Microsoft to spend record amounts to market Vista service pack, er, ‘Windows 7’
Tuesday, October 28, 2008 - 08:59 AM EDTBill Veghte hesitated when Microsoft Corp. Chief Executive Officer Steve Ballmer asked him to oversee sales and marketing for Windows. He even went as far as questioning the CEO's commitment to the program," Dina Bass reports for Bloomberg.
MacDailyNews Take: "Sales and marketing." Not fixing Windows' crumbling code:
Bass continues, "Veghte, a senior vice president of the Redmond, Washington- based company, wanted assurance that Ballmer had learned from the shortcomings of Windows Vista, the operating system panned by consumers and corporations since it was introduced in 2007. The 18-year Microsoft veteran got what he came for: authority to make changes in the next version, Windows 7, and a record-breaking marketing push to promote the brand."
Bass reports, "'We've got to be clear what Windows stands for,' Veghte, in an interview, recalls telling Ballmer. 'This can't be business as usual.'"
MacDailyNews Take: Empty words. No deeds. Windows 7 is not a rewrite of Windows from the ground up which is what Microsoft's OS has needed since its inception. Windows is an upside-down and backwards fake Mac UI sitting atop a massive mess of spaghetti code. "Windows 7" is precisely "business as usual." Which means that Microsoft will have even less business than usual going forward.
• Microsoft CEO Ballmer says Windows 7 is Vista, just ‘a lot better’ - October 17, 2008
Bass continues, "That the CEO had to reassure a deputy who spent 15 years working on Windows signals the challenge both men face to persuade investors the $17 billion Windows business can recover after Vista. As Apple Inc.'s Mac lures consumers, repairing flaws in Vista and Microsoft's reputation are critical to reviving the stock after a 41 percent slump this year."
"When Vista went on sale in January 2007, more than two years later than planned, customers found the operating system ran slowly and crashed. Many programs wouldn't work, including some produced by Microsoft. Amid delays and decisions to yank features, computer makers moved slowly to design machines and programs tailored to the new software," Bass recaps. "Sales of Windows for PCs last quarter fell short of forecasts after sellers of low-cost laptops opted to use the older and cheaper XP version because Vista doesn't run well on their machines."
MacDailyNews Notes:
• Analyst: Apple is on a roll; Mac gaining market share at two to three times the PC industry - October 22, 2008
• Gartner: Apple Mac took 9.5% of U.S. market in Q308; Mac grew 29.4%, 30 times that of PC market - October 15, 2008
Bass continues, "Veghte, 41, says Windows 7 will have 'significantly better' software compatibility than Vista. It also will include a feature that lets users control programs by touching the screen to resize photos or zoom in on maps."
MacDailyNews Take: More bloated code in the name of backwards compatibility and with more ideas poorly ripped off of Apple tacked on top. Watch those Apple Multi-Touch™ patents, Microsoft. You have no contractual slip-up to rely upon this time. Again, Windows 7 is nothing but business a usual; less for Microsoft and more for Apple.
Bass continues, "The software will come out in about a year, he said, which may be earlier than the 2010 date Microsoft announced."
MacDailyNews Take: Because it's a nothing more than a Vista service pack.
Bass continues, "Apple took shots at Vista with the 'I'm a Mac. I'm a PC' campaign, coining the term 'Vista blues.' 'When you buy a Mac you leave there like a kid on Christmas: You can't wait to get it home and turn it on,' said Michael Cherry, an analyst at Kirkland, Washington-based Directions on Microsoft. 'Buying Windows is more like buying a used car. I'm not sure I got the right price, I'm not sure it's going to work and I'm not sure what's going to go wrong.'"
MacDailyNews Take: And there you have it in a nutshell. As it always has been; as it always shall be.
Bass continues, "Veghte asked Ballmer for a three-year Windows marketing campaign, costing hundreds of millions of dollars, with the theme 'I'm a PC.'"
MacDailyNews Take: Veghte doesn't know that Macs can run Windows, either?
• Microsoft CEO Steve Ballmer doesn’t know that Macs can run Windows - October 06, 2008
• Microsoft’s ‘I’m a PC’ ads made on Apple Macs; celebs turn out to all be Mac fans - September 24, 2008
• Microsoft’s $300m ad campaign doomed? ‘I’m a PC, too’ says Apple’s OS-unlimited Mac (with video) - September 23, 2008
• Microsoft admeisters Crispin Porter+Bogusky love their Apple Macs (UPDATE: Apple pulls profile) - September 18, 2008
• Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! - April 05, 2006
Full article here.
MacDailyNews Take: Windows dominates the market because people at the time were largely tech ignorant. People are much more tech savvy today. See Apple Mac's rising market share for proof. Will Microsoft marketing be able to keep the Windows sheep in the pen?

Death warmed up!!!
Blue screen of death for those of you who need translation!!!