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Wed, Dec 23, 2009 - 01:45 PM EST  —  AAPL: 201.9501 (+1.5901, +0.79%)  |  NASDAQ: 2266.98 (+14.31, +0.64%)

Ralph Lauren launches iPhone app that lets users design their own custom shirts
Thursday, September 10, 2009 - 01:29 PM EST

Apple Online Store"Polo Ralph Lauren Corp, the fashion company behind the Polo and Club Monaco brands, said on Thursday its smaller Rugby brand is launching an iPhone application that lets users design their own shirts," Martinne Geller reports for Reuters.

"Rugby's new application, available for Apple Inc. iPhone and iPod touch devices, lets consumers design their own version of 19 different products, including varsity sweaters, rugby shirts, polo shirts and hooded sweatshirts," Geller reports. "Buyers can personalize their shirts by adding patches that include numbers and letters. They can also upload photos of themselves, choose hairstyles, skin tones and backgrounds, and model their creations, which they can share those pictures with friends via email or Facebook."

"The company, which has already launched iPhone applications giving users a taste of its Ralph Lauren Collection runway shows, is not alone," Geller reports. "Designer Norma Kamali also is launching an iPhone application to coincide with her Spring 2010 runway show, taking place on Sept. 17 at a Manhattan Apple store. Kamali's application will let users buy clothing, including offerings from her high-end line and her line at Wal-Mart Stores Inc., through their phones."

Full article here.

More info about the app (free for iPhone and iPod touch with iPhone OS 3.0 or later) via Apple's iTunes App Store: Rugby Ralph Lauren Make Your Own app.

MacDailyNews Take: Death by tens of thousands of cuts has to be painful. Drip, drip, drip, the bloodbath fills. Every app release, however esoteric, is like another nasty splinter jabbed into the hearts of hopelessly outclassed competitors or, in the case of roadkill such as beleaguered Palm, like Apple repeatedly backing up in order to run over their pancaked carcass again and again and again...

[Thanks to MacDailyNews Reader "James W." for the heads up.]

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Sep 10, 09 - 12:40 pm Comment from: TowerTone

polo rugby?
That would be a cool sport.....

Sep 10, 09 - 12:53 pm Comment from: blah blah blah...

I would put horseshoe spikes on my horse.

Sep 10, 09 - 01:30 pm Comment from: Beavertail

Polo rugby is a common sport in many developing countries. The horses have specially developed helmets for bunting the ball and are trained to tackle each other while their riders battle is out with lashes and head butts. The horses are not allowed to bite however. This is an exciting sport,most favoured by island nations and is sponsored by top clothing designers and horse tacticians. Unfortunately, it's banned in most European countries, though is gaining popularity in the US south and Pakistan.

Sep 10, 09 - 01:51 pm Comment from: TowerTone

Beavertail

Shows what you know! We ain't got no such thing in the South, unless you talkin' bout Drunk Rodeo Soccer.....

Sep 10, 09 - 02:19 pm Comment from: Beavertail

My apologies TowerTone, my sources were obviously incorrect and confused polo rugby with rodeo soccer. Here's an idea, let's combine the two sports, there must be an opportunity here for reality tv or something, surely we could make a bundle?

Sep 10, 09 - 03:00 pm Comment from: TowerTone

My memory is bad, too.
It's actually Drunk Rodeo Dodgeball.

(but ya know, that the ball is on the ground so much, with the horses a kick'en it and all....)

Sep 10, 09 - 05:41 pm Comment from: qka

offerings from her high-end line and her line at Wal-Mart Stores

LOL!!!

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