O2: 80% of high-value customers want Apple iPhones; 40% on rival networks ready to switch for iPhone
Thursday, October 04, 2007 - 03:56 PM EST "Spanish-owned O2 UK and Apple plan to launch a multi-million pound joint advertising campaign later this month as they get ready to bring iPhones to Britain," Reuters reports."O2 UK Chief Executive Matthew Key told a journalists on Tuesday it would be the company's "most significant campaign" in the run-up to the key Christmas trading period," Reuters reports.
"In remarks embargoed for Tuesday Key said he believed 80 percent of O2 UK's high-value customers wanted an iPhone, while 40 percent of the higher-spending customers on rival networks would be prepared to switch operators to get the handset," Reuters reports.
"Analysts speculate O2 was prepared to give away 20 to 30 percent of voice and data revenues in return for clinching an exclusive, 'multi-year' contract to sell iPhones, which combine Apple's popular iPod music player, a video player and Web browser in a slick, touch-screen device," Reuters reports. "Key said the phones, which will be sold for 269 pounds ($548.80) including tax to customers willing to sign up for an 18-month contract with O2, would 'absolutely' secure a profitable deal for O2 UK."
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Getting closer, getting closer, but when are they coming to Denmark?