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Wed, Jan 07, 2009 - 06:08 PM EST  —  AAPL: 91.01 (-2.01, -2.16%)  |  NASDAQ: 1599.06 (-53.32, -3.23%)

Pogue: iPhone Software 2.0 is going to be a huge, gigantic success
Thursday, March 13, 2008 - 04:02 PM EST

"Last week, Apple announced iPhone 2.0. It’s not a new phone model (although that will be coming this year, too)—it’s new software for the existing phone. And in my considered opinion, it will be an even bigger deal than the iPhone itself," David Pogue reports for The New York Times.

"I can’t tell you how huge this is going to be. There will be thousands of iPhone programs, covering every possible interest. The iPhone will be valuable for far more than simple communications tasks; it will be the first widespread pocket desktop computer. You’re witnessing the birth of a third major computer platform: Windows, Mac OS X, iPhone," Pogue reports.

"Sure, there are add-on programs for the Treo, BlackBerry and Windows Mobile. But they’ll never achieve the ubiquity or popularity of iPhone apps, because Apple will preinstall the iPhone Apps Store right on every phone. That’s an online catalog of iPhone programs, which you can browse, download and install wirelessly, wherever you happen to be. That’s several thousand fewer barriers and steps than you’d encounter on the other smartphone platforms," Pogue reports.

"The release of iPhone 2.0 is over three months away, but I’ll stick my neck out and make a prediction: it will be a gigantic success, spreading the iPhone’s popularity both upward, into the corporate market, and downward, into the hands of the masses," Pogue reports. "iPhone 2.0 will turn this phone into an engineering tool, a game console, a free-calls Skype phone, a business tool, a dating service, an e-book reader, a chat room, a database, an Etch-a-Sketch…and that’s on Day One."

More in the full article here.

MacDailyNews Take: Of course, everything Pogue just wrote also goes for iPod touch*. So, take "huge, gigantic success" and extrapolate.

*Hardware microphone accessory required for the free-calls Skype phone bit.


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Reader Feedback: ( = registered)

Mar 13, 08 - 03:07 pm Comment from: Follower

" 'You’re witnessing the birth of a third major computer platform: Windows, Mac OS X, iPhone,' Pogue reports."

Oooh, the Linux people are not going to like that quote.

Mar 13, 08 - 03:07 pm Comment from: ericdano

Can't wait till June!
I want Quicken on it, and perhaps some way to hook up Bento or some sort of database.

Mar 13, 08 - 03:13 pm Comment from: Pete

I hope it will be just a easy to remove apps as it will to install them.

Mar 13, 08 - 03:13 pm Comment from: Rich Apple person

For me having the iPhone work with Microsofts Active sync will be huge !!!!

Mar 13, 08 - 03:16 pm Comment from: Mr. Reeee

David Pogue is spot on again.

iPhone/iPod touch IS the third platform!
Amazing. Funny there's no mention of Linux. Yeah, right.

And Apple owns TWO!

Mar 13, 08 - 03:21 pm Comment from: MacMan

"it will be the first widespread pocket desktop computer."

Call me a semantic freak, but by definition a "desktop" computer can't fit in your pocket because it's on the desktop.

Of course, we all know what he means (the POWER of a desktop computer in your pocket), but that's not what he said...

Mar 13, 08 - 03:22 pm Comment from: ron

Pogue: iPhone Software 2.0 is going to be a huge, gigantic success.

Yes, why not add - large, big, humungous, tremendous and the kitchen sink?

Mar 13, 08 - 03:24 pm Comment from: Think

@ericdano

I expect Filemaker to create a version for it. They have a Palm version of Filemaker now so an iPhone version should be a no brainer.
I know a few Filemaker database programmers that were just waiting for this.

Mar 13, 08 - 03:25 pm Comment from: R

I have a very small desk.

Mar 13, 08 - 03:28 pm Comment from: ChrissyOne

"You see, something's going to happen. You must leave."
"What? What's going to happen?"

"Something wonderful."

Mar 13, 08 - 03:28 pm Comment from: Ampar

Bento would be interesting but I'd like to see an iPhone version of Delicious Library.

I also hope there will be a way to demo the apps before purchasing them.

It will be ginormous (not to be confused with a large section of Rosie O'Donnell). Suck on that, MAC dorks.

Mar 13, 08 - 03:32 pm Comment from: Think

Well isn't this interesting:

FileMaker, Inc. discontinues FileMaker Mobile
As of the end of the business day, December 19, 2007, FileMaker, Inc. will no longer sell FileMaker Mobile.

Key Dates
December 19, 2007: Last day to order FileMaker Mobile 8. The product will be available until the end of the business day, local time.*
June 18, 2008: Last day to receive support and order replacement media for FileMaker Mobile 7 and FileMaker Mobile 8. They will be available until the end of the business day, local time..*
* Availability is dependent on inventory
--------------

Well guess that means they got some engineers with some free time to work on an iPhone vesion.

Mar 13, 08 - 03:33 pm Comment from: ChrissyOne

It'll outsell the Celestial Home Care Omnibus. It will supplant the Encyclopedia Galactica as the repository for all knowledge. It will toast bread, AS YOU SLICE IT.

Mar 13, 08 - 03:35 pm Comment from: Franko

@ChrissyOne

Very good quote!!

Mar 13, 08 - 03:36 pm Comment from: Synthmeister

This will be Apple's assault on the two major areas which it has bypassed up till now—enterprise and gaming! MicroSoft built up all it's defenses around the desktop but left the soft underbelly of mobile computing guarded by the sad apparition of WinCe.

It is truly a masterstroke by Apple. They are simultaneously taking mobile computing, mobile phones, software development/distribution, music and gaming into a whole new dimension. And MicroSoft, Sony, Nokia, Moto and the telcos can only sit there dumbfounded in awe and disbelief.

Apple owns them for at least the next ten years.

Mar 13, 08 - 03:39 pm Comment from: Wandering joe

@ Macman, is that a desktop in your pocket, or are you just glad to see me?

Mar 13, 08 - 03:40 pm Comment from: ChrissyOne

@ Franko

I think they should do an iPhone-as-monolith ad campaign. iPhones covering a planet a creating a new sun. I think Jobs is capable of that kind of hubris. wink

Mar 13, 08 - 03:41 pm Comment from: Wandering joe

@ Synthmeister. Isn't WinCE also know as "Windows Portable Operating System" AKA Win POS?

Mar 13, 08 - 03:44 pm Comment from: Synthmeister

@Wandering joe

Yes, WinCe reminds me of those special effects ghosts in the haunted mansion at Disney World. Scary when you were a kid, but kind of amusing in a sad way now that we've seen the iPhone.

Mar 13, 08 - 03:49 pm Comment from: Wandering joe

Good thinking think! That was quite a revelation. Was wandering when a DB would pop up for iPhone

Mar 13, 08 - 03:50 pm Comment from: Wandering joe

Sorry, I meant "Think" not "think".

Mar 13, 08 - 03:52 pm Comment from: olternaut

@ChrissyOne

Ya know....standing on its edge the iphone or ipod touch kinda looks like that obelisk from the movie.
Weird coincidence. Or is it??? =/

Mar 13, 08 - 03:55 pm Comment from: JAYGEE

Am I right in saying that the iPod Touch doesn't have an external speaker? I am planning to buy an iPod Touch, after the June update. Say I am playing a game like Super Monkey Ball, would I have to wear the headphones to listen to the game sound?

Mar 13, 08 - 03:55 pm Comment from: ChrissyOne

But you're okay with 'wandering'? raspberry

Mar 13, 08 - 03:58 pm Comment from: ChrissyOne

@ olternaut

I think naut. It's a shape that seems to resonate. Power conveyed with a sense of utter simplicity. no moving parts. Just a brick of energy.

Suck on that, MAC dorks.

Mar 13, 08 - 04:04 pm Comment from: Ampar

" . . . the iphone or ipod touch kinda looks like that obelisk from the movie."

I guess we already know who can play the murderous, bone wielding monkey leader.

Mar 13, 08 - 04:04 pm Comment from: Wandering joe

It's all in the name C1!!

Mar 13, 08 - 04:27 pm Comment from: ChrissyOne

No wander.

Mar 13, 08 - 04:29 pm Comment from: Think

Maybee Visa can play HAL.

"I'm sorry Dave, I can't let you do that"

Cancel or Allow?

Mar 13, 08 - 04:30 pm Comment from: ChrissyOne

@ Ampar

Yeah, but Ballmer would be holding a MacBookAir and smashing apples into sauce with it.

Mar 13, 08 - 04:34 pm Comment from: bizlaw

The Linux guys may not like that Pogue didn't include them in the world of computing platforms, but let's be honest: No one uses Linux because it's too fractured and too hard for the average (and especially below-average) user to figure out.

Apple's use of UNIX is kicking Linux's butt because Apple made UNIX easy to use but yet retained the power. That's the benefit of having one company being able to focus resources and marshall great people to design specific products, and it shows the real weakness in the open source model of collaboration. While open source is great, there are simply too many cooks in the kitchen to get anything done.

Apple's model of iPhone app distribution (and specifically the amazingly robust SDK) are what will secure the iPhone as a monstrously successful new computing platform. Apple will get the benefit of all of the cooks, but will keep them in their own kitchens whipping up fantastic dishes.

It's like the Iron Chef, Apple style!

Mar 13, 08 - 04:46 pm Comment from: Pete

@C1 responding to Ampar
MacBook Air is too heavy for Ballmer. He can't lift it. Easier to spread apples on the stage and hop, skip, and jump on them.

Mar 13, 08 - 04:50 pm Comment from: Cartoonasaurus

Sung to the tune of, "Sailing, Sailing".

___________________________________

iPhone, iPhone, better by far than all,
Like E.T., it glows and points,
It's cute, it's smart, it's small!

iPhone, iPhone, you can take a bow...
Photos and music and mail and more,
Seamless - sentient - WOW!

___________________________________



Feel free to write your own stanzas, people.

Mar 13, 08 - 05:02 pm Comment from: ChrissyOne

@ Pete

I think that would be an instance where the monolith failed.

Mar 13, 08 - 05:23 pm Comment from: L1|\|u5

L1n|_|x \/\/1LL rul 73h W0rLD!!!

Mar 13, 08 - 05:54 pm Comment from: Steve

From Apple's standpoint, they will now have a free hand in producing an iPhone model line, presumably one aimed at heavy duty corporate users, and smaller, less robust models for consumers. I agree with Pogue's prediction: it will be a huge success.

Mar 13, 08 - 06:01 pm Comment from: LinuxGuyAndMacProdigalSon

I can't argue against the claim that Linux is being beaten out by Apple. When Apple was in the hands of idiot managers, I refused to use Windows, so great was and is my revulsion against Microsoft. I realized that the Unix community had an awesome tool and Linux was a way to take advantage of that fact. But Linux is so fractured, that it never seems to actually get there. Between the hippie radical Richard Stallman and his nutty policies and Microsoft's suborning Linux with deals made with commercial Linux using companies, Linux looks like it is condemned to be a greek fetish rather than a serious business.

Steve Jobs is a cat herder, who is successfully making all of that open source Unix goodness a winner in the market place, along with the incredible OS X layers added on top of the kernel and BSD libraries.

That is why I am back to Apple.

Mar 13, 08 - 06:01 pm Comment from: January 24, 1984

ChrissyOne: It's full of stars.

Mar 13, 08 - 06:04 pm Comment from: Aldebaran

iPhone monolith commercial a la 2001? That's been done quite some time ago...
http://youtube.com/watch?v=8A49LPptXFs

Mar 13, 08 - 06:10 pm Comment from: Aldebaran

Actually, there are quite a few of them. I like this one, though it's too long for a commercial:
http://youtube.com/watch?v=ZJDm7BWpjmk&feature=related

Mar 13, 08 - 08:54 pm Comment from: some dude

Yeah great, but will the iPhone now be able to record video?

Mar 13, 08 - 09:59 pm Comment from: Jubei

Wow. Pogues post is being slammed by the Anti-iPhone squad. You know the field soldiers protecting the other device makers.

Mar 13, 08 - 10:06 pm Comment from: LateRegistrant

"it will be the first widespread pocket desktop computer"?

Who really wants widespread pockets?

Mar 13, 08 - 10:07 pm Comment from: Mike

ChrissyOne - back on your meds, it is getting embarrassing!

Mar 13, 08 - 10:23 pm Comment from: Joshua Wise

It's brilliant really because the SDK only runs on Macs, there by boosting mac sales, boosting iphone sales.. its like a freight train with no breaks! Buy APPL while its on the cheap!!

Mar 14, 08 - 12:28 am Comment from: ph8te

when is the iphone being released to the rest of the world?

Mar 14, 08 - 08:24 am Comment from: Cubert

@ L1|\|u5,
Put down the acid and step away from it slowly!

Either that or learn how to freakin' type and write.

Mar 14, 08 - 08:31 am Comment from: Cubert

@LateRegistrant,

"Who really wants widespread pockets?"

Not me, but I do want Widespread Panic.

wink

Mar 14, 08 - 10:08 am Comment from: Your Mom BluRay

Com'on Zune, having a hard time coming up with something cleverly sarcastic to say??

Com'on you can do it...

MW: lack

Mar 14, 08 - 10:59 am Comment from: ChrissyOne

@ Aldebaran

Yeah, like that, only without the dorky voice-overs. Thanks for the links, though, I never saw those!

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