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Sun, Nov 08, 2009 - 08:55 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Net Applications: iPhone usage share increased 58% from July to August; Safari hits new high
Monday, September 01, 2008 - 09:52 AM EST

Net Applications' Operating System Usage Trend shows that iPhone usage grew quickly with the initial launch, but held steady for the 3-4 months prior to the release of iPhone 3G, most likely due to the lack of iPhone supply prior to the launch of iPhone 3G, which would naturally stunt growth in usage.

With the release of iPhone 3G in July, its usage share rose markedly from 0.16% to 0.19%. However, the month of August shows a huge surge in usage to 0.30% market share. Apple's Mac usage share holds steady at just under 8%. Apple's Safari Web browser hit a new all-time high in August of 6.37%.

Operating System Web Usage Stats, August 2008:


See the iPhone OS usage trend from October 2007 - August 2008 here.

Net Applications' OS Web usage stats details here.

Net Applications' browser Web usage stats details here.

[Thanks to MacDailyNews Reader "JES42" for the heads up.]

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Sep 01, 08 - 09:05 am Comment from: anaknipedro

It will be exciting to see iPhone overtakes Linux, probably by the end next year.

Sep 01, 08 - 09:18 am Comment from: hagar57

The low percentage of Linux is strange. Isn't Asus selling scores of EeePCs ? - end sarcasm -

Sep 01, 08 - 09:24 am Comment from: Gary

SunOS 0.01% - sad, sad, sad

This was once a great operating system. May it rest in peace.

I was considering building a SunOS virtual machine on my Mac, but what's the point? All of the tools that I once ran under Solaris are now ported to Linux and Windows.

Linux will probably follow the same path. A slow lingering death as applications move to MacOS.

Sep 01, 08 - 10:24 am Comment from: ron

Go forth and multiply.

But he went fifth and saw the Vista and was deeply afraid.

As well he should be.

And so it was in the 2008th year of his reign.

Sep 01, 08 - 10:38 am Comment from: Clarity

And the lord looked upon ron and saw that ron was deluded.

"But he went fifth and saw the Vista and was deeply afraid."

Because verily though Vista usage increased by one full point through August, Mac OS usage verily did slide back to levels of three months ago.

Let us count the number of the months of Mac OS X share retreat. Thou must count to three. Three shall be the number of the counting and the number of the counting shall be three. Four shalt thou not count, neither shalt thou count two, excepting that thou then proceedeth to three. Five is right out. Once the number three, being the number of the counting, be reached, thou shalt understand how far Mac OS X has fallen.

Sep 01, 08 - 10:41 am Comment from: Dave H

Desktop Linux is still doubling year on year according to the trend graphs. I'm sure even if the iPhone does overtake that the Linux crowd will be happy, since that momentum could see them get a 4% share in just two years time if it can be maintained, which translates to more users than the Mac had when it was at 4% (and very much a viable platform at the time I'm sure you'll all agree).

Sep 01, 08 - 10:46 am Comment from: @Deluded Fanboy

"Linux will probably follow the same path. A slow lingering death as applications move to MacOS."

Except this is desktop browsing use. There's no suggestion that Mac OS X is making any inroads into Linux's niche on the server side. Tens of millions of Linux servers and devices running embedded Linux get shipped each year. They just don't browse the web and end up in this survey.

Sep 01, 08 - 10:50 am Comment from: Peter

"Linux on the desktop has always been a pipe dream. (Linux in the server room is a totally different story.)" - MacDailyNews Take, July 31, 2008

http://macdailynews.com/index.php/weblog/comments/18039/

Sep 01, 08 - 10:54 am Comment from: Fanboy Frigtard

Wow, the iPhone is just about to knock Windows 98 out of 8th spot!

If this keeps up pretty soon the iPhone will be as popular a browsing platform as Windows NT!

And if Apple sells seven as many iPhones as it has already it will overtake Windows 2000 as a browsing platform!

Apple Rocks!

Sep 01, 08 - 11:02 am Comment from: DogGone

A large increase in mac share will happen this month and the next with all the kids going back to school and college. Vista may well be increasing it's share but overall Windoze is down 2.5% in the last 12 months.

A rough guesstimate is that a 1% increase in share is about 2M macs a year. At an ASP of $1400, that is an additional 3B in revenue. By that account Apple increased their revenue this year by 6B at least in Macs alone.

Add in iPhone revenue and the balance sheet is looking very healthy.

Sep 01, 08 - 11:44 am Comment from: Derek in Milan

@ Ron and Clarity - you guys are nuts.

But very amusing, none the less.

MDN - home of the crazy and inspired ones.

Sep 01, 08 - 11:54 am Comment from: Hollywood North

Nice, but these numbers are still very small

Sep 01, 08 - 12:09 pm Comment from: Steve

Hollywood North,

1 in 300 web hits comes from an Apple iPhone. Already.

Does that make it easier for you to understand the enormity of what's happening here?

Sep 01, 08 - 12:14 pm Comment from: almux

Yes! And again shareholders don't like it! Foolish system!

Sep 01, 08 - 12:59 pm Comment from: Jings

@ron and clarity..

Ah, Monty Python and the Holy Grail... good times, good times.

Sep 01, 08 - 01:02 pm Comment from: Anonymous©

Go to the day-by-day stat page, and you'll see that iPhone use is flat during the week, blips up on Friday, peaks on Saturday, and remains high on Sunday. Here's the direct link:

http://marketshare.hitslink.com/report.aspx?sample=17&qprid=42&qpcustom=iPhone

The daily high was on a Saturday, at 0.48%!!! I guess people can't use their iPhones as much during the week, while at work, and then on weekends, are out and about, searching for info.

Sep 01, 08 - 01:05 pm Comment from: Anonymous©

I also noticed the 0.30% for the iPhone does not include the surfing on the iPod touch, which is at 0.05%. Altogether, that's 0.35%.

Sep 01, 08 - 01:15 pm Comment from: WriterGuy

Only on MDN is a share of less than one-third of one percent cause for celebration!!

Get back to me when it hits one percent...
Zzzzzzzzzzzzzzzz.

Sep 01, 08 - 01:36 pm Comment from: Raving MacHead

Running Vista here...

in VMFusion of course.

Takes some getting used to, Vista that is.

Don't expect to be able to get the full benefits of Vista, because Microsoft tied the nicer graphics to a DirectX capable video card. So don't expect to run many games well.

Downloaded and installed iTunes for Vista/64bit, under VMFusion the music doesn't play very smoothly, interruptions of some sort.

Streamed/Shared my Mac iTunes to my Vista iTunes, on the same machine, works but same interruptions in playback.

I don't know how loading up a iPod on a VMFusion Vista will work yet. I can say installing Vista and Fusion was easier than installing Mac OS X though.

All in all, I needed the Windows experience to help others with their computer problems, but Vista Ultimate really is a total waste of money for anything else IMMO. OS X is much better for nearly everything.

It's surprising how close Vista is to Mac OS X though as far as the GUI goes. Vista is somewhat hardened upon install, which one can make stronger, unlike XP was.

One gets a admin user right off, but has to establish a user account for best security, just like OS X. Then all those "deny or allow" which isn't really that but just a window asking for admin password just like Mac OS X.

Anyway I'm the Alpha Geek around here now because I made Vista my b*tch to run in a window on OS X.

A neat trick is to endlessly repeat one song in Vista iTunes, set the Visualizer to full screen, then use OS X apps like you normally would and the iTunes Visualizer is a desktop animation.

Oh Windows Media player is not the way to go for playing or ripping your cd's, they got such draconian DRM it's a FCSKING nightmare of usage rights that just totally discourages one for even bothering to use it or download content.

Sep 01, 08 - 01:40 pm Comment from: Cubert

Clarity,
Pretty good!!!

(psst...you gotta confuse 'em)

Sep 01, 08 - 02:33 pm Comment from: @fanboy frigtard

Were you a Detroit auto executive in the 1970's?

Making complete crap while laughing at the little blip-on-radar guys isn't the way to maintain momentum.

MS will stick with Windows+Office the way Detroit stuck with their chrome-era V8's. The day of reckoning WILL come, and it won't be pretty.

Obvious question: Either you're growing or you're dying, so where does that leave MS?

Sep 01, 08 - 03:33 pm Comment from: numismatic

Did anyone other than me notice that Safari's browser share is LESS than the overall MacOS share? Can only assume that's due to lot's o Firefox. That should make the Mozilla folks very happy and SHOULD get Steve-o wagging his finger at the Safari developers!
Whatever happened to Shiira or Flock?

Sep 01, 08 - 03:44 pm Comment from: dan

does anyone know the browser percent share that iPhone OS and iPod Touch have relative to other browser equipped phone OSs like Blackberry, Symbian, and Windows Mobile? How about sales numbers between each?

Sep 01, 08 - 03:45 pm Comment from: dan

i don't really care about comparing iPhone to desktop environments, do you?

Sep 01, 08 - 04:08 pm Comment from: Chris

Again, this can't be so, because according to the trolls, the iPhone has been a complete and abject failure! And the trolls... they's always right!

Sep 01, 08 - 04:21 pm Comment from: KingMel

@Gary

You are right about Solaris. It is interesting to contemplate what MacOS X might have been had Sun and Apple had gotten together about 14 years ago. Not that the current MacOS X is bad. But it would have had a real jumpstart with Solaris as a starting point.

Sep 01, 08 - 04:26 pm Comment from: KingMel

Slow and steady wins the race. Not too many years ago Apple was in severe decline and few people seriously thought that anyone could break the M$ stranglehold.

Those of you who have ever tried the geometric penny experiment for a month (1, 2, 4, 8, up to >$1M) knows that growth can cascade rapidly under the right circumstances.

Sep 01, 08 - 05:23 pm Comment from: ron

Clarity, nary an original thought. May Monty's python slither up your trouser leg. What's that? Nothing there? More's the pity.

Sep 01, 08 - 09:55 pm Comment from: Capt

The Enterprise crew laughed at Q until they saw the Borg cube.

Sep 01, 08 - 09:56 pm Comment from: Capt

Wait, that's not a good analogy.

Sep 02, 08 - 12:10 am Comment from: shen

first we get:

"Only on MDN is a share of less than one-third of one percent cause for celebration!!

Get back to me when it hits one percent..."

followed by:

"does anyone know the browser percent share that iPhone OS and iPod Touch have relative to other browser equipped phone OSs like Blackberry, Symbian, and Windows Mobile? How about sales numbers between each?

i don't really care about comparing iPhone to desktop environments, do you?"

so come on WriterGuy, see if you can add 2 and 2 and figure out why the less than 1% matters? come on! you can do it! we believe in you!

.....i will give you an M&M;if you get it right! come on! that a good boy! who is a good boy?! come on! show us you can think! come on!

Sep 02, 08 - 12:36 am Comment from: Wow 0.3%

"i don't really care about comparing iPhone to desktop environments, do you?"

You only care if you believe that hype that the iPhone will bring desktop style browsing to mobile devices and become a major new computing platform.

Well right now with perhaps 10 million units in the field and 0.3% browsing share it's hardly doing that. It's clear the vast majority of people brought it to be an iPodPhone not a mobile web browsing tool.

Sep 02, 08 - 10:04 am Comment from: @Fat Freddy

"Kinda hard for you to get your mind around just how big this web thing is isn't it?"

Then it's just amazing that that 20-40 million Macs known to be out there are at almost 8% on this measure...

If what you blathered out quickly without thinking is true, Macs should be showing up as 0.6% to 1.2%

Sep 02, 08 - 10:31 am Comment from: What is this a measure of?

Worldwide there are about 1 billion PCs, 10 million iPhones and 30 million Macs.

So the real numbers (all devices browsing equally) should be:

3% Mac OS X
1% iPhone

Whatever this survey measures, it doesn't measure relative percentages of installed base of operating systems.

What it does measure is the distribution of operating systems used to access a particular subset of web sites.

What it does show is that when adjusted for devices in use, iPhone users browse the chosen sites much less then thier desktop brethren, and Macs browse these chosen sites in a much larger ratio than thier actual installed base.

Sep 02, 08 - 11:06 am Comment from: @ Wow 0.3%

iPhone has about 94% of the phone browser usage according to Engaget.

Sep 02, 08 - 03:41 pm Comment from: Wow 0.3%

"iPhone has about 94% of the phone browser usage according to Engaget."

iPhone has 100% of the worldwide browser usage if you only count handheld browsing devices with pictures of fruit on them sold by companies based in Cupertino.

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