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Sat, Jul 04, 2009 - 10:17 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Net Applications: Apple’s Mac OS share hit new all-time high of 6.80% in November 2007
Saturday, December 01, 2007 - 12:45 PM EDT

Net Applications' Operating System stats for November 2007 show Apple's Mac hit a new all-time high with 6.80% share of the operating systems visiting Net Applications' network of websites worldwide. The stats also show Apple iPhone with 0.09% share, up from 0.07% in October and 0.04% in July. The data is aggregated from 40,000 websites that are predominantly ecommerce or corporate sites.

Net Applications' November 2007 Operating System Stats:
Microsoft Windows: 92.42% (vs. OCT: 92.49%, JAN: 93.33%)
Apple Macintosh: 6.80% (vs. OCT: 6.58%, JAN: 6.22%)
Linux: 0.57% (vs. OCT: 0.50%, JAN: 0.35%)
Apple iPhone: 0.09%
Playstation: 0.02%
SunOS: 0.01%
Nintendo Wii: 0.01%

Net Applications' November 2007 Operating System Stats by Version:
Windows XP: 78.37%
Windows Vista: 9.19%
Mac (Intel): 3.59%
Mac (PPC): 3.22%
Windows 2000: 2.97%
Windows 98: 0.76%
Windows NT: 0.63%
Linux: 0.57%
Windows ME: 0.43%
Apple iPhone: 0.09%
Windows CE: 0.06%
Windows 95: 0.02%
Hiptop: 0.02%
Apple iPod: 0.01%
Nintendo Wii: 0.01%
Pike v7.6 release 92: 0.01%
Series60: 0.01%
Web TV: 0.01%
PlayStation 3: 0.01%
PSP: 0.01%
SunOS: 0.01%
Unknown: 0.01%

Net Applications' Operating System Market Share for November 2007:


Net Applications' Apple Macintosh Stats for 2007:
JAN: 6.22% (Intel: 1.88%, PPC: 4.34%)
FEB: 6.38% (Intel: 2.09%, PPC: 4.29%)
MAR: 6.09% (Intel: 2.14%, PPC: 3.95%)
APR: 6.24% (Intel: 2.33%, PPC: 3.91%)
MAY: 6.48% (Intel: 2.52%, PPC: 3.96%)
JUN: 6.03% (Intel: 2.49%, PPC: 3.54%)
JUL: 5.99% (Intel: 2.62%, PPC: 3.37%)
AUG: 6.18% (Intel: 2.83%, PPC: 3.35%)
SEP: 6.63% (Intel: 3.24%, PPC: 3.39%)
OCT: 6.58% (Intel: 3.43%, PPC: 3.16%)
NOV: 6.80% (Intel: 3.59%, PPC: 3.22%)

Net Applications' Operating System Market Share Trend for Apple Macintosh for December 2005 to November 2007:


More details can be seen via Net Applications' here.

MacDailyNews Note: As always, the actual percentage numbers are not as important as the trends shown since all "market share" reports have unique measurement sources. Net Applications, for example measures 40,000 corporate and ecommerce websites — how many of which are restricted to WIndows and/or IE, if any, we do not know. Again, what's important is the trend (and consistent data points). The trend shows Apple's Macintosh ascending.

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Dec 01, 07 - 02:04 pm Comment from: ≈yawn≈obelix

how can intel be higher then ppc?
there should be way more ppc macs out there cause they have sold for so much longer
can any1 explain this?

Dec 01, 07 - 02:07 pm Comment from: El Guapo

@ ≈yawn≈obelix

Are you looking at the numbers right? From what I can tell, PPC had higher numbers than Intel up until September. That sounds right to me.

Dec 01, 07 - 02:09 pm Comment from: brecklin

^^Apple is selling a lot of new macs!

Dec 01, 07 - 02:10 pm Comment from: Too Hot!

What is interesting here is that Windows CE is 0.06%, iPod is 0.01%. So if you combine iPod with iPhone, we are close to double the share of WinCE!

Dec 01, 07 - 02:11 pm Comment from: Fred Mertz

One would reasonably assume that PPC Macs are being replaced by Intel Macs as time passes.

Dec 01, 07 - 02:15 pm Comment from: Too Hot!

Safari is at 5.14% of the browser share this November, and that includes 0.04% Safari on Windows.

http://marketshare.hitslink.com/report.aspx?qprid=0

Dec 01, 07 - 02:31 pm Comment from: Philip

First, as people buy new Intel Macs and throw out their old PPC ones, the number of Intels in the world will eventually overtake the number of PPCs in the world (after, supposedly, one generation of computer-ownership.) Also, if Mac growth is really happening so quickly, the number of Intel Macs is increasing even as they don't replace any PPC ones.

Dec 01, 07 - 02:37 pm Comment from: Too Hot!

Here is another interesting set of stats: The Mac's share by state:
http://marketshare.hitslink.com/report.aspx?qptimeframe=M&qpsp=106&qpmr=300&qpdt=1&qpcustomb;=*2&qpcustomd=US&qprid=13&sample=2

It seems that Vermont and Hawaii are ahead of the "Mac states", followed by California, New York and Oregon.

Dec 01, 07 - 02:47 pm Comment from: Nef

The Intel share is moving consistently up, except for a blip in June.

Dec 01, 07 - 02:56 pm Comment from: Ampar

"Windows ME: 0.43%"

That must be from the circus freak that hammers nails up his nose. And a few of his pain loving friends.

Dec 01, 07 - 03:46 pm Comment from: wondering

Isn't the single Windows Vista entry unfair?

If they break Mac down by PPC and Intel, shouldn't Vista be broken down by its several versions (including 32 & 64 bit) as well?

Also gotta wonder if there are any Mac OS 8/9 systems still browsing the Net, or if we can assume Mac = Mac OS X.

Dec 01, 07 - 03:55 pm Comment from: loki

Why is the iPhone separated from iPod Touch? Don't they both use the same browser?!

Dec 01, 07 - 03:55 pm Comment from: @Ampar

Believe it or not, a local family still uses (if that's the word) a ME box.

They got it from Wal-Mart "for a great price". Yes its as far into the computing gutter as you can go.

Dec 01, 07 - 04:08 pm Comment from: Basil Ganglia

At this rate we will catch Windows in 2044 and be in their current position in 2080. I'm impressed.

Dec 01, 07 - 04:19 pm Comment from: SJ

Basil Ganglia,

Assuming a constant rate and eschewing the impact of reaching a tipping point is a mistake Microsoft et al. are hopefully making as well. Not that those bozos can do anything about it even if they do grasp what's happening.

Dec 01, 07 - 04:48 pm Comment from: DLMeyer

Intel Macs will gain more ground on this sort of chart than in the actual "real world" because the people surfing these sites are either wealthier (better able to regularly afford a new computer) or at work (see previous). Their new Intel Macs have replaced their slightly aged PPC Macs which have been passed down the line to kids, younger siblings, the local school, people who work for a living, etc - people who's surfing is less likely to be counted.
That's my story and I'm sticking to it.
Dave
PPS: been meaning to thank MDN for making "Notify" optional - Thanks!

Dec 01, 07 - 05:25 pm Comment from: Pete

Apple has hobbled the powerful G5 processor with OS X updates in all their "closed architecture" machines.

I've been testing a gradual decline in performance with OS updates, some, especially before a paid upgrade, are quite substantial. This way when someone goes to test the newest OS paid upgrade (say Tiger), it's actually faster than the last OS version, (say Panther w/ all updates in this case).

It's like doubling your store prices and then declaring the entire store is 30% off. You reap regardless and the customer thinks they are getting a deal.

Apple is just as guilty as Microsoft for promoting feature bloat to motivate premature hardware turnover. Apple is just more clever about getting away with it.

IMMO, Apple wants to get it's user base over to Intel processors as fast as possible, probably because EFI offers excellent DRM schemes and this will allow a chance of Apple to sell more content through iTunes. NBC bailed because the intel switch wasn't happening fast enough for them and/or Apple didn't want to go until it did. Microsoft DRM was ready to go and Apple can't adopt that. So NBC left.

Anyway that's my theory.

Dec 01, 07 - 05:34 pm Comment from: shen

"It seems that Vermont and Hawaii are ahead of the "Mac states", followed by California, New York and Oregon."

so... all the places you can live where it doesn't suck are pro-Mac states?

i don't dare click, i am sure Utah is 58th outta 50......

Dec 01, 07 - 05:36 pm Comment from: Pete

I think PPC will be around for quite some time, there is a huge base of them.

What I think is happening is Apple is selling a huge amount of Intel Mac's with all these retail stores they are opening.

People feel comfortable with a retail presence for their complicated computer needs.

Dec 01, 07 - 06:12 pm Comment from: MikeK

@ Pete -

Not sure what's up with YOUR system, but I don't recognize anything you're saying. I've got a G5 that I've steadily upgraded, and I'm currently running 10.4.11. I'm on my computer at least 8 to 10 hours a day (I run my own marketing business), and if there was even a slight "slow-up" I'd have noticed it. It just isn't true -- at least, not in world of real-world utility (Photoshop, Indesign, Freehand, Word, etc.). And I've never read any lab tests that show any slow-up of all.

Sounds like it's time to take a look at the apps on your system and see if any need updating...

The latest update to 10.4 hasn't pushed me to upgrade to Leopard. In fact, since my biggest system problem was the Safari bookmark problem, and that's now fixed, I have even LESS reason to upgrade.

Oh, I'll do it eventually, but that's in SPITE of (and not because) of the Mac OS's incremental updates.

For example, the recent upgrade of Safari has definately eliminated a few roadblocks (especially when accessing Bookmarks)

Dec 01, 07 - 06:50 pm Comment from: eon

They totally left out the Xbox 360

Dec 01, 07 - 08:42 pm Comment from: LiesDamnLies and Statistics

It looks like almost the entire Apple gain (pitiful as it is) comes at the expense of the "Other" camp with no more than 0.07% coming at the expense of Microsoft.

Dec 01, 07 - 08:45 pm Comment from: Anonymous©

I agree with MikeK, I don't see any slowdown due to bloat. My TiPB is just a G4 and it's snappier than ever! Of course, I've maxxed the ram, and put in a new DVD burner and a faster 7200rpm harddrive. I can run my Slingplayer software, and I can run EyeTV 500, which shows uncompressed HiDef. Not bad for a 5 yr old laptop.

Dec 01, 07 - 08:48 pm Comment from: Fanboy Logic

Vista is up 1.25% for the month. Mac OS X Intel is up 0.16%.

And Vista is now much bigger than either Mac OS X on Intel or PPC and continues to pull away.

Clearly Vista is a massive commercial failure and Mac OS X is a winner!!!

We're Number One. We're Number One (in our minds not in reality).

Dec 01, 07 - 08:58 pm Comment from: Numbers

So in the year to date, Microsoft is down 0.91%

In the same time Apple is up 0.58% and Linux is up 0.22%

Microsoft must be panicking about this seismic shift in the market!

Dec 01, 07 - 09:01 pm Comment from: Fanboy Logic

With Apple gaining at 0.58% a year, we WILL overhaul Microsoft by the end of 2108!

And within 200 years we'll have 94% of the OS market!

Dec 01, 07 - 09:15 pm Comment from: Realist

@ Pete

Directly on target, Pete. Directly.

Now, will everyone who thinks gaining this HUGE 6.8% of the market is worth the pain of a new problem plagued OS (Leopard) now being beta tested by the Mac faithful, or the knife in the back of the iMovie faithful, or having gloss crammed down on us, or the loss of security we are now all facing... please raise your hand.

Dec 01, 07 - 10:29 pm Comment from: @fanboy logic

Any growth beats any loss any time.

That said, we have to get over the notion that market share equals success. World-class products that profitably sell on their own merits should be the definition of success.

If Apple really wants to catch MS, they should closely study Toyota's self-imposed race to catch GM. While Toyota is currently profitable and GM is not, they lost their soul in their Phyrric scramble to be #1.

Some titles aren't worth the cost...

Dec 02, 07 - 12:30 am Comment from: David Kramer

Wo0hoo!!!!! 6.8%
We rock dude!

Dec 02, 07 - 01:48 am Comment from: BC Kelly

Be it ever so humble - here are the 'stats' from the past year for one website I 'own/maintain'. Is connected to a group that involves upwards of a 1,000 people and is probably a fairly indicative cross-section of the demographics of the geographical area involved.

It's mostly 'greek' to me, but some of you can probably decipher it all - especially the 'OS Unknown' (fairly large number). And does appear at least one hardy soul out there is still using Windows 3.1 - go dude go.

At any rate, even including the 'robots' - Macintosh comes in at about 7.5%

Thanks, BC



Operating System Number requests Number page requests

1. Windows 38,130 10,620
Windows XP 28,220 8,658
Windows 2000 5,344 674
Windows 98 2,230 517
Unknown Windows 725 261
Windows Server 2003 539 224
Windows NT 693 202
Windows 95 210 41
Windows ME 143 35
Windows CE 18 4
Windows 3.1 8 4
2. OS unknown 7,873 5,244
3. Macintosh 3,806 1,058
4. Unix 525 383
Linux 500 379
SunOS 10 2
IRIX 5 1
BSD 10 1
5. Known robots 369 235
6. OpenVMS 4 4
7. BeOS 7 3
8. RISC OS 16 2
9. OS/2 5 0
10. Symbian OS 1 0
11. WebTV 20 0

This report was generated on December 1, 2007 06:55.
Report time frame September 23, 2006 12:18 to November 30, 2007 22:38.

Dec 02, 07 - 06:19 am Comment from: @Fanboy Frigtard

"Any growth beats any loss any time."

Sure, you just have to accept at today's growth rates it'll be a century before Apple even matches Microsoft letalone overtakes them. That assume they don't just level off having now consumed all of the "other" category.

"That said, we have to get over the notion that market share equals success. "

In winner takes all markets for similarly featured, similarly priced products that actually is the definition of success. To suggest anything else is just retarded.

Dec 02, 07 - 09:36 am Comment from: Guy B. Jones

Vista share at 9.19% is a telling stat. Seems like Windows users are avoiding it like the Black Plague...

Dec 02, 07 - 11:00 am Comment from: Darth Mac

Are we talking about US market share or worldwide ?

Dec 02, 07 - 11:51 am Comment from: @@Fanboy Frigtard

"Sure, you just have to accept at today's growth rates it'll be a century before Apple even matches Microsoft letalone overtakes them."
Not true at all, because as Apple's share increases, Microsoft's must decrease, and because when Apple's share rises to a tipping point it will cause IT departments to begin shifting away from MS, which will dramatically increase the rate of change.

"In winner takes all markets for similarly featured, similarly priced products that actually is the definition of success."

Computers are no more a "winner takes all market" than automobiles or dishwashers, even with Microsoft's illegal maneuvers to make it so. That you think so makes me think you're one of those IT dinosaurs who thinks that corporate IT is the only market for computers.

Dec 02, 07 - 12:05 pm Comment from: Stryker

One thing's for sure: OS X is kickin' Linux in the ass.

Dec 02, 07 - 02:40 pm Comment from: @Fanboy Frigtard

"Computers are no more a "winner takes all market" than automobiles or dishwashers, even with Microsoft's illegal maneuvers to make it so. "

Actually the Operating Systems market is a classic example of a market with demand side increasing returns, colloquially a Winner Takes All market. In that sense it is dramatically different from the market for automobiles and dishwashers.

It seems like you are confusing the OS market with the market for actual computer hardware. In that market a customer may buy HP one year and Dell the next and Apple another and regard them as relatively interchangeable provided they all still run Windows. Interestingly Apple's failure to license the OS to all players is one reason Apple will always be relegated to a small share.

"because when Apple's share rises to a tipping point it will cause IT departments to begin shifting away from MS"

The Linux and Firefox guys both made that argument when their share was growing rapidly. They were wrong too. What happened instead was a slowdown in growth once the pool of those happy to stay outside the mainstream was exhausted. The truth is that Apple is a long way away from having as full and sophisticated line of products for the corporate customer as Microsoft does.

Dec 02, 07 - 02:47 pm Comment from: Linux

"One thing's for sure: OS X is kickin' Linux in the ass."

In the class of machines that have an end user sitting at them browsing the web, probably so.

In embedded applications and corporate infrastructure applications it's the other way around.

In absolute terms Linux will likely end up outselling Windows pretty quickly but it will be in phones, set-top boxes, networking hardware, DVRs, MP3 players, car navigation systems, microwaves etc etc etc and not desktop PCs.

Dec 02, 07 - 03:57 pm Comment from: See Novak

So, TWISI, MOS = 93%, OSX = 7% , 0.1 x 93% = 9.3%

If OS X captures just 10% of MOS market, that = 9.3%/7% = 1.32 X 100 = 132% growth.

If we can assume that Mac OSX growth is roughly parallel with the sales of Macs/Leopard, and that growth is just 10%, that's a HUGE upside for Apple. Lots of room to grow. I'm think I'll be keeping my Apple stock.

Dec 02, 07 - 08:56 pm Comment from: Jooop

As more and more of our time is spent in a web browser, OS becomes irrelevant, and much easier for someone to change out. Think of today's kids...the applications they use are mainly myspace, facebook, digg, webmail, various google properties, and some sort of instant messenger...all of which work equally well on Windows, Mac or Linux. That's what Microsoft is ultimately afraid of...and why they try so hard to lock sites into IE-only vbscript and activeX controls.

Dec 02, 07 - 09:30 pm Comment from: Sensibility

The fact is computer hardware in general, and operating systems (OS, Mac or Linux) have matured and evolved to the point where most people are happy with their existing systems and adopt the "if it ain't broken don't fix it" mentality. Companies like Apple and MS need to sell continual upgrades to keep the cash flow going, however they are victims of their own success in many ways. So don't read the low share of Vista as an indication that no one wants it. The way I see the data year to date MS is essentially flat, Mac OS grew 9% from January and Linux grew 63%. So Linux is the clear winner as far as growth momentum goes. The problem with Linux is is has little or no support so it will never penetrate too much in the market.

I have a 4 year old Mac G4 running OSX 10.4 and a 3 year old Sony Vaio on WinXP and both fly and do everything I need. I do music and video production on my old Mac and use my PC for business applications, spreadsheets, etc so all this horseshit arguments about who is better Mac or Wintel is a complete waste of time! It's nothing more than boasting and ego clashing!

I have a feeling I am not atypical. Botttom line is hardware and software does what most people want already. I am so tired of having the manufacturers ram the continual updates down our throats in the guise of "improvements and enhanced stability". Leave me alone and I'll buy a new system when mine can't do what I need it to do any longer.

And Google may just come along and create a web based environment where we won't need software except an internet browser then applications will all be on the web. For many people this may be all they need.

Dec 02, 07 - 10:39 pm Comment from: More Numbers

"If we can assume that Mac OSX growth is roughly parallel with the sales of Macs/Leopard,"

You can't equate the two because to grow 1% installed base, you need to sell a lot more units than you need to do to grow 1% in market share.

To take 1% more of Microsoft's installed base per year, Apple needs to about double the number of units it sells per year.

Take the average life of a Mac to be 4 years, with a 20 million installed base, that means 4 million Macs get thrown away every year, and Apple ships 8 million give or take. Say the installed base gets to 40 million, Well you need Apple's full sales today just to keep the installed base standing still.

Even assuming a 4-5 year average lifetime for a Mac, to get to and maintain 15% installed base, Apple would need to be continually pumping about 30-40 million units per year into the market. Given that that's several times today's sales, it doesn't seem that likely to be happening any time soon.

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