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Napster CEO Gorog: ‘it’s stupid to buy an iPod’
Thursday, February 10, 2005 - 10:07 PM EST

"Napster has revealed that it's planning an aggressive marketing campaign again Apple's iPod as part of its plans for a full launch of the Napster To Go portable subscription service later this quarter," Yinka Adegoke reports for New Media Age. "The service, which soft-launched in the US in November, is likely to roll out in the UK in March. It's one of the first services enabled by Microsoft's Janus technology, which for the first time allows music files bought via subscription services to be transferred from a PC to a portable device."

Adegoke reports, "According to Napster CEO Chris Gorog, speaking to NMA at MidemNet this week, his company is betting heavily that the monthly 'all you can eat' subscription model will win the battle of the digital services, rather than the download strategy currently pursued by Apple's iTunes, which has around 70% of legal download sales. He believes the best way to market the new service is to emphasise its advantages over iTunes. He's particularly keen to highlight iTunes' iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.'"

Full article here.

MacDailyNews Take: If you bought or are considering buying an iPod, you're stupid and you should rent music from us instead? That's Napster's marketing concept? Is that the proper way for "the biggest brand in digital music" to act? Napster is doomed.

Related MacDailyNews articles:
Report: Napster faces uphill fight to gain share, Apple prepared to run iTunes at a loss - February 10, 2005
Napster's 'iPodlessness' doesn't bode well for its future - February 10, 2005
$10,000 to fill an iPod? Napster's going to end up with egg on their face - February 04, 2005
Why 'Napster To Go' will flop - February 03, 2005
Napster CEO: We're 'the biggest brand in digital music, much more exciting than Apple's iTunes' - February 03, 2005

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Feb 10, 05 - 10:24 pm Comment from: donnie

"gorog"...

BAAAWAHAHAHHAHAHHAHAHAHAHAAHAH

Feb 10, 05 - 10:29 pm Comment from: mike

He just called 94% of the HD market consumers stupid?

That's funny..

Feb 10, 05 - 10:31 pm Comment from: edd1e

The correct take is: How much business will Napster get from people that Gorog just called stupid?

Exactly none. That's already half of the market that he just gave up. He's making the same mistakes as the liberals make in the senate.

Feb 10, 05 - 10:32 pm Comment from: Thomas & Crystal

This dude is a tool. you can't insult the public and expect us to buy. I hate this guy. I feel insulted

Feb 10, 05 - 10:38 pm Comment from: macnut222

Fear
Uncertainty
Doubt

The worst kind I've ever seen.

This is getting pathetic. If you want to compare the merits of your service versus a competitors...fine, but calling 10 million+ buyers stupid? Not cool.

Maybe they should find start making better ads rather than insult the competitions' consumers.

Also (from the press release): "The campaign's thrust is said to be part of an educational initiative supported by Microsoft and many key device manufacturers."

"educational initiative"? More like FUD initiative.

One word describes this perfectly: "scared".

Feb 10, 05 - 10:40 pm Comment from: Heroin

That's right, edd1e! Them smarty-pants libruls don't like it when I try to ban the teaching of evo-lootion in my son's classroom!

Magic word is "church", as in no separation between it and state!

Feb 10, 05 - 10:59 pm Comment from: Haruspex

Guess he's learning from the Macintosh community.

Sorry, couldn't let this pass.

Feb 10, 05 - 11:01 pm Comment from: ABQ Peter

you know, one of the things i have learned since the web became popular is how many idiots there are out there. i just never imagined there could be that many "journalists", business "leaders", etc. that just don't have a clue. also, if people like this gorog person can be a ceo, then the u.s. economy is in pretty good shape because it is apparently providing jobs for practically ANYONE with a pulse.

Feb 10, 05 - 11:19 pm Comment from: GorogBackwardsIsGorog

Me Gorog. Me going to destroy iPod. Oh no, Me no match for iPod...Me destroyed by iPod.......

Feb 10, 05 - 11:25 pm Comment from: NotAlib

F*ck you Heroin, just because someone isn't a liberal doesn't mean they're stupid. You should be more open minded and sensitive toward others than that. That is what liberals claim to be anyway after all isn't it? Hypocrite.

Feb 10, 05 - 11:44 pm Comment from: Triumph

Gorog. What an idiot. Are you keeding me? What kind of moron does it take to get into bed even DEEPER with Microsoft? You've got to be joking. Looks like Microsoft's technology should be re-named 'Anus', since that's the type of people it's attracting.

What an anus-hole.

Feb 10, 05 - 11:46 pm Comment from: BuriedCaesar

Sadly, Gorog has risen to the level of his incompetence. Too bad it means he will take down an entire company with it... then again, maybe not. Wonder how long it'll be before the job websites start seeing an increase in Napster employees seeking a new job...

And, like rubbernecking at an accident on the freeway (which is just flat annoying and needlessly slows down traffic, IMO), I can't wait to hear Gorog's next take on that "it's stupid to buy an iPod" line. My guess is it will be a doozy!

Feb 11, 05 - 12:03 am Comment from: NoM$PlayerforYou!

"BETTING HEAVILY"

Yea because if they don't suddenly get a zillion subscribers they are going out of buisness. Selling music online doesn't make any money, selling subscriptions is even worse.

1: Customers who are tech savy are going to either pay for their music or download it for free via p2p networks.

2: Those who have the money to buy a device most likely already have a cd collection already.

3: Nobody is going to like to require peroidic hookups to their computer, they are not going to like to have to wait while 10,000 songs are re-downloaded either.

4: The first time XP crashes and/or requires a fresh install will annoy the subscription user.

5:The tech savy theif will download all the music and record it with another computer or device, mass theft.

Owning the music is best, most don't need 10,000 songs, a lot like to build their collection. It's a personal thing.

Napster is doomed.

Feb 11, 05 - 12:05 am Comment from: rageous

This spiral down the toilet, though much more drawn out, is eerily reminicent of the Buymusic.com abomination.

Feb 11, 05 - 12:20 am Comment from: Lobsang Singsong

If my intent is to usurp the DRM, then yes, the Napster rent model is superior. I could subscribe for a month or three, download to my heart's content, rip a mess of CDs then cancel my subscription.

It reminds me of the old "get 10 LPs for 1 cent" Columbia House program, except I don't have to purchase seven albums at regular price.

Feb 11, 05 - 12:55 am Comment from: Jack A

Wow, this guy just called all the people who are most likely to buy an MP3 player (the ones who have proven they are into it by already buying one) stupid? This is a marketing stategy? "Oh you are so studid!! Why did you buy that??? Well anyway, get your stupid ass over here and switch to our service."

I just realized while writing this that we should be careful to be gentle with current PC users. Most of them just didn't have enough information when they chose a PC and so just did what everyone else was doing. We have to make sure we let them save face when they switch or add a Mac.

Feb 11, 05 - 01:12 am Comment from: LordRobin

And so the delusions continue. He really believes people will choose their players based on which service they work with. The vast majority of people buy players first, then use a download service as an afterthought. Folks will not buy a crummy, ugly iPod wannabe just because it works with Napster. People don't give a damn that it works with Napster.

Say, am I mistaken, or isn't Napster still a web-based store? A web-based store is unlikely to put up any serious resistance to the integrated application of iTunes, which is much easier to use.

Hey, the magic word is "wife"! Appropriate, because I'm buying mine an iPod with my bonus money from work. And I'm sure she's just crushed that it won't with Napster.

Feb 11, 05 - 01:25 am Comment from: jim

anyone has the archive for the full article at NMA?

Feb 11, 05 - 02:07 am Comment from: loki

I don't even own an iPod (YET!!) and I use iTunes exclusively as my music manager because it's the best jukebox I've tried in all my years of playing music on my computers (windows & Mac). When I do get an iPod, my experiences will only get better.
My word of the evening is "room", which there is plenty of in the music & mp3 markets, it's just sad to see how the competition is going about trying to compete.

Feb 11, 05 - 02:11 am Comment from: MacJuice

The epitome of marketing stupidity:

First call them stupid, then convince them of buying from you.

P.S. : I laughed so hard I actually peed in my pants. What a fu--ing idiot!

Feb 11, 05 - 02:34 am Comment from: Montex

I am soooo looking forward to Napster going down for the count and sleeping in the dirt. They cannot seem to conceive that people don't want to rent their music. But they love the idea for themselves because it's the only way for them to, theoretically, make money from online music downloads without having a player being sold along with it.

These are the best days to be a Mac user. I can almost hear the paradigm shifting...

Feb 11, 05 - 02:38 am Comment from: retro cat

Here's something even more stupid:

Buying a subscription from a company going out of business.

Rent or buy, take your pick. But buying into the Napster family is moronic. They have less than 12 months worth of cash, and are basically gambling with your money.

And THAT, I assure you, is stupid.

Feb 11, 05 - 02:48 am Comment from: Dan

Just announced, the newest addition to the iPod family:


iMplant
http://www.bbspot.com/News/2005/01/new_ipod_implant.html

Feb 11, 05 - 02:56 am Comment from: Mozfan

Wow, I didn't want to buy a pc, or a windows compatible player before, and I sure didn't want to use napster to rent my music by the month, but that Gorog, he is a persuasive fellow.

I guess I just didn't realize I was so stupid for buying an iPod mini. And dumb 'ole me, I filled it wrong because I only spent about $20 at iTMS (not the $1000 napster assured me it would cost) and filled the balance with music I already owned.

I'm just glad Gorog pointed out to me how stupid I am. Maybe I'm not stupid, maybe I just miss things that are obvious (I must admit I didn't know that napster is the biggest brand in digital music, but it must be because Gorog said so and he never says crazy, off-the-wall, WTF crap, right?).

I must be some special kind of stupid because not only did I buy three iPods, I love using them too.

cool smile

~M

Feb 11, 05 - 03:02 am Comment from: billy boy

yo...uh notalib?
yeah you.
Where exactly did Heroin call anybody "stupid"? I read and re-read the post you were criticizing for calling somone stupid, but it wasn't there. It was, in fact, a response to a completely out of left field comment by someone earlier on.

And then you come in and c*rse at someone and accuse them of something they didn't actually do and call them a hypocrite? Sound like you need a tall glass of chill the f*ck out!

Feb 11, 05 - 03:39 am Comment from: Carl Hajduk

Since someone mentioned BuyMusic.com, I went to see if they where still around. Well they are, but scroll down the page and on the left side, click the spot about having the highest bitrate. In the pop-up that is displayed, guess what the model is holding?

http://www.buymusic.com

Feb 11, 05 - 05:53 am Comment from: Dave H

billy boy

Notalib is just being a typical MDN politics poster. Read something, draw your own conclusions, ignore contrary evidence, and shout the opposition down. You can join in by using the below:-

The standard MDN politics method. Key points

1) You are right. Everyone else is just plain wrong.
2) Or idiots.
3) If you write in CAPITALS, it lowers opponent's IQs.
4) Twist logic as much as possible.
5) Never admit that you've made a mistake about anything, ever.

Also never, ever mention that you are going to defy science and remotely upgrade firmware in iPods. That will rather comically get you reported to the FBI.

Feb 11, 05 - 06:22 am Comment from: Sol

Why is everyone going on about Heroin's funny post? It seems to me that edd1e, the anti-liberal started the political argument by writing the following:

"That's already half of the market that he just gave up. He's making the same mistakes as the liberals make in the senate."

edd1e, the people you call liberals did not give up half their market because that (lost) half would never vote for anyone mildly progressive in their views.

One the other matter, could the CEO of Napster have a more perfect name? Gorog, The iTunes Destroyer! Gorog no like iPod. Gorog smash stupid iPod.

Feb 11, 05 - 07:48 am Comment from: SOLAR FLARE

FORGET POLITICS - ALL POLITICIANS ARE LIARS REGARDLESS WHAT PARTY/GROUP THEY BELONG TO!

GET WITH THE SUBJECT PEOPLE!

Why is there always one idiot who brings politics into any subject on the net?

Feb 11, 05 - 08:22 am Comment from: Nero

yeah, Solar Flare understands-forget politics, I want to play my fiddle or listen to my iPod while Rome burns.

Feb 11, 05 - 08:33 am Comment from: RePlay

According to Ballmer and Gorog, we're all "stupid" "pirates". OK. I'm not leaving the fold anytime soon.

Getting harder and harder to be courteous and accomodating to the competition.

Feb 11, 05 - 08:36 am Comment from: Eric24601

i always think of 95% of all computer users to be dumb and stupid, does that make me guilty as well?

Feb 11, 05 - 09:52 am Comment from: John

Imagine if Apple were to come up with an ad campain like this. Think Stupid. This guy really needs some kind of Physco help I think. He's acting or reacting like a 4 year old. Or make that a 2 year old.

Feb 11, 05 - 10:30 am Comment from: DudeMac

"He's particularly keen to highlight iTunes' iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.'"

Hmmm... and Napster's Windows-only compatibility is any better?!

Feb 11, 05 - 10:33 am Comment from: critic

How long do you think it will take for the first WMA equivelent to Harmony or an ouright hack appears that will allow for people to download the songs and then never reauthorize them?

Just like the virus writers, the hackers know that there are a lot of Windows Media files floating around.

I personally wish I could code it myself, as it would put the subscription services out of business instantly when the record companies pull out their libraries.

At least with a purchse model someone first has to buy the song before they strip the digital rights off of it.

Feb 11, 05 - 10:54 am Comment from: NoMacForYou

LOL..What an Idiot..

Feb 11, 05 - 11:12 am Comment from: max

Apple is splitting their stock because it's stupid to buy an iPod. You can't even find an iPod Shuffle because it's such a stupid product.

Who the hell would hire this jerk after Napster flames out?

Feb 11, 05 - 11:32 am Comment from: rogozhin

people who buy iPods are 'stupid'.

yeah.

that's coming from the guy who killed the goose that lays the golden eggs (Roxio)!

Hope you enjoyed that one-time 12 million dollar revenue enhancement, Gorog, because that's the last time you'll ever have money coming IN!!!!

Feb 11, 05 - 11:41 am Comment from: chickie

If there is any intelligent board of directors at Napster, they should thinking about how to outs the dumb moron Gorog!!!! Otherwise, Napster will die sooner!!!

Feb 11, 05 - 11:49 am Comment from: Less is More

The true successor of Napster is not Gorog's Napster but the OpenNap network.

Creationism is proof that humans evolved from apes, and some are still only half-way there. Including Gorog.

Feb 11, 05 - 11:54 am Comment from: ndelc

Man, this guy is flopping around like a fish out of water. Sorry Gorog, but you can't swing a dead cat (Napster) without hitting an iPod.

And, you know, he should be ashamed to have even soiled Napster's good name with this horrendous service. I mean, the original Napster was a revolution that forever changed the topography of the music industry. It was a fire that scorched big business' backside in a way that cannot be reset. Then they decided to commercialize it, making it a sad shell of what it once was. It's like resurrecting Jimi Hendrix and forcing him to play in a Polka band. They should have just let the Cat have his flash of brilliance and die. It showed zero respect for the brand that they thought would magically hand them the industry on a silver platter. They deserve what 2005 is going to bring them. Gorog, I suggest you post your resume on Monster.com now - these things can take awhile, and your track record isn't stellar.

Feb 11, 05 - 12:05 pm Comment from: Less is More

I'll tell you who's stupid: anyone who invests in this venture. The Board should consider firing Gorog and hiring Carly instead. She'd engineer a merger with Real, strip out all the useless bits (just about everything), and in the end, partner with Apple to create an unassailable monolith that would take Microsoft's media fantasies down and out. Then engineer her firing and take another 21-million because it's not worth the cancer-inducing stress of going for another 79-million.

Feb 11, 05 - 12:44 pm Comment from: Avoman

Napster CEO Gorog announced today a new subscription service - downloadable stupidity. "We're going to be communicating to people that it's cool to be stupid. And what's more, you too can be stupid for only $15.00 per month!"

Note: downloadable stupidity only available for the PC and devices enabled by Microsoft's Janus technology.

Feb 11, 05 - 01:41 pm Comment from: Chris

well, you folks have done a great job pointing out what a pinhead Gorog is. I think most people out there are "stupid" enough to see through him as well. What a buffoon.

Anyways, check out this headline from today's CNET...

"Apple splits stock as iPod sales soar"
http://news.com.com/Apple+splits+stock+as+iPod+sales+soar/2100-1047_3-5572554.html?tag=nefd.top

Maybe we need to send this to Gorog so he can finally get a fucking clue, lol!

Feb 11, 05 - 02:09 pm Comment from: kcwookie

Napster is a non-story. What we need to be worried about is that Apple keeps it's eye on the prize. Apple is rolling and needs to continue with it's plan. Giving Napster any press is counter to what is good for Apple.

Feb 11, 05 - 02:49 pm Comment from: Oops

Billy boy wrote:

"Where exactly did Heroin call anybody "stupid"? I read and re-read the post you were criticizing for calling somone stupid, but it wasn't there."

**********

Billy boy, I'm going to go out on a limb and wager you've never won any awards for reading comprehension. You're being pedantic. You don't have to use the word "stupid" to call someone stupid. It was implicit in his post. Like my first sentence in this post for example, I don't come right out and call you stupid, but I am clearly implying that you are, thus in effect, I am calling you stupid, though I did not use the word itself. Understand?

Feb 14, 05 - 07:25 pm Comment from: trippah

Forget about ipods for a minute and fix the lag in Safari!

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