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Sep 18, 08 - 03:54 pm Comment from: iWill

Pretty clever production flow.

looks like they used the 300 million for good reasons.

Sep 18, 08 - 03:57 pm Comment from: Jamie

Watch out! Flying Chair approaching!!!!

SOOoooooooo....

They're taking Microsoft's ill-gotten gains and then sabotaging their Ad campaign??

Good job so far. Hahahaha

MaWo: 'instead'. As in, "If you don't like Macs, use something else..."

Sep 18, 08 - 04:04 pm Comment from: iWill

Beyond the irony of the Microsoft ad group Crispin Porter + Bogusky being featured on an Apple marketing page for using Macs, Microsoft is oddly absent from the included CPB client list that includes Volkswagen, Burger King and Google.

This just keeps getting better!

Sep 18, 08 - 04:07 pm Comment from: Fred Mertz

People who know what they are doing use Apple Macs.

Cheap people and Joe/Jane Sixpack tech illiterates stick themselves with Windows PCs.

Like Windows shill Paul Thurrott said, "Mac users have made conscious technology choice and are therefore better informed."

Uhh, that was 2006. Maybe they haven't changed, maybe they still use Macs and do MS's bidding (poor macs, feel sorry for them), but can't we get something newer like a picture of the MS ad's being shot with Apple products all over the set

Sep 18, 08 - 04:21 pm Comment from: Rainer

This is an old story.
I remember, though, I read it when it came out.
Pretty impressive...

So that was Microsoft's strategy? to make really, but really bad ads and later say that was because they used mac?

'Here we had these Mac Minis buried down in a wheel well, underneath people’s luggage, and we could count on them being dependable and reliable throughout the process.'

I wonder if we'll hear anything from all the Mac mini haters we seem to have out there? Sounds like they're pretty sturdy little buggers.

Hey I once heard something like "You can put lipstick on a pig..."

Sep 18, 08 - 04:41 pm Comment from: alansky

As the wise man said: You can lead a horse to water, but you can't make him drink.

For Crispin Porter + Bogusky, selling Microsoft Windows is definitely like putting lipstick on a pig!

Sep 18, 08 - 05:48 pm Comment from: TheConfuzed1

A wiser man said, "It's not your job to make him drink; it's your job to make him thirsty."

Sep 18, 08 - 06:22 pm Comment from: GregoriusM

CP+B's job is to do the best for their customer. They don't have to like/love the product their customer sells, which is pretty evident in their emphasis on using Macs to do the job, they just have to do their best in providing the wishes of their customer with regard to advertising.

The advertising company sometimes takes the brunt of bad ads, but they may just be doing exactly what their customer wishes.

Hey is it just me or has that story been pulled from the Apple site???

From the Crispin Porter + Bogusky interactive jobs employment site:

Design Technologist / Interactive Designer (Boulder, CO)

Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a Mac and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?

Apple US pulled their profile a while ago.

Don't they have any good advertising agencies in Seattle? The west coast? No, they have to go to Miami. Some M$ executive must like Florida enough to commute.

MW: length as in that's a long length from Redmond to Miami!

"In April 2007, long before the Microsoft account came Crispin's way, Bogusky had told me that 'Crispin sort of exists because of the revolution in desktop publishing that the Mac brought about. You could be a small shop and compete against Madison Avenue for the first time because all the tools were in your computer."

Very true. I'm in the 'biz' and have been in South Florida since the early 90's. I used to live right down the street from their HQ in the Coconut Grove area of Miami and I've had dealings with various employees past and present. They are definitely great creatives and really became popular while handling MINI, VW and Burger King. Having to take on Apple's 'Get A Mac' campaign is a monumental task and many of us are looking forward to seeing the spots - although we doubt they'll be as effective as MS is hoping.

Stay tuned.

Sep 18, 08 - 09:11 pm Comment from: MacSmiley

@ alansky

One of my favorite email signatures:

Hartley's First Law:
You can lead a horse to water, but if you can get him to float on his back, you've got something.

9:12pm - Comedy Central

Just saw the ad..... heh, it's okay.

Basically just a bunch of people from different walks of life saying 'I'm a PC' one after another. The first guy looks like Hodgman as predicted.

And you can send a whore to Vassar but you can't make her think.

'It's not a matter of forcing people. It's getting them to want to use it. If you can't, you're not going to do great advertising.'"

Perhaps it's too great a challenge to ask a satisfied Mac user to convince the public they should want to use Windows.

the MS "I'm a PC" ad aired. Is that the best that they can do? It looks desperate, sort of like they are attempting to create identity with as broad a demographic as possible in a wan, flat way. At least the Seinfeld ads were strange enough to capture my attention.
dd

The MS "i'm a PC" ads- Do they feel "snappier" to you too?

Sep 19, 08 - 12:43 am Comment from: Wade Smith

It ain't so much that the ad is lame and forced, which it totally is, but that the basic premise- people _identifying_ as PCs, is so simply such a juvenile and obvious reaction to the Apple ads, which do not presume to equate people with their tools.

Anybody else seen the other two ads? They're on youtube. In particular one called "I'm a PC 3".

Anybody else get the impression that they're more upset about being identified with a dorky guy in suit and glasses than being told that their product has flaws?

And why is NO ONE in the ads actually using the wonderful PC?

Sep 19, 08 - 01:23 am Comment from: Altivec Guru

I wonder if Apple pulled the ad because they preferred to use G5's instead of new Mac Pro's....

Sep 19, 08 - 01:41 am Comment from: HMCIV

I'm a PC. And I know what I'm doing. Oh Frak! What did I just do?

I used to work for the agency behind the Dell "yours is here" campaign. It was a all mac office.

They had l a couple Dell laptops they would hand out when Dell suits would come in for meetings.

Not even God All Mighty could get me to use Windows.

Sep 19, 08 - 07:13 am Comment from: hagar57

"I used to work for the agency behind the Dell "yours is here" campaign. It was a all mac office.
They had l a couple Dell laptops they would hand out when Dell suits would come in for meetings."

Sandyford, my thinking exactly. You can hide those Mac minis inside the grey towers if need be and use the casing of one of those 17" Toshiba monstrosities to house a MacBookPro. Put on a Windows-like screen saver, and voilà, Ballmy can come for a visit.

It's all about the challenge. Exceptional creatives can sell anything. CP+B is there for the challenge.

Sheldon:

Look what it says now:

"Design Technologist / Interactive Designer (Boulder, CO)

Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a water-cooled PC tricked out with Vista and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?
"

You can lead a horse to water, but you can't make him drink.
The question is... If he does drink, will his lipstick stay on?

Crispin Porter + Bogusky: "I'm a PC... not!"

Sep 19, 08 - 11:42 am Comment from: Petey

LOL!

Icing on the cake.

Having been a designer for 17+ years I can agree that they do USE MACS.

Macs inspire creativity because of the beautiful OS and hardware design.

No other computer manufacturer has won so many design awards.

Designer looooove Apple gear - no question.

Ive been using Macs for 15 years and no way on earth will I ever use windows. The OS sucks, the hardware sucks.

If I ever go over to windows I will stop being a Designer.

Besides being an 'older' story, the ad fellows would gain a lot of credibility by getting some automotive slang correct. A "wheel well" is not where one puts luggage. At least not if you want to protect it from weather, dirt, etc. I suspect the mini's were actually in the 'trunk' of the VW or, perhaps, the 'boot?' After all, they had to be 'booted' at least once...GROAN! Still, I have to give these guys credit for taking on no small task! Getting people to 'like' Microsoft is no job for the timid!!!

To dutch E.:

"Look what it says now"

That's funny. And I'll bet that none of them can get the taste of Bill out of their mouths.

Bogusky! The name saids it all!!!! LOL!

@Dutch E

Check the site again, remove the www and check that URL. Looks like they missed a copy, for now.