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Microsoft’s Windows 7 launch parties prove to be complete and utter failures
Friday, October 23, 2009 - 05:30 PM EST

Apple Store"The Windows 7 launch party concept and Microsoft's attempts at igniting hoopla at a grassroots level demonstrate an attempt to hedge its bets and have its cake and eat it too. Unfortunately, nobody was having any cake at Windows 7 launch parties," Tony Bradley reports for PC World. "PC World's Rick Broida got so little response to his own Windows 7 launch party invites that he simply canceled the event."

"Remember high school--cool kids went to parties and had fun while nerds hung out at math club and played Dungeons and Dragons? Well, the two don't mix," Bradley writes. "Hosting a party where you play Dungeons and Dragons or discuss algebraic functions doesn't make you cool just because you put the word ‘party' on it."

"Microsoft has had many failed attempts at being hip and cool. Microsoft Bob. The Office paperclip character. The Bill Gates / Jerry Seinfeld ads that seemed to require some sort of psychotropic mind enhancement in order for them to make sense," Bradley writes. "It just doesn't work."

Bradley writes, "Apple is cool. I don't agree with the premise of many of the Apple 'I'm a Mac' ads, but I almost always find them entertaining and compelling. Apple didn't waste any time coming out with a new series of the 'I'm a Mac' ads targeting Windows 7 too."

Bradley writes, "Let's face it, the Windows 7 launch party concept was a complete and utter failure."

Full article here.

MacDailyNews Take: It was also completely and utterly predictable. You'd have to be as delusional as Ballmer T. Clown to think such a thing would work.

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Oct 23, 09 - 04:35 pm Comment from: Buster

Who here thinks this was a surprise. Windows people don't give a sh*t about their OS. Why would they want to get together to talk about it at a party?
Its a tool for them, nothing more.
Anyone who says otherwise is full of crap.

Oct 23, 09 - 04:36 pm Comment from: RED-411

If there had been a 'party' within several hundred miles of me, I would have gone just to show my Macbook Pro to the people excited about 7 and watch their jealous reactions.

"You mean... It doesn't crash every 20 minutes?"

Oct 23, 09 - 04:36 pm Comment from: Always Right

1rst. Nothing to say

Oct 23, 09 - 04:37 pm Comment from: RL

My Windows 7 launch party was amazing. I had chex mix lable as bits and chips. Pin the usb on the port. Rectangle cookies in the shape and color of a Zune. I even dressed up as the huge paper clip and my wife for the Bob happy face.

We had a blast ... just the two of us. I still don't get why no one else dropped in.

Oct 23, 09 - 04:53 pm Comment from: ron

Ballmer is mired in his own B-ll sh-t. It's up over his head but he can't smell the stench because he's sweating too much. He might try standing on a chair instead of throwing it.

Oct 23, 09 - 04:55 pm Comment from: Jim - TIV

I just watched one of the windows 7 launch party videos where they explained how to burn a CD. It's freaking hilarious... 11 steps to burn a CD. ELEVEN STEPS.

""First I just find the genre of burnable things. I click on that. Then, of course, I narrow down the categories of things to burn and click it. Then I find what I want to burn, then I click on it again, and then I tell it I want to burn it. Then I confirm that I want to burn it. Then I pick a name. Click. Click to confirm. Then I select where I want to burn it. I confirm that. Then I choose Audio, of course. Then I confirm burning an Audio CD. Then I confirm the name of what I want to burn. Then I confirm that I'm finished, and then viola! It's burns the CD. It's just that easy!"

Please dear God, keep Steve Balmer in charge of MS for as long as he lives... Amen!

Oct 23, 09 - 04:58 pm Comment from: TowerTone

We had a Windows 7-11 party.
The Coke was flat, the coffee weak and the popcorn stale,
plus we never knew if there really was a cop behind the the two-way mirror...

Oct 23, 09 - 05:01 pm Comment from: Grego

I wanted to go to one of these parties. I just couldn't find any.

Oct 23, 09 - 05:03 pm Comment from: MacDave

I had way more fun attending the party in my pants.

Oct 23, 09 - 05:06 pm Comment from: ChrissyOne

I wanted to go to Zune Tang™'s party, but he obviously forgot to call me. I hear it was a blowout!!!

Oct 23, 09 - 05:08 pm Comment from: Bogus Jimmy

I "hosted" a party for a free copy of Windows 7. I am certain that the majority of "hosts" did it for the same reasons as me.

(Posted from my MacBook Pro)

Oct 23, 09 - 05:16 pm Comment from: ericdano

I wanted to go to Zune Tang's party but his address book on his sidekick is gone and he couldn't call or email or anything....

Oct 23, 09 - 05:17 pm Comment from: Botvinnik

What does the T stand for in Ballmer T. Clown?

Oct 23, 09 - 05:19 pm Comment from: MacDave

I got an invite to Zune Tang™'s party, but I just stood the f@#$er up.

Oct 23, 09 - 05:22 pm Comment from: January 24, 1984

@ericdano: Very good!

Oct 23, 09 - 05:24 pm Comment from: Zune Tang®

First, nobody calls grandma's oatmeal cookies failures. Second, grandma almost fell off her chair when I fired up Windows 7 video chat charades with the IT guys who couldn't make it but were kind enough to play over the internet. She talked about horseless carriages and rotary telephones (whatever those are) and napped for a couple of hours while I downloaded compatible video camera drivers and fine-tuned the IRQs in the BIOS with help from the fine tech support folks at Dell and Logitech. Microsoft has really brought us a long way. Suck it, MAC dorks.

Your potential. Our passion.™

Oct 23, 09 - 05:26 pm Comment from: ChrissyOne

@ Botvinnik

Tiblubberus

Oct 23, 09 - 05:27 pm Comment from: Zune Tang

well i host one of these parties and Bill Gates came and stripped naked for me i loved every minute

Oct 23, 09 - 05:34 pm Comment from: Apelock

As someone said in the comments section at PC World, I believe the operative term here is "dork."

Oct 23, 09 - 05:39 pm Comment from: Jubei

@ZT

I was at your party and your Grandma gave me a lapdance. Those oatmeal cookies must have been spiked. I mean after her dentures fell out, I just sat there still smiling... oh my god, the horror!!! These memories must get erased.

Oct 23, 09 - 05:41 pm Comment from: RL

I added a pictured from my launch party. Best time of my life. http://cache.gizmodo.com/assets/images/4/2009/10/500x_Win7-drugs2.jpg

Oct 23, 09 - 05:47 pm Comment from: Sir Gill Bates

ZT kills me! And you guys aren't helping.

Oct 23, 09 - 05:48 pm Comment from: RL

This classic How To Host Your Windows 7 Torrenting. http://gizmodo.com/5387674/host-your-own-windows-7-torrenting-party&autoplay=true

Oct 23, 09 - 05:53 pm Comment from: Mac-nugget

Let me put it this way. I would not go or hold a Snow Leopard party. A party is where you get away from your computer to interact with other humans. However thought of this, needs to be fired.

Oct 23, 09 - 05:59 pm Comment from: Zune Tang®

@ ChrissyOne

That's not it.

Oct 23, 09 - 06:01 pm Comment from: Microsoft Anus

Anus == Zune

Oct 23, 09 - 06:01 pm Comment from: currentinterest

"Hosting a party where you play Dungeons and Dragons or discuss algebraic functions doesn't make you cool just because you put the word ‘party' on it."

Obviously the writer has never visited the University of Chicago.

Oct 23, 09 - 06:02 pm Comment from: Chris

I just popped in to read the news, as I'm getting ready to DM a Dungeons and Dragons game. Does that mean I need to get rid of my Mac and host a Windows 7 party =)

Oct 23, 09 - 06:06 pm Comment from: ChrissyOne

@ currentinterest

...or a Wizards of the Coast company holiday party. Those can get chaotic evil.

Oct 23, 09 - 06:08 pm Comment from: motopsyco

Funny thing yesterday while I was walking down Kearny St., San Francisco, to work. There was a worker taking the Windows 7 advertising down already. I noticed all the ads elsewhere were gone too. How odd for a launch day.

Cheers!

Oct 23, 09 - 06:39 pm Comment from: iPhoner

Check out this video on YouTube:

http://www.youtube.com/watch?v=Swgfd53cFeo&feature=youtube_gdata


Sent from my iPhone
----------------------------

Oct 23, 09 - 06:45 pm Comment from: Elsic1975a

To quote NPR's Wait, Wait, Don't Tell Me:

"Clippy must DIE!"

"Oh, I see you're digging a grave. Is this a personal grave or a business grave?"

ZuneTang: Best take you've had in a while - grandma's cookies sealed it for me, lol smile

Oct 23, 09 - 06:52 pm Comment from: ken1w

The best thing to come out of it was that unintentionally hilarious "How to throw a Windows 7 launch party" video. It was almost as funny (in a lame way) as the earlier "Microsmith Songsmith" video, which looks like it was produced by the same people.

Microsoft has the worst marketing people...

Oct 23, 09 - 06:53 pm Comment from: alsoran

Sir Gill Bates thinks that ZT is a real Apple troll, m$ fanboi wink

Oct 23, 09 - 06:57 pm Comment from: Multi-Toucher

The way I see it, a Windows launch party could actually work if the guests were invited to bring home-made catapults. Points could be awarded for some combination of distance, accuracy, and blood alcohol levels.

Oct 23, 09 - 07:24 pm Comment from: knowhowe

"What does the T stand for in Ballmer T. Clown?"

How about 'Total'?

Oct 23, 09 - 07:26 pm Comment from: whisler

tried to buy the recently announced new imac at my locale apple store 10\23\09 no shipments received call us back later. holy vapourware party.

Oct 23, 09 - 07:28 pm Comment from: whisler

at least I could buy win 7 if I wanted too.

Oct 23, 09 - 07:31 pm Comment from: egyptian thinker

welcom back chrissy one how are you and where have u been
u have been missed
as for 7 ..consider wmp 11 its a complete joke its so complicated to find and navigats to a song or just see the songs as in itunes u could format the hard drive just to go back to xp and winamp or better get a mac

Oct 23, 09 - 07:34 pm Comment from: steve howe

@IPhoner

"Check out this video on YouTube:

http://www.youtube.com/watch?v=Swgfd53cFeo&feature=youtube_gdata"

Sorry mate. I watched about ten seconds of that and started to feel queasy. A deeply disturbing experience.

Oct 23, 09 - 07:49 pm Comment from: dd

RL, thanks for my LOL tonight, whe stuck at work. Both "pin the USB on the port" and the picture had me laughing.

Oct 23, 09 - 08:19 pm Comment from: MDmac

Certainly someone knows somebody who went to a party.

I have checked the parties in my area. Nobody I know. Thank goodness. http://houseparty.com/windows7

I am wondering just how real these pictures are.

Oct 23, 09 - 08:42 pm Comment from: alansky

"The Bow Wow starts now!"

Oct 23, 09 - 09:13 pm Comment from: isn't it a bit early

to call Windows 7 a complete and utter failure.

give it a week at least. to be fair.

(oh wait that said Windows 7 parties. my bad)

Oct 23, 09 - 10:31 pm Comment from: silverhawk

I just read this quote in a Businessweek article about Microsoft doing so well because they lost less than anaylsts thought they would: "An investor who bought Microsoft shares in late October 2000 and held them would have realized a net gain of about 1%."

http://www.businessweek.com/technology/content/oct2009/tc20091023_131328.htm

Oct 23, 09 - 10:33 pm Comment from: silverhawk

Apple bottomed near $7 in 2000.

Oct 23, 09 - 10:45 pm Comment from: Greg L

Ooh, Ooh. Can I also be a Windows 7 dork?

Oct 23, 09 - 11:39 pm Comment from: NHL

Bradley writes, "...I don't agree with the premise of many of the Apple 'I'm a Mac' ads,...

I'm curious as to which "'I'm a Mac' ads" he disagrees with, and why.

Bradley doesn't agree that Windows computers are virus-ridden?
He doesn't agree that the "cancel or allow" prompt is a pain in the behind?

Which ones, exactly, Bradley, and why?

Oct 24, 09 - 12:15 am Comment from: Mister Snitch

"What does the T stand for in Ballmer T. Clown?"
The.

Oct 24, 09 - 02:36 am Comment from: Gosh

all in all Microsoft's and PC's annus horribilis.

Oct 24, 09 - 04:59 am Comment from: almux

Just as deserved...

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