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Cool! .... but will it "Play for Sure" ??

And the difference between "PlaysForSure" and "PlayReady" is what?

I'm confused with Microsoft's names for things.

The Norwegian Interoperability Coalition and the EU Committee for Ubiquity are in the lobby. They demand everything new work seamlessly with everything old. All music encoded with any form of DRM must play on Volvo cassette players and Thorens turntables.

Hearing Micro$oft saying "PlayReady" reinforces my opinion that these LIARS should be held to account in a court of law for their blatent lies.

Want proof? Just ask all the manufacturers of "PlaysForSure" devices that do anything but "PlayForSure"

Someone sounds desperate, I mean, how can a tech that restricts accessibility of files increase revenue, unless of course, they force you to repeatedly buy them if somehow you lose your copy?

PS. I see Nokias store going the way of Napster

They should just call it "Pay For Sure" and be done with the silly name game...

Bad move Nokia!

Looks like you are gonna go down with Microsoft and all the other old world dinosaurs.

Internal code name for PlayReady: "Sign here, suckers."

My next phone will be..... an iPhone!

MW: simple!

"They should just call it "Pay For Sure" and be done with the silly name game..."

How about Pay Forever

Should call it "Something Left to Play".

DRM 10 and OMA DRM S40 S60 S10 plugandprayforsure....

PCMCIA!

People Can't Memorize Computer Industry Acronyms!

talk about user friendly.....

Actually, it's a good deal for them.
They are losing money a la iPhone, so you attach yourselves to someone who has the most money to lose.
You die a slower death and you are not alone when you die.

There sure must be some standard under which such crippleware as "PlaysForReal, yea, rly" is forbidden to be called technologoy. Seriously.

Georgy, so you're saying that Nokia is like an aging goldigger?

Nothing new here, but I have always wondered about Microsoft's ironic streak when it comes to naming their technology. First it was "plug-and-play" then it was "plays-for-sure" and now we have "PlayReady". I'm waiting for PerfectPlayer to replace WMP.

Wow, after the way MS burned everyone with PlaysForSure, you'd think companies would learn and just tell MS to piss off. It constantly amazes me how people just repeatedly and willingly get in line for more abuse from MS...

MDN Magic Word: Brown - that about sums it up!

Same story, different day.

So does Nokia have to pay a royalty fee to the music industry for every phone sold now?

Nokia should get ready to get bent over, just like every other Microsoft partner.

AT&T;network where I live sucks big time. Always dropping; 'never connecting" should be the official slogan.

I've got a T-Mobile 6133 that works very well. The OS isn't that bad compared to other phones I've used. My son has a Nokia 5300 Music Express phone. He dragged his songs from the itunes library folder inside the music folder to his phone via USB and it works perfectly!

It isn't a iPhone but it works.

All this means is Nokia has been "PlayedAlReady" by Microsoft!

How about Microst's new DRM tech: Nokia Got Played...?

"Play Ready"???

It looks like Micropenis is worried "Plays For Sure" would get them sued for false advertising.

Speaking of MS marketing... anyone see the "Do we eat spiders in our sleep?" ad for MS's LiveSearch?? Right. Draw me to your product by disgusting me to death. Ughhh!

All of Microsoft's protocols involving the word "Play" remind me of the scene from "The Simpsons" where Roger Meyers, the president of Itchy & Scratchy Inc., appears on a home shopping network.

Meyers: Troy, I'm proud to offer your viewers these hand-drawn Itchy and Scratchy animation cels. Each one is absolutely, positively, 100% guaranteed to increase in value.
Voiceover: Not a guarantee.

"PlayReady"? Who comes up with these names?

Is there even anything playable on mobile technology (or any technology for that matter) that is even worth the effort of developing DRM for it.

Methinks all these people scrambling for a Holy Grail" of DRM value their product far, far more than it is actually worth.

Talk about DRM reminds me of every discussion I've heard about sex.

They usually devolve into two screeching camps. The anal retentive, typically politically conservative, religion-dominated, "unmarried sex is a sin" lemmings (often joined in political lockstep with their anal retentive, typically politically liberal, sociatal dominated, "sex is the same as rape" hare-brained cousins) vs. the equally hare-brained, advocates of the "lifestyle" and hedonists of every other stripe.

I have come to the conclusion that what they are...is two sides of the same coin. Both parties are neurotically, pathelogically obsessed with sex.

Like DRM, both sides are obsessed with something that just isn't that important...in the long run and the grand scheme of things.

The log run could be 5 years, 10 years, 50, a hundred, or more, but eventually it (be it sex or DRM) will not matter.

And as for the grand scheme of things?

The Universe doesn't care.

IMHO.

Nokia actually announced this as marketing move to attract customers? Are they stupid?

>"It's all about choice," Knuff said. "If customers want a particular DRM technology, then we'll provide it."

There goes the "choice" angle again. Choice in DRM is like choice in which pair of handcuffs to wear. And to think, Nokia's customers actually asked for a "particular CRM technology."

@nobodi
That was a lot of noise for "doesn't care." Do you think the Universe cared about your comment? Just comments dude! Everyone is entitled!!

"Ready to Play" is an obvious attempt to re-brand "Plays for Sure". Microsoft has a long history of re-branding the same product over and over and over again, in an attempt to make it look like something new.

A good example of re-re-re-branding...

Microsoft on your telly: a history of the company’s Internet TV strategy
http://www.last100.com/2007/07/11/microsoft-on-your-telly-a-history-of-the-companys-internet-tv-strategy/

No, no one is asking for a particular DRM technology. Nokia just sees the danger in Apple taking the cell phone market like they did the music player market and bet on the most likely player to trump them, Microsoft. The only problem with this plan is that Microsoft hasn't been able to trump Apple yet, and it is looking increasingly bad for them (despite what they pay journalist to say.)

Nokia would better be suited for playing DRM free m4p's that can be purchased from the iTunes store and making sure their phones sink with iTunes flawlessly.

(Many music players sink with iTunes. iTunes was around long before the iPod.)

Idiot, without sex you would not be here.

Are you irrevalent?

Lousy anology, wasn't it?

Okay, folks, what comes after Play Ready?

Plays Fer Sherrr
Plays Fer Sherrr - Totally Awesome Edition
Plays If You Feed Quarters Through a Slot and Watch Through a Peephole
Plays With You - Latex Edition
Plays When It Bloody Well Feels Like It
Plays if you're a good boy - spiked leather edition

Or, will they go for... Pay Per Squirt?

Nokia and the Dark Side...heheh. Bad move. Eventual death knell for the [MDN-MW] company.

Squirts for Sure.
Pay to Squirt.
Play for Squirts.
Sure It Plays.

I reckon they should just call the new DRM tech "Fer Shur!"

Microsoft Fer Shur!

Windows Fer Shur Edition.

Windows Sucks Fer Shur!!!

Nokia...Microsoft.... This is a Mac news site?