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Wed, Jan 07, 2009 - 06:48 PM EST  —  AAPL: 91.01 (-2.01, -2.16%)  |  NASDAQ: 1599.06 (-53.32, -3.23%)

NPD: New MacBook family fuels 28% YOY surge in October Apple Mac sales
Tuesday, November 18, 2008 - 03:37 PM EST

"A slowing global economy had little impact on Apple's computer business last month, as consumers willingly plunked down their cash for the company's new MacBook offerings, helping to drive Mac sales up more than 25 percent year-over-year," Katie Marsal reports for AppleInsider.

"According to data from market research firm NPD, which was relayed in a research note from Piper Jaffray analyst Gene Munster, sales of Macs during the month of October were up 28 percent compared to the same month one year ago. They benefitted largely from the October 14th launch of the Unibody MacBook and MacBook Pro, which began shipping immediately thereafter," Marsal reports.

Munster also sees iPod sales of "18.5 million to 19 million units... Considering Apple sold 22.1 million units last December quarter, that would represent only a 14 to 16 percent yearly sales decline. However, the Piper Jaffray analyst said earlier this week he expects the company to also sell 6.4 million iPhones during the quarter, compared to 2.31 million last December quarter, suggesting the Cupertino-based firm will ship approximately 1 million more handheld products this holiday season than it did last," Marsal reports.

More details in the full article here.

MacDailyNews Take: Wall Street, no doubt, will take this as a sign to "Sell! Sell! Sell!"

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Reader Feedback: ( = registered)

Nov 18, 08 - 03:44 pm Comment from: Berrylium

Share price rebound! (Hope springs eternal in the human breast!)

Nov 18, 08 - 03:54 pm Comment from: applecart

i bit the apple last month, got me a new mac. me LOVES it.

long live 6-months interest free financing.

Nov 18, 08 - 04:09 pm Comment from: Peruchito

wow, really? even with no firewire? wow. i would have never guessed. / sarcasm

PS, i love the MDN Magic Words for security... i got "the" as mine. ahh simple is best

Nov 18, 08 - 04:21 pm Comment from: ApplePi

Uhh... just by a show of hands... who else here doesn't "save up" for their purchases, but prefers to buy on credit like applecart?

Isn't this how we got INTO this financial mess in the first place?

Nov 18, 08 - 04:51 pm Comment from: CourtJester

Well, I gotta SAVE some more now to get a MacBook Pro. A MacBook would have done me just fine and I would actually have preferred the smaller 13 inch screen too.

But an Apple laptop without Firewire is like Black Forest Gateaux without the cream.

Nov 18, 08 - 05:01 pm Comment from: DH

Add my new MacBook purchase to the list of Nov sales. What a great product ! Steve continues to prove that innovation is the key to sales. Look at Dell ... asking employees to take unpaid time off to avoid layoffs. WOW ! Sell Dell and give the money back to the shareholders !

Nov 18, 08 - 05:13 pm Comment from: Predrag

ApplePi:

Actually, no. What got us into this financial mess was sub-prime mortgage loans.

Credit cards are short-term loans, and they are mostly fine right now. Banks have extremely efficient way of determining credit worthiness of potential customers. While they were extremely greedy and were offering mortgages to people who couldn't possibly pay for them (assuming that the mortgaged real estate will continue to go up, thereby keeping the underlying mortgage covered), they never offered credit cards to those who weren't worthy.

You can only get a credit card with a meaningful credit line (say, above $600) if you have reasonable credit history. Any frequent delinquencies and the only option is a credit card secured with a cash deposit, and saddled with 30% APR interest rate. I can't think of any sane person willing to sign up for such a deal.

Nov 18, 08 - 05:20 pm Comment from: What?

@ applecart
"long live 6-months interest free financing."

If you like that you should have gone to Best Buy they have 18 month free financing.

Nov 18, 08 - 06:24 pm Comment from: mcdeans

I just got me a refurbed 24" 3Ghz iMac. I'm waiting for the FedEx truck right now.

Nov 18, 08 - 07:15 pm Comment from: Eric24601

Refurbs are the best!!!

Nov 19, 08 - 08:15 am Comment from: Dead Horse Flogger

Probably would've been a 32% YOY surge if the MacBooks had firewire...

Nov 19, 08 - 09:43 am Comment from: rdbvideo

Yep, the new MacBooks caused me to rush out and make a new purchase... of the previous MacBook Pro model. And I got $600 off of the (soon to be unavailable) matte screen model.

At the same time a young family was purchasing the previous MacBook (so it would work with their firewire camcorder).

It will be interesting to see what the YOY is after all the older MB firewire and MBP matte models are gone.
(yes, I know there is still one base MB w/fw... I'm sure it will sell well for multiple reasons.)

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