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Oct 31, 08 - 02:35 pm Comment from: Always Right

Sabotage!

Oct 31, 08 - 02:37 pm Comment from: DLMeyer

And here's MY script:
Hi. I'm a PC. My PC is an Apple Macintosh. Because I care.

Like it? Use it. No charge.

Surely placing your inferior product next to the hottest item on the market so people can draw a direct comparison is an act of insanity. Why would they do that?

It makes sense on a juvenile level. MS marketers think they are being "in your face" with Apple by doing this.

Also, if your intent is to get good "I'm a PC" viral video footage (and it seems like that's it), then this is in fact the best location for it. A lot of Windows users resent Apple and when they walk by and spot the Apple store, that's the moment when the unreasoning hatred boils up inside of them. The perfect moment from Microsoft's point of view.

I predict a huge amount of Apple customers screwing around with the booths, but the few Windows users that end up going in there might provide MS with some gems.

so how long does it take for Mac fans, since they're already at the Apple Store, to commandeer the booth and record THEIR idea of an "I'm a PC" ad ?

Oct 31, 08 - 02:42 pm Comment from: cptnkirk

I would like to see some the clips they can't use because they were made by Mac users. LOL!

Oct 31, 08 - 02:46 pm Comment from: antmeeks

We all know that Crispin Porter & Bogusky is a Mac house... I'm thinking that they're deliberately doing a stinky job with the MS campaign to undermine their client. "I'm a Piece of Cr*p."

Oct 31, 08 - 02:48 pm Comment from: Amazin1

OMG, I see potential for so much fun! Please tell me that MS isn't really doing this! If it is true and it becomes a wide spread thing, it will demonstrate their absolute desperation. The picture is Photoshopped or something, right? No, even they are not this dumb! Oh wait, monkey boy is in charge now.

Shame on the shopping center management that allowed that. That's a good way to lose good tenants.

Oct 31, 08 - 02:49 pm Comment from: MacNScott

Someone should take a zune in one...

I think this demonstrates that even if you pair a hot advertising agency like Crispin Porter & Bogusky (who's done some great ad campaigns with clients like MINI and VW) with Microsoft, MS is still going to find a way to screw it up.

Oct 31, 08 - 02:52 pm Comment from: ken1w

That's great. Attract even more attention to the Apple Store. How much abuse are those "trio of Microsoft staffers" going to take from Mac fans visiting the store? That should be amusing.

And even if I used a Windows PC, I'd be very embarrassed to say "I'm a PC" on a video.

A cheep spray can can work wonders....

They want viral, let's give it to 'em. Every Mac user with an Apple store in your town-inundate these things with variations of I'm an Apple PC, I'm a Mac and I'm a PC, whatever you like. This is so going to explode in their faces.

Oct 31, 08 - 02:59 pm Comment from: ken1w

New temporary window display idea for the Apple Stores that have Microsoft parked outside.

"I'm a PC too" sign with new MacBook connected to new 24-inch Cinema Display, running Solitaire.

I can see that kiosk covered in those Apple stickers now...

Wish I'd said this.

"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

This just in, all the kiosks are still slow even after upgrading to a quad core with 4GB ram, and continue to blue screen.

Oct 31, 08 - 03:05 pm Comment from: Micro Me

After a few hours browsing around the Apple store, you're probably dying for a Pee C.

Use the booth.

LOL, here's one:

"Hi, I'm Deepak Chopra, you may not know me, but I'm pissy!"

This jsut makes me feel a little sick

how long till someone opens up one of the kiosks and exposes the Mac Pro underneath.

Hmmmm,
I expect that would bring up big leasing problems for any mall allowing this in America. And there might be legal problems for MS as well, if they in any way interfere with an Apple customer attempting to enter the store.

Windows: Life Without Walls

If there are no walls, where do the Windows go?

MS software on what hardware ?

The comparison is not going to be pretty for those in the portaloo.

The new macbook is going to feel so much better.

I trust Apple will lock down the store wi-fi network to prevent the MS crowd from 'stealing' a connection.

Apple should set up a big tv next to the Microcrap booth outside their stores that play that video that is in this article over and over and over (loop it) that would fix that problem.

Good. Competition is good for the consumer.

@Hyper Hippie

That slogan would make a perfect t-shirt design.
Some one needs to run with that idea !!!!!!!!!

@ Hyper Hippie

Wish I'd said this.

"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

Someone needs to make that a t shirt design and run with it !!!!!!!

So isn't that pathetic? What a twisted way to acknoledge that you miss the point? M$ is really getting down the pit and might sooner than ever touch the ground of their own actual customers scorn!

"Only Apple's OS-unlimited Macs can run it all."

Why choose a hardware limited OS?

the phrase 'IM A PC' contains the word 'MAC'? How funny is that? We should go around crossing out the other letters.

Oct 31, 08 - 03:36 pm Comment from: HMCIV

I think Microsoft's booth campaign is a spot on marketing message to describe their value added. (Think about it!)

The golden rule of business is never talk about #2 when you are #1. When you are the under dog however, the gloves are off. Remind me again what the market share numbers are???

Oct 31, 08 - 03:39 pm Comment from: Demon

If I was in charge of Apple Retail I'd be going to my Property Owner/Management and getting the Eye sours removed from in front of the store or I'd make it clear that future business with that Property owner/management company is likely to be in jeopardy.

If this is real, it's the mark of a company that is just out of ideas, therefore grasping at straws...

If Crispin Porter & Bogusky is a Mac house, then each of their staff, particularly the one working on the MS accout, should have the integrity to stand right in front of their portaloo and state their position. Either they are a Mac or prostituting themselves off as a PC!

Oct 31, 08 - 03:47 pm Comment from: TheConfuzed1

Apple should put posters outside their stores, facing these kiosks, advertising the fact that Macs can run Mac OS X and Windows, and nothing else can.

@Why
"Why choose a hardware limited OS?"

Gee, that's right! Why choose the superior OS running on the better hardware, when one could choose to run the crappy OS on the OS-limited hardware!

@Why - The good news is, you can double the number of people who think you're clever, by talking to yourself in a mirror.

Next thing, I suppose, is the image of a blind man soliciting donations with a sign around his neck saying, "PC Deprivation."

Could also be Depravation, couldn't it?

Oct 31, 08 - 04:01 pm Comment from: It's About Time

Microsoft must be using the same people directing the McCain campaign.

Oct 31, 08 - 04:04 pm Comment from: Bob

Get a black marker and erase the "P". Problem solved.

Oct 31, 08 - 04:05 pm Comment from: Grifterus

Man, I can't stand Chopra.

I knew he was a sellout, but... man, this is sooo low.

It's amazing -- for all its prosperity and power, most of Microsoft's marketing efforts are pervaded by this incredible underlying sense of insecurity. Instead of promoting its products on their own (dubious) merits, the current "I'm a PC" campaign is merely a knee-jerk response to Apple's own ad campaign (and a mediocre one at that).

Case-in-point -- Microsoft's "Where do you want to go today" magazine layouts that ran a few years go -- which featured people in various photographed settings, dreaming or imagining themselves in a more ambitious future job, with the job itself cleverly hand-drawn over the photograph, was a creative campaign. Not that it would make me buy anything from MS, but at least it was original and creative...

If I were the manager of the Apple Store, I'd be thrilled that Microsoft has shot itself in the foot right outside my store!

Notice the contrast between frumpy, cluttered, closed-in Microsoft and cool, clean, spacious Apple. Microsoft's cluttered posters reek of the 19th century. The recording booth implies that you'd only speak your preference for PCs in secret, but the openness of the Apple Store conveys the message that Macs are so cool you want everyone to see.

I'd set the Macs near the store front playing the I'm A PC Too ad on a loop.

Microsoft has granted Apple peer status! They acknowledge, finally, that Apple is not a boutique manufacturer of niche products, but a true competitor. And it has proved once again that Apple outclasses it.

Four words: flash mob apple stickers

i'm an anus, and i dilate every time i see steve balmer!

Next thing, I suppose, is the image of a blind man soliciting donations with a sign around his neck saying...

..."Glossy screens did this to me."

I say just simply ignore the MS folks and their Windows loos.

Sweet revenge would be the Apple Stores pulling great traffic all day, with people paying ZERO attention to the MS shacks.

When the MS folks get desperate/insecure and start trying to pull in people, respond "MS? Why? I'm here for Apple.".

Anyway it's very fitting to hawk MS products via shithouse.
Wonder if they'll have any Zunes floating in the bowl.

If we anybody seriously using one of these things (besides to take a dump), tip it on its door with the person still inside.

(Old port-a-potty practical joke)

As suggested:

http://homepage.mac.com/ustamp/PhotoAlbum17.html