MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sat, Nov 21, 2009 - 02:54 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Microsoft’s ‘I’m a PC’ ads created on Apple Macs
Saturday, September 20, 2008 - 08:51 AM EST

"After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, 'I’m a PC!' One problem with the campaign’s credibility: the ad work was created using Macs," Daniel Eran Dilger reports for RoughlyDrafted.

MacDailyNews Take: Don't blame the Macs; they just do whatever they're told. GIGO.

"Flickr user LuisDS found that metadata on the creative copy of the 'stereotyped PC user' and other photos appearing on Microsoft’s 'I’m a PC' website revealed that they were produced using Macs running Adobe Creative Suite 3," Dilger reports.

Full article here.

Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Sep 20, 08 - 07:56 am Comment from: Wandering joe

And they didn't use Microsoft Expression Studio software

Sep 20, 08 - 08:03 am Comment from: almux

This is a known matter since few days allready... Nevertheless, the best cutting and compositing tools are on Mac. So, it is rather natural that advertising is create on Mac whatever client comes around! These guys woudn't have changed all their workflow for 1 serie of ads... even though it's MS with plenty of $!!

Sep 20, 08 - 08:18 am Comment from: Bruno

That's because everyone working for microsoft secretly has a Mac.

Sep 20, 08 - 08:23 am Comment from: archive

Microsoft is a dying brand and no amount of advertising will revive it. And, alas, even a Mac can't save a bad idea.

Sep 20, 08 - 09:22 am Comment from: Charlie

What's there not to love about this? if it is true. Any more cross checking sources for this story would be nice? Sounds like Microsoft employees are coming out. What a great ad for Apple waiting to be hatched.

Sep 20, 08 - 09:57 am Comment from: fatal

Picture the fish on Sponge Bob Square Pants saying, "Wa Wa Waaa."

Sep 20, 08 - 09:58 am Comment from: fatal

Think Debbie Downer.

Sep 20, 08 - 10:15 am Comment from: bubuh

Well, Apple produces iPods in Windows-based assembly lines (remember the case of the virus-loaded iPods?).
Who wins now?

Sep 20, 08 - 10:21 am Comment from: An assembly line

and a computer on which an image was edited are two very different fish. The resulting iPods do not run Windows.

Sep 20, 08 - 10:27 am Comment from: montex

Well I sincerely hope M$ isn't dying. They butter my toast and I've got car payments to make!

Sep 20, 08 - 10:43 am Comment from: so what

this reminds me of the intel thing

now that I think about it

ha ha

Sep 20, 08 - 10:47 am Comment from: Cubert

The pics were made by an outside firm.

BUT M$ has been caught in the past showing Macs on their website, some Photoshopped and some not.

Sep 20, 08 - 11:16 am Comment from: jltnol

as a professional in the video production industry, rest assured they were NOT created using Adobe software. They would have been edited on either a Final Cut platform, or an Avid, but not likley Adobe.

No doubt Adobe was used to create the web versions, but most likely NOT the original video edits....

Sep 20, 08 - 11:23 am Comment from: It's About Time

Wow...processing Microcrap stuff. This underscores the resiliency of Macs to easily handle adversity. Do I sense another Mac commercial in the offing??? smile

Sep 20, 08 - 11:23 am Comment from: Yours Smugly

Pwned.

Royally pwned.

Sep 20, 08 - 11:33 am Comment from: The Other Steve

The best quote from the article about when talking about the stereotypical PC character was talking,

"Where was Mac? Apparently, he was iding behind the scenes to produce everything."

grin grin grin grin grin grin grin

Sep 20, 08 - 11:35 am Comment from: The Other Steve

Yes, I know how to put together a sentence, That's what happens when you try to type as kids are talking to you.

Sep 20, 08 - 12:21 pm Comment from: nobodi

This was a rather meaningless article by RD as this "news" is nothing new. Been there, done that. Now... had MS made the ads themselves, that would be news and ironic... but as it stands it is neither.

However... one poster at RD did make the comment that these ads have killed Apple's "I'm a Mac and I'm a PC" spots.

Ridiculous.

Apple could spoof the MS spots very easily, but why bother. The spots only point out how pathetic MS really is. The best thing Apple could do is just ignore them. The MS spots are designed to appeal to people who have been offended, or whose feelings have been slighted, by Apple's "I'm a Mac and I'm a PC" ads.

There are words to describe humorless people like this... childish is the first to come to mind.

Anyone swayed by the MS spots is not the kind of a customer that any business, let alone Apple, would want.

Sep 20, 08 - 12:29 pm Comment from: Harvey

And all those hand-held units that Apple employees use to ring up your purchase run on... Windows Mobile.

However, they are the one thing in the store that doesn't work well.

Sep 20, 08 - 12:31 pm Comment from: qka

Alternate title for illustration:

I am the Mighty Finder, I can find anything!

http://www.youtube.com/watch?v=qHO8l-Bd1O4

Sep 20, 08 - 12:34 pm Comment from: qka

Also, a nice analysis of what MS's blowing $300 million will really means, and what it could ever hope to accomplish:

http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html

Sep 20, 08 - 12:45 pm Comment from: Rainer

Even if MSFT's "I'm a PC" ads have killed the "I'm a Mac" ads (which has some credibility), I have to ask: how long have these been airing?
A quick check with wikipedia reveals that they've been with us since 2006 (May 2, 2006)!
What I believe is that the creators are probably most astonished of all about this - and already have a new "script" ready and available.
The ads have been getting more and more aggressive - they looked a bit like someone was thinking along the lines of "Hey, we have to kill this anyway soon, so let's see how far we can go".
As there's never been a back-lash, they kept going.
Whatever APPL pays these people - they're probably worth every cent.

Sep 20, 08 - 01:14 pm Comment from: Micro Me

"Hello Mac".

"Hi PC".

"Mac, have you seen those great new ads, showing all sorts of people using me to do stuff".

"Yes, I have. As a matter of fact, I made them."

".................."

Sep 20, 08 - 02:32 pm Comment from: LiM

Mç should do them in-house. That'd be something to wait for.

Sep 20, 08 - 02:41 pm Comment from: Peter

"And all those hand-held units that Apple employees use to ring up your purchase run on... Windows Mobile."

I gotta admit, that's one thing I'm still surprised at. I really expected Apple to have custom-built point-of-sale software for the iPod touch by now...

Sep 20, 08 - 03:32 pm Comment from: G4Dualie

"And all those hand-held units that Apple employees use to ring up your purchase run on... Windows Mobile."

Which I find fitting ideed. Using a Microsoft product to sell Apple products is genius. When the handheld balks, blame Microsoft to make the customer feel all the more better about their purchase.

Sep 20, 08 - 03:52 pm Comment from: twilightmoon

MDN!!!!!!!! YOU LEFT OUT THE BEST PART!!

"When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB."

Sep 20, 08 - 03:53 pm Comment from: Cubert

Is that pic next to the article above from Poltergeist?

Sep 20, 08 - 04:22 pm Comment from: gronk

Who needs Windows when you don't have walls?

Sep 20, 08 - 05:41 pm Comment from: break through

Is that pic next to the article above from Poltergeist?

Possibly. Edited by a Sawtooth Mac.

Bada bing....

Sep 20, 08 - 05:46 pm Comment from: oh the irony

Microsoft’s ‘I’m a PC’ ads created on Apple Macs

Imagine Ford launching a "campaign of desperation", made by an ad agency that drove Toyotas.

Nothing like a good vote of no confidence in one's own products. d:

Sep 20, 08 - 10:34 pm Comment from: theloniousMac

The religious fervor over this is really bizarre. You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes.

Sep 21, 08 - 07:49 am Comment from: clunker

The religious fervor over this is really bizarre.

It's not about religion, it's about "eating your own dog food".

There's something to be said about proof-in-practice. If your own products can't even advertise themselves, relying instead on their #1 competitor to do it, what message does that really send??

</i>You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes.</i>

What a disgusting comparison.

Sep 21, 08 - 08:09 am Comment from: MacFan

Nothing new here. MS (or their agents) have almost always used Macs many times. I recall the animated gif's about 7 or 8 years ago - back when MS did not know what an animated gif was!

Sep 21, 08 - 08:53 am Comment from: @theloniousMac

"The religious fervor over this is really bizarre. You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes."

Using Windows will do that to people.

Sep 21, 08 - 03:16 pm Comment from: ChrissyOne

"You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes."

I know! Those muslim kids should really be more geopolitically aware. Then it wouldn't matter so much to them when their family members don't come home.

Sep 21, 08 - 05:23 pm Comment from: GmanMac

I'm a PC and I sell Fish...

hahahahaha

Sep 21, 08 - 06:15 pm Comment from: onlooker

The photos of the iPhone factory show Windows computers in the background.

The hardware that Apple sells was most likely not developed on a Mac (I'm sure Intel doesn't use them to design their chips)

All this "answers" is that people are free to choose the tools that work best for them. Why the snarky post about a mildly amusing anecdote?

Sep 22, 08 - 02:25 am Comment from: Apple Gulping Down the Other Dog Food

"The photos of the iPhone factory show Windows computers in the background."

"And all those hand-held units that Apple employees use to ring up your purchase run on... Windows Mobile."

"It's not about religion, it's about "eating your own dog food"."

Even Apple knows it, Mac OS X for customers, Windows for Apple's business critical systems.

Sep 22, 08 - 03:19 pm Comment from: Dead muslim

"Those muslim kids should really be more geopolitically aware..."

Naw, just dead, to help make the world a better place

Sep 23, 08 - 08:19 am Comment from: HolyMackerel

Ummm… Wasn't the Apple I/II the first mass-market Personal Computer (PC) in 1976, five years before the first IBM PC arrived in 1981?

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: