Report: Apple and Wal-Mart in discussions over iTunes Store alliance
Friday, September 29, 2006 - 10:55 AM EDT"Apple and Wal-Mart are in discussions over an alliance that could allow the giant retailer to profit from iTunes video downloads, which have been a source of great tension between Hollywood and the retailer in recent months," Michael Learmonth reports for Variety.
Learmonth reports, "A deal could take the form of a digital download 'coupon' that would allow consumers to buy movies, TV shows or music on iTunes with Apple paying the retail giant a percentage of the proceeds, one industry insider said."
Learmonth reports, "What's in it for Apple? Since studios (except for Disney, of course) have so far turned a cold shoulder to iTunes because of Wal-Mart's demands, the computer giant would then gain access to titles from every major. Wal-Mart is one of the nation's biggest sellers of iPods."
"Studio sources say the rest of the majors are very close to joining Disney in a deal with Apple but are holding off until the end of the key fourth quarter, when half of all DVD sales occur," Learmonth reports.
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Related articles:
Wal-Mart: we’re not fighting iTunes Store movie downloads - September 23, 2006
Wal-Mart threatens retaliation against Hollywood studios if they sell movies via Apple’s iTunes - September 22, 2006
Wal-Mart loses ‘philosophical argument’ with Apple CEO Steve Jobs, gains top-selling iPod - November 29, 2005

Say it isn't so!
Apple should not succumb to the demands of the evil empire that is know as Wal-Mart.
Choose you partners wisely Apple. Wal-mart is fundamentally and morally corrupt.