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Wed, Jan 07, 2009 - 06:49 PM EST  —  AAPL: 91.01 (-2.01, -2.16%)  |  NASDAQ: 1599.06 (-53.32, -3.23%)

Ownership of Apple iPhone on verge of crossing line into AIG-like excess and arrogance?
Wednesday, October 22, 2008 - 01:15 PM EST

Tom Kaneshige reports for InfoWorld, "The iPhone, the tech symbol of the 'in' crowd, is on the verge of crossing the line into AIG-like excess and arrogance. 'I'm not sure, under the current economic conditions, that it's a great statement to make,' says Rob Enderle, principal analyst of the Enderle Group. 'You may not want to flash it.'"

MacDailyNews Take: The real question is where do you hide the BMW amidst the myriad soup lines of "The Great Depression II?"

"Yet the iPhone's cultural impact is much more than just another wedge separating the haves and have-nots; the iPhone changes how people interact with each other and their surroundings. Traditional cell phones and iPods already audibly isolated people in their own little worlds, and iPhone's visual carnival pushes that isolation further," Kaneshige reports.

Kaneshige reports, "The visual nature of the iPhone can be a big distraction. Will consumers, walking around with their heads down as they play a game or look at a map on the iPhone's mini-screen, collide with each other like pinballs?"

Full article here.

[Thanks to MacDailyNews Reader "scopie" for the heads up.]

MacDailyNews Take: Kaneshige's deadline must have caught him by surprise.

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Reader Feedback: ( = registered)

Oct 22, 08 - 12:18 pm Comment from: bjh

What a bunch of morons.

Oct 22, 08 - 12:19 pm Comment from: MikeR

Not dipstick Enderle again! Enough of it.

Oct 22, 08 - 12:20 pm Comment from: MikeR

And the iMac is dangerous in earthquakes!

Oct 22, 08 - 12:21 pm Comment from: Wandering joe

Rob Enderle the "independant" analyst who just happens to be consulting DULL. OOOh when Rob speaks, people listen...not

Oct 22, 08 - 12:23 pm Comment from: iSteve

I find myself talking to strangers at the next table at dinner --- discussing iPhone applications.

Oct 22, 08 - 12:23 pm Comment from: Jay-Z

This makes absolutely no sense at all.

Oct 22, 08 - 12:24 pm Comment from: Winston

Good grief, Charlie Brown. This nitwit is equating a $200 phone to those AIG execs who went on the $400,000 spa retreat after the government bailout? Oh, but Rob Enderle agrees, so it must be right. Rob doesn't have any ulterior motive for bashing Apple, now does he? smile

P.S. GO PHILLIES!

Oct 22, 08 - 12:26 pm Comment from: MaLvado

It's just not fair! boo hoo!

Oct 22, 08 - 12:29 pm Comment from: Bill

"Hey Enderle, there you have your $15,000 Dlls for today's article... from your friends at Redmond....."

Oct 22, 08 - 12:29 pm Comment from: HolyMackerel

$200 minimum for an iPhone vs $200,000 minimum salary - yeah I can see the parallels in excess… not.

You don't need to 'flash' the iPhone, you just use it and the reaction is in the others around you: a good reaction, not a "what a w@^ker" reaction.

Oct 22, 08 - 12:34 pm Comment from: xx

Sorry ... stopped reading when the asshat fscukup Enderle was mentioned. I only need that fukkkkup to come and clean my toilet on a weekly basis

Oct 22, 08 - 12:34 pm Comment from: TowerTone

What world is someone from who considers success a failure?
Someone who's left behind?

Oct 22, 08 - 12:37 pm Comment from: ron

End - of - times Enderly. MDN, you really know how to wind your readers up. What a manky maroon wankabout he is.

Oct 22, 08 - 12:39 pm Comment from: ron

SB- Enderle, but who cares?

Oct 22, 08 - 12:40 pm Comment from: mike

walking around playing video games and bumping into stuff.

thank god they published this article!! people need to know about the dangers of... not looking where you're going...

brilliant

Oct 22, 08 - 12:46 pm Comment from: applecart

WTF! now the iphone is too blame for consumer excess? sorry if your 3yr ARM just readjusted and you have to leave the home you could NEVER afford. or that fact you maxed out your credit cards at 24.99%APR. boo-hoo.

Oct 22, 08 - 12:47 pm Comment from: Macromancer

WTF? AIG-like excess? Beyond stupid.

Oct 22, 08 - 12:48 pm Comment from: HMCIV

Maybe if we all flash Rob E. at once he'll run out of town. Or, as Speedy Gonzalez says: "¡Enderle! ¡Enderle! ¡Arriba! ¡Arriba!

@Winston: I WANT to believe!!!

Oct 22, 08 - 12:56 pm Comment from: Follower

@applecart: Intel must have taken out a mortgage they can't afford -- they're complaining about ARM, too.

Oct 22, 08 - 12:59 pm Comment from: ken1w

Once again, if you can't beat an Apple product by actually making a better product, the paid-off surrogates for iPhone's competition will come up with some ridiculous stuff.

Remember when it was obvious that Mac OS X had much better security than Windows XP, it was "Mac OS X is not secure because Apple has not hired a 'security czar' to promote security." Or Mac OS X will have just as many viruses as Windows (or at least one), if its market share number rise above 2 or 3 percent.

Or when the iTunes Store "locked you in" while most people who buy and use iPods play music ripped from their CDs or obtained "elsewhere."

When the competition has to resort to such measure (that have nothing to do with the products themselves), you know they are really desperate.

Oct 22, 08 - 01:05 pm Comment from: Jake

There were similar comments in the 80s when consumers started buying personal computers. What luddites!!

Oct 22, 08 - 01:07 pm Comment from: ElderNorm

Well, I guess diamond wedding rings are going to take a real hit now that this article has hit the street. LOL grin

Just a thought.
en

Oct 22, 08 - 01:08 pm Comment from: Macaday

It is sometimes really really hard to credit the crassness of these people.

Aspiration anyone?

Oct 22, 08 - 01:10 pm Comment from: TowerTone

I'm throwing all my shoes away.
They look sooo elitist.....

Oct 22, 08 - 01:15 pm Comment from: O

impeccably inane

Oct 22, 08 - 01:28 pm Comment from: KenC

Wow, did Kanishige just repeat his iPod story from 4 years ago?

Oct 22, 08 - 01:44 pm Comment from: auren

Love the MDN take at the end. LOL!!!!

Oct 22, 08 - 01:45 pm Comment from: Flackman

Geez. Talk about false equivalencies.

Oct 22, 08 - 01:55 pm Comment from: spyinthesky

I really do wonder how many of those Microsoft inspired $ for the criminally insane, or as they define it 'IT experts' old Rob finds in brown envelopes on his doormat these days. 'Independent' must have a totally different meaning than that traditionally associated with the word in my formative years. If all phones were proved to cause instant insanity amongst freeloading independent analysts you can guarantee that Rob will forget to mention all the other phone models in his deep reaching resultant analysis.

Oct 22, 08 - 02:01 pm Comment from: Synthmeister

"The visual nature of the iPhone can be a big distraction. Will consumers, walking around with their heads down as they play a game or look at a map on the iPhone's mini-screen, collide with each other like pinballs?"

Say Whaaat?!

I find professional analysts so illogical they distract me and I can't remember…

What were we talking about?

Oct 22, 08 - 02:12 pm Comment from: CYxodus

"The iPhone, the tech symbol of the 'in' crowd, is on the verge of crossing the line into AIG-like excess and arrogance. 'I'm not sure, under the current economic conditions, that it's a great statement to make,' says Rob Enderle, principal analyst of the Enderle Group. 'You may not want to flash it.'"

This is socialism, nanny state and class envy.

"Yet the iPhone's cultural impact is much more than just another wedge separating the haves and have-nots"

There will always be haves and have-nots. What separates people is not having iPhones but the way people think.

Oct 22, 08 - 02:22 pm Comment from: Chas

And as Dr Spooner might have said, "Who is this shining wit?"

=:~)

Oct 22, 08 - 02:38 pm Comment from: TowerTone

...and why should I wear clean underwear when others must go without?

Oct 22, 08 - 02:40 pm Comment from: January 24, 1984

MDN: Great take!

Oct 22, 08 - 02:51 pm Comment from: Passerby

@Chas,

Brilliant! I'm stealing that.

Oct 22, 08 - 02:55 pm Comment from: Jeremy

You people are all complaining about nothing.

Other than the unfortunate first paragraph where the author uses AIG as an analogy, the article is spot on in regards the problems of "device obsession." The point he is making has nothing to do with AIG, that was just a stupid turn of phrase.

So he used a bad analogy or reference, that doesn't invalidate the article's main point.

Oct 22, 08 - 02:58 pm Comment from: MacintoshSoftwareList.com

America is all about dreaming of what you want and then getting it. Well, I dreamed of an iPhone and now I have one.

Oct 22, 08 - 03:17 pm Comment from: McIntosh

If I read another sophistic, spurious instance of Enderle's idiotic "insight", I'm going to send him the bill for my doctor visits and beta-blocker prescriptions. Stupid asshat. His insolence makes me want to punch out my monitor (at work I have use a pc, so it's ok).

Oct 22, 08 - 03:20 pm Comment from: Chano

One fool quoting another. Why do you even give them air to breathe here?

Oct 22, 08 - 03:27 pm Comment from: alansky

I'm with Rob Enderle. People are having way too much fun with their iPhones. This must be stopped!

"Rob Enderle, meet Ebenezer Scrooge. I'm sure you two will hit it off famously."

Oct 22, 08 - 03:28 pm Comment from: The Great Microsoft Shiller Massacre

What the hell is this crap?

I think I'll print this out so I have something to wipe with when I;'m finished.

Oct 22, 08 - 03:32 pm Comment from: The Great Microsoft Shiller Massacre

"There will always be haves and have-nots. What separates people is not having iPhones but the way people think."

And if people think that having or not having is important, they're fucking idiots. Period.

Oct 22, 08 - 03:49 pm Comment from: DRM sucks

Unlike the Crackberry, which made everyone uber-friendly and social.

Oct 22, 08 - 04:25 pm Comment from: feral

"bendnhurl" can suck it.

what myopic crass uninformed drivel

it is the one phone i see breaking class barriers.

the only excess is the freakin ridlin-xanax-vikidin-vodka cocktail
dumbass for brains is drinking.

what a *#$!tard.

seriously.

Oct 22, 08 - 04:29 pm Comment from: JulesLt

Genius - in the current climate, you want something that looks like cheap s**t that you spent no money on.
Can't wait for the fruits of Enderle's mind to come off Dell's production line. I've no doubt it'll be a huge hit with people who know the price of everything and the value of nothing.

Oct 22, 08 - 04:49 pm Comment from: msr

What??? God, people just keep upping eachother on writing inane articles. MacDailyNews, why even bother reporting this? It's so shitty and pointless that it's not even worth refuting.

Oct 22, 08 - 07:30 pm Comment from: MacFhearghaile

"it's so shitty and pointless that it's not even worth refuting"

That thought sure fits Enderle to a T.

Oct 23, 08 - 07:50 am Comment from: derekcurrie

Points:

1) Rob Enderle is a blithering idiot who only use is as a robotic FUD spewing machine by Microsoft. You need know nothing more about him. That anyone bothers to quote him is as ridiculous as anyone bothering to quote Dvorak. I wish MDN would just ignore him. Who cares.

2) The actual name of "The Great Depression II", as MDN called it, will be "The Bush Depression" in honor of the bush league bozos who messed up the world (not just US) economic foundation to create it.
Exhibit A: The unfathomable debt Bush League created. (And yes, the Democraps and Republicraps both unconscionably played along).
Exhibit B: The moronic manipulation of the Federal Reserve rate in order to hide the fact that our economic foundation was missing, thereby luring lenders and real estate purchasers into the realm of the unreal.

Nice work fellows.

Oct 23, 08 - 09:42 am Comment from: macdailyuser

Rob Enderle, idiot of the year.

Does he truly even know the damage AIG could do to the world economy vis-a-vis apple?

No.

So again, Rob Enderle, idiot of the year.

Oct 23, 08 - 10:32 am Comment from: Mikentosh

"Traditional cell phones and iPods already audibly isolated people in their own little worlds, and iPhone's visual carnival pushes that isolation further"

This is the same tired old argument against technology. I say reading a book is much more "isolating" then talking with someone on a phone. Technology doesn't isolate people do.
The very fact that all of us are interacting in this format proves that. Technology is a useful tool. Enderle, however is just a tool.

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