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Napster CEO: We’re ‘the biggest brand in digital music, much more exciting than Apple’s iTunes’
Thursday, February 03, 2005 - 12:16 PM EST

In a press release today, Napster, calling themselves, "the biggest brand in digital music..."

(ROTFL)

... announced today the consumer release of its "Napster To Go" technology and the unveiling of the new Napster 3.0. Napster To Go, billed as "the world's first portable subscription service," lets consumers move an unlimited amount of songs from Napster's million plus catalog to compatible MP3 players for a monthly fee of $14.95.

According to Napster's press release, "Napster To Go marks the most significant milestone to date in the rapidly-growing digital music industry and makes costly download-only stores seem antiquated by comparison." The release will be accompanied by a major $30 million marketing campaign supported by strategic alliances with "leading" consumer electronics manufacturers Creative, Dell and iriver.

MacDailyNews Note: Apple's iPod, which actually is the leading portable music player, with 92.1 percent of hard drive-based music player market, does not support Napster.

"Napster To Go provides infinitely greater value and is much more exciting than the iTunes pay-per-download model," said Chris Gorog, Napster's chairman and CEO in the press release. "This is what consumers want and Napster is once again proud to lead the industry by being the first in the world to offer this revolutionary new way to enjoy music."

MacDailyNews Take: If Gorog really knows what consumers want, why do over 70% of them choose Apple's iTunes Music Store? Doesn't Napster actually have to lead the industry before they can claim to do so in their press releases?

Related MacDailyNews articles:
Napster tries to push music subscription service over pay-for-download iTunes-like model - February 03, 2005
Apple Computer could sell 21 million iPod shuffle units in 2005 - January 19, 2005
Cornell University's Mac users 'uniformly unhappy' with Napster - January 19, 2005
Analyst: Apple's iTunes Music Store 'downloads could reach 474 million in calendar 2005' - December 17, 2004
Study: Apple iTunes Music Store dominates with 70 percent market share, second place Napster holds 11 percent - October 19, 2004
Cornell University wrestles with Napster's exclusion of Mac and iPod-using students - September 08, 2004
Why are Cornell's Mac students being forced to pay for useless Napster? - September 07, 2004
Napster schools to Mac-using students: bend over and take it - September 04, 2004
Napster CEO: 'it would be great' if Apple iPod supported WMA - March 09, 2004
Napster CEO: Apple iTunes, iPod 'consumer-unfriendly experiences' - March 09, 2004
Microsoft tries to push WMA by propping up beleaguered Napster - February 25, 2004

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Reader Feedback: ( = registered)

Feb 03, 05 - 12:42 pm Comment from: Matt Dair

Self Delusional Idiot.

Feb 03, 05 - 12:43 pm Comment from: NoMacForYou

Yeah, when you were the REAL napster. Freebie's.

MDN Magic word "earlier" as in, Earlier Napster had a hold of peer to peer, but now they are just another Real Player, Hoping to do wha everyone else is doing...

Feb 03, 05 - 12:43 pm Comment from: macster

question

Ya right!

Feb 03, 05 - 12:47 pm Comment from: JJ

Ya know, if you have to talk about how much better you are than your competion, then the competion is usually the victor.

Feb 03, 05 - 12:48 pm Comment from: Hywel

Ah. They name their rival. Free publicity. Thanks Napster.

I'm a fan of ITMS. It's a great thing. I hate DRM though, so I've only ever bought one song from it.

Fairplay may be the best, but it's still DRM, and DRM sucks.

Can't sell your old Fairplay songs on eBay, so you're paying for something that immediately loses all it's value.

Feb 03, 05 - 12:48 pm Comment from: steve m

these companies with their ipod/itms killers just sound petty and stupid when they attack apple. it's even worse when apple stomps 'em. if they just released something and were proud of it and didn't trash their competition, maybe they'd get somewhere, and if they fail, at least they wouldn't look like fscking morons.

Feb 03, 05 - 12:49 pm Comment from: giofoto

Oh yeah I remember Apple just recently ousted Google as the biggest "brand" on a list and I don't think Napster was even on that list.

Feb 03, 05 - 12:49 pm Comment from: chuckie c

Bill: We are proud to introduce M$ BOB! This is what the consumer want in an OS !!!!!

Feb 03, 05 - 12:49 pm Comment from: Teflon

If you really are the industry leader, you never mention your competitor by name?

Feb 03, 05 - 12:51 pm Comment from: Webmaster's Apprentice

Gorog spelled backwards is Gorog!

What's up with that?

Feb 03, 05 - 12:52 pm Comment from: the drunk

Hee hee hee, I’ll have whatever Chris Dorog is drinking!!!!

Feb 03, 05 - 12:52 pm Comment from: Harry

Napster was once ... my favorit !
M$ and now Napster start crying it out, just because Apple is on its second coming !

Feb 03, 05 - 12:52 pm Comment from: iPodPete

Chris Gorog is right, he just forgot a few words:

"the biggest brand (of crap) in digital music..."

Feb 03, 05 - 12:54 pm Comment from: JadisOne

Napster obviously hasn't seen the reports on how Apple is the brand of the year, even over prized Google.

Feb 03, 05 - 01:00 pm Comment from: the drunk

Hi Webmaster's Apprentice, I believe the term is called Palindrome, on in French “ par-le-drunk”.

Feb 03, 05 - 01:02 pm Comment from: Avoman

Napster to Apple:

We're the leaders, we're the leaders!! Do you hear me up there? WE are the leaders!! Slow down, Apple, and let us lead. PLEASE?

Feb 03, 05 - 01:03 pm Comment from: Carl Carlson

kind of a weak take, mdn. with the material gorog provided, i expected more.

Feb 03, 05 - 01:03 pm Comment from: DakRoland

Talk about a "reality distortion field"...sheesh

Feb 03, 05 - 01:04 pm Comment from: oldmacfan

Napsters latest and greatest...$179.40 (per year) and when at the end you can no longer afford to pay them, you get the "Neal and Bob" cause you have nothing to show for your Money. Now that is DRM...

Feb 03, 05 - 01:05 pm Comment from: brando

*creek* *creek* *creek* *creek*

Napster CEO, "Damn it, who let the crickets in here!?!"

Feb 03, 05 - 01:07 pm Comment from: DudeMac

Who's Napster? Wasn't that some music file sharing application that got squashed by those RIAA monsters or something?!

Feb 03, 05 - 01:09 pm Comment from: chanM

Yeh, go on fooling yourself, but it isn't going to help.

The magic word is "hear" -- hear for whom the bell tolls.

Feb 03, 05 - 01:09 pm Comment from: ndelc

"The release will be accompanied by a major $30 million marketing campaign..."

$30 million? That's it? Steve Jobs crapped $30 million after breakfast this morning. You're gonna have to do better than that! I tell ya what Chris, give the $30 million to me instead. I won't spend a dime of it on your business, so, you see, the outcome will be just the same as it will with you spending it on marketing.

Feb 03, 05 - 01:13 pm Comment from: chris

I don't quite get this subscription idea. Do you have to give the music back after a certain date? How is this enforceable?

I suspect people would use this if there was no way to prevent you from using it after a certain date. If not why would you rent music? Music doesn't lose it's appeal on first playing.

Feb 03, 05 - 01:18 pm Comment from: ha!

DRM is to iTunes
as
one button mouse is to Macs

let it rest, for the love of God.

Feb 03, 05 - 01:20 pm Comment from: chris

I'm not Chris Gorog because clearly I would know my own business, then again maybe not wink

Feb 03, 05 - 01:21 pm Comment from: Viridian

"Rage, rage against the dying of the light." Amazing that Dylan Thomas could have heard about Darth Gorog.

Feb 03, 05 - 01:22 pm Comment from: Bombshells

The name Napster is still associated with illegal music downloading. It's like letting you child molesting uncle watch your kids because he's cheaper than the cheerleader next door.

Feb 03, 05 - 01:22 pm Comment from: walter

where's this guy's email?

Feb 03, 05 - 01:24 pm Comment from: Joe S

I'll bet that even LimeWire is bigger than Napster right now

Feb 03, 05 - 01:33 pm Comment from: hagar57

Is Napster leading the industry? Maybe. But in the wrong direction.

Feb 03, 05 - 01:45 pm Comment from: iSteve

" makes costly download-only stores seem antiquated by comparison."

Does this mean they are ending their antiquated download store? Doubtful.

How does this even work? What happens when your 2-week vacation falls on the date your songs expire? Your credit card has been billed but if you don't snyc your Creative/iRiver the songs expire? That will never work.

Magic word = child, Gorog as the mind of a child.

Feb 03, 05 - 01:50 pm Comment from: b

10 million ipods sold (cumulative), 250 million songs sold on iTunes Music Store. That's only 25 per ipod, and I bet a lot of songs were sold to people without ipods or any portable player. Buy some individual songs, burn a cd, play it on any cd player in the world The music download business is still in its infancy. (no point, just comments)

Feb 03, 05 - 02:00 pm Comment from: No DRM

Hywel is doing more for the cause of No-DRM than anyone. Even for the people using Hymn, each song they purchase is sending the signal (to the tune of 250 million songs) that "DRM IS GOOD".

Feb 03, 05 - 02:04 pm Comment from: Solar Flare

One word...

BOLLOCKS!

Napster brand means zero to anyone over 18 years old.

End of story... R.I.P Napster.

Feb 03, 05 - 02:04 pm Comment from: Boeing777

MDN SHOULD STOP MAKING UP TITLE THAT DO NOT REFLECT WHAT THE CONTENT OF ITS SUBJECT IS ALL ABOUT!

Napster CEO: We're 'the biggest brand in digital music, much more exciting than Apple's iTunes'

That's a lie MDN, the CEO never said it the way you put it. he said "Napster To Go provides infinitely greater value and is much more exciting than the iTunes pay-per-download model".

MSD. you are loosing credibility to the eyes of many. Cut the crap.

Feb 03, 05 - 02:06 pm Comment from: erk

this guy reminds me of that guy (iraqi information minister?) that kept saying saddams army was winning the whole time when we were already in the bagdad and had won the war...

didn't he commit suicide?


he was delusional as well

Feb 03, 05 - 02:08 pm Comment from: Solar Flare

$30 million will just about pay for 1 30 second superbowl advert!

Oh - well, that was a quick marketing campaign... anyone remember waht it was about????

Feb 03, 05 - 02:08 pm Comment from: synthmeister

"How does this even work? What happens when your 2-week vacation falls on the date your songs expire? Your credit card has been billed but if you don't snyc your Creative/iRiver the songs expire? That will never work. "

I believe what happens, is that once you quit making your monthly payments and you hook up your MP3 player to your computer, then your computer erases all the songs you've downloaded thru the subscription service. Someone correct me if I'm wrong.

Wonder how long it's going to take someone to crack that DRM? And won't the record companies be happy? I.e. subscribe for one month, download a few thousand songs, crack the encrytion, then cancel the subscription. Whoo hoo!

Feb 03, 05 - 02:09 pm Comment from: ha!

MDN makes money when you click an article, Boeing777, they want you to click, to read what they right, and click back, not RTFA.

notice how many more ads there are lately?

MDN is biased, opinionated, and sometimes just flat out wrong.

but. if you know all of that, you can read through the crap. like drudgereport. I mean, MDN does find some neat stories.

this post, most appropriatly, brought to you by the word "truth"

Feb 03, 05 - 02:10 pm Comment from: TMAN

How much would it be to buy out Napster just to shut him up? cheese

Feb 03, 05 - 02:10 pm Comment from: LordRobin

Another monthly fee! Yeah, that's what America wants! Utilities, cable, internet, TiVo, XM, just pile 'em on!

Am I the only one would think long and hard about adding another $15 onto my monthly expenses even if I WANTED Napster's piece-o-crap service? We are monthly-fee'ing ourselves into the ground, one service at a time.

Feb 03, 05 - 02:14 pm Comment from: DaddySteve

The only thing Napster ever lead with was showing people how to steal music! Well, I guess if that "is what consumers want's" they should know.

Hywel,
If you hate DRM's then just keep buying CD's and rip them to iTunes, it works great!

Feb 03, 05 - 02:20 pm Comment from: Airbus A380

hey boeing,

I kick your ass!

Feb 03, 05 - 02:21 pm Comment from: donnie

if a tree falls in the forest, and no one was there to hear it, does teh bear still wipe his behind with a fluffy white rabbit?

Feb 03, 05 - 02:29 pm Comment from: BSOD

"...MSD. you are loosing credibility to the eyes of many. Cut the crap..." - Boeing 777


First, who the hell is MSD? Second, how can you lose credibility when you didn't have any to begin with??? Zing!

Chill out, monkey boy.


MDN magic word: wanted ...as in the sign that Boeing777 posted: "WANTED: something better to do."

Feb 03, 05 - 02:29 pm Comment from: jshuteye

http://www.applematters.com/comments.php?id=273_0_1_0_C

Thhe applematters take on why subs suck. I liked it and agree that subs aren't going anywhere

Feb 03, 05 - 02:30 pm Comment from: Skinny Mac

Napster says "do the math", then Gorog says "infinitely greater value." He wants you to do the math 'cause he can't do it himself.

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