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MTV URGE will have hard time competing with also-rans Rhapsody, Yahoo and Napster, let alone Apple
Sunday, May 21, 2006 - 09:14 AM EST

"Microsoft has spent the last few years getting smacked around by Apple in the digital-music market, and it must be getting tired of this treatment. So it's doing something drastic: It's throwing its own MSN Music store under the bus and launching a new music program that spotlights another company's service," Rob Pegoraro reports for The Washington Post. "Microsoft's new Windows Media Player 11, released in test form last week, looks and works little like older versions of the company's music and video organizer -- starting with its front-and-center placement for Urge, a new music store from MTV."

Pegoraro reports, "Microsoft and MTV say this integration of software and store offers an ease and simplicity to match iTunes. But if a week's trial of the service is any clue, Urge will have a hard time competing with such also-rans as Rhapsody, Yahoo and Napster, let alone Apple."

"Windows Media Player 11 isn't any old beta release; it's essentially a system upgrade, one that can be removed only with XP's System Restore tool. Nobody should install this kind of preview software lightly," Pegoraro reports. "Like every other Windows Media-based store, Urge suffers from the Not iPod problem -- its downloads don't work on Apple's elegant music players. Instead, you can choose from a wide assortment of other devices that all seem to fall short of the iPod's high standards... Not only has MTV failed to match iTunes, it has repeated some of the worst mistakes of earlier iTunes challengers. Apple needs -- and customers deserve -- vigorous competition. But that's not going to happen if the best Apple's rivals can manage is a combination of beta software of dubious reliability and a tie-in to a music TV channel that devotes most of its airtime to things besides music."

Full article here.

[Thanks to MacDailyNews Reader "Gandalf" for the heads up.]

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Related articles:
USA Today reviews URGE music service: crashed often, not all videos played, trouble playing music - May 18, 2006
MTV, Microsoft URGE music service begins life with a severe handicap - May 17, 2006
MTV's and Microsoft's URGE should concern also-rans like Real, Napster and Sony - not Apple - May 15, 2006
MTV's and Microsoft's iPod-incompatible URGE online music outfit faces uphill battle - May 15, 2006
EMI Music Chairman: Music subscription services like Napster and Rhapsody haven't beeen huge - January 23, 2006
Oppenheimer downgrades RealNetworks based on Microsoft's 'URGE' partnership with MTV - December 15, 2005
MTV-Microsoft URGE music service not targeting iPod, iTunes users; Real CEO PlayedForSure? - December 13, 2005
MTV and Microsoft team up for new digital music service 'URGE' - December 13, 2005
Study shows Apple iTunes Music Store pay-per-download model preferred over subscription service - April 11, 2005

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May 21, 06 - 09:39 am Comment from: Gregg Thurman

The only thing wrong with iTunes competing services is the source of their software.

They could all develop better services if they weren't horribly handicapped by Microsoft's Windows Media Player technology.

Don't blame Napster, Yahoo, Virgin, Wal-Mart, MSN Music, Music Match or Rhapsody for being poor alternatives to iTMS. Blame Microsoft.

As long as the above continue to use Microsoft technology to power their sites, they will be also rans, and the sad thing is they know it.

May 21, 06 - 09:50 am Comment from: macromancer

This is another example of the MMC™ (Microsoft Myth of Choice). Looks like a lot of choice out there with all those different music stores, but guess what, underlying it all, is one platform, and it's MS and it's junk.

May 21, 06 - 09:54 am Comment from: Ampar

"This song is over
I'm left with only tears
I must remember
Even if it takes a million years"
- Bill Gates humming to himself wearing a bowl and getting a trim

May 21, 06 - 10:02 am Comment from: dogfriend

Ampar - Nice visual image on the bowl haircut.

Every time I read an article about URGE or MTV, I remember this quote from Lewis Black:

MTV is to music as KFC is to chicken.

May 21, 06 - 10:06 am Comment from: Pink Floyd

I got the URGE to defecate!

May 21, 06 - 10:10 am Comment from: radiomoscow

sigh…

May 21, 06 - 10:21 am Comment from: IT guy

A company that has 5% market share can write software for both platforms. Ask the others to write their software for Mac. Then, we will play on level grounds.

Morons.

May 21, 06 - 10:28 am Comment from: Harry

Do I have to be an IT-guy to know what a moron is .... ha ha !

May 21, 06 - 10:29 am Comment from: R

Just showed two completely computer illiterate friends how to use iTunes and the iTMS last night. They were shocked at how easy it was to use, and they already started buying music.

They've owned their computer for two years and couldn't figure out how to burn a cd on Windows Media Player.

iTunes doesn't really seem to have a credible threat yet.

May 21, 06 - 11:08 am Comment from: Guessing

"Now that the towels are back at Redmond, a fantastic turnaround is in the pipeline. All of the products as a result of this turnaround are rich in its content and Microsoft's product pipeline has never looked richer. We believe in a collaborative approach and this approach has already enabled our partners to thrive as a result of this richness."

Monkey Boy

May 21, 06 - 11:09 am Comment from: Ay caramba!

I get the image of a fetid mass of feces passing through a rectum every time I see the "URGE" word. Urge, purge, poo, poop....ahhhhh! OK, I feel better now. Time to feed to Windows masses more of the same.

May 21, 06 - 11:22 am Comment from: Ballmer

You don't know the history of the rich experiences we've got in the pipeline at Microsoft.

I do.

May 21, 06 - 11:42 am Comment from: Holy Mackerel

If I had a subscription to the MS Music store (I can't since I don't own a PC and don't want to pollute boot camp) I would be pretty upset now. MS is essentially telling me my subscription is worthless, to cancel it and re-subscribe with MTV.

All my efforts of downloading songs would be time down the drain and have to begin again with MTV. My music player would empty itself of playable music. This is not a sustainable model, since another store may become the 'flavour of the month' next month.

May 21, 06 - 11:43 am Comment from: Ballmer

Correction

You don't know the history of the rich experiences we've got in the colon at Microsoft.

I POO on YOU.

May 21, 06 - 11:58 am Comment from: maczealot

"Microsoft has spent the last few years getting smacked around by Apple in the digital-music market, and it must be getting tired of this treatment. So it's doing something drastic…”

Now that’s a business decision that is very revealing about the thinking in Redmond. We (Microsoft) react without much thought - with a huge dose of desperation mixed with a giant measure of frustration.

May 21, 06 - 12:09 pm Comment from: Cubert

"Bill Gates humming to himself wearing a bowl and getting a trim"

HILARIOUS!!!

May 21, 06 - 12:14 pm Comment from: Lurker_PC

Recommend users Purge the Urge.

PUrge - it just doesnt' make sense - or dollars.

Peace.

May 21, 06 - 01:12 pm Comment from: Ampar

Yes, Cubert. But befitting his billionaire status it's a Waterford crystal bowl. Melinda insisted.

May 21, 06 - 02:56 pm Comment from: Sony

Rhapsody is going after iTunes users mostly.

May 21, 06 - 03:48 pm Comment from: Ampar

"Rhapsody is going after iTunes users mostly."

Yes, and it's like we're being attacked with a wet noodle. Ooooo, scary.

May 21, 06 - 06:13 pm Comment from: Sony

Rhapsody's prices are much more reasonable than iTunes.

Why waste $1 for every song on itunes when you can get unlimited songs for only $10/month with rhapsody.

Pricing with iTunes makes no sense.

You have to spend $100,000 for 100,000 songs. or $1million for 1million songs.

who has that kinda money?

May 21, 06 - 06:48 pm Comment from: Damian

URGE? urge WHO?
Except for the confusing sidebar the menu buttons do look pretty nice.

May 21, 06 - 07:00 pm Comment from: Damian

Sony
"Why waste $1 for every song on itunes when you can get unlimited songs for only $10/month with rhapsody."

BECAUSE YOU OWN THEM IN iTUNES thats the difference. raspberry

May 21, 06 - 07:08 pm Comment from: Ampar

Aside from maybe Quincy Jones, how many people know 100,000 songs? Idiot.

May 21, 06 - 07:08 pm Comment from: Matrix3

Everyone who buys the line that " the subscription model is cheaper than the iTunes model " has one major ASSumption:
That the supplier will be around in 5 years, much less two years.

What happens to all those months of subscription/rental when the company you have been using goes out of business and disappears.

Will SONY think that's been cheaper than buying and owning your music? Will it bee cheaper when you have to start all over again with another service? Or worst case when the other music services go out of business or change their models to buy and own?

Or here's the real kicker, the company you're been using for subscription decides to raise their monthly rates like the cable companies (which the music companies are basing their model on).

Are you willing to give up all the music you've been paying a mothly rental??

Food for thought.

I'd like to hear from anyone who can defend the subscription model under these scenarios.


WHat about it Sony?

May 21, 06 - 08:31 pm Comment from: Ampar

OMFG, I think I've stumbled upon MS and MTV's horrible secret ! ! !

Ready?

URGE is an anagram for Grue.

Are you now as spooked out as I am? <shudder>

May 21, 06 - 09:24 pm Comment from: ©

I was eaten by a Grue in Zork many a time. Keep your lantern lit!

It is dark...you are likely to be eaten by a Grue

May 21, 06 - 09:36 pm Comment from: ©

BTW: The Enchanter trilogy was the BEST. I solved the first 2 - Enchanter and Sorcerer (although I did have to get a cheat sheet for the maze near the end of Sorcerer). Spellbreaker is nearly impossible. I couldn't solve it. I still have it running on a C64 emulator on my Win notebook though. I will not give up. I have a cheat file for it, but cannot even get far enough to where I want to look at it - I think it's the hardest Infocom game ever made.

May 21, 06 - 11:16 pm Comment from: MarkL

Is there an infocom parser for OSX? I've seen the original Z i-iii as actual programs, but I haven't looked any further than that.

May 22, 06 - 12:12 am Comment from: LordRobin

I was amused by the article's slam against an iRiver player. I get so sick of Slashdot geeks going on about how indisputably superior iRiver players are to the iPod.

May 22, 06 - 05:13 am Comment from: Road Warrior

With all the hype that has been given and the failure of delivery it's time once again to purge the urge.

May 22, 06 - 06:56 am Comment from: Ampar

GRUE:

And I thought my folks were being cruel. They were actually commenting on my height but what I heard was, "Look you, gruesome."

May 22, 06 - 08:24 am Comment from: IF Maven

Get your Grue on here!

http://ccxvii.net/spatterlight/

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