More blood on Apple iTunes Store’s play button: Ruckus is dead
Sunday, February 08, 2009 - 09:12 AM EST "Ruckus, an online music service geared towards universities that allows students to stream an unlimited amount of music, has apparently just closed its doors. The service was designed to appeal to college students, offering a legal alternative to the piracy that can be found on many campuses. Ruckus was initially offered as a subscription service, then eventually moved to an ad-supported model with partnerships with dozens of major universities. Eventually it opened to all students with an accepted university email address (typically .edu)," Jason Kincaid reports for TechCrunch."At around 5 PM EST today the site went down with a notice stating that it was undergoing an update. As of 5:30, it was displaying a shutdown notice [Unfortunately the Ruckus service will no longer be provided. Thanks]," Kincaid reports. "We’re told that music that has not passed its 'renew date' still works, but that music that has expired will no longer work because the DRM licensing server has apparently shut down."
Full article here.
MacDailyNews Take: As Daring Fireball's John Gruber points out, know-nothing Rob Enderle blew it yet again:
I just became aware of a competing service to iTunes that’s growing like wildfire in schools: Ruckus... Ruckus uses the most widely licensed Microsoft DRM and while students could burn CDs and then rip them to their iPods, they can more easily directly transfer them to products that use this same DRM which is virtually any other player than the iPod.
As these students leave school, much like it was for the Mac, they are more likely to not want to support Apple and if Ruckus continues to expand, that represents a long term downward trend to both iTunes and the iPod unless Apple moves directly to provide a similar service and address the need that Ruckus is addressing.
Granted this will take several years to develop and probably won’t become pronounced until 2009 or later but this is how a monopoly is typically taken down, by eating away at the fringes and, in this case, drilling holes in the future market by attacking successfully young consumers. - Rob Enderle, January 24th, 2007
Rob Enderle is a fool.
[Attribution: Daring Fireball. Thanks to MacDailyNews Reader "Roberto" for the heads up.]


Was Rob Enderle turned down for a job at Apple or something?