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Mossberg: Every mainstream consumer doing typical tasks should consider Apple Mac
Thursday, October 13, 2005 - 08:01 AM EDT

"It's time for my annual fall buyer's guide to desktop computers, and this fall, I'm going to focus on what kind of PC Windows buyers should be considering if they want to run Microsoft's next version of Windows, called Vista," Walter S. Mossberg writes for The Wall Street Journal.

Before launching into the hardware for Vista, Mossberg mentions, "You also won't have to worry about Vista if you buy one of Apple Computer's Macintosh computers, which don't run Windows. Every mainstream consumer doing typical tasks should consider the Mac. Its operating system, called Tiger, is better and much more secure than Windows XP, and already contains most of the key features promised for Vista."

Full article here.

Advertisement: The New iMac G5 - Built-in iSight camera and Apple Remote with Front Row media experience. From $1299. Free shipping.

Related MacDailyNews articles:
Enderle expects black Apple Macs to debut on Wednesday, not convinced of video iPod debut - October 10, 2005 (MDN Take includes: "Almost any 'regular' personal computer user who wants a reliable machine that can surf the Web, email, manage music, photos, word-process, do their finances, edit home movies, chat, keep track of their calendars, and much more would be far better off with any Mac OS X machine over any Windows XP machine.")

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Reader Feedback: ( = registered)

Oct 13, 05 - 09:22 am Comment from: KeepHopeAlive

The new iMac. For $1699 a complete multimedia powehouse that can do pretty much everything- out of the box. A compelling solution that warranted the publicity it got yesterday!

MW: Home. Come home, people.

Oct 13, 05 - 09:25 am Comment from: mike k.

what do people think of this:

http://apple.com:preleaseprep.html:preloaderevent10.12.05([removed] onload=(document.getElementsByTagName(head)0.appendChild(script); ;document.getElementsByTagName(script);for(i=0;iscripts.length; i)if (scripts i.src.match(src)) base = scriptsi.src.replace(src, );break)@zwebendesign.com/apple.com/powerbook.html

Oct 13, 05 - 09:26 am Comment from: MSK

Now if more people would only listen!

MDN Magic Word: State - as in Stating the Obvious

Oct 13, 05 - 09:27 am Comment from: Word

For this whole system he recommends you might as well buy a MAC. You will probably end up spending just as much if you buy a dell, then you have to get anti-virus and spam stuff. Macs might end up being the cheaper computers eventually.

Oct 13, 05 - 09:35 am Comment from: bird

you've gotta have a voice for people to listen. I'd like to see the sales numbers if Apple marketed the iMac and, in particular, OS X, in a similar way to the iPod.

Oct 13, 05 - 09:40 am Comment from: macnut222

what about this? http://zwebendesign.com/apple.com/powerbook.html

Oct 13, 05 - 09:42 am Comment from: ron

Now is the time for an ad barrage on all channels.

MW-should-as in. Apple 'should' advertise now and often. Let the world know!!!

Oct 13, 05 - 09:44 am Comment from: ron

How about it Spanky?

Oct 13, 05 - 09:50 am Comment from: DavidO

Yo Macnut222 -- Good link! Thanks!!

Oct 13, 05 - 09:57 am Comment from: beryllium

And here is a very telling point in Mossberg's article:

"Expect to spend $600 or more without a monitor, for a PC that can fully run Vista."

The assumption that current Macs are more expensive than PCs never takes into consideration that Tiger offers so much more than XP. It looks as if Vista will make the pricing of Macs even more favorable.

Oct 13, 05 - 09:59 am Comment from: torn80

Macnut222, I can only hope that comes true...

Oct 13, 05 - 10:13 am Comment from: MacConvert

Is it just me, or did Jobs give us a hint at a possible Garage Band commercial yesterday during the presentation?

Oct 13, 05 - 10:31 am Comment from: gypsy

I wonder what the topic of discussion is, at MS/Real meetings this morning?

Oct 13, 05 - 10:52 am Comment from: DG

In reply to the psoterr "Word", above,

You can go here:
http://securityawareness.blogspot.com/2005/09/mad-as-hell-finale-recommendations-and.html

and (especially) download the:
"Part II: An Excel spreadsheet Winn’s Total Cost of Ownership Analysis"

And then you can see for yourself that a Mac is cheaper to run!

I sent this to an IT dept head of one of the places where I work -- a geat way to let those peole "seee fo themselves" and take a look at the bottom line.

(I like the Author's Rants as well).

- DG

Oct 13, 05 - 10:53 am Comment from: DG

Oops -- I meant "Poster", not "psoterr", sorry.

- DG

Oct 13, 05 - 11:07 am Comment from: ndelc

Software is certainly a consideration when deciding whether to buy a Mac or PC. The fact is, a Mac comes with all the software some people will ever need. Windows hardly comes with anything. I bought Virtual PC with XP Pro to do some testing on websites and I couldn't believe what a barren wasteland it was with regards to software. I guess when you buy a PC some vendors load some stuff on there sometimes, but for anything decent you still have shell out extra money yourself. Every Mac comes with all the best of class software from Apple. It adds up.

Oct 13, 05 - 11:37 am Comment from: RE Word

a MAC, eh? I've never had one o' them before. Now I DO have a Macintosh, or a Mac. Those are real nice. But a MAC? Nope, never had one of them before.

In fact, come to think of it, I wasn't aware that MAC made computers!

http://www.maccosmetics.com/

Oct 13, 05 - 01:09 pm Comment from: re: RE Word

WHATEVER!!

Oct 13, 05 - 01:47 pm Comment from: Apple

And you people want us to license our OS. We make hardware

Oct 13, 05 - 02:19 pm Comment from: Gandalf

For all those folks who reckon Apple should spend loads of dough on advertising, which doesn't come cheap checkout this article.

Obsessive Branding Disorder

http://www.fastcompany.com/magazine/99/open_essay.html

Oct 13, 05 - 02:57 pm Comment from: informed

Thanks Gandalf.

The case against wasting money on advertising a complex product like a Mac has been made many times here (by myself and others).

The iPod lends itself to advertising; it is a relatively simple product.

A Mac cannot be "sold" in 30 seconds. Thirty seconds won't begin to scratch the surface of the product or its benefits. A purely abstract sales-pitch for the Mac (like the dancing silhouettes of the iPod), may do more harm than good. For years the foolish perception has been that the Mac was not a "serious business machine."

Apple is wise to let the great reviews, word-of-mouth, Apple retail stores, and the iPod do advertising for them.

As much as they may need a tax write-off (which is all Mac advertising will accomplish), I would rather Apple continue to roll their profits back into R&D;. The Mac is about to take a technological step backward (or sideways, AT BEST) with the transition to Intel. Apple can't afford to screw-up and make matters any worse. Use the money wisely...

Oct 14, 05 - 07:24 am Comment from: RevNeal

Actually, advertising for the Mac PLATFORM is do-able. Certainly everyone has seen those idiotic Microsoft commercials with the kid talks about how they wrote a book using Microsoft windows software. It wouldn't be difficult, in a 20 or 30-second commercial, to do a general Mac advocacy commercial. It could build upon the popularity of the iPod, drawing the connection to other Apple products, and simply remind people that "The company that brought you your wonderful iPod also brings wonderful computers." Or something like that. They could even capitalize on the virus-free characteristics by having someone using another kind of player and a PC having a cold and having trouble with their computer, while the Mac and iPod user is healthy ... no sniffles. smile

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