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Wed, Dec 03, 2008 - 05:43 PM EST  —  AAPL: 95.90 (+3.43, +3.71%)  |  NASDAQ: 1492.38 (+42.58, +2.94%)

Microsoft to shut down PlaysForSure DRM services, strand customers to existing PCs
Wednesday, April 23, 2008 - 10:37 AM EST

"Customers who have purchased music from Microsoft's now-defunct MSN Music store are now facing a decision they never anticipated making: commit to which computers (and OS) they want to authorize forever, or give up access to the music they paid for. Why? Because Microsoft has decided that it's done supporting the service and will be turning off the MSN Music license servers by the end of this summer," Jacqui Cheng reports for Ars Technica.

Cheng reports, "MSN Entertainment and Video Services general manager Rob Bennett sent out an e-mail this afternoon to customers, advising them to make any and all authorizations or deauthorizations before August 31. 'As of August 31, 2008, we will no longer be able to support the retrieval of license keys for the songs you purchased from MSN Music or the authorization of additional computers,' reads the e-mail seen by Ars. 'You will need to obtain a license key for each of your songs downloaded from MSN Music on any new computer, and you must do so before August 31, 2008. If you attempt to transfer your songs to additional computers after August 31, 2008, those songs will not successfully play.'"

Cheng reports, "This doesn't just apply to the five different computers that PlaysForSure allows users to authorize, it also applies to operating systems on the same machine (users need to reauthorize a machine after they upgrade from Windows XP to Windows Vista, for example). Once September rolls around, users are committed to whatever five machines they may have authorized—along with whatever OS they are running. "

Full article here.

MacDailyNews Take: Microsoft treating their suckers customers like garbage is par for the course.

This'll inspire even more consumer confidence in Microsoft's Zune fiasco. Use those "points" while you've got 'em, ya hear?

[Thanks to MacDailyNews Reader "Follower" for the heads up.]

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Apr 23, 08 - 09:40 am Comment from: Rip0ff

Too much fun !

Apr 23, 08 - 09:41 am Comment from: Buster

OK Zune Tang. I know you are a closet Mac user who has a lot of fun with MDN's stories but even you will have a hard time putting out a positive spin with this one.

Care to try?

Apr 23, 08 - 09:41 am Comment from: Biased dad

Well surprise, surprise! What a shocker!

Apr 23, 08 - 09:43 am Comment from: bc

I like John Gruber's take on this http://daringfireball.net/linked/2008/april#tue-22-drm

quote:
"This is bad news for all seven of the people who bought songs from MSN Music."

Apr 23, 08 - 09:43 am Comment from: Teflon

PLAYS FOR SURE!

Apr 23, 08 - 09:44 am Comment from: Anim8me2

OK, now tell me again why subscription services are better than owning a song?

And before you get off on the rant of "Well iTMS songs still have to be authorized" the difference is that if Apple ever decided to shut down they can flip a bit and unlock the songs permanently. PlaysForSure never had support for that.

Apr 23, 08 - 09:46 am Comment from: Jim

Microsoft never cease to amaze me.

Wow. I mean, WOW!

MDN Magic Word: mean

Apr 23, 08 - 09:48 am Comment from: gzero

THIS, my friends (and various lurking Windows trolls), is why the market doesn't like subscription-based music services.

Apr 23, 08 - 09:48 am Comment from: Lanzarote

Surprise ???
No.

Apr 23, 08 - 09:49 am Comment from: ElderNorm

Hmmmmm,

The article also says, "Of course, MSN Music customers do have one other option: burning all of their music to audio CD and then re-ripping them back to the computer as MP3s, sans DRM. But that's a lossy, lousy solution."

I wonder, does MS playsforcrap really allow you to burn CDs??? I thought it was not allowed. Info is appreciated.

en

Apr 23, 08 - 09:50 am Comment from: British Mac Head

@Buster,
I'm doubting Zune Tang will reply at all on this thread. He only seems to respond to stuff he can use to Big-Up Microsoft!

I used to believe he was a Mac fan that was having a laugh but nowadays I am not so sure he isn't a genuine 'doze fanboi...

Time will tell (or maybe not)

Apr 23, 08 - 09:51 am Comment from: jtc

@Buster

I think you fail to see the sarcasm in Zune Tang

I will be waiting for his entertaining input on this though.

Apr 23, 08 - 09:56 am Comment from: Your Mom BluRay

Zuuuuuuuuunnnnnnnneeeeee TTTTTTaaaannnggggggg!!!!

You're making me cry.... with joy....

"Zuney, you gots some splaining to do...."

Bring it!!!!

MW: trouble

Apr 23, 08 - 09:57 am Comment from: JadisOne

Microsoft is turning into the biggest joke of the tech industry.

Apr 23, 08 - 10:03 am Comment from: JAYGEE

I'm glad I moved to iTunes before I decided to download music online.

Apr 23, 08 - 10:03 am Comment from: Steve

Classic!

Apr 23, 08 - 10:06 am Comment from: Steve Ballmer

But the iPod is just a fad right?

And the Mac OS will never have more than 2% market share too right?

Oh, and there's no chance that the iPhone is going to get any significant market share. No chance...right???

Apr 23, 08 - 10:08 am Comment from: Cubert

OK everyone. In your best Nelson voice:

Haaaawhaaaaah!!!

Apr 23, 08 - 10:10 am Comment from: Steve

The great irony is their choice of naming convention: Plays For Sure! How can you trust a company that does that and pulls the rug just a couple of years out?

Microsoft: this is VERY bad form.

Apr 23, 08 - 10:10 am Comment from: Rob

Oh the irony in their service being called "PlaysForSure"! I love it!

Apr 23, 08 - 10:12 am Comment from: Cubert

Does anyone know if you can burn these songs to a disc so they won't "disappear" if you get a new PeeCee?

Just curious.

And, yes, a serious post for once.

Apr 23, 08 - 10:13 am Comment from: NCIceman

They owe it to their customers to release software that strips the DRM off the music now. Doubt they will do it, but its the only ethical thing to do.

Jeez, I hope Steam never goes away....

Apr 23, 08 - 10:14 am Comment from: LateRegistrant

With its customers, Microsoft plays for sure.

Apr 23, 08 - 10:14 am Comment from: Jubei

SUCKERS! SUCKERS! SUCKERS! AHAHAHAHAHA. I wonder how the three stooges of the Windows World will spin this one. Suckers.. LOL

Apr 23, 08 - 10:17 am Comment from: Jimbo

Buster, you should not tease your lover, Zune Tang like that.
He might cut you off! But making up and making out is fun to do!

Apr 23, 08 - 10:21 am Comment from: Zune Tang®

As expected all I'm reading here is typical gloating from smug MAC losers. With all the doom and gloom from Cupertino these days you have to take it when you can get it I guess. Whatever.

Folks, the reality is this: No pain, no gain. Microsoft is gently nudging PlaysForSure enthusiasts to their magnificent Zune Marketplace where points rule the day. I'd hate to be stuck with Apple's proprietary lock-in and has-been I-Pod right now. Good thing I have a Zune.

As far as PlaysForSure goes, luckily my Dell Ditty is filled to capacity with my favorite workout mix and I don't think I'll be changing that anytime soon. As long as my trusty Ditty keeps running I can forever enjoy timeless classics like Olivia Newton John's 'Lets Get Physical' and Quiet Riot's 'Cum on Feel the Noize' on the treadmill. No big loss here.

Your potential. Our passion.™

Apr 23, 08 - 10:23 am Comment from: HolyMackerel

The monetary value of the goodwill they just lost must be millions more than the cost of running their servers.

They could have given everyone a $0.50 refund per song purchased or a $50 Napster gift certificate or a free Zune or anything else than this. Microsoft's marketing department should be sacked.

Alternatively, this could be another class-action lawsuit for legitimate customers - both of them.

Apr 23, 08 - 10:24 am Comment from: bobo

I don't see the problem, just go to radio shack, buy a tape recorder, and transfer everything to cassette. Make sure to put it right up to the speaker for optimal sound quality.

Apr 23, 08 - 10:24 am Comment from: Run Parallels

Parallels the damned thing and you will forever have a virtual "PeeCee" that you can forever archive.

Apr 23, 08 - 10:27 am Comment from: Names

F*ckedForSure

ScrewedForSure

PlaysLikeSh*t

PlayedForSure (not my idea but very funny)

(come on, keep them coming; this is so funny)

Apr 23, 08 - 10:29 am Comment from: Macs King

What happens when all 53 of the people that actually paid for a Zune switch to iPods? Will Microslop close the Marketplace too?

Apr 23, 08 - 10:31 am Comment from: Peter J

What will be the straw that breaks the camel's back? Vista? PlaysForCrap? There's going to be a mass exodus from Microsoft with each new screw-up.

It's satisfying I must say after years of defending Macs from so many Windows users, I just hope it doesn't turn Apple into Microsoft. Without competition there's no need to innovate and really, Apple has no competition right now. It's like the Boston Celtics playing against the local High School Basketball team.

Apr 23, 08 - 10:32 am Comment from: gzero

It's official; ZuneTang RULES.

You hear me!?!? F*kking RULEZZZ!

grin

Apr 23, 08 - 10:35 am Comment from: rw

apple has had a few bouts with treating their customers badly and when they do, it is headline news. MS does it, another day another dollar.

PS I have yet to see an MS Zune in the wild. Not one single device. Microsoft's track record on anything new is beyond bad.

Competition sure is a good thing!

Apr 23, 08 - 10:36 am Comment from: Paul Zune's Boner

Zune Tang has a DJ Ditty!!

Brilliant!

Apr 23, 08 - 10:41 am Comment from: Macintosh

I like that it's called PlaysForSure, and then Microsuck comes along and tells you it won't play. Nice work, retards.

Apr 23, 08 - 10:41 am Comment from: HMCIV

OH MY GOD!!! I just figured it out. This is the PERFECT business model the music industry/RIAA has been looking for.

Step 1: Buy DRM Music from a broadly licensed format
Step 2: Stop supporting the DRM format.
Step 3: Force everyone to rebuy music, PCs, mp3 players that support the new format that's here to stay
Step 4: Repeat as needed.

This is even better than subscriptions!!!


P.S - Buster & British did you REALLY think Zune Tang™ was a fan of PlaysForSure? It's in the fraking name! wink

Apr 23, 08 - 10:43 am Comment from: Mr. Peabody

MS comes through again! Putting its customers 1st... er, well - 2nd - no 3rd... Well, putting their customers somewhere on their priority list.

Apr 23, 08 - 10:45 am Comment from: Mr. Peabody

... Well at least MS sent an email to all of its customers.

Apr 23, 08 - 10:46 am Comment from: Mr. Peabody

I don't make gloating a habit - but I'm thoroughly enjoying this!

Apr 23, 08 - 10:46 am Comment from: ChrissyOne

"Customers who have purchased music from Microsoft's now-defunct MSN Music store are now facing a decision they never anticipated making"

That's because they don't bloody listen. All you had to do was stop by this site any time in the last 3 years and you might have picked up the subtle hints. If it's too late for you, then listen to me now and believe me later: Someday, the Zune Marketplace will screw you just as badly.

I have spoken.

Apr 23, 08 - 10:47 am Comment from: Mr. Peabody

Microsoft - Our crap, your pain and suffering.

Apr 23, 08 - 10:48 am Comment from: Mr. Peabody

Gloat gloat gloat...

Apr 23, 08 - 10:48 am Comment from: ChrissyOne

@ Mr. Peabody
"Well, putting their customers somewhere on their priority list."

Do they?

Apr 23, 08 - 10:49 am Comment from: Mr. Peabody

@C1 - Excellent point my dear!

Apr 23, 08 - 10:53 am Comment from: Sure Am Relieved

Microsoft certainly has the right to shut down their program, but surely they are required to provide access to already purchased music.

In other words, provide unlocked versions or a refund, since they are withdrawing already paid for services.

I have no doubt that there is a clause in the Microsoft legal agreement that essentially says that Microsoft can do whatever they want, but, surely THAT is illegal, like so many other Microsoft actions.

Sounds like grounds for Yet Another Microsoft Class Action Lawsuit.

Hello - any lawyers out there?

Here's a great opportunity to make a buck and help chop down a rapacious corporate thug. Think of it as a Duty, part of the, practically speaking, outsourcing of the anti-trust division of the Department Of Justice.

Apr 23, 08 - 10:56 am Comment from: dallas

This is why DRM sucks.

This happened a few years ago with Google's video service and if you think this won't eventually happen to Apple too you are mistaken.

Apr 23, 08 - 10:57 am Comment from: LOL

OK Windows users ... bend over and look out of the window ... and what do you see?
Gotcha! Screwed you again!
Thanks for your money, again!
Till next M$ plot to find a way to give it to you!

Apr 23, 08 - 10:59 am Comment from: ChrissyOne

@ Mr. Peabody

I think customers are a necessary evil in Microsoft's business strategy. Their partners come first, and any top excec will tell you that. Bill once said in an interview that Vista was the best OS because MS had 'more partners'.
Developers come next. Then developers, developers, developers. Next comes the IT Establishment - a generation of MCSE drones that love their ties and Beemers and Blackberrys, and you'd better use their platforms Or Else.
All this concern for B-to-B relationships is great to keep the money machine rolling.
Finally, the end user... screw them! Make it cheap, rough, and ready, and IT will sort it out. That's what we pay them for! Put just enough money into UI to copy the Mac and it will be Good Enough™.
Step 4 - Profit.
There you have it - the Microsoft Economy.

Its collapse will be spectacular.

Apr 23, 08 - 11:01 am Comment from: art

"I'd hate to be stuck with Apple's proprietary lock-in and has-been I-Pod right now. Good thing I have a Zune. "

What is a Zune?

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