar 22, 07 - 09:17 pm Comment from: She's a Rainbow

Remeber Bill Gates' reaction to the early iMac G3 success?

He said: "The one thing Apple's providing now is leadership in colors."

Keep the colors and belittling comments coming, Billy.

Mar 22, 07 - 09:17 pm Comment from: MCCFR

One-trick pony?

Music
Audiobooks
Podcasts/Vodcasts
Photos
Video
Contacts
Calendar
Games

That's EIGHT tricks.

Each of which it does better than the Zune, and each of which it does on both Windows XP and Macintosh as opposed to Zune's dependence on the bundle of laughs that is Windows.

Mar 22, 07 - 09:21 pm Comment from: schmluss

What is the double shot color that goes with pink? They used blue with black, and green with brown, not sure about the white one, I think it is white with clear? Pink and...


MDN word = several "We have sold 'several'" Ballmer claimed of the Zune.

Mar 22, 07 - 09:22 pm Comment from: Twisted Mac Freak

rasterbator: tongue rolleye


"Apple's one-trick pony"

That didn't make sense. Besides competition for the iPod would be good but no one else seems to know how.


MW: anyone - hah!

Mar 22, 07 - 09:28 pm Comment from: Retail Watch

The reason that they have sold that many is that the retailers had to buy one to open and put on display. The question should be asked is why haven't all the stores opened one up?

Mar 22, 07 - 09:54 pm Comment from: Irish Dude

The Zune, what a piece of absolute cr*p.

Mar 22, 07 - 09:55 pm Comment from: Rampaging homophobe

I think MS is trying to appeal to the flaming homosexual or women's market with this pink Zune. Of course flaming homo's would never go for anything MS, they all are Apple's b-tches.

Mar 22, 07 - 10:15 pm Comment from: speedmarker

As a reseller we haven't sold any. Can't return them, so will be expensive giveaways.

Mar 22, 07 - 10:26 pm Comment from: alansky

29,000 suckers and counting.

Mar 22, 07 - 10:26 pm Comment from: WTF??

Has anyone had the experience lately of MDN loading, and then "jumping" like the margins are being moved? When it happens, the text and images go straight to the edge of the browser with no space. This is definatley a new issue for me, on three machines now, all running 10.4.9 on Safari.

What gives? I actually think Ars Technica is doing the same thing.

Any ideas?

Mar 22, 07 - 10:54 pm Comment from: Dave Mac

You are coming to a sad realization ... cancel or allow



allow

Mar 22, 07 - 11:04 pm Comment from: YoYo

It used to be that when you wanted to get rid of something you just painted it in green and dumpped in forest. Maybe that will be the next color.

Mar 22, 07 - 11:12 pm Comment from: macromancer

"I thought M!ssundaztood was a Pink turd."

Ive never seen M!ssundaztood

Mar 22, 07 - 11:26 pm Comment from: Tommy Boy

http://en.wiktionary.org/wiki/zune
http://en.wiktionary.org/wiki/Zune

Mar 22, 07 - 11:27 pm Comment from: Freddy the Pig

This is just sad.

Mar 22, 07 - 11:30 pm Comment from: AppleGuy

Where is Zune Tang to spin this one? Have not heard from him in a while.



Magic Word: "total" - as in the Zune is a total failure.

Mar 23, 07 - 12:00 am Comment from: TowerTone

WTF
Yes

Mar 23, 07 - 12:19 am Comment from: not zune tang

Of course you all know that Zune Tang was just baiting you guys, right? He just wanted the attention, and you guys gave him planty of it. It was actually quite amusing to see him play you guys like that.

Mar 23, 07 - 12:21 am Comment from: hotinplaya

anyone know if the Zune software/store works on a Mac??

Thats the only thing holding me back

Mar 23, 07 - 12:53 am Comment from: WiseGuy

Pink Zune in the can, looks like a dropped feminine napkin.

Mar 23, 07 - 01:13 am Comment from: winmacguy

@WiseGuy
Don't you mean a used sanitary pad? wink (Eeewh!)

Mar 23, 07 - 01:16 am Comment from: Maczune

"anyone know if the Zune software/store works on a Mac??

Thats the only thing holding me back"

The answer is no, but don't let that hold you back. get a PC and go ALL THE WAY! You will regret it, but some poeople have to learn the hard way.

Mar 23, 07 - 01:24 am Comment from: John C. Randolph

Note to the zune dvision: thanks for trying guys, but stick a fork in it. It's done.

-jcr

Mar 23, 07 - 01:44 am Comment from: Martin

this is hilarious :D

Mar 23, 07 - 01:59 am Comment from: montex

I was at an Office Depot the other day and there was a girl in front of me at the cashier and she was exchanging a white Zune for a brown one, which she hadn't opened yet. Must have been a gift. I felt the urge to tell her she'd be much happier with an iPod, but thought better of it and kept my mouth shut.

Imagine. She exchanged a white Zune for brown. I don't beleive I'll ever get that image out of my mind!

Mar 23, 07 - 02:24 am Comment from: Random Coolzip

So is the Zune supported yet under Vista, or were they too busy deciding on the exact shade of pink?

Mar 23, 07 - 02:28 am Comment from: Steves Job

In reading the article about Ballmer's kids I found it pretty amusing that, in reference to the iPod, Ballmer questioned whether in 5 years anyone would carry separate devices for music and communication. It was actually an insightful comment, for once, and shows that there is real innovation at Microsoft. And here we are, 12 months later, with a device that delivers music and communication just a few months away from being released. Microsoft will make a fortune with this iPhone thingy they are bringing out, and it was all because of Steve Ballmer's brilliant visionary mind.

P.S. I do have that right, don't I? iPhone is a microsoft product, isn't it?

Mar 23, 07 - 03:07 am Comment from: mired MS

users...who were waiting for an important...update from Microsoft were disappointed...when the company didn't deliver on schedule.

MS? Missing a deadline? Really??

MS, keep with the colored plastics. At least you've found something you can deliver.

Mar 23, 07 - 03:22 am Comment from: not fooled

Microsoft will make a fortune with this iPhone thingy they are bringing out

IIRC, MS seriously thinks they'll have their answer to iPhone on market in time for the '07 holiday shopping season. MS is beyond delusional too.

Although I will give Ballmer credit for insight: 5 years is the more realistic timeframe for MS to match the first iPhone.

The hilarity of MS shoehorning Vista into a handheld should be fun to watch...

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