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One-in-ten BBC iPlayer users use Apple Macs; 3 percent use iPhone, iPod touch
Wednesday, May 21, 2008 - 11:06 AM EST

"BBC research has confirmed the broadcaster has now served up over 75 million TV shows, via streaming or the non-Mac compatible download," Jonny Evans reports for Macworld UK.

"The figures were revealed by BBC director of Future Media & Technology Ashley Highfield at the Google Zeitgeist 2008 forum," Evans reports.

"Highfield confirmed the total number of requests for downloads and streams of BBC programmes in April was 21 million, rising from 17.2 million in March... Average weekly users of BBC iPlayer reached 1.4 million in April, up from 1.1 million in March," Evans reports.

"The BBC confirmed Apple’s growing market share among consumers, with 10 per cent of streams going to Macs and an additional 3 per cent going to iPhones or the iPod touch," Evans reports. "This indicates 140,000 Mac users now use iPlayer, and also suggests an astonishing 42,000 users accessed iPlayer in April using an iPhone or an iPod touch."

More details in the full article here.


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Reader Feedback: ( = registered)

May 21, 08 - 10:14 am Comment from: Gavron

That's 13% together!

Very good!

May 21, 08 - 10:20 am Comment from: occams razor

Just need the other stations to get their heads out of Bill's ass.

May 21, 08 - 10:28 am Comment from: bob

roll on channel 4 OD

May 21, 08 - 10:34 am Comment from: Spark

Considering all the stories about the iPlayer NOT supporting Macs, I bet there is 50% or more Mac users who haven't tried yet.

May 21, 08 - 10:46 am Comment from: bioness

I bet at least 60 percent were bored workers at work that installed iPlayer on their work machines.

May 21, 08 - 10:56 am Comment from: shen

i know i haven't tried it, though i did hear it worked now. had no idea it worked on the iPhone.

....hell there goes the tiny bit of free time i had left.

May 21, 08 - 10:59 am Comment from: Ampar

"Just need the other stations to get their heads out of Bill's ass."

And then please shampoo, rinse and repeat.

May 21, 08 - 11:10 am Comment from: Homie

Rising market share, level of "obscurity" decreasing exponentially month-to-month, and STILL no viruses.

May 21, 08 - 11:18 am Comment from: dix99

What they also forgot to tell you was, that the rest of the PC numbers were Mac users running a copy of Windows, or Vista.

May 21, 08 - 11:27 am Comment from: MacDave

"And then please shampoo, rinse and repeat."

Of all the pictures I've ever seen of Bill, I didn't think he even knew what shampoo was.

May 21, 08 - 11:52 am Comment from: Ampar

"Of all the pictures I've ever seen of Bill, I didn't think he even knew what shampoo was."

True, but my hopes for hygiene were directed towards his devoted ass-dwellers. I wonder if they at least get room service for their exorbitant rectal rent fees. I'm sure it's all in the EULA.

May 21, 08 - 12:04 pm Comment from: The 'i''s Don't Have It

The whole BBC player is an example of what is ruining the internet experience. Someone forgot to tell the BBC that the last thing the net needs is another lame proprietary video player.

May 21, 08 - 12:05 pm Comment from: larry turnauer

iPlayer still isn't technically Mac compatible, but they've created a Flash-based version for their website. For Flash video, it's not too bad.

May 21, 08 - 12:23 pm Comment from: Crabapple

If you build it, they will come!

May 21, 08 - 12:41 pm Comment from: silverwarloc

@Gavron:
I do't think it's 13%. I did not read in the article that those 42,000 were unique individuals. Meaning, they are not part of the 140,000. The reporting of the statistics is misleading at best. However, I'm fine with it since it is in favor of my favorite fruit company:-)

May 21, 08 - 04:10 pm Comment from: MacDave

"I'm sure it's all in the EULA". And grossly overpriced no doubt.

Does that mean he's getting bum-rushed? He must have one clean rectal cavity. Moon river?

May 21, 08 - 04:12 pm Comment from: Ampar

"Bum rushed!" Good one!

May 22, 08 - 03:14 am Comment from: Woody

Ass-dwellers? That's a hole, er, whole!, new meaning for End User.

May 22, 08 - 04:41 am Comment from: Ampar

True, Woody. And we've seen how businesses up Bill's butt will bear the bad just to back the bottom line.

May 23, 08 - 09:10 am Comment from: Dopple

Yeah - iPlayer on the iPhone is awesome - especially when you then plug your iPhone into your TV. Viola! Impromptu Apple TV streaming video substitute.

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