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Sat, Nov 21, 2009 - 02:47 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

More blood on Apple iTunes Store’s play button: Ruckus is dead
Sunday, February 08, 2009 - 09:12 AM EST

"Ruckus, an online music service geared towards universities that allows students to stream an unlimited amount of music, has apparently just closed its doors. The service was designed to appeal to college students, offering a legal alternative to the piracy that can be found on many campuses. Ruckus was initially offered as a subscription service, then eventually moved to an ad-supported model with partnerships with dozens of major universities. Eventually it opened to all students with an accepted university email address (typically .edu)," Jason Kincaid reports for TechCrunch.

"At around 5 PM EST today the site went down with a notice stating that it was undergoing an update. As of 5:30, it was displaying a shutdown notice [Unfortunately the Ruckus service will no longer be provided. Thanks]," Kincaid reports. "We’re told that music that has not passed its 'renew date' still works, but that music that has expired will no longer work because the DRM licensing server has apparently shut down."

Full article here.

MacDailyNews Take: As Daring Fireball's John Gruber points out, know-nothing Rob Enderle blew it yet again:

I just became aware of a competing service to iTunes that’s growing like wildfire in schools: Ruckus... Ruckus uses the most widely licensed Microsoft DRM and while students could burn CDs and then rip them to their iPods, they can more easily directly transfer them to products that use this same DRM which is virtually any other player than the iPod.

As these students leave school, much like it was for the Mac, they are more likely to not want to support Apple and if Ruckus continues to expand, that represents a long term downward trend to both iTunes and the iPod unless Apple moves directly to provide a similar service and address the need that Ruckus is addressing.

Granted this will take several years to develop and probably won’t become pronounced until 2009 or later but this is how a monopoly is typically taken down, by eating away at the fringes and, in this case, drilling holes in the future market by attacking successfully young consumers.
- Rob Enderle, January 24th, 2007

Rob Enderle is a fool.

[Attribution: Daring Fireball. Thanks to MacDailyNews Reader "Roberto" for the heads up.]

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Feb 08, 09 - 09:17 am Comment from: Murasaki

Was Rob Enderle turned down for a job at Apple or something?

Feb 08, 09 - 09:59 am Comment from: andintroducing

Correction: Rob Enderle is a TOOL.

Feb 08, 09 - 10:04 am Comment from: TrevX

Anyone who bets against Apple loses. You need not look for any further proof than the last 8 years. You go up against Apple and the enormous iPod/iPhone/iTunes combo and you...will...lose.

Bloodbath.

Feb 08, 09 - 10:26 am Comment from: Crunch n Munch Cheese Wafflez

You gotta love the "More blood..." articles! Keep up the great traditions MDN, tee hee.

LOL @ Rob Enderle.

Feb 08, 09 - 10:35 am Comment from: DogGone

These so-called analysts are simply advertisers in disguise.

The guy is not really a fool since he gets paid to write these things. Not a bad job if your stomach can handle it!

Feb 08, 09 - 10:40 am Comment from: Roberto

This was a great 2-in-1 piece: Rob Enderle writes a stupid commentary about how a crappy DRM music subscription service will somehow have an effect on iTunes Music Store sales and is again proven so wrong (and is again proven to be jackass);

and yet another crappy DRM music subscription service is dispatched to the dustbin of history. Remember, many analysts have said that Apple will/must offer subscriptions to survive. And have all been proven wrong once and for all.

Feb 08, 09 - 11:08 am Comment from: Wingsy

Man, just browse through all those related articles. If I were contemplating a competitive product to Apple it would scare the dickens outa me.

Feb 08, 09 - 11:37 am Comment from: mike_in_helsinki

Enderle is the asshat know-nothing assclown of our era.

The only worse asshats are those who pay him to blow gas out of his fat head.

Feb 08, 09 - 11:45 am Comment from: Cubert

Ruckus??? I've never even heard of it.

Feb 08, 09 - 11:47 am Comment from: Cubert

"by attacking successfully young consumers. - Rob Enderle, January 24th, 2007"

So, they succeeded in not aging? WTF?

Feb 08, 09 - 12:12 pm Comment from: jonklein611

Maybe if Ruckus had supported iPods and OS X directly, I might have used it.... iTunes was way easier.

Feb 08, 09 - 12:18 pm Comment from: Wade

"Ruckus??? I've never even heard of it."

Moi aussi. Although, I suppose, if I were lobotomized and actually read any Enderle, I might have been marginally aware of it. And I work at a major university. Go figure.

Feb 08, 09 - 12:44 pm Comment from: Big Al

Microsoft was bribing Universities to take the Ruckus service for free.

Once they started charging for it and as the iPod users' complaints rose in volume, it died a very peaceful death.

Donations to the Steve Ballmer 'stay as long as it takes' fund can be made at all local banks.

Feb 08, 09 - 01:06 pm Comment from: doc

ruck⋅us   [ruhk-uhs] Show IPA Pronunciation
–noun
1. a noisy commotion; fracas; rumpus: The losers are sure to raise a ruckus.

2. A disturbance; a commotion: "Little was heard by us in the upper regions of the considerable ruckus (and surely the heartbreak) being endured some floors below" (Brendan Gill).

Feb 08, 09 - 01:08 pm Comment from: Ampar

Didn't they open for Ratt in 1983?

Feb 08, 09 - 01:09 pm Comment from: Ampar

I guess there's a very quiet riot going on with their demise.

Feb 08, 09 - 01:14 pm Comment from: Ampar

"Correction: Rob Enderle is a TOOL."

Except for the fact that tools are useful.

Rob's arsenal is best described as attempting to demolish solid concrete armed with nothing more than a half-rotted pickle. Penis jokes are optional.

Feb 08, 09 - 01:15 pm Comment from: doc

I think Sid Vicious fronts for RukUs now.

Feb 08, 09 - 01:16 pm Comment from: Arnold Ziffel

Enderle is continually shown to be wrong on just about everything he writes/says, and yet he
continues to be the "go to guy" for many news agencies when they do tech reporting.

It's similar to how the corporate media continues to report the opinions of the neocons and plain ol' cons who were wrong about everything to do with the Iraq War.

One must have a well-oiled and sure-fire crap detector in order to become informed!

Feb 08, 09 - 01:16 pm Comment from: doc

rUckUs I meant.

So sorry!

Feb 08, 09 - 01:31 pm Comment from: twilightmoon

Ruckus sounds like a band that opened for The Monkeys.

Feb 08, 09 - 01:35 pm Comment from: His Shadow

Good call, Arnold Ziffel. What was Bush's "stay on message" rhetoric but an attempt to repeat a lie often enough that people believed it was true?

Feb 08, 09 - 01:38 pm Comment from: twilightmoon

"It's similar to how the corporate media continues to report the opinions of the neocons and plain ol' cons who were wrong about everything to do with the Iraq War."

1. The term "neocons" is thrown about without any contextual understanding by anti-conservatives as a pejorative. Just use the term "conservative".

2. If you agree with conservatives they are right and liberals are wrong, and if you agree with liberals, they are right and conservatives are wrong. This includes the Iraq war, the war on terror, global warming, taxes, the economy, health care, etc ad infinitum.

3. You don't have to be liberal to see that Enderle is a bloated gasbag spewing out nearly endless amounts of useless "tech analysis". This is a bipartisan thing.

Feb 08, 09 - 01:41 pm Comment from: twilightmoon

@His Shadow

I direct you to my point 2. If you're liberal they were lies repeated to get support, if you're conservative they were telling it like it is, and the liberal media was unjustly criticizing them without giving any praise when it was due. It's all relative to your point of view, IMO.

Feb 08, 09 - 01:42 pm Comment from: twilightmoon

BTW since Bush is no longer in office I suggest those that don't like him and move on and start paying attention to Obama.

I know it's hard, but try to keep up with the times.

Feb 08, 09 - 02:03 pm Comment from: Ampar

"Ruckus sounds like a band that opened for The Monkeys."

Not to be overly pedantic but it's The Monkees. I met Micky Dolenz at a hotel in downtown Atlanta. His wife was incredibly drunk and he was confused. And sadly, he was a jerk. Yes, it's off topic. Please continue.

Feb 08, 09 - 02:19 pm Comment from: Digits McGee

Hey Ampar, long time no tee…

…hee

Feb 08, 09 - 02:24 pm Comment from: Ampar

See you, Digits.

Feb 08, 09 - 02:47 pm Comment from: silverhawk

When Micro$oft laid off employees they also shut down Flight Simulator. They laid off the whole crew.

Feb 08, 09 - 02:50 pm Comment from: Arnold Ziffel

@twilightmoon,

I'm not one much for labels, as they usually disinform more than inform. So, instead of neocons or conservatives, I'll just call them 'Bushies.' They include, but are not limited to, Paul Wolfowitz, Richard Perle, Doug Feith, Dick Cheney(!), Karl Rove, Harriet Miers, Ari Fleischer, Ronald Dumsfeld, Mrs. and Mr. Kate O'Berne, Richard Cohen, Judith Miller and her sidekick, Michael Gordon, Barry McCaffrey, Jerry Bremer, Dan Senor (aka Mr. Campbell Brown), Howard Kurtz, the entire Fox 'News' staff, and last but certainly not least, W.

The Bushies equivalent on the PC side I can think of off the top of my head are: Paul Thurrott, Rob Enderle and his 'group,' John Dvorak, and various 'analysts' I can't recall at this moment.

When these people speak/write, my crap detector pegs the scale.

Feb 08, 09 - 03:01 pm Comment from: Jubei

If your constipated, just read some Rob Enderlenut articles. That'll move your bowels and clear you right up. Thats about the only thing his articles are good for.

Feb 08, 09 - 03:06 pm Comment from: Hm...

It's actually quite simple. Enderle is really rather smart, it's just his lexicon is different than mine. Here's his:
     "Analyst" = Publicist
     "Pundit" = Paid shill
     "Technology advisory services and consulting" = 'Snake oil' sales

Feb 08, 09 - 03:11 pm Comment from: twilightmoon

@ Arnold Ziffel "When these people speak/write, my crap detector pegs the scale."

I hope you're crap detector doesn't limit itself to one side of the political spectrum? There's enough crap on both sides to fill a septic tank the size of Lake Superior.

@ Jubei: "...Thats about the only thing his articles are good for."

They line bird cages nicely, don't forget that added advantage!

Feb 08, 09 - 03:13 pm Comment from: ken1w

What's "Ruckus"? Never heard of it...

Feb 08, 09 - 03:13 pm Comment from: twilightmoon

@ Ampar "it's The Monkees."

Was the band name "The Monkeys" already taken?

Feb 08, 09 - 03:20 pm Comment from: twilightmoon

ken1w: "What's "Ruckus"? "

Ruckus was an is, but now is a was.

Feb 08, 09 - 03:29 pm Comment from: The Other Steve

Rob Enderle already got his money for writing that article.

You may be laughing at him, but he's laughing all the way to the bank.

Feb 08, 09 - 03:59 pm Comment from: Arnold Ziffel

Of course, my crap detector works on politicians of every stripe. There were plenty Democrats who, for whatever reason, followed the Bushies blindly into Iraq, but the brunt of the blame goes to W. and his fellow chicken-hawks for getting the US into a black hole of a war.

I do my best to edumacate myself by reading from a variety of sources, including those from overseas.

MS must have very long tentacles indeed to be able to get the Thurrotts, Enderles, etc., out there for publication and widespread dissemination.

Goobers.

Feb 08, 09 - 04:28 pm Comment from: Road Warrior

@twilight moon who said

"You don't have to be liberal to see that Enderle is a bloated gasbag spewing out nearly endless amounts of useless "tech analysis". This is a bipartisan thing."

You mean there are both some repubicans and demoncrats that will agree that Enderlere is a fool? Nifty.

What I wonder about is how it can be a bipartisan thing? Now what about if you are neither, I mean someone outside the USA that believes that Enderlere is a fool? Would that make it a multipartysand thing?

Feb 08, 09 - 04:32 pm Comment from: Mac Daddy

Rob Enderle is an idiot.

Good luck with the Dell Zune, dude.

Feb 08, 09 - 04:40 pm Comment from: GmanMac

What a ruckus over nothing....

Feb 08, 09 - 09:02 pm Comment from: Jim - TIV

What I wanna know is what in the world was Ampar doing in a hotel in Atlanta?

Feb 08, 09 - 09:44 pm Comment from: ElderNorm

Rob Enderle.... what an Apple / Steve Jobs hating assh(empty spot)---. !!!

I just visited his blog site and read a couple of articles. Here is an exerpt on how palm is going to cream the iPhone.

"This means that when the Palm Pre hits, it will be closer to where the iPhone is now in terms of maturity. The only clear sustaining advantages on Apple's side are iTunes and the massive number of applications in Apple's application store. Neither of those two things is critical in the minds of the new buyer, though, because most haven't tried them on a phone yet. But both should do a reasonable job of keeping existing iPhone users from initially migrating."

The idiots (author's (wise and just grin ) opinion) articles are based on the idea that anything Apple does will fail, just give it time. Then he back fills that thought with a few (taken out of context) facts or events and makes up the rest.

I cannot believe that I even gave him the benefit of a doubt. Again. !!!! sad for me. But it has been a long day and I am tired. So ending this comment on.....

Just a thought. grin
en

Feb 08, 09 - 09:48 pm Comment from: Ampar

"What I wanna know is what in the world was Ampar doing in a hotel in Atlanta?"

Getting incredibly stoned after an AC/DC concert at the Fox (third row, all area access passes, the groupies were amazing). And trying to convince the lobby restaurant chef at the Marriott to make Eggs Benedict to go for us at three a.m.

Feb 09, 09 - 08:38 am Comment from: jarrettdailynews

@ Ampar, don't leave us hanging, did the chef create??

I would have quessed you were on the last season of survivor.

Feb 09, 09 - 08:56 am Comment from: Mr. Reeee

"Ruckus, an online music service geared towards universities that allows students to stream an unlimited amount of music..."

For that market how could Ruckus hope to compete against LimeWire?

Seriously.

Feb 09, 09 - 08:58 am Comment from: Fergman

Cfuk, did Rob Enditall ever get that wrong!

Feb 09, 09 - 09:02 am Comment from: Mr. Reeee

ElderNorm... Just come out and say it...

Rob Enderle is an asshole.

You're allowed to.

Feb 09, 09 - 10:21 am Comment from: Synthmeister

I love this line:

"Granted this will take several years to develop and probably won’t become pronounced until 2009…"

Yep, it became VERY pronounced in 2009.

Feb 09, 09 - 12:08 pm Comment from: Ampar

"Ampar, don't leave us hanging, did the chef create??"

Oh hell no. He threw us out. But politely. That's why the good Lord in his infinite wisdom created the all night Krystal's Drive Thru.

Feb 09, 09 - 01:47 pm Comment from: John C. Randolph

Ruckus? Never even heard of them. I'm sure their dozen customers will be disappointed.

-jcr

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