Microsoft ‘Plays For Sure’ logos don’t always guarantee your music will play for sure
Wednesday, July 06, 2005 - 10:37 AM EST"I've been a little skeptical of the whole Plays for Sure logo program that Microsoft started in order to make sure consumers understood which services could work with which music stores and services. Overall, the idea is pretty good in theory, in practice less so. For example, I've been working with a bunch of different players and different services. During one test I started using the rather excellent Sandisk Sansa e100. The problem was that even though it had the Plays for Sure logo, it wouldn't work with subscription content. It only took me a few minutes to figure out why. A closer look at the Plays for Sure logo indicated this device would work with downloaded content but not subscription content. Oops. No biggie. Problem was with me or as we used to say in technical support PEBKAC (problem exists between keyboard and chair). I'm actually in good company, last summer when I was at MSFT, one of the Sr. Execs made the same mistake in front of a whole room of snickering analysts and reporters," Michael Gartenberg writes for Jupiter Research.
Gartenberg thinks the problems could be solved with multiple(!) logos; what he terms "Garanimals for DRM."
Full article here.
MacDailyNews Take: Garanimals for DRM? That doesn't sound very elegant to us. "Plays For Sure" seems like Microsoft's "Plug And Play" - nice concept, too bad it doesn't always work as advertised. Want elegance and ease of use? Apple's iPod+iTunes+iTunes Music Store is still the combination to beat. It's the real solution to guarantee that your music always "Plays For Sure."
Related MacDailyNews articles:
Apple's understanding of what really counts makes iPod+iTunes impossible to beat - June 22, 2005

i'm loving the HECK outta this!! let's hope that MS and it's buddies keep making technical gaffes like this one!!
first yet again!