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Sat, Nov 21, 2009 - 07:33 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

New Apple ‘Get a Mac’ Web ad targets Windows XP users: ‘Make the ultimate upgrade. To Mac.’ (video)
Monday, November 02, 2009 - 09:09 AM EST

In a new ad now running on such websites as The New York Times and Wired, Apple shows security cameras outside an Apple Store which reveal "PC Switchers" choosing to make the ultimate upgrade to superior Macs instead of Windows 7ista.

"PC" takes matters into his own hands. At the end of the ad, Apple's text states:

Make the ultimate upgrade. To Mac.
If you're going to upgrade, why not really upgrade: to the computer with award winning iLife software, helpful Mac Geniuses, and a #1 rating in customer satisfaction.



Direct link to video via YouTube here.

[Thanks to MacDailyNews Reader "sparkplug" for the heads up.]

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Nov 02, 09 - 09:15 am Comment from: pr

THIS one I really like...It makes online advertising funny, pointed and engaging...well done

Nov 02, 09 - 09:18 am Comment from: Dallasm

I really like those dual interactive banner ads Apple does. They are really fun and I haven't seen anyone else pull it off quite as well.

The fact that I would say that I like an ADVERTISEMENT means that the the ad is very good

Nov 02, 09 - 09:27 am Comment from: Dirty Pierre le Punk

"Never ask a man what computer he uses. If it’s a Mac, he’ll tell you. If it’s not, why embarrass him?" ~Tom Clancy

Nov 02, 09 - 09:32 am Comment from: BobM

I'd be curious to know what percentage of NYT and Wired readers turn the sound on. Of course the ad is almost equally effective with the sound off. Great design.

Nov 02, 09 - 09:36 am Comment from: DLMeyer

Would have been nicer without the severe lag.

Nov 02, 09 - 09:36 am Comment from: hotinplaya

Is that a real quote from Clancy?

Nov 02, 09 - 09:41 am Comment from: flappo

i was at my local town hall today and they had a big shiny display running windows xp , trying SO hard to impress everyone

it crashed and we got a lovely big bsod

that made my day

:D

Nov 02, 09 - 09:42 am Comment from: Beowulf

I googled the quote and found that apparently Clancy uses that as his signature on emails.

Nov 02, 09 - 10:13 am Comment from: silverwarloc

That's a real quote from Tom Clancy!

Nov 02, 09 - 10:36 am Comment from: theloniousMac

I got no lag and I'm on an iPhone over wifi.

Nov 02, 09 - 10:38 am Comment from: qka

Love that Tom Clancy quote, have added it to my Mail sigs

@Beowulf - a reference would be great!

Nov 02, 09 - 11:28 am Comment from: Uncle Al

I believe this is a take-off from the line, "Never ask a man if he’s from Texas. If he is, he’ll tell you. If he isn’t, don’t embarrass him.” Citations I found in a quick search go back to at least 1945, although sometimes it reads, "There’s no need to ask a man what state’s he’s from. If he’s from Texas, he’ll tell you himself; if he’s not, why embarrass him?"

Nov 02, 09 - 11:30 am Comment from: Uncle Al

(Begin anti-Texas/Texans flames.)

Nov 02, 09 - 01:05 pm Comment from: I'm a PC

Another one of those pathethic misleading advertisements from CRAPple about their bogus products with their FUD messages. When will they learn....... Windows is KING and they are puppets to Microsoft.

http://www.bing.com When it comes to decisions that matter, Bing & Decide

Nov 02, 09 - 02:18 pm Comment from: finelineBob

Bing. MS names its search engine after a (well-loved) actor/singer from pre-Baby Boom times. What demographic are they shooting for here?

Nov 02, 09 - 02:23 pm Comment from: B

Is "I'm a PC" really a lame, Microsft copy of Zune Tang, not quite getting the wit or humor right?"

Nov 02, 09 - 04:06 pm Comment from: aa Attendee

I never tire of these ads.

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