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Wed, Dec 03, 2008 - 05:48 PM EST  —  AAPL: 95.90 (+3.43, +3.71%)  |  NASDAQ: 1492.38 (+42.58, +2.94%)

Mossberg takes shopping trip in Apple’s App Store for iPhone and iPod touch
Wednesday, July 23, 2008 - 10:40 AM EST

Apple iTunes"The single best feature in Apple's second-generation iPhone 3G isn't the increased speed or the GPS location-finding feature. It is something called the 'App Store,' a clever distribution mechanism for third-party programs that can run on the iPhone and on its close cousin, the iPod touch. And you don't even need a new iPhone to get the App Store. It is also part of a free software upgrade for older iPhones and a $10 upgrade for the touch," Walter S. Mossberg and Katherine Boehret report for The Wall Street Journal.

"In just the first 10 days since the new iPhone and the App Store launched on July 11, more than 900 programs -- applications, or "apps," in tech jargon -- have been introduced by numerous developers. Over 90% cost less than $10 or are free," Mossberg and Boehret report.

"Even more noteworthy: iPhone and Touch users have downloaded 25 million copies of these programs, ranging from silly sound effects to challenging games; from news readers to restaurant locators; from social-networking programs to business applications," Mossberg and Boehret report.

"We have been furiously downloading and trying out scores of these programs, using a new iPhone 3G, an original iPhone and an iPod Touch, and in general, we are very impressed. We found the process of choosing and downloading apps to be easy and quick, and most of the programs to be useful or entertaining. The vast majority are nicely designed, with great graphics and effective, simple user interfaces," Mossberg and Boehret report.

"Apple's baby isn't the first smart phone that has attracted developers," Mossberg and Boehret report. "Thousands of third-party programs already exist for Nokia phones, BlackBerrys, and phones running the Palm and Windows Mobile operating systems. But, compared with the graphically rich, snappy iPhone apps -- many of which fetch data from the Internet at high speed -- the typical program on these older platforms looks positively primitive."

Much more, including closer looks at several apps that Mossberg and Boehret like, here.

[Thanks to MacDailyNews Reader "Citymark" for the heads up.]

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Reader Feedback: ( = registered)

Jul 23, 08 - 09:51 am Comment from: Crabapple

Booyakasha!

Do I hear extra bloody bloodbaths on the way?

For example, have developer's put the Xbox on the backburner for now?

Have they done the same for all the other so called "Smartphones"?

Oh I do love a good bloodbath story!!!!!

Jul 23, 08 - 09:54 am Comment from: Think

Great. Now the kids will be fighting over the iPhone on long car trips.

Time to pickup some used ones.

Jul 23, 08 - 09:56 am Comment from: Raymond in DC

All this must come as a pleasant surprise to Jobs. The iPhone was not originally presented as an application platform - it was a closed system. Provisions for "web apps" followed months later, but users and developers wanted more. The iPhone SDK followed and now we're starting to see the true potential of these devices.

Jul 23, 08 - 10:00 am Comment from: Jamie

@ Raymond in DC,

I think you'll find Apple had planned this App Store for a few years before they announced it. These things take time, and I applaud Apple for taking their time and NOT buckling to the demand of the "we want it NOW" brigade.

They released it when it was ready. Web Apps were a stop gap.

Rome wasn't built in a day.

Jul 23, 08 - 10:08 am Comment from: wayne thompson

I have a blackberry curve and I am very happy with the curve but the Iphone is great and will wake other cell phone up to how important the user interface is. Curve great hardware poor ui.

Jul 23, 08 - 10:20 am Comment from: Banjo

did he say snappy?

Jul 23, 08 - 10:23 am Comment from: since1985

He said snappy.

Jul 23, 08 - 10:24 am Comment from: Sir Gill Bates

wayne,

Just a couple of hours ago I was talking to a lady who has a Curve. She let me look at it, and I was impressed. It appeared to be very well made and attractive.

I didn't actually see it in action, but she said that she really loves hers. I can see why a lot of people like them.

Jul 23, 08 - 10:34 am Comment from: fourfather

IPOD touch just became the holy grail.

Jul 23, 08 - 10:52 am Comment from: Steveeee

@Jamie

Totally agreed. Do you believe that a SDK of such dimension can be rush out in a few months? Steve is a great strategist and very good in discipline. Unlike M$, Apple will only release things when they are ready. (I think the MobileMe fiasco is more due to its scale and logistics rather than readiness of the technology).

Jul 23, 08 - 12:07 pm Comment from: Anonymous©

@Raymond, I doubt this was a "pleasant surprise for Jobs". In order to prevent the Osborne effect, I'm sure Steve just iterated what was currently best for the iPhone. At launch, you have only one chance to convince the market that the iPhone is going to be a success. The emphasis was on delivering the basic structure successfully. That is, phone, internet device and music.

Once that was established, slowly open the device by allowing webapps, and once incredible demand was in place, allow for standalone apps. Incremental improvement allows for continual user delight, the hallmark of Apple. How many times in using your Mac, have you been surprised by something in the OS that you just discovered years after the fact. That's by design. The iPhone's incremental improvement is by design to show people that, unlike other cellphones, an iPhone is never obsolete. It's always cutting edge, as the OS improves and new features and capabilities are offered.

Jul 23, 08 - 12:18 pm Comment from: Cubert

EVERYTHING in Winblows looks positively primitive. OS X made XP look like a red-headed step child on the day it was released.

Jul 23, 08 - 12:39 pm Comment from: Jubei

He said SNAPPY!

He also confirmed that just because the other copy cats have thousands of apps available, they are all CRAP! Hahaha

Jul 23, 08 - 04:32 pm Comment from: Red-Headed Step Child

Hey! I look nothing like Winblows!

Jul 23, 08 - 05:50 pm Comment from: Wha

Stop this incessant purchasing of iPhones, please, so I can buy one.. eh?

(damn it)

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