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Oh-so-innovative Microsoft launches app store for Xbox
Wednesday, July 23, 2008 - 09:10 AM EST

"Microsoft will let independent developers sell video games for the Xbox 360 console — and keep most of the profits — beginning this holiday season, the company said Tuesday," Barbara Ortutay reports for The Associated Press.

"Microsoft said it will let game makers who are members of its $99-a-year XNA Creators Club submit their games for peer review. If they pass, the game creators can sell their work on the Xbox Live Marketplace, the console's online store," Ortutay reports. Microsoft will let "game makers pick a price tag between 200 and 800 'Microsoft Points' for their titles. Eight hundred of these points are roughly worth $10."

MacDailyNews Take: Microsoft uses "points" instead of real money so that there are always "leftovers" which encourages pigeons to continue buying more points. More importantly, it's also a very nice free upfront loan. You "buy" points from Microsoft - meaning you give Microsoft real money for nothing - and they invest it and generate interest for themselves until you eventually send/receive/setup/test/repack/return your six Red-Ring-of-Death'ed Xbox units, get one that seems to work, however temporary that may be, and eventually "spend" your points on "Drake of the 99 Dragons." How nice of Xbox pigeons to loan their hard-earned dollars to Microsoft, a $236 billion company. To Recap: Microsoft's "points" are designed to confuse consumers and generate interest income from "leftover" amounts. That's exactly why "1 Microsoft Point" doesn't equal "1 U.S. Cent." The more suckers Microsoft can dupe into this Microsoft Points scheme, the more "leftovers" they get.

MacDailyNews Note: Apple uses real currency. No left overs. No "points" scheme. Just a single, simple, straight-up, honest transaction. Because they aren't unethical greedy bastards.

Ortutay continues, "Developers will receive up to 70% of the total revenue their games generate. Microsoft will keep the rest, though its cut will be more than 30% if a game is prominently featured — which should mean it would sell better."

Full article here.

Guy Dixon reports for vnunet.com, "'Nobody has ever done this before,' said Boyd Multerer, general manager of XNA, Microsoft's game-development system. 'We have high hopes that it will be a good business. We have no proof. This is what happens when you do something that's never been seen before.'"

Full article here.

[Thanks to MacDailyNews Reader "Sam Spade" for the heads up.]

MacDailyNews Take: "Nobody has ever done this before?" Sheesh. Shameless Derivativesoft even copied Apple's App Store split percentages.

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Jul 23, 08 - 08:13 am Comment from: Macromancer

Me too!!! Me too!!!

Jul 23, 08 - 08:19 am Comment from: MacBill

Outstanding takes, MacDailyNews!!!

Jul 23, 08 - 08:22 am Comment from: Macaday

EXCELLENT NEWS!

Microsoft re-affirms its desire to die an ugly death.

What more could we ask for?

Jul 23, 08 - 08:24 am Comment from: pastrychef

The only reason why I own an Xbox is because I can bootleg all their games.

Jul 23, 08 - 08:24 am Comment from: MizuInOz

Microsoft NEWS motto:

"We stole it here first!"

Do you remember the banners at (I think it was) 2004 WWDC "Redmond Start Your Copiers" and how there were objections that Apple was getting a bit to haughty?

All Redmond knows how to do is copy or steal or plagiarise - er ah - that's all the same...

- The Department of Redundancy Department.

Microshaft: Once a Whore Always a whore ®

Jul 23, 08 - 08:27 am Comment from: Lurker_PC

Anyone NOT surprised???

Peace.

Jul 23, 08 - 08:29 am Comment from: John Gee

Actually, everytime I buy a song with one-o-them-there gift cards, I have a penny leftover.

Now Apple must be hoping that I buy enough iTunes cards to make use of all those extra pennies.

Man.

wink

Jul 23, 08 - 08:34 am Comment from: Blue Dream

Points is like keeping up with and trying to actually use your frequent flyer miles...what a hassle with arm-twisting stipulations. Thanks again, M$, for complicating and adding variables to our productivity. Just what new features will be added to the next Office to justify the huge price tag?

Jul 23, 08 - 08:37 am Comment from: Fred Mertz

John Gee,

The very big difference is that those are still real pennies (actual currency) that can be used directly towards your next purchase.

Jul 23, 08 - 08:38 am Comment from: ron

Please Microscam sell me some points. Amazing concept.

Jul 23, 08 - 08:40 am Comment from: Rob

Microsoft should be renamed MeTooSoft

Jul 23, 08 - 08:41 am Comment from: Actually No

"Sheesh. Shameless Derivativesoft even copied Apple's App Store split percentages."

They 'improved' the split to "up to 70%" compared to Apple's promise of "70%"....

Msft will do anything for more bucks.... That's why they're loved.

Jul 23, 08 - 08:43 am Comment from: just some guy

Oh, come on now. They're NOT ripping off Apple's App Store.

They're ripping off Nintendo's Virtual Console AND Apple's App Store.

Jul 23, 08 - 08:46 am Comment from: You're all living in a bubble

When my xbox 360 died after 2 years, Microsoft took it in and repaired it no questions asked... and rightfully so.

When my iBook decided to burn itself out after 12 months of use, Apple didn't want to know.

+1 Microsoft

Jul 23, 08 - 08:55 am Comment from: James

Boy in the Bubble,

It's called a warranty, moron.

Xbox has major issues: $1-3 billion in costs for MS. They have to replace them because of rampant manufacturing flaws:

http://macdailynews.com/index.php/weblog/comments/14187/

You want a longer warranty on your "iBook?" It's called "AppleCare."

If you're too cheap, too stupid, and/or too short-sighted, don't blame Apple for your inadequacies.

Jul 23, 08 - 09:04 am Comment from: Demon

Apple does not charge more for prominently displaying your iPhone App in the App Store, the split is always the same.

Microsoft to XNA developers "We'll charge you more if your game is popular or if we pick it to feature/promote!"

Jul 23, 08 - 09:14 am Comment from: HMCIV

@James

In 2004 I said no to the Apple Care program and after 4 serious falls including a counter top and a fire stairwell, and one "mistake" by TSA my PowerBook still works nicely thank you.

As for inadequacies, my Viagra/Cialis cocktail helps me out with that. But I doubt users of the XBox app store would understand what I use it for.


P.S. - 50 MS points for the first person who creates an XBox app that's NOT a video game. (I wonder if OpenOffice.org will submit something.)

Jul 23, 08 - 09:18 am Comment from: SK

"Xbox has major issues $1-3 billion in costs for MS. They have to replace them because of rampant manufacturing flaws:"

Yeah, the G4 iBook's motherboards were a real monument to quality control....

"If you're too cheap, too stupid, and/or too short-sighted, don't blame Apple for your inadequacies."

Typical mindless fanboy insult. Good example why Apple has 3% of the world market - and a great example on how to treat your customers...

Let me say for the record, my iPhone crashes about 3 times a day since I updated to 2.0, MobileMe totally sucks, and I put Tiger back on 3 of my Macs cause Leopard is Apple's version of Vista (Slow, Sluggish, Crash Prone)...

So Apple is now moving into a bigger market, ... one not dominated by mindless robots like you .. ie. "Oh, it has a few problems but look how pretty it is, Go STEVE!!!".... Sorry, in the real world people expect their products to work. I could care less how Pretty, Sexy, gorgeous, or elegant a product is if it doesn't work as it should and/or falls apart in a few months, ... Apple's quality has dropped 100% since I first "switched" 4 years ago...

Jul 23, 08 - 09:19 am Comment from: Al

Apple makes millions on currency conversions that are almost always in Apple's favor. The US dollar is in the toilet compared to other currencies. The price differential on most Macs is so great that most Europeans can buy round trip airfare, fly to America, buy their Mac, fly home and still be money ahead.

And yes, Microsoft does the same things with overseas Windows and Office prices.

Jul 23, 08 - 09:22 am Comment from: Le Big Mac

"Because they aren't unethical greedy bastards."

Does that make Apple ethical greedy bastards?

Jul 23, 08 - 09:31 am Comment from: Jordan

You guys are ridiculous. Microsoft has had this XNA plan in place and talked about it long before Apple ever breathed a word of Apps Store. Get off your horse.

As for the points...yeah, I don't really have anything there. It's pretty silly.

Jul 23, 08 - 09:38 am Comment from: Gone Nuts

Actually, Microsoft IS an innovator. They focus all that innovative power into copying their competitors faster than their competitors can build market presence. That takes skill, and quite a large marketing and legal team to do. grin

Jul 23, 08 - 09:54 am Comment from: Sir Gill Bates

Jordan,

"You guys are ridiculous. Microsoft has had this XNA plan in place and talked about it long before Apple ever breathed a word of Apps Store. Get off your horse."

So you are saying that Apple stole MicroSoft's new and innovative idea?

Jul 23, 08 - 10:08 am Comment from: @James

"moron", "too cheap, too stupid, and/or too short-sighted" and "your inadequacies"..... wow... feeling a little insecure today?

Calling people names is generally viewed as a childish activity... something better suited to the school playground than a message board not frequented by children.

Do yourself a favor and try to make your points without the name calling. You'll get much further in life.

Jul 23, 08 - 10:10 am Comment from: Tom

MDN = jackasses as usual. The store was announced before iPhone 2.0 software - let alone an app store - was even mentioned.

Furthermore the way it's community driven is something Apple don't even have the cojones for. It's entirely peer reviewed and you don't have to sit and wait around for Apple to get their collective finger out their hiney.

As always, MDN, you are mere trolls.

P.S. mass transactions = cheaper conversions = cheaper fun for everyone.

Jul 23, 08 - 10:12 am Comment from: FloydPink

@living in a bubble,
when my refurbished 3400 board died in 2000 after over a year and a half of use, not only did apple give me a complete refund, but also allowed me to apply it towards a new pismo for only a few hundred dollars more. I was under apple care.
when I tried to update my windows computer to xp service pack 3 it nearly destroyed my whole system.
-1 microsoft

Jul 23, 08 - 10:29 am Comment from: openvista

SK:

If you're going to make allegations about the G4 iBook you should cite a reference.

Secondly, we don't know how long Bubble Boy waited until he brought in his iBook. He only said "after 12 months". Well, maybe he walked in 18 or 24 months later and tried to get it fixed. Is that an example of "poor customer service". And why should Apple (or Dell or anyone) sell extended warranties if they are just going to fix everybody's computers anyway. At what point is it fair to draw a line?

For the record, I have two machines with over 100 apps and utilities each on them that run Leopard without any problems (I'm a developer). If anyone would run into problems, it would be me. I even use my computer as a multimedia center with a DVR and TV tuner. It runs 24/7.

Jul 23, 08 - 11:03 am Comment from: flanders

yet another article title pulled right out of MDN's ars, but I guess that is the only way this inferior apple site can survive

XNA was announced in May '04 is already on its 3rd edition and was always intended for independent developers to make 360 titles. It was always the expressed plan to setup a way for the games to be sent to the masses in the future.

Jul 23, 08 - 11:03 am Comment from: ChrisM

I completely agree about the points, but like others have said, they've been talking about having XNA "home brew" games on the Xbox Marketplace for years now. If anything you should be bashing them on how long it took (a typical Microsoft problem). But as usual, MDN took it too far and made themselves look dumb.

As a side note, hasn't Valve been doing this with Steam for years? If you want to equate the two, then I guess Apple copied the idea from Valve.

Jul 23, 08 - 11:18 am Comment from: Sir Gill Bates

This is an Apple oriented website. It's all about bashing MicroSoft, who are still, and forever will be, our mortal enemy.

Petty details cannot be allowed to impede our mission in life: To boldly abuse where no man has abused before.

Jul 23, 08 - 11:31 am Comment from: Rick

This is kinda dumb. XNA has been around a lot longer than the App Store. The two really don't have that much in common. XNA is all games. App Store is apps: games, productivity, social networking, business, etc. The only real point to bash MS on here is that it's taking forever to get XNA up and running.

Weak story take, MDN.

Jul 23, 08 - 12:13 pm Comment from: THE.MAC.GOD

To be fair, MS announced the XNA, do-it-yourself for money program, well before Apple announced the App store for the iPhone/iPodTouch. True it probably won't be as good, but hey... everyone wants to make their own game.

Jul 23, 08 - 12:16 pm Comment from: Jubei

Actually MS got a whiff of what Apple was planning to do. So MS does its typical thing, announce it, have some half ass demo and start working like mad to get it done. Meanwhile Apple has been working on it already and launched the service way ahead of MS.

Thats because Apple was really working on this, while MS waited to see what comes of it so that they can copy and tell people they thought of it first. LOL

Jul 23, 08 - 12:17 pm Comment from: CYxodus

This is standard for the video game market. Nintendo is also doing it with the Wii.

Jul 23, 08 - 12:20 pm Comment from: CYxodus

I was in a game design degree in the fall of 2006 and this XNA program was being talked about by the instructors then. I think that MDN's take on this is a bit off.

Jul 23, 08 - 12:29 pm Comment from: Jooop

You wonder who would be stupid enough to convert their hard-earned U.S. dollars to "Microsoft Points", but then you remember the hordes of ignorant bigoted racist homophobic illiterate bloodthirsty 13-year-olds who populate XBox Live and you go, "oh yeah."

Jul 23, 08 - 12:35 pm Comment from: Sir Gill Bates

Jooop,

You have kids, huh?

Jul 23, 08 - 12:36 pm Comment from: Jooop

It doesn't surprise me that Microsoft announced something in 2006 that won't see the light of day until 2009. Microsoft loves to "announce" things years in advance that may or may not ever become real products. Remember when they "announced" the Surface right after Apple released the iPhone? You still can't buy a Surface and the iPhone is already on 2.0. Remember when they "announced" Longhorn, and before that Cairo, and of course WinFS? Remember when they "announced" that Windows 95 wouldn't run on DOS in order to kill the competing DOS makers? Remember when Microsoft "announced" that Longhorn wouldn't have a Registry? Remember when they "announced" Palladium and Hailstorm? Remember when they "announced" those Mira wireless computer displays? Remember when they "announced" Windows 7, a product which anyone would be a fool to expect before 2012?

When will people learn???

Jul 23, 08 - 12:40 pm Comment from: Sir Gill Bates

THE.MAC.GOD,

"To be fair, MS announced ..."

This is MicroSoft you are talking about.
'Fair' has nothing to do with it.

Jul 23, 08 - 01:06 pm Comment from: Rick

"Actually MS got a whiff of what Apple was planning to do. So MS does its typical thing, announce it, have some half ass demo and start working like mad to get it done. Meanwhile Apple has been working on it already and launched the service way ahead of MS.

Thats because Apple was really working on this, while MS waited to see what comes of it so that they can copy and tell people they thought of it first. LOL"

Yeah.......MS got a whiff of it 4 years ago, before the iPhone even existed. Right. Sure.

Looks guys, I love Apple as much as anyone else here, but you really need to clamp down on the rampant, overblown hubris. Can't you just love Apple products without turning into total douchebags?

Jul 23, 08 - 01:08 pm Comment from: Get Real

"They're ripping off Nintendo's Virtual Console AND Apple's App Store."

The idea of downloading applications from the Internet from some master catalog is NOT unique and revolutionary.

Microsoft's stores have obviously been in development long before Apple launched the iPhone application store.

Jul 23, 08 - 01:10 pm Comment from: Sir Gill Bates

"Can't you just love Apple products without turning into total douchebags?"

Apparently not.

Jul 23, 08 - 03:03 pm Comment from: excuse me

I love apple but does anyone realize that the xna program was announced in march of 2004 at GDC... the app store was announced in march of 2008... microsoft had the concept first but props to apple for doing it better smile

Jul 23, 08 - 03:26 pm Comment from: AAPLguy

@SK

"Yeah, the G4 iBook's motherboards were a real monument to quality control...."

I believe you are referring to the iBook G3. Apple implemented a repair extension for this similar to MS's repair extension for the XBox. Both companies recognized a higher than average failure rate and did the right thing.

"...... and I put Tiger back on 3 of my Macs cause Leopard is Apple's version of Vista (Slow, Sluggish, Crash Prone)..."

Leopard is faster on all the Macs I have installed it on (4) than Tiger was. Never had a crash on any of them as well.

Jul 23, 08 - 06:12 pm Comment from: Sir Gill Bates

AAPLguy,

I second that. I had Tiger on my 1.2 GHz iBook which ran great with 768 MB of RAM. I now am running Leopard which runs just as well if not better. I did max out the RAM at 1,280 MB which sped it up a bit.

Heck, I have Jaguar on a 266 MHz iMac with 160 MB of RAM and it runs quite nicely.
In most cases it really helps to install as much memory as possible, no matter what operating system.

Jul 23, 08 - 06:46 pm Comment from: MPC Guy

>MDN wrote: Apple uses real currency....Because they aren't unethical greedy bastards.

As opposed to being ethical greedy bastards? wink

Jul 23, 08 - 08:26 pm Comment from: Jubei

Your Windows TROLLS are all wrong. Steve thought about this 10 years ago when he came back. I'm sure of it. grin

Jul 23, 08 - 10:57 pm Comment from: @Get Real

If Microsoft's app store were really in development before Apple's app store, why was Apple's store completed and launched first?

Microsoft's store is nothing but an announcement at this point. I can't buy apps from an announcement.

Jul 24, 08 - 10:58 am Comment from: Nintendo was first

I would say that Nintendo was doing it first.

Wiiware... uses also the points approach.

So I guess not a very good research from MS or MDN..

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