Neil Young criticizes Apple iPod, iTunes for dumbing down music quality to ‘Fisher-Price toy’ levels
Thursday, July 24, 2008 - 10:09 AM EDT "In the iPod age, music sound quality has been dumbed down to 'Fisher-Price toy' levels, rock star and tech enthusiast Neil Young said Wednesday at Fortune’s Brainstorm Tech Conference," Michal Lev-Ram reports for Fortune."'Apple has taken a detour down the convenience highway,' Young told the Brainstorm audience after taking the stage for an interview with Time Inc. editor-in-chief John Huey. 'Quality has taken a complete backseat - if it even gets in the car at all,'" Lev-Ram reports.
"Young spent most of his time on stage lamenting what he feels is an increasing focus on convenience versus quality in today’s iTunes/iPod-dominated music industry. And he wasn’t afraid to criticize companies - Apple in particular - that he feels have brought down audio standards," Lev-Ram reports.
Lev-Ram reports, "Young complained that music has become 'like wallpaper' - more Muzak than music. 'We have beautiful computers now but high-resolution music is one of the missing elements,' he said."
Full article here.
MacDailyNews Take: Of course, Young's right. He's just blaming the wrong party. Apple sells music via their iTunes Store at the best quality levels the music cartels will allow. If you want to criticize, then criticize those responsible for the problem, please. Leave Apple out of it. (We suppose you could stretch far beyond the bounds of reason and attempt to blame Apple for not including $500 audiophile-quality headphones with every iPod, but let's stay realistic).
Apple iPods are perfectly capable of playing pristine high-fidelity sound with frequency responses of 20Hz to 20,000Hz. Apple's iTunes can import using the extremely high-quality Apple Lossless Encoder. In fact, Apple even offered encoding in MP3 format at bit rates up to 320 kbps at no extra cost long before most other applications. Of course, you'll sacrifice hard drive space for sound quality.
Bottom line: The music cartels are to blame for not allowing real high-resolution music to be sold online, which is Young's real criticism, we believe. Apple, Apple iPod, and Apple's iTunes software are not to blame. You can easily get very high-quality music into and out of an Apple iPod using Apple's iTunes software.
And, Neil, while you're obviously talented and we love a lot of your music, you're not effing Mozart. Hate to break it to you, but for most of your stuff, even 128 kbps MP3 would suffice.



Rock star? Yeah, and Ballmer is thin.