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More blood on Apple iTunes Store’s play button: Wal-Mart pulls plug on movie download store
Thursday, December 27, 2007 - 08:42 PM EDT

"Wal-Mart Stores Inc. quietly canceled its online video download service less than a year after the site went live, a company spokeswoman said on Thursday," Gina Keating reports for Reuters.

MacDailyNews Take: We thought we heard something new about Wal-Mart today. wink (In an odd coincidence, earlier today we slipped up and reported on the launch of the thing from over a year ago. Fargin' RSS and not looking at the article's date! Realizing our mistake — thanks, MDN'ers! — we quickly pulled that article. While regrettable on our part, Wal-Mart's effort was obviously quite forgettable.)

Keating continues, "Wal-Mart shut down the download site after Hewlett Packard Co. discontinued the technology that powered it, Walmart.com spokeswoman Amy Colella said in an e-mail. She added that it will not look for another technology partner."

Keating reports, "HP spokesman Hector Marinez said the company decided to discontinue its video download-only merchant store services because the market for paid video downloads did not perform 'as expected.'"

"Colella... declined to disclose the number of downloads sold on the site," Keating reports. "A message at http://www.walmart.com/videodownloads said the service was stopped on December 21 and Wal-Mart offered no refunds for the downloaded videos.

Keating reports, "Videos purchased on Walmart.com can be played using the Microsoft Windows Media Player or the Wal-Mart Video Download Manager, but cannot be transferred to a computer other than the one used to download them, according to the site."

Keating reports, "The news of the Wal-Mart download service's demise comes on the same day that reports surfaced of an agreement between News Corp's (Other OTC:NWSAF.PK - News) Twentieth Century Fox and Apple to offer the first movies for rent at the iTunes store."

Full article here.

[Thanks to MacDailyNews Reader "Keiran D." for the heads up.]

MacDailyNews Take: Wal-Mart pulled the plug on December 21st. Nobody noticed until today.


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Dec 27, 07 - 09:46 pm Comment from: Ampar

Clean up on aisle nine.

Dec 27, 07 - 10:04 pm Comment from: MacBill

Wal-Mart is one of the most evil corporations in the world, killing both humans & the planet. Be sure to watch the movie "Wal-Mart: The High Cost of Low Price"... more details at http://www.walmartmovie.com

Dec 27, 07 - 10:13 pm Comment from: Scarbro

BIG F@#$% LOL!!

Dec 27, 07 - 10:13 pm Comment from: Arnold Ziffel

Now maybe Wal-Mart can get back to doing what it does best--keeping China's export business healthy.

Did anyone think for one second they'd succeed in their movie endeavour? I didn't.

Goobers.

Dec 27, 07 - 10:14 pm Comment from: macbill is a macidiot

typical libturtle walmart cry. meanwhile, i'm sure you drive a cheap car and try to save money as best as you can. or do you live to your word on walmart and buy all amercian?

hypocrisy much?

Dec 27, 07 - 10:38 pm Comment from: ron

Wal-Mart allows people kept in poverty by the lib welfare machine to afford to live.

Dec 27, 07 - 10:38 pm Comment from: R2

Are you kidding me? They're just going to give up that easily?

Dec 27, 07 - 11:00 pm Comment from: Mr. Reeee

Gee, after this....
How long before NBC begs Apple to take them back?

Dec 27, 07 - 11:15 pm Comment from: THANKS MDN

No one noticed because no one was downloading.

Walmart sells old DVDs for cheaper so why bother download them.

Jay and my stink

Dec 27, 07 - 11:18 pm Comment from: Ironic and amazing

Hurray!

Another one bites the Dust!



stephen jobbs

Dec 27, 07 - 11:19 pm Comment from: LOL

@MacBil

but I can't download it... I am on a Mac without Bootcamp.

Dec 27, 07 - 11:25 pm Comment from: d'monder

Are you kidding me? They're just going to give up that easily?

Absolutely. Unlike MS, WM knows when to dump a loser.

Movie downloads are well beyond WM's customer base, as few trailer parks sport high-speed internet.

Even their own employees are left out, as nobody who works for WM scale could afford such a luxury.

For WM it's back to the drawing board, and the old game of mass-selling commodities to the bottom of the market.

Dec 27, 07 - 11:36 pm Comment from: @LOL

Flip4Mac:
http://www.flip4mac.com/wmv_download.htm

Dec 28, 07 - 12:20 am Comment from: dave

Well, it's hard to sell a crappy, harder to use, version of a product when the content owner makes you sell it for the same price or more... It's not Walmart's fault big media believes you're a no-good, lying, stealing SOB...

Dec 28, 07 - 12:26 am Comment from: Mel Gross

I really don't think this has anything to do with iTunes. Even though iTunes has sold a fair number of movies, they hardly compete overall, with the few selections they have.

If anything other than the reasons they gave was responsible, it would be Netflix.

Dec 28, 07 - 12:26 am Comment from: @macbill is a macidiot

Wow, dude you are out of touch. Obviously on of the many trolls here...

Dec 28, 07 - 12:42 am Comment from: Mel Gross

If you're talking to me, that was a really dumb post on your part.

Dec 28, 07 - 01:21 am Comment from: ChrissyOne

I can't imagine why this happened. I mean, Wal*Mart is just so... *classy*.

Dec 28, 07 - 01:27 am Comment from: Kate

Walmart has been the greatest anti-poverty program in history. Those with low incomes can now get clothing and food and many other things at prices they can afford. Those who don't get it, or refuse to get it, are the enemies of the working class. Most of them prefer snobbery, and lefty ideology, over the welfare of low income folks.

Dec 28, 07 - 01:42 am Comment from: Paul

I've grown weary of the "Blood on ________" phrase. It's especially terrible in this instance.

Dec 28, 07 - 04:00 am Comment from: Kate's Ass

Kate --
Ever been to a swap meet? You can get 10 shirts for a buck. Used books, toys, and tools too for a few bucks. Makes Wal Mart look like Nieman Marcus.

WalMart is responsible for driving down the living wage in the US from being able to support a family of four (GM in the '70's) to minimum wage levels (WalMart 2005). They are similar to Microsoft -- muscle out the competition by any means possible. Other great companies, like Apple and Google, simply create good stuff.

Dec 28, 07 - 04:47 am Comment from: HolyMackerel

Here are the two reasons they failed from their FAQ site:

"What happens if I purchase another computer and would like to use it to play my videos?

You cannot play your videos on another computer. You can only play your videos on the computer you used to download the video files.
Please note that videos purchased from Wal-Mart Video Downloads are NOT compatible with Apple iPod, Sony PlayStation Portable (PSP), or Microsoft Zune portable players."

Imagine a DVD that plays only on one of your DVD players, but not the others esp. your new one! Do these people hate their customers? Or does the next line explain it all:

"Portable format videos purchased from Wal-Mart Video Downloads are compatible with most PlaysforSure compliant portable video players (visit http://www.playsforsure.com for more information) and portable video players that support Protected Windows Media Video (WMV)."

Dec 28, 07 - 06:05 am Comment from: ken1w

> but cannot be transferred to a computer other than the one used to download them, according to the site.

That kinda sucks. No wonder no one was buying. The "market for paid video downloads" is doing fine (and will be breaking out in 2008). It's Wal-Mart's service that "did not perform" (as expected).

Dec 28, 07 - 06:33 am Comment from: LorD1776

Kate,

If it wasn't for the fact that Wal-Mart is responsible for the greatest amount of manufacturing job loss in the US, those poor people might make decent wages and not have to buy cheap foreign junk. It works both ways.

By the way, you wouldn't happen to work there, would you?

Dec 28, 07 - 07:07 am Comment from: Petey

Exellent news!

Even the greatest retail success story of the modern age cannot even compete with Apple and iTunes.

Well here is some advice for the WALMART CEO...

"IT'S ABOUT THE SOFTWARE DICKHEAD!"

Dec 28, 07 - 07:13 am Comment from: Petey

A classic example of a low priced retailer not knowing anything about their customers buying habits or anything about the download market.

WHAT Walmart should have done is partnered with Apple, if SJ wanted to be partnered ofc,

I think this has been a very expensive lesson for Walmart and I imagine their store prices will go up to cover the 100a millions of loses on this new venture failure.

Dec 28, 07 - 09:08 am Comment from: Big Al

Walmart employees, where I live, get over twice the minimum wage and they also get a hefty discount on Walmart purchases. With that combination, they make make a living wage here.

You Kate bashers have swallowed the unsuccessful Union organizers' bullshit hook, line and sinker.

Dec 28, 07 - 09:20 am Comment from: Fred

Does this mean that online film purchases are a bust and online film rentals the only viable business option?

Nothing in the article explained how Walmart's efforts failed. Was the problem limited content, failure to deliver product, excessive cost, time of downloads, buggy interface?

How will Apple not suffer the same fate as Walmart?

Dec 28, 07 - 09:24 am Comment from: Hm...

@ "mac bill is an idiot," ron, Kate, and all the "conservatives" who believe «liberal» is an epithet.

Try reading a dictionary to expand your ossified minds:
Definition
lib·er·aladjective
1. favorable to progress or reform, as in political or religious affairs.
2. (often initial capital letter) noting or pertaining to a political party advocating measures of progressive political reform.
3. of, pertaining to, based on, or advocating liberalism.
4. favorable to or in accord with concepts of maximum individual freedom possible, esp. as guaranteed by law and secured by governmental protection of civil liberties.
5. favoring or permitting freedom of action, esp. with respect to matters of personal belief or expression: a liberal policy toward dissident artists and writers.
6. of or pertaining to representational forms of government rather than aristocracies and monarchies.
7. free from prejudice or bigotry; tolerant: a liberal attitude toward foreigners.
8. open-minded or tolerant, esp. free of or not bound by traditional or conventional ideas, values, etc.

And just which of these do you find so heinous that you must take every opportunity to spew your vitriol on this Macintosh news site?

Dec 28, 07 - 09:39 am Comment from: @ Hm...

Political and social liberals in the US are the most INTOLERANT of any group I've ever seen.

'Hm...' here is so tolerant, this is what he considers somebody's rights to free speech as an opportunity to "spew your vitriol".

That's verrry tolerant.

Dec 28, 07 - 09:42 am Comment from: I'm with Fred

Dang! Isn't it liberals who try to ban people from saying the word 'Christmas'?

Hmmm. Saying F**k is just fine but Christmas? Get that outa here.

Dec 28, 07 - 09:58 am Comment from: Fred

@ Hm:

Too bad many people who claim to be "liberal" don't think or behave according to definition.

Dec 28, 07 - 10:34 am Comment from: therepguy

Hell I didn't even know that Wal-Mart had such a service...

Dec 28, 07 - 11:28 am Comment from: Jeff

Aren't we missing the big picture here?

Should this story not be focusing on the HP platform and how many other Windows DRMed sites will be shutting down now that HP has discontinued this product?

Keating reports, "HP spokesman Hector Marinez said the company decided to discontinue its video download-only merchant store services because the market for paid video downloads did not perform 'as expected.'"

Dec 28, 07 - 11:43 am Comment from: Mac Man By Choice

"Wal-Mart pulled the plug on December 21st. Nobody noticed until today."

That's 'cause nobody used the service, LOL!

Dec 28, 07 - 12:04 pm Comment from: HMCIV

MacBill, is that Wal*Mart Movie availabe for download anywhere? ...possibly some place ironic?


Meanwhile in the customer care center: "Videos purchased on Walmart.com can be played using the Microsoft Windows Media Player or the Wal-Mart Video Download Manager, but cannot be transferred to a computer other than the one used to download them, according to the site."

It's nice to know Wal*Mart is taking it's customers down with them.

Dec 28, 07 - 12:13 pm Comment from: HMCIV

Oh and on the political side, what's a "libturtle"?

Also, Wal*Mart's discount on merchandise for employees is a neat trick used for recouping people's salaries. It's not necessarily evil, lots of companies do it. It's just a way to make sure as much cash as possible stays in Wal*Mart's pockets.

Dec 28, 07 - 01:57 pm Comment from: Ben Dover

All you libtards attacking Walmart & calling them evil sound awfully familiar.....

Oh, that's right, it's all you libtards who said the same thing in the 1960's & 70's about Sears & Roebuck....

Walmart is a company... Just like Sears is... It is not 'evil' or angelic.... It is simply the best example of capitalism at work.... Capitalism is not pretty, it is ruthless. However, it is terribly efficient... (just look at our GDP growth rate vs. the EU... and take away a few in the EU that actually practice capitalism like Great Britain & Ireland and the EU growth rates would look even worse!)

Dec 28, 07 - 03:03 pm Comment from: Ampar

"libtards"

What's the opposite of "libtard"?

Con men.

Dec 28, 07 - 04:41 pm Comment from: Hm...

@ Ampar

Make that "neo-Con men"

Dec 28, 07 - 06:41 pm Comment from: jltnol

What happens if I purchase another computer and would like to use it to play my videos?

You cannot play your videos on another computer. You can only play your videos on the computer you used to download the video files.

Which is why they will all fail. Unless you can transport your media to a new computer when you purchase one, why would anyone pay for something that can only be used on a single computer.

Sounds a bit like Vista, doesn't it?

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