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Thu, Jan 08, 2009 - 09:25 AM EST  —  AAPL: 91.01 (0.00, +0%)  |  NASDAQ: 1599.06 (0.00, +0%)

Newsweek’s Steven Levy’s Apple MacBook Air disappears into thin air
Monday, March 10, 2008 - 07:49 AM EST

"I can't find my MacBook Air," Steven Levy reports for Newsweek.

"It was a Wednesday morning. I thought I would take the Air to work with me. I was fairly confident of its location—an area of my apartment that includes a couch, a coffee table and a side table. This was also where I leave the white cube that is the computer's power supply, plugged into the extension cord right by the sofa. On that Wednesday, the power cord was indeed in place. But a quick scan did not reveal the presence of the laptop," Levy reports.

"On Sundays in my apartment, the coffee table where the Air sat becomes the final resting place for the bulky New York Times," Levy reports. "It is not unusual for other magazines, and newspapers from previous days, to accumulate there as well. My wife, whose clutter tolerance is well below my own, sometimes will swoop in and hastily gather the pulp in a huge stack, going directly to the trash-compactor room just down the hall from our apartment, dumping the pile into a plastic recycling bin... Could it be that somewhere in the stack was a Macintosh computer so thin that its manufacturer brags it could fit inside an envelope?"

There's more in the full article here.

[Thanks to MacDailyNews Readers "Ampar" and "WindozeKiller" for the heads up.]

MacDailyNews Note: Ouch, to be thrown out with the NY Times... the poor Air. Levy reports that Newsweek is covering the $1,800 loss. Stories like this will sell MacBook Air to people for whom light and thin in a notebook is a high priority.

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Reader Feedback: ( = registered)

Mar 10, 08 - 08:11 am Comment from: Skeeter

Steve- Man sorry to hear of the lose... Hope you find it!

Mar 10, 08 - 08:14 am Comment from: MizuInOz

oops!

What else can be said!

Mar 10, 08 - 08:20 am Comment from: Ampar

I hope he checked the bottom of the bird cage.

Mar 10, 08 - 08:24 am Comment from: Military Police

I'm at a loss for what to say....

Mar 10, 08 - 08:25 am Comment from: Cubert

So, the Air is either too svelte (accidentally thrown out) or too chic (stolen). Both are good for Apple and bad for Steven Levy.

Mar 10, 08 - 08:25 am Comment from: Annihilation

I've owned a Macbook for about 20 months now and it goes everywhere I go. This past weekend I played with the Air.
The thinness is really nice, but I was blown away by the weight. Picking it up with one hand makes a ton of difference in lugging and mobility. It almost felt cheap and/or empty. I do wish it was really white instead of gray, but there was nothing else to be picky about. It simply to date is the best mobile machine out there, if true mobility is your main priority. And like everyone else, I think it should be $1299, but micro anything has always had an initial cost. It is easy to fall in love with that thing, and students come fall are going to buy this thing like bobody's nusiness. This is a hot item and I would add a large student discount to this thing. That would increase so much free publicity.

Mar 10, 08 - 08:37 am Comment from: Ampar

I hope the Levy doesn't break and flood the Air with old newspapers!

Mar 10, 08 - 08:37 am Comment from: bioness

There goes another star for the macbook air, journo's will find anything to discount the macbook air

Mar 10, 08 - 08:43 am Comment from: January 24, 1984

Maybe it floated away.

Mar 10, 08 - 08:50 am Comment from: Ampar

To the impostor Ampar:
Not bad. Imitation is the sincerest form of flatulence.

Mar 10, 08 - 09:11 am Comment from: Spark

I'd be dumpster diving so fast.... no, wait. My wife through it out!
My wife would be dumpster diving so fast it would make your head spin.

Mar 10, 08 - 09:15 am Comment from: God

I'm deeply sorry for your loss...

MW: Looked...You looked everywhere I suppose?

Mar 10, 08 - 09:17 am Comment from: M.X.N.T.4.1

Surely if you're throwing stuff away - especially when it's going for recycling - you check it to make sure you're not throwing away something you need, or that you're not going to corrupt a load of other materials when recycling?

Mar 10, 08 - 09:39 am Comment from: montex

Such is the hazard of living with a neat freak. I had something like this happen to me a decade ago. I had all my tax documents sitting in a pile, ready to get filed. Their unfortunate proximity next to a stack of newspapers when my roommate was in a cleaning frenzy sealed their fate. It took nearly 9 months to get replacements.

OTOH, he does do all the dishes...

Mar 10, 08 - 09:46 am Comment from: ron

New York Slimes reader - serves him right. It was replaced, as should be his reading choice.

Mar 10, 08 - 10:04 am Comment from: LateRegistrant

Evidently someone took the Air too lightly.

Mar 10, 08 - 10:37 am Comment from: Jim - TIV

@Ampar... lol. I'm going back over the last few days posts to see who you PO'd.

Mar 10, 08 - 10:44 am Comment from: Paul Johnson

The wife should pay for the Macbook Air. What an outrage that she didn't even look at what she was throwing away!

Mar 10, 08 - 10:52 am Comment from: Ottawa Mark

@ ron:

I was wondering how long it would take a right-wingnut to catch on to MDN's oh-so-subtle right-wingnut jab at the Times...keep reading the Post, and listening to Rush you twit.

Mar 10, 08 - 11:14 am Comment from: Think

Neat freaks take notice. Look before you throw stuff away.
What an idiot.

Mar 10, 08 - 11:37 am Comment from: baxtrice

@Ottawa Mark

Rush the Talk Show Host

OR

Rush the Canadian Progressive Rock Trio?

Mar 10, 08 - 12:16 pm Comment from: Ottawa Mark

@ baxtrice

Interesting point, especially considering the ideological differences between Limbaugh and the group Rush. Personally I can't stand either...I'm a Tragically Hip man myself...

Mar 10, 08 - 12:28 pm Comment from: drmacnut

It's almost inconceivably ridiculous that the MacBook Air got thrown out with the papers. I just can't believe it. It's bound to turn up somewhere.

Mar 10, 08 - 12:53 pm Comment from: Ampar

To the "Real" Ampar. Just because you stole my name, doesn't mean you're me.

Mar 10, 08 - 01:17 pm Comment from: Ampar

@the Ampar wannabe: That's pretty funny. And very sad.

Mar 10, 08 - 01:47 pm Comment from: iLuvMyMacs

His wife's boyfriend took it. Case closed.

Mar 10, 08 - 02:29 pm Comment from: blucaso

Actually what would be really sad is if the "new" Ampar wanted to be Ampar more than Ampar wanted to be Ampar. raspberry

Wait... I need to clear my head now. Phew.

Mar 10, 08 - 02:38 pm Comment from: Ampar

To blucaso: It's crossed my mind.

Mar 10, 08 - 02:40 pm Comment from: Anonymous©

Uhm, it's hard to believe that anyone would put a MBA ON a stack of newspapers, charging. Didn't he see the article at Consumerist, where someone's Magsafe almost burned his house down, by catching a newspaper on fire? Oh, right, that guy made it up so he could get a new MB.

Now, it's just as hard to believe that he or his wife put newspapers on TOP of a MBA. I think Levy wanted an MBA for his wife, so he told them it was lost, and got Newsweek to pay for it.

Mar 10, 08 - 05:56 pm Comment from: Ampar

Hey, I was just kidding. My apologies to the real, registered Ampar. I'm more than a little drunk and I thought it was funny at the time.

Mar 11, 08 - 02:30 am Comment from: Jeff J

"Stories like this will sell MacBook Air to people for whom light and thin in a notebook is a high priority."

In other words, snobby fanboys with cash to burn.

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