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FIRST?

Jobs sets the rules no one else.

Apple moves Fox studios into the modern era with a supposedly easy way to put the movies we buy into a medium - computer, iPod, iPhone - we choose to view it. This is a reversal of the studio view of more and more DRM lock out - and the NY Post spins this as forcing Steve Jobs in some way??? Maybe he means a non-consumer oriented Steve Jobs in an alternate universe. Wow - the FUD machine is in serious spin cycle!

Dec 28, 07 - 01:03 pm Comment from: peaPod

Just like he was forced to make the best OS on the planet.

Dec 28, 07 - 01:07 pm Comment from: Ampar

Desperate hit whores. Nothing more.

"Also, as part of the deal, future Fox DVD releases would reportedly come bundled with Apple software that would make it easy for users to rip the movie into iTunes - another potential first. Both moves would represent a major capitulation on Jobs' part."

Could someone explain to me how having a major movie studio place Apple software on its DVDs is a 'capitulation' on Jobs', or even Apple's part? By my reckoning, the ability to have (assumption) exclusive ability to rip DVDs for portable viewing on laptops/iPod/iPhone and hopefully AppleTV is an absolute boon.

Dec 28, 07 - 01:10 pm Comment from: Ampar

"NBC will be back soon enough"

The studio execs are going to have to deal with more serious issues first like the writer's strike. They're losing money in all directions now.

Dec 28, 07 - 01:12 pm Comment from: JAYGEE

Heaven forbid Steve Jobs having to do something he doesn't want to do. What a world we are living in.

"Also, as part of the deal, future Fox DVD releases would reportedly come bundled with Apple software that would make it easy for users to rip the movie into iTunes - another potential first. Both moves would represent a major capitulation on Jobs' part."

Can someone explain to me how it is a "capitulation" to be able to easily rip DVD's to iTunes? Every move mentioned benefits iTunes and Apple? How can even a tabloid distort that as being a bad thing?

Dec 28, 07 - 01:22 pm Comment from: Always Right

"NBC will be back soon enough"

The studio execs are going to have to deal with more serious issues first like.....

SHITTY PROGRAMING.

Dec 28, 07 - 01:27 pm Comment from: Ampar

To Always Right:

Good point. It might be time for NBC to let go of ER after 13 years.
And whoever approved "Caveman" on ABC should be deported.

@MDN,

You take this all so personally. It's a tabloid. Who really cares?

Dec 28, 07 - 01:34 pm Comment from: CheekyGit

Looks like Jobs shaves his torso instead of his face.

Need to work on your 6-pack, Steve-o.

The NYPost is run by ultra right wingers. They couldn't possibly be doing a smear piece devoid of actual facts, could they?

Garrity is actually half right. Jobs was forced into the video rental business, but not by the movie industry or others. Instead Jobs bowed to the overwhelming pressure of consumer demand.

While this is not a character flaw we should tip our hats to those companies who *don't* bow to such pressures...Micro$oft, Wal*Mart, Napster, the DMV.

don't kid yourselves, Apple is getting exactly what it wants. DRM free music available to all Apple devices and truckloads of video content which is Apple device playable. What could be better? There is no downside here for Apple. The only point of that article is to start the media machine churning. I'm just sittin' back and enjoyin' the ride.

One of the New York tabloid rags, the Post once featured this headline -in 4 inch letters - about a New Jersey mob boss who was murdered because he was gay: "Fairy Godfather!"

NY Post is a great newspaper that covers the facts and hits hard. Too bad they got this one wrong.

I use Hulu every single day. Its a freaking great website. Every show I usually pay for I know get for free in pretty decent quality!!!

I really don't know why people are down on hulu!

Garrity is most likely a Windows troll who snuck through a bad article.

Dec 28, 07 - 02:16 pm Comment from: MacRaven

Obviously written by people who don't know Steve very well. And can B.S. the others in their readership who are also unfamiliar with the history of SJ.

Dec 28, 07 - 02:16 pm Comment from: Macromancer

Who the hell is doing their photoshop work?

Who cares if there are other alternatives? No big deal. iTunes will still kick ass.

The studios have shitty programming because putting 100s of channels on TV means that you either compete on quality or on price. Since quality was never very high to begin with, it dropped rapidly as cable channels grew.

I doubt that I'll rent much, but I hope Apple does well with TV on iTunes.

It's Steve Jobs' world. We just happen to live in it. Like it or not.

...my memory has Jobs very reluctant to "rent" or "subscribe to" music, not films. I thought he has stated several times what he saw as the difference in those two entertainment environments - and one lends itself to "own" while the other not so much...

Dec 28, 07 - 02:36 pm Comment from: Ampar

"Who the hell is doing their photoshop work?"

The special needs guy in the mailroom exploring his MS Paint skills.

"Also, as part of the deal, future Fox DVD releases would reportedly come bundled with Apple software that would make it easy for users to rip the movie into iTunes - another potential first. Both moves would represent a major capitulation on Jobs' part."

Garrity, you dumbass. This is a good thing because it encourages purchaces of more ipods and Apple Tv's. Does he even read his own writing? Obviously his editors don't.

Dec 28, 07 - 02:55 pm Comment from: dallas

You think that photoshop of SJ looks bad... You should have seen the other guy.

We'll see if they announce it or not. I seem to remember other companies spilling the beans early and ended up miffing off Steve. Their product wasn't mentioned and was delayed. Steve takes his secrets very seriously.

Better hope this kind of hit on the Most Exhaulted One of Arrogance Personified doesn't catch on with other media - MDN isn't near big enough to declare them all wrong.

The Post is also known as a fine bench blanket in Central Park

Dec 28, 07 - 03:50 pm Comment from: TFB

I'm amazed that no one came up with this until caddisfly. Jobs has never come out against renting movies. In fact, he said that renting movies was very different from music. So to spin this as some kind of u-turn is pretty ignorant.

Sure beats reading the NY Slimes.

Dec 28, 07 - 03:52 pm Comment from: SirROM

Uh, the one thing no one seems to have mentioned yet is that if Apple puts iPod/iPhone ready videos on future Fox DVDs, those same videos will look great on the new MacBook ultraportable/tablet, copied over using the external DVD drive that comes with the machine. Saves having to haul the DVD or external drive around when on the go.

People are putting alot of stock in something that hadn't been announced yet.
BTW, can you actually download the videos on hulu?

Dec 28, 07 - 04:26 pm Comment from: silver surfer

and no one seems to say that the NY post is a garbage republican newspaper, and hates SJs anyway. I have seen plenty of bad press about Apple in this paper. It's Tabloid, Tabloid, Tabloid

Dec 28, 07 - 04:31 pm Comment from: Predrag

It is patently absurd to compare the Post with any normal newspaper (NYTimes, Washington Post, etc.). NY Post doesn't even respect basic English grammar; on every single page, you can find at least one poorly spelt word, one improper sentence, one misplaced comma, apostrophe, semicolon... Not that it is any different than the other daily tabloid (The Daily News). The worst thing about it, though, is the sheer lack of most basic taste, especially on their cover page. They seem to be in competition with themselves which headline will be the tackiest, most vulgar, most offensive.

In Manhattan, many high-rise office buildings have a news stand in the lobby. On many days, I have noticed the Post turned face down in many of these news stands, after numerous complaints regarding the tastelessness of the cover.

This can safely be ignored. There is negligible (practically non-existent) overlap between the Post readership and current (and potential future) owners of anything Apple.

Dec 28, 07 - 04:49 pm Comment from: G4Dualie

Garrity, you are an idiot and you work for a tabloid! What more is there to say? You're paid to write sensational screeds devoid of facts and you may as well be writing about two-headed kittens, Lazarus, and compassionate conservatives!

What's truly sad is, you work indirectly for the very company who will ink a deal with Apple to deliver movie rentals, and yet you failed to deliver anything insightful or useful about the deal itself. You're an "insider" and you got nothing so paint dark, ugly pictures?

As for the entertainment industry, we see Bronfman, the poster child for DRM and the middle-man between me and the consumer, has finally caved in and Warner Music Group will now sell DRM-free mp3's on Amazon? That's rich!

I see Wal-Mart shut down their online movie download service a week before anyone even realized they had packed up and slithered into the night. Is Amazon's UnBox is next?

Microsoft is the one who is complicating our lives by shoving DRM down our throats. They do it because they truly have big business's interests at heart, not the consumers. Why? Because they believe there is a lot of money to be made if they can develop the magic bullet that locks down intellectual property.

Instead of railing against Apple, you should be singing its praises for developing solutions that are both fair and balanced. They're not perfect but they're a way less devious than what Microsoft has planned for the marketplace.

We really need to get past these intellectual property issues so that those of us who create the shit, can focus on what really matters, instead of worrying about whether the likes of Microsoft or the government has really got our backs!

Dec 28, 07 - 05:06 pm Comment from: Tommyr

The N.Y. Post is a s^&t;rag. The World weekly news laughs at it.

Dec 28, 07 - 05:37 pm Comment from: Gandalf

Desperate hit whores. Nothing more.

Much more, protecting their turf and that of their sponsors. FUD will abound as The Street and TPTB see their grip eroding. Steve got shafted once before, I hope (and believe) that he learned his lesson well enough. I am waiting expectantly to see what happens with Disney/ABC.

Microsoft was the preferred choice for milking companies and people for billions of dollars whilst installing back doors on all the world's computers, a lot of TPTB still are banking on MS (and now Google) and they will fight hard to maintain their position. I predicted (saw) that MS were past the point of no return way back in 2000, shit it always amazes me how slow the masses are to catch on.

You think Apple is making dents in the monopoly, yes they are but Steve has played a good game, the MSopoloy still thinks their major threat is Linux. Not that I disparage Linux at all in fact I am sure Mac OSX could/would shift to Linux as a base rather than BSD, and indeed Linux through distributions like Ubuntu are hitting the MSopoly on the desktop too. It's power to the people through two different routes and that will strangle the bad guys.

PS got dollars? - sell them for Euros.

Dec 28, 07 - 05:44 pm Comment from: Ferf Muckmeyer

Funny but I don't think anyone or anything could twist Steve's arm. The studios came to him. Wal-mart's service failed, and Amazon's isn't too far behind (forget about Warner's deal with them). Who the hell is going to buy or rent movies online from a retailer website when they just don't have the entire solution (like iTunes, iPod, AppleTV, etc.)

An article full of FUD at best.

fm

Dec 28, 07 - 07:03 pm Comment from: ken1w

Steve Jobs is smart enough to know that people naturally tend to rent movies, not buy them. Music, at least for good songs, is listened to repeatedly, and can be a passive activity; people want to own music. Movies require full attention; people rarely watch most movies more than once. This is obvious. Plus, even with huge hard drives, people do not want to store those big movie files permanently. Apple was just waiting for the right time to make video rental happen, when technology and market conditions converged. Current movie sales on iTunes was used to get the studios used to the idea selling their content online.

However, like the $100 iPhone store credit give back, I think Steve Jobs has orchestrated the situation so that there is the appearance of making a concession (to the studios in this case). If the feeling that Steve Jobs is backing down from his "no-rental" position makes the studios come onboard the iTunes Video Rental Store, Steve Jobs will be smiling in his office.

MDN States: "Garrity presents no facts to back up his specious claim..."

Ok - Fair enough. No facts or source = not a credible statement.

MDN States: "In fact, if history tells us anything, Jobs is the force, not vice versa."
+
MDN States: "No facts are presented to prove that Jobs capitulated at all beyond a few public statements from Jobs that could have been — and probably were, as with the case of video-capable iPods — merely intended to throw competitors off track."

Again: No facts or source = not a credible statement. MDN does the same thing.

>>"However, like the $100 iPhone store credit give back, I think Steve Jobs has orchestrated the situation so that there is the appearance of making a concession (to the studios in this case). If the feeling that Steve Jobs is backing down from his "no-rental" position makes the studios come onboard the iTunes Video Rental Store, Steve Jobs will be smiling in his office."

Once again: No facts or source = not a credible statement. There is absolutely no evidence to back up either of your claims.

Dec 29, 07 - 01:11 am Comment from: ken1w

> There is absolutely no evidence to back up either of your claims.

I didn't say there was... If there was, the ploys would not be very effective, would they?

Garrity is completely missing the point: This is not about iTunes, iPod or iPhone: This is about adding a missing key functionality to AppleTV.

This is not really about any conpiracy about NY Post/Fox connection or right-wing hackery: It;s actually a reflection of just how crap the reporters are at NY Post, Garrity not even realizing that he is criticizing a deal that his boss actually wants to succeed.

This is a move ahead for AppleTV - Steve obs' "hobby" project.

Still, I could be wrong: .Mac was one of Steve's hobbies for a while... I like it personally, but it looks like he got bored with developing *that* some time ago.

MDN, YOU ARE THE TABLOID AMONG MAC-RELATED WEBSITES.

>>"I didn't say there was... If there was, the ploys would not be very effective, would they?"

This is pure speculation and has absolutely no value as a counterpoint.

Steve Jobs helped setup Amazon.

Steve Jobs also sees DRM free music as the way to go.


He has publicly stated so several times.
Rental or Purchase... does it matter... Jobs wants content.

As he did with Music... DRM was forced by the Industry.

By creating DRM-free with Amazon - STEVE is herding these little piggies into a pen were they will all converge to his thinking.

How short are peoples memories?

Dougless

Dec 31, 07 - 10:15 am Comment from: Ampar

"THE TABLOID AMONG MAC-RELATED WEBSITES."

But sadly, without the Page Three Mac Girl.