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Pathetic Microsoft places ‘iPod Amnesty Bin’ in Zune offices
Thursday, May 24, 2007 - 11:17 AM EST

Apple Store"Oh it really is truly pathetic. Microsoft - renowned worldwide for embracing and extending the notion of good business practice - has retreated to schoolyard ethics as its empire collapses in the face of Apple's iPod," Jonny Evans blogs for Macworld UK.

"The company has launched a brand-new anti-marketing scheme across its Zune group headquarters - an iPod Amnesty Bin. Employees are meant to dutifully drop their music players into the bin, and run hot-foot to the company store to buy themselves a Zune (also available in, erm, brown)," Evans reports. "And they aren't doing it."

Evans writes, "The fact of the matter here is that by attempting to coerce employees into abandoning the world's favourite music player, Microsoft is actually showing how very popular the iPod has become - and the fact employees aren't playing ball reinforces the notion that Microsoft has lost this battle for good."

Full article, with link to image of an "iPod Amnesty Bin," here.

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May 24, 07 - 10:20 am Comment from: Mark Harris

What about another type of psychology ?
Drop your Zune into the toilet ?

That might get a few takers !

May 24, 07 - 10:20 am Comment from: Wil

Muhahahahahahahaha!

Sad.

May 24, 07 - 10:21 am Comment from: MacBill

Too frickin' funny!! Totally pathetic. Even if it you owned a lesser MP3 player (not an iPod), would you really trash an expensive electronic gadget that you purchased for yourself and drop it in a bin?? The very next person walking by the bin is gonna reach in & grab it for themselves, iPod or not!

May 24, 07 - 10:21 am Comment from: babelman

Is bin slang for toilet? Just asking...

May 24, 07 - 10:22 am Comment from: loki

They're hoping to use some of the donations as cadavers to be dissected and replicated!

May 24, 07 - 10:22 am Comment from: whatever

Maybe they should see if the employees will take a Zune for free - that would be the real test.

May 24, 07 - 10:23 am Comment from: Knower of all Things

MS is the Soviet Union writ small — and shrinking all the time.

May 24, 07 - 10:25 am Comment from: john

Yea, the Zune looks like poop so you might as well treat it like what it is. I've never heard of a company stooping so low as to even hinting at giving up something that someone has purchased from outside the company and are trying to make them just throw it away just because they have a similar product. Also to make them BUY IT TOO! I'm glad the employees aren't giving in to such non-sense. This must have been a Balmer move as he forces his family to only use Zune and forbids anyone in there household to buy an iPod. It won't work.

May 24, 07 - 10:25 am Comment from: twilightmoon@mac.com

Bin is another term for wastebasket. A small container to throw stuff away.

May 24, 07 - 10:26 am Comment from: Ragu

I love this - The Zune is dead and so is Microsoft

May 24, 07 - 10:27 am Comment from: George Eastman

The story's pic of the bin was taken with an iPhone stolen by Ballmer.

May 24, 07 - 10:28 am Comment from: One guy from Finland

http://www.flickr.com/photos/fimoculous/503637222

There is at least one empty cover case and some iPods. What hell is that black one?

Bite me?? Zune you!!

May 24, 07 - 10:28 am Comment from: Mr. Peabody

And just a few MDN's ago I was reading someone labeled "Apple Employee" whine about how "arrogant" Apple users are. We're not at all arrogant, we're just happy bubbly computer users. (Ok that sounds gay, but you get the point.)

This stunt, if true, is yet another sign of just how self centered and really arrogant MS has become over the last decade and a half. All I can say is, WOW!

Any real threat to MS is treated, by MS, with a shoulder shrug and a committment to either buy it, or threaten all Windows users into not using it. Yikes! Nothing like a little corporate fascism to get the day started, eh?

May 24, 07 - 10:29 am Comment from: M.X.N.T.4.1

It's so stupid. Even if they wanted a Zune why would they dump a perfectly good piece of technology. I think they'd be able to someone who'd want it.

May 24, 07 - 10:29 am Comment from: Bob

My Zune "amnesty bin" is equipped with a shiny silver lever.

May 24, 07 - 10:29 am Comment from: @babelman

No, it is a UK shortening of rubbish-bin or trash-bin

Loo is the (UK) slang for toilet (the most common at any rate)
As in : In disgust, Ian droped his zune in the loo. wink

May 24, 07 - 10:30 am Comment from: One guy from Finland

You are fired if you don´t leave your iPod here!!

May 24, 07 - 10:30 am Comment from: Tyler

I find it disturbing if it's true. To me, for a company to ASK employees to throw are iPods or other MP3 players is profound. I am just at a loss for words here, I believe about 10% of that article.

I'm all for iPods and everything Apple Inc., but I just don't believe Microsoft would press that issue with their employees.

May 24, 07 - 10:32 am Comment from: Less is More

Apple should offer a trade in for Zunes ... $10 off the price of any iPod.

May 24, 07 - 10:32 am Comment from: Mr. Peabody

@OGfF

I'll bet those were purchased by Bill and Steve and then dropped in there as bait. And it looks like there are some vintage iPods in there, so maybe some employees who fear possible repercussions, just brought in their old ones so they look good for the boss.

May 24, 07 - 10:33 am Comment from: Macaday

They put the bin there this morning with 10 iPods in it to start the ball rolling.

By lunchtime there were...none!

May 24, 07 - 10:34 am Comment from: Moo

I bet anything that some manager will buy a bunch of iPods to fill this bin so they can say hey look how many people are ditching their iPods.

Betcha.

May 24, 07 - 10:35 am Comment from: fe

Where is that idiot "ZUNE TANG" ???

May 24, 07 - 10:36 am Comment from: Macaday

And they're strip searching all employees on the way out of the office this evening!

This was a joke, it had to be. I can't believe that even MS could have been this stupid.


Do I?

May 24, 07 - 10:36 am Comment from: macman

I bet the few that are in there were seeded by the Marketing team to make it look like someone would actually dump their iPod.

Why would anyone throw money away? I mean if you really want a Zune, why not sell your iPod on eBay instead of just throwing it away?

May 24, 07 - 10:37 am Comment from: maroon

Question: is the top of the bin wide open, or does it only have an opening big enough for ipods? If it's wide open, I'd love to go visit..

May 24, 07 - 10:39 am Comment from: Bizarro Ballmer

Hey MDN, I've seen your "Flush that Zune" photo on google pretty often lately next to articles on the infamous MS player. Good exposure.

May 24, 07 - 10:41 am Comment from: LaserKun

>babel: Is bin slang for toilet? Just asking...

Bab, yes, actually bin (pronounced same as "ben") is slang for toilet in Japanese! e.g., benjo = toilet place - should not be used in most cases.

Right, the ben (bin) is the place for the Zune...

May 24, 07 - 10:42 am Comment from: ken1w

> There is at least one empty cover case and some iPods. What hell is that black one?

It's a battery for a 3G iPod. That's funny. Someone replaced their iPod battery and needed a place to "recycle" the battery. I'm glad the bin is serving some useful purpose.

May 24, 07 - 10:45 am Comment from: hotinplaya

Attention! ,

Any employee, caught stealing from the iPod recycle bin, will be terminated!

May 24, 07 - 10:45 am Comment from: R

This is how they're collecting signing bonus prizes for their new employees.

"You get medical, dental, and a bad reputation. But hey, you get this shiny iPod!"

"Sign me up!"

May 24, 07 - 10:45 am Comment from: wings2sky

Well, I don't think it's real. Nobody, not even a brainwashed Microsoft employee, will just dump something that he could sell on eBay. Is there a Zune Headquarters? Would they put something that says 'Bite me' in the entrance? Granted, this is from a company that created a web site to ask users what was wrong with them since they weren't buying and Xbox, but still.

May 24, 07 - 10:46 am Comment from: Zune Tang

Lies, all lies. What do you expect from Macworld U.K.?

Garbage cans (that's rubbish bin for my friends in the U.K.) are full of crappy little iPods. Why? Nobody really wants Apple's Zune wannabe. Does the iPod have FM built-in? No? I rest my case. Zune now and forever.

Your potential. Our passion.™

May 24, 07 - 10:46 am Comment from: MrKruser

@ Less is More:

"Apple should offer a trade in for Zunes ... $10 off the price of any iPod."

Yup, because there are SO MANY zune owners out there, Apple should be able to profit about an extra $100 or so... assuming they ALL trade in for iPods... ha!

May 24, 07 - 10:47 am Comment from: Switched

Ballmer couldn't restrain himself and took two bites from the Apple instead of one. The c***.

You'd have to be really desperate to choose a job at M$ over your iPod.

Read this blog to find out how shitty it is to work for Ballmer..

http://minimsft.blogspot.com/

I wouldn't work for them even if I was starving.

May 24, 07 - 10:49 am Comment from: Quad Core

It isn't Amnesty. The iPod can pay a $1000 fine, return to Cupertino and begin the process of being recirculated into society. It does however cut back the funding of the fence around Microsofts facility.

May 24, 07 - 10:54 am Comment from: rlong

Sounds like inspiration for a great Mac guy PC guy commercial. PC guy standing next to a trash bin offering to trade Zune for iPods. "Hey PC, what are you doing?"
"Oh Hi Mac, just hanging around"
What's in that trash bin?"
"Oh nothing, yet" etc...

Any creative uTubers out there?

May 24, 07 - 10:54 am Comment from: British Mac Head

I just want to know why the Macworld website is running on IIS on a Windoze server. WTF!!!

Somebody should have a word...
What's wrong with Apache on X-serves or at least on a Linux Box.

Somebody grill 'em about it please.

May 24, 07 - 10:54 am Comment from: Alan Turing

We're not at all arrogant, we're just happy bubbly computer users. (Ok that sounds gay, but you get the point.)

Go fsck yourself.

May 24, 07 - 11:15 am Comment from: One guy from Finland

Is their slogan really:
Your potential. Our passion.?

How a company that has micro and soft in their name talk about potential and passion?

(We are talking about their brains and innovation.)

May 24, 07 - 11:15 am Comment from: iSteve

The Apprentice should have had a task of trying to market the Zune. The results would have been so funny to watch. Can you just see the teams trying to brainstorm ideas and how they would have failed. Trump would have had to fire everyone.

May 24, 07 - 11:30 am Comment from: Occasional Poster

And what happened to "CHOICE" that MS so often yells?

No REAL innovation; and now No free Choice!

May 24, 07 - 11:34 am Comment from: Gandalf

I got a great deal on a nearly new Toyota van once, it had been bought by a window cleaner who had the contract for Ford showrooms, they insisted he used a Ford van.

May 24, 07 - 11:37 am Comment from: BuriedCaesar

iSteve - thankfully, Trump got fired from NBC. They're not going to renew that awful show.

May 24, 07 - 11:41 am Comment from: war

MS no doubt gives their employees discounts on their products but to have an iPod Amnesty Bin in your office is more than a little sad. I work at a major telco company and we don't try and shame people to use our service. The employee discount is what draws many people to using their own company's products. Some do, Some don't.

MS doesn't just come across as a little petty they seem like they are whining because they aren't the top dog in this product category. Talk about being a sore loser. If they said "Congrats Apple you bested us" I would be impressed with the character of the company. Instead they sound like a small child that is mad because his team just lost the little league game.

May 24, 07 - 11:51 am Comment from: Thorin

to impersonators of TowerTone, TMF, Chrissy, etc.:

Well, I guess all of my rowdy friends have left because of the idiot impersonators. Good job jackasses. You really accomplished something. You destroyed an open forum of opinions with childish actions, because not every commenter here agrees with you. 50 lashes for every one of you pathetic losers.

May 24, 07 - 11:57 am Comment from: maczealot

Why doesn't Microsoft allow iPod users to trade an iPod for a Zune for free?

May 24, 07 - 12:02 pm Comment from: Matrix3

This is probably true.

A lot of the big branded companies sort of discourage their employees from wearing items made from their competitors:
For example don't wear Reebok if you work for Nike, etc.

I remember an interview were Balmer said when asked if his children have an iPod he replied (paraphrasing) "I won't let them".

If he'd do that to his children I'm sure he would have no qualms in demanding his employees do the same.

Usually, when I hear this I develop a distaste for the company doing this. My point of view is: you can't coerce people to buy something - you should make a good product/design so everyone wants it.

But, look what M$ is doing with Vista. Forcing Vista upon the public by taking away the option to continue to buy XP.
I know, they finally eased off this policy by letting some (Dell) see XP after huge backlash.

SO, looking at M$'s past and current behavior - I have to belive this store is fairly correct.

my 2 cents.

May 24, 07 - 12:35 pm Comment from: Big Al

The iPod just works, I'll grant you that, but the Zune comes in Pepto-Bismal pink and explosive diarrhea brown.

May 24, 07 - 12:40 pm Comment from: Big Al

At the big 3 North American auto companies, if an import is found in the employees' parking lot, it is in fairly rough shape at the end of the working day.

If you won't buy the crap you make, you'd better take mass transit to work.

May 24, 07 - 12:41 pm Comment from: SirROM

Of course, the obvious point about Ballmer not letting his children have iPods is this simple fact:

Given the choice, his own children WANTED an iPod, not a Zune!

Ballmer can change behaviors, but he can;t change their minds...

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