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Sun, Mar 14, 2010 - 01:26 AM EST  —  AAPL: 226.60 (+1.10, +0.49%)  |  NASDAQ: 2367.66 (-0.80, -0.03%)

Recession-proof Apple expected to report 14 percent jump in earnings on Monday
Friday, October 16, 2009 - 11:19 AM EST

"Over the past year, banks have collapsed, PC sales have fallen and unemployment has soared," Brian Caulfield reports for Forbes. "Apple, however, has thrived. Sales and earnings aren't down less than everyone else. They're actually up over the year-ago period. The result: Apple shares have more than doubled in value this year."

"The Cupertino, Calif.-based gizmo and computer company's earnings are expected to jump 14% Monday when it reports results for the quarter ended September," Caulfield reports. "Analysts expect Apple to report net income of $1.3 billion, or $1.62 per share, compared with $1.1 billion, or $1.26 per share, during the corresponding year-ago period... Sales are expected to rise to $9.2 billion from $7.9 billion."

Caulfield reports, "The company's share of the U.S. personal computer market actually rose to 8.8% during the third quarter, up from 8.6% a year ago, according to a report released Wednesday by tech tracker Gartner... Bad news--and outright weird news--has only made these guys stronger."

Full article here.

MacDailyNews Take: Potential personal computer buyer: "Gee, there's a lot of problems today. What gives me the most problems in my life? Well, number one would be that $%#!%#! Dell Windows PC that I stupidly screwed myself with 3 years ago. What a POS! In the name of eliminating problems from my life, I think I'll be smarter this time and Get a Mac.

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Oct 16, 09 - 10:30 am Comment from: gzero

Can you IMAGINE how much more Apple will grow when the economy gets back on track?

Oct 16, 09 - 10:38 am Comment from: Touch

For anyone that bought an iPhone after owning a Windows Mobile phone, moving to Mac is a no brainer.

Oct 16, 09 - 10:40 am Comment from: iSteve

I feel bad for the unemployed Windows sufferers. Having to use Windows to search job listings and prepare a decent resume.

Oct 16, 09 - 10:41 am Comment from: Jersey_Trader

Microsoft is aware of the 9% in the USA that Apple has. I think they are idiots if they can't see the 27% to maybe 50% of kids entering college that will be the future buyers in both homes and businesses in the near future.

There is a great tsunami coming and it is called Apple!

Oct 16, 09 - 10:49 am Comment from: Wings2Sky

Well, that good news should cause the stock price to drop!

Oct 16, 09 - 11:33 am Comment from: Mike

I agree with the sentiment, and I hope Mac gains 40% market share in the next decade.

However, let's not get ahead of ourselves. Corporate computer purchases account for ~60% of PC sales. Most companies have either stuck with XP on their 3+ year old machines, or they are suffering with their frustrating Vista machines. The IT managers know that they need to replace their creaky old hardware, but with company budgets squeezed, they will receive immense pressure to rent (not buy) from EDS, HP, Dell, whatever outfit offers them the cheapest contract. You know as well as I that this is poor business -- durable and reliable Macs would yield reduction in IT costs over the long run -- but that's not how the Fortune 500 operates. We will be faced with a year of MS fanboy gloating while Redmond celebrates itself for a surge in "Win7" sales.

Once the next wave of pent-up demand for cheap disposable PCs subsides, then we'll see how small a step Windows 7 actually is, and the people who invest in long-term value computing will have reason to be happy about their Apples. Until then, Mac users, let's adopt a more modest approach to gloating.

Oct 16, 09 - 12:50 pm Comment from: KingMel

It is the most lucrative 9%. The other 91% is all too close to being a non-profit endeavor.

Oct 16, 09 - 01:50 pm Comment from: qka

MDN fantasy:

Potential personal computer buyer: "Gee, there's a lot of problems today. What gives me the most problems in my life? Well, number one would be that $%#!%#! Dell Windows PC that I stupidly screwed myself with 3 years ago. What a POS! In the name of eliminating problems from my life, I think I'll be smarter this time and Get a Mac.

Reality:

Potential personal computer buyer: "Gee, there's a lot of problems today. What gives me the most problems in my life? Well, number one would be that $%#!%#! Dell Windows PC that I stupidly screwed myself with 3 years ago. What a POS! In the name of eliminating problems from my life, I think I'll be smarter this time and get a HP/Compaq/Acer/Asus/let the kid next door build it computer.

Sad but true.

Oct 16, 09 - 01:50 pm Comment from: jjjj

whisper number. shhh.

new macs next week i hope. steal win7's drizzle.

Oct 16, 09 - 02:00 pm Comment from: Brian Caulfield

Okay, but what happens when the economy gets good again? Will Apple conquer the world? Or do these guys do best when everything is at its worst? Feel free to leave your comments on the original article. I'll need some smart ideas on what's next for Apple so that I can explain Apple's Monday earnings call.

http://www.forbes.com/2009/10/15/earnings-iphone-ipod-technology-enterprise-apple.html

Oct 19, 09 - 05:12 am Comment from: John C. Randolph

Can you IMAGINE how much more Apple will grow when the economy gets back on track?

Let's hope that Obama doesn't succeed in delaying the recovery as much as Roosevelt did.

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