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Oct 27, 09 - 05:52 pm Comment from: January 24, 1984

The one question questionnaire within:

Does it suck as much?

Oct 27, 09 - 05:54 pm Comment from: HMCIV

"Windows 7 was made by me..."

It all makes sense now! Of course the soccer mom had a hand in writing Windows 7 code.

Oct 27, 09 - 06:03 pm Comment from: Olmecmystic

Man! Just read the article and then the comments.

Stockholm Syndrome, big time! Tsk, tsk, tsk. Where are the white coats when you need them?

Oh, and I'm a happy Snow Leopard customer FWIW.

Peace.
Olmecmystic

Oct 27, 09 - 06:11 pm Comment from: Macdoc

YOU Lie!! Where have I heard that before?

Oct 27, 09 - 06:15 pm Comment from: Ottawa Mark

I love the ad with Angela in the coffee shop going on about not having to be nervous about freezing and crashing anymore while running a bunch of apps on her Dell craptop. Then she asks M$ to pay her rent. Pathetic.

I believe that windows 7 is windows Xp with a new clown suit. If you go trough all the "wizard' to change a simple parameter, at the end you are at standard windows XP Menu (like "system properties").
They also add some "diagnostic wizards" that does not came to any solution and they consume a lot of resources (look at the "services" menu).
My friend Tony is skinnier tha a cow, but he still fat. Windows 7 could be the Best OS that microsoft has made, but Microsoft makes bery bad OSes so you still in a crappy OS.

I got flamed the other day. What the flamers didnt know was that I have 20 years of marketing experience behind me. I love marketing , it just works. My job is done. And to those really touchy fanbois (you know who u r), grow up. You know not what you do.

The cake is a lie.

Oct 27, 09 - 06:25 pm Comment from: Jubei

As I have said, anyone who thinks Windows 7 was developed from the ground up and is not just a Vista SP is a total idiot.

Oct 27, 09 - 06:26 pm Comment from: Steve516

where as Apple's is "we won't ship junk" and they don't

@ jubel. I agree. But remember that 20 years of WinSufferers know no better. Perception is everything.

If WinSuf think that Win7 will finally lead them out of the dessert, they WILL follow. They know no better.

The only way they will change is if Win7 finally proves (to them) to be the "LAST STRAW".

How does one 'TM' that?

Windows - The Last Straw. I like the sound of that...

The WIndows 7 makes me laugh sooo much!

The ads were made on macs for a start... says it all really.

@ Petey. Of course they were! But 90% (current marketshare) of windows followers dont know that! Apple needs to make that know to those poor Stockholm Syndrome Sufferers!

Now is the time to "POUNCE" (TM).

Oct 27, 09 - 06:37 pm Comment from: shen

"What the flamers didnt know was that I have 20 years of marketing experience behind me. I love marketing"

In the words of the great comedian Bill Hicks, "Marketing people? Kill yourselves. No there isn't a funny punch line coming, i mean that, you're the scum of the earth. Die. Seriously."

just, ya know, thinking out loud....

"Trust me"

Oct 27, 09 - 06:43 pm Comment from: Zeke

After viewing the "Made by me!" commercials I need to tell someone at Microsoft that there is a difference between "cool" nerds and the kind you wouldn't sit next to an public transportation. Not knowing what "cool" looks like, Microsoft opted for the latter in their "Made by me!" commercials. Nice going...clueless as usual.

@ shen

Silly, silly one. If you like Apple, then marketing has affected you. Ever drink Coke? or Pepsi? Which do you prefer? Bottom line, it's people like me who tell you what you want to like. It's what defines you. Thanks for your business, A$$hole.

Oh...Wait! Even better...forget Coke and Pepsi, thats the small potatoes! Lets try real marketing, how bout' Conservatives VS. Libs. Theres a marketing story for ya!

How bout Home Depot VS. Lowes. How bout Ford VS. Chrysler, or Toyota?

Or what about Christian VS Muslim?

Its called Marketing. You are the target, and have been for centuries.

Learn to think for yourself, dont tow the line.

Oct 27, 09 - 07:06 pm Comment from: macintush

True, Windoze 7 is not "made by me" ... but keep in mind, Justin Long isn't really a Mac, and John Hodgeman isn't really a PC.

Most people know ads are staged. The effect is intended to be subliminal. Even if your intellect tells you it's fiction, the message gets into your subconscious, That's what 'style' is about. It's not what you say, but how you say it (One reason italics are effective).

The question you have to ask yourself is this; If you were an ad agency trying to sell Windows, how would you do it?

Sad as it seems, there are actually people earning their livings working for Microsoft and their various contractors. Until Apple is big enough to support everyone in the tech industry, others will continue producing and selling (or trying to sell) their products.

I work at an Apple store. Last year, I helped a Microsoft employee purchase a Mac Pro. Naturally, I wanted to discuss the irony of the situation, and he replied, "My friend, I work for the largest software company on the planet. I know computers, and I know what's good and what isn't."

Makes me wonder about the rest of the company. It explains a lot, honestly... such as why Microsoft doesn't seem concerned with starting from scratch, creating a fantastic OS, and maybe exploring a different business model... they feel they can just rely on their dominance and marketing, and focus on other things. R&D;isn't as important to them as it is to Apple, it's all about the cold, hard cash. Apple has always been about quality, quality, quality... and I think it's only a matter of time before the mass market begin to realize it.

@ Shen

Well....lets climb off our high horse for just a sec, shall we?

Do you deny 100% completely that marketing has not effected you at some point in your life?

Grow up you hypocrite.

I'd rather eat poop tan use Windows 7

My bad, "I'd rather eat poop than use Microsoft 7", was what I meant to post

I actually ate poop, and it tasted like windows 7

I love when marketing people end up speaking to themselves.... oh the irony.

Are you OK? Off your meds, are you? Never, never, NEVER assume (emphasis on the "ass") that you have EVER told me or any other person what to like.

Only mindless droids still think that McDonald's makes the best hamburgers or Microsoft the best OS . . . and no amount of hocus-pocus from shills like you will ever convince true cognoscenti otherwise. You may "suggest" what we should try out, yes, but the decision to actually try a product always remains ours.

Get over yourself, you pompous ass. You are not the Messiah leading us to the promised land. (Someone else has that job right now in Washington, DC.)

Time for your evening pill cup now.

Oct 27, 09 - 08:03 pm Comment from: jjjj

"Forget the love fest that has surrounded the Windows 7 launch." WHAT love fest? Where? Who?

"If WinSuf think that Win7 will finally lead them out of the dessert, they WILL follow."

So Vista and XP are like a sundae?

Oct 27, 09 - 08:21 pm Comment from: Larry

@MISSING THE POINT:

Marketing is not as influential as you make it seem. I like Coke because it tastes better, not because of some marketing campaign.

In a Pepsi vs. Coke challenge, I won some Tums. So what? I still don't know which drink was which, but I still like Coke better.

Oct 27, 09 - 08:34 pm Comment from: alansky

@MISSING THE POINT:

If you like Apple, then marketing has affected you??? Either you're joking or you're even dumber than you sound.

Oct 27, 09 - 08:37 pm Comment from: Ting

I think the best line is:

"Loving Windows 7 is a bit like the good feeling you receive when the beatings finally stop."

Sums up the beatings inflicted the World over by CTOs on employees at the behest of M$.

The majority of organisations will dual-source almost everything right down to paper clips but not technology. No way! CTOs resist dual-sourcing the operating system and tool set.

When talking of Stokholm Syndrome, these CTOs are the self-appointed ‘prisoner trustees’ who keep the employees in line and drinking the M$-laced variety of kool-aid.

"If you like Apple, then marketing has affected you."

Nope - not me.

For me it was an Apple IIc vs IBM PCjr. Tried them both, preferred the Apple. Then IIgs, then Mac SE/30. All decisions made by trying the product and comparing them to what else was available. Nothing else out there was better, so has been Apple all the way from then. Marketing had nothing to do with it.

Same thing with the iPod - 1st one came out, and I tried it and bought it. Not a marketing thing.

Line 1: I have a 6 figure income.

line 2 :"Never, never, NEVER assume (emphasis on the "ass") that you have EVER told me or any other person what to like."

Line 3: "Marketing is not as influential as you make it seem. I like Coke because it tastes better, not because of some marketing campaign. "

Line 4: "If you like Apple, then marketing has affected you??? Either you're joking or you're even dumber than you sound."

My response: Marketing works. If it didnt, the above case studies would not have responded. Sorry guys and gals, I just proved that I got your attention. Isnt that a form of marketing? Dont be so damn caught up in your own self importance.

"Dont be so damn caught up in your own self importance."

Talking to yourself again, eh?

@jv

Nope. Just proving a point. Thanks JV!

Oct 27, 09 - 09:13 pm Comment from: Big Als MBP

@ MISSING THE POINT,

You got our attention because you were talking trash.

Go ahead, tell me offensive linemen are actually marketing weenies.

"I just proved that I got your attention. Isnt that a form of marketing?"

Getting someone's attention is easy - that doesn't mean you've influenced them to actually do anything beyond that.

You can get a lot of attention by dropping your pants and crapping in a busy intersection - that doesn't mean people will buy your crap.

Oh wait - isn't that what Microsoft is doing now?

Oct 27, 09 - 09:37 pm Comment from: db

@Missing the point

I believe you're a little overstating your case (as I'm sure it's your job to do in marketing). While it's true that marketing allows me to hear of products I might not have known about, it doesn't *tell* me what to buy. If I buy something that marketing suggests I buy, and I like it, I'll buy it again. If I buy something that marketing suggests I buy and I *don't* like it, I won't buy it again.

I'm not a mindless drone. I didn't buy an Apple computer because of an ad. I bought my first Apple computer because my co-workers were using one, patiently showed me how to use it, and made me see how much better it was to use than the Windows 3.1 POS I was using.

I don't buy the TV that's on display or in a newspaper/magazine/TV ad just because it's there. I read consumer reports and reviews that show me which is the best TV to buy based on price, product quality and customer satisfaction. In fact, that's how my husband and I buy most of our stuff.

We're the antithesis of your ideal customer. We have a brain and we use it.

Oct 27, 09 - 09:41 pm Comment from: Cubert

"Loving Windows 7 is a bit like the good feeling you receive when the beatings finally stop."

That's a keeper!

No sir, not talking trash. Simply making the point that people are susceptible to marketing.

88-90% of OS market belongs to M$. True?

Win7 is getting "good" to "great" reviews. True?

Vista got "bad" to "awful" reviews. True?

Is there proof that Win7 is better than Vista? No.

Is the media hyping Win 7 as better then Vista? Yes.

Will people buy Win 7? Last I checked, it was at the top of the list on Amazon.

Did M$ spend a ton on marketing? Yes.
Has Apple spent a ton on marketing? Yes.

How can you say that "Marketing is not as influential as you make it seem." Here are few companies that may disagree with your opinion of the importance of marketing:

Nike, McDonalds, Coke, Apple, Microsoft, Exxon, Fox, CNN, Heinz, Crest, Calvin Klein, Stayfree, Hershey, Nestle, Sketchers, Movado, BMV, Ford, Lexus, Sony, HP, Toyota....etc.

Is your net worth equal to or more than these companies? If so, please explain how you did this without marketing.

I've been in marketing and promotion for over 30 years and you are a smug fool. If you think marketing tells people what to think, you are an ass. Sure some drones and some fanbois suck it all in, but most people are smarter than you give them credit for, and that makes you a very low form of life in the advert biz.

I never hire people like you.

Oct 27, 09 - 09:45 pm Comment from: silverhawk

Unbelievable that InfoWorld and PCWorld are writing those things when so much of their ad revenue comes from M$.

Have Windows7 installed on the bootcamp partition. EVERY time I plug in my iPhone to charge it installs the damn driver. EVERY TIME!!!

WTF?

Look guys, Im not picking a fight. All Im trying to say, as I did in a previous post is that marketing CAN BE powerful. Apple fans seem to love Apple commercials and brand them as great for the most part while blasting the evil M$ commercials.

Guess what? ITS ALL MARKETING.

Do you deny that? If so, how?

Here's my point...

Be careful, with the WinDrones (90%) loving Win7, there is a POSSIBILITY that potential switchers may re-think. Partly because of marketing.

Go ahead, slam me as much as you want.

I'm sure SJ is thinking about his next big marketing pitch. Do you doubt me on this too?

Oct 27, 09 - 09:55 pm Comment from: iworker

Look, as far as I can see both Snow Leopard AND Windows 7 are service packs. The difference is in the price, previous operating systems and how well the previous versions worked.

By putting a low price for Leopard users to upgrade to Snow Leopard Apple is admitting that there is not all that much difference between the two operating systems. And yes I do know about SL's 64 bit option. However Leopard did have the wobbles at first but it does hum along nicely.

Vista on the other hand was a train wreck and a RAM hog and Windows' marketing of Windows 7 admits to to this (at least the former anyway). The thing that really gets me mad is if Windows 7 Vista without the problems (and a few extras) why are they charging so much? It seems that this issue is being lost in the ensuing slanging match.

To put it bluntly Microsoft is slugging Windows' users and then they have the gall to say that Apple charges too much. To me that's not marketing it's just plain bullshit!

@iWorker.

Yes it is BS, but it is marketing all the same. Makes me sick, but all is fair in love and marketing unfortunately.

As to the chap that said he would never hire me. Shame. I just landed a consulting gig with a fortune 100 that will net me +100K in the next few months. DAMN, I must suck at my job.

I would never use an operating system that was made by me...

@Missing The Point
There are several points being missed here.
Firstly, there is no question that marketing is a very important and in many cases successful tool for molding opinion. However you bring up Vista and it's failure and Win7 and it's apparent success(thus far). What you fail to remember is that in initial reviews Vista was given many of the same raves (even by some of the same sources). You are also forgetting where all of the negative opinions of Vista came from, it was with the general public and word of mouth. Eventually the tech press had to jump in and start agreeing with the GP or risk looking like idiots

You are also forgetting in your repeating of the "MS has 90%" argument how they got that. It was not in response to a successful marketing campaign but rather a number of different variables.

I also choose Macs by looking at the alternatives. I have used every iteration of Windows (including 7) and many Linux distros... even tried BeOS and NeXT and I will try ChromeOS when it comes out. So far the Mac makes so much more sense to me that using anything else would be foolish.

Oct 27, 09 - 10:30 pm Comment from: Cubert

More than a year ago Steve Ballmer himself said that Winblows 7 is the Fista SP1 code base with some UI changes.