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Sat, Nov 21, 2009 - 09:17 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

New Apple Flagship Store in Boston is world’s largest Apple Store
Monday, May 05, 2008 - 05:22 PM EST

Just like the New York Yankees had to take a back seat to the Boston Red Sox, it's just about time for Apple's New York City flagship, Apple Store Fifth Avenue, to lose its crown to Boston.

"Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store's main claim to fame? It's huge. We're talking largest Apple Store in the world, by square footage," Jordan Golson reports for Gizmodo.

"The store, in the city's historic Back Bay district, looks like a four-story glass cube. It's the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit," Golson reports.

Full article, with more and larger photos, here.

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May 05, 08 - 04:34 pm Comment from: Macintosh

That looks awesome... I'm so glad Apple went into retail when everyone said they shouldn't.

May 05, 08 - 04:39 pm Comment from: Steve

I'm hoping they will stick in a theater somewhere. That was a huge draw to the SoHo store, but disappeared in the Fifth Ave and W. 14th Street stores in Manhattan. While not everyone takes advantage of the lecture sessions, it's a very very powerful marketing tool. Buy the computer, we'll show you how to do a few things here. The space makes no money directly, but it's a brilliant long term strategy.

May 05, 08 - 04:42 pm Comment from: Afib is a loser

That is awesome, the largest apple store is in Boston along with the MLB's best team. Rock on!

May 05, 08 - 04:48 pm Comment from: Zune Tang®

Enjoy it while you can, MAC sheep. Microsoft will soon open retail stores that will put these Apple dumps to shame. My heart starts racing when I think of the hands on Microsoft experience at these Apple retail store killers. Zunes, xBox and of course Vista on desktops and laptops alike drawing in the masses to get a taste of real innovation.

I can see the comments now. "Last Thursday in the middle of the afternoon I walked by a Microsoft Store and it was PACKED!" Buh-bye, Apple.

Your potential. Our passion.™

May 05, 08 - 05:07 pm Comment from: January 24, 1984

Fudge-packing with Zunes featured on Thursday. Ballmer-bulbs handed out to the first fifteen visitors.

May 05, 08 - 05:14 pm Comment from: Demon

@ Zune Tang

Microsoft has no taste, style or esthetic. I'd give MS 6 months a year on the outside before they start closing them up. MS Trailer Trash style and getto esthetic just can't attract customers with money.
Maybe they can convince K-mart to rent them space to open some MS Stores in K-mart stores as a trial before opening a bunch of mini strip mall locations anchored by 7-11 stores or a laundromats.

May 05, 08 - 05:14 pm Comment from: @ Zune

Dont forget, They will have a bunch of Big Ass Tables to show off too! wink

May 05, 08 - 06:06 pm Comment from: innhitman

Zune, you are so funny.... for the average person, it's hard work sounding so dumb.... but your wit makes it easy...

I think you are brilliant.. unless of course your posts are serious. I have to believe they are tongue in cheek.

May 05, 08 - 06:22 pm Comment from: DLMeyer

Yet another city with a venue for showing businessmen what Apples are really good at. Oh, we've had Chestnut Hill and the Cambridge Galleria for a while, but neither of those is in the heart of the city and neither of those has the room for a small theater or two for training use.
Yeah ... this will be a Good Thing.

May 05, 08 - 06:25 pm Comment from: Rene_LA

Zune spelled backwards is? Enuz! LOL I think someone at MS is missing a gimp. I think you should run back home now little gimp.

May 05, 08 - 06:36 pm Comment from: BDecker

So WTF, Steve cant us a Macworld of our own?

May 05, 08 - 06:53 pm Comment from: Spudly

Yeah Boston!! ♥ You'll always be my #2 to sweet SF!

May 05, 08 - 07:06 pm Comment from: MCCFR

I hope that Paul Thurrott - Legend In His Own Imagination who is a resident of Boston will be welcomed into the store, if only that can wrap the bastard in bubblewrap and duct tape and throw his ass into the bay.

May 05, 08 - 07:45 pm Comment from: Not Bill

I remember reading here that there was quite a battle getting the design of this store approved by the historic district review board with approval authority. It looks like Steve won. Again. Is that terra cotta behind the glass wall?

May 05, 08 - 07:54 pm Comment from: Sixvodkas

@Tang

MS is already in possession of those miraculous retail outlets.

They're called "Sears", and every time I walk through one, I see a Zune being returned for a store credit.

May 05, 08 - 08:28 pm Comment from: Zune Tang is a loser

enough said

and he sucks balls

May 05, 08 - 09:20 pm Comment from: Macromancer

Perhaps MDN should end every article with the following info:

Zune Tang is satire. As in, not really serious. As in, yanking your chain for laughs.

just sayin.

May 06, 08 - 08:04 am Comment from: Bahstin

That sto-ah's wicked awesome! Yankees Suck!

May 06, 08 - 08:26 am Comment from: Mr. Reeee

MCCRF…
If they bind Thurrott in bubble wrap, he'll float.
I vote for duct tape and cinder blocks. Even that may not work… all shit floats, doesn't it?

As for the stores, size isn't everything. As they say in real estate… What are the three most important things about a property?
Location. Location. Location.

I'll take Fifth Avenue and 59th Street EVERY friggin' day of the year over Boylston Street across from the Pru. More people walk past it every day than LIVE in Boston, ferchrissakes.

I'll swap Carnegie Hall for Symphony Hall ANY day!

May 06, 08 - 08:27 am Comment from: Steve516

I have a feeling the new stores planned for NYC will eclipse the Boston store shortly. I was just in Boston two weeks ago, and I must say, it has gotten nicer than the last time I visited up there.

May 06, 08 - 08:51 am Comment from: mike k.

i hope they have separate parking for Red Sox and Yankees fans.

/too soon?

May 06, 08 - 10:09 am Comment from: boston guy

The 2 spaces needed for Yankees parking can easily be handled on the street.

May 06, 08 - 10:31 am Comment from: theloniousMac

Boston.

Bah.

Most racist city in America.

May 06, 08 - 12:03 pm Comment from: Ampar

Hopefully, the Apple Store roof contract wasn't given to Modern Continental.

May 06, 08 - 12:15 pm Comment from: Red Saux

theloniusMac...

Barry Bonds is that you?

May 06, 08 - 03:12 pm Comment from: theloniousMac

I don't know much about Barry Bonds, but based on personal experience, even I can't figure out how not to call Boston a city with deep seeded racial issues. I have never encountered so many rude people in my life. After about 6 months, one of the engineers I was working with, (another black guy), finally says to me, "Why do you think I stay on campus? You're not welcome here."

May 06, 08 - 10:01 pm Comment from: iDon't

Is Boston the capitol of Mississippi?

May 07, 08 - 09:41 am Comment from: Crabapple

Who said the CUBE was dead?

May 14, 08 - 10:16 pm Comment from: RainyDayInterns

Just got back from dinner on Newbury Street. Here are some shots of the store at night...

http://www.rainydaymagazine.com/RDM2008/Home/May/RDMHomeMay08W3.htm#DayBefore

May 24, 08 - 10:51 pm Comment from: johannabern

This store is amazing. Boston rocks! Boston is quickly overtaking NYC in sports, entertainment, and now Apple!!!!!!!

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