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New Apple iPods coming? Major Aussie retailers slash iPod prices up to 80%
Friday, September 01, 2006 - 01:32 AM EST

Apple Store"Major computer retailers Harvey Norman and Next Byte are heavily discounting current-model iPods, indicating that a new iPod release may be imminent," Dan Warne reports for APC Magazine.

"Harvey Norman took its discounting to TV audiences last night, with ad spots spruiking the iPod Shuffle 512MB for $67 rather than the regular price of $99 — a full 30 per cent reduction in price," Warne reports.

Warne reports, "Apple retailer Next Byte sent out a newsletter to customers, offering up to 80% off its entire range of iPods, this Saturday only... Heavy discounting is very unusual between iPod retailers: they have been able to sell iPod stock so easily that the point of competition between them has largely centred around whether they have iPods in stock or not."

Warne reports, "Apple Australia spokesperson Fiona Martin said she was not aware of an upcoming new version of the iPod. 'I didn’t even know they [Harvey Norman and NextByte] were discounting the current models,' she told APC."

Full article here.

MacDailyNews Take: We can't wait for Apple to introduce us to this year's real "iPod killers!"

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Reader Feedback: ( = registered)

Sep 01, 06 - 12:46 am Comment from: The Other Steve

So, can we buy an 80% off iPod over the internet? I'll wait till Saturday.

Sep 01, 06 - 12:49 am Comment from: salience

Clever retail...

The Next Byte site says "up to 80% off iPods and accessories" and when you click through the link you see that those higer discounts are all on accessories, no iPod models are specifically mentioned.

Then up in the banner graphic it says "discounts on iPods" without mentioning amounts or percentages. It'll probably end up being a dollar fifty off.

Sep 01, 06 - 12:55 am Comment from: always Right

MDN- up rather late, eh?

Sep 01, 06 - 01:41 am Comment from: William

Good times, to those of us on the west coast.

Sep 01, 06 - 02:19 am Comment from: from downunder.

yes i did notice that harvey norman was selling shuffles for $67. i was wondering what the go was there...

i would like the new iPods to be coming, but i dont think they are. Apple doesnt tell anyone. let alone harvey norman. i'd say that they are both just guessing that the new iPods are coming, so there taking there chances.

i do hope that they release a new iPod soon tho. Preferably an iPhone/iTalk/iChat Mobile, whatever they're guna call it.

Sep 01, 06 - 02:21 am Comment from: The Other Steve

"Up to. . .iPods AND accessories"

Worlds most common sales double talk. Oh well.

Sep 01, 06 - 02:26 am Comment from: ncc

I was at Harvey's yesterday or the day before here in Sunshine Melbourne, and noticed that they still had 4th generation iPods for sale including a U2 Special edition 4th Gen. Perhaps they are just trying to clear out old inventory.

Sep 01, 06 - 03:50 am Comment from: Open the pod bay doors, HAL

Making room for Zune wink

Sep 01, 06 - 06:36 am Comment from: carlo

it does seem weird harvey norman would know anything to be honest. but you never know.

Sep 01, 06 - 06:50 am Comment from: Steve

More like 10%

Sep 01, 06 - 06:50 am Comment from: marko

good one HAL. retailers would have to eliminate the big screen tv's to make room for that big ugly non selling zune LOL

Sep 01, 06 - 06:54 am Comment from: B-Sabre

"Spruiking"?

OK, that's a new one on me....

Sep 01, 06 - 06:54 am Comment from: Cubert

Something BIG is a brewin', folks!!!

Can't wait.

Sep 01, 06 - 07:15 am Comment from: GetReal

Let's see $67 for the shuffle, plus $300 for postage to the USA. Great deal. Wonder if they offer a quantity discount.

Sep 01, 06 - 07:24 am Comment from: LordRobin

Sorry to point out the obvious, but why would Australian retailers know something US retailers don't?

Sep 01, 06 - 07:44 am Comment from: DLMeyer

Shops have sales all the time. Often misleading, generally for competitive reasons rather than product-cycle reasons. The iPods are hot sellers so they discount them briefly to bring in the crowds - hoping the crowds will see lots of other stuff they just HAVE to have and walk out leaving much of their money behind.

When your local Office Max has a sale on copier paper you don't suspect a new line of paper is on the way ... or do you?

Sep 01, 06 - 07:57 am Comment from: Secret Agent Man

New 16:9 aspect ratio, larger screens iPods are coming.

Sep 01, 06 - 07:58 am Comment from: Cubert

I do, DL, I do!

Sep 01, 06 - 09:09 am Comment from: Scott

US retailers wouldn't know because everything is made outside of the US. The people building Apple stuff will go home and tell their familys, who don't live in the US.

Sep 01, 06 - 09:50 am Comment from: McFly

Aussie! Aussie! Aussie!
oy! oy! oy!
Aussie!
oy!
Aussie!
oy!
Aussie! Aussie! Aussie!
oy! oy! oy!

that's right...

Sep 01, 06 - 09:58 am Comment from: TV boy Common Sense

Shuffle is dead.

Sep 01, 06 - 11:00 am Comment from: LordRobin

Scott, Apple "stuff" isn't made in Australia, either.

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