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Fri, Mar 19, 2010 - 10:39 AM EDT  —  AAPL: 222.35 (-2.30, -1.02%)  |  NASDAQ: 2377.99 (-13.50, -0.56%)

Report: Apple spotted shooting ad for as-yet-unreleased product
Wednesday, August 12, 2009 - 02:03 PM EDT

According to a report, Apple, Inc. has been working on shooting an ad for an unreleased product.

The Sierra Sun is reporting that Apple has been spotted in Truckee, California, shooting an advertisement at a diner called "Jax at the Tracks." Truckee sits at an elevation of 5,817 feet in the Sierra Nevada mountain range.

The newspaper reports that “because the product they were advertising hadn’t been released, members of the group didn’t release any information, or allow any photographs."

According to the report, Bud Haley, owner of "Jax at the Tracks," said, "Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd."

Full article here.

MacDailyNews Take: Obviously, Jobs first has to be up the mountain before he can come down bearing tablets.

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Reader feedback page 1 of 1 pages:
Aug 12, 09 - 02:06 pm Comment from: PC Apologist

iWantAnotherCupOfJoePlease?

Aug 12, 09 - 02:06 pm Comment from: Apple Pi

Must be the tablet.. or a variant of? What else can it really be?

Aug 12, 09 - 02:10 pm Comment from: January 24, 1984

What about a pair of super-vision eyeglasses that trick the eye into seeing a 30" Cinema Display. Hook it to any iPhone/iPod.

Yeah, yeah, yeah.....

Aug 12, 09 - 02:10 pm Comment from: Jeeve Stobs

Annnnnnd it's "Jax at the Tracks"...

Everrrryone ran with this and reworded their articles all without fact checking for the slightest half-second via Google.

Sad.

Aug 12, 09 - 02:11 pm Comment from: TowerTone

"Report: Microsoft spotted shooting ad personnel for all released products"

Aug 12, 09 - 02:14 pm Comment from: pr

come on everybody...you've heard of Apple Jax!

Aug 12, 09 - 02:18 pm Comment from: Deus Ex Technica

This is interesting. If true, it would be a real departure for Apple and their product messaging. I can't remember the last Apple advert that was shot on location. Could point to a new campaign for a new type of product.

Aug 12, 09 - 02:19 pm Comment from: John

Good one, mdn. Fun take!

Aug 12, 09 - 02:22 pm Comment from: Bioness

I love the pic mdn

Aug 12, 09 - 02:23 pm Comment from: ron

Looks like Mr. Jobs has been on a high fat diet for 40 days, not fasting for 40 days. Oh! Oh! that was the other guy. Just love the Clairol hair.

Aug 12, 09 - 02:23 pm Comment from: scottm4321

To M$:
Commandment 1:
Thou shalt not covet they neighbor's Operating System.

What's the next one?

Aug 12, 09 - 02:23 pm Comment from: The Other Steve

Okay, that was one of the funniest MDN takes I've heard in a long time.
"pr's" comment wasn't bad either.

No photos please, move along!

Aug 12, 09 - 02:23 pm Comment from: HMCIV

@TowerTone

This, is Lauren. She wants a tablet with...

"Single touch control, USB keyboard, and a screen for watching videos..."

For under $700.

... the add concludes with Lauren getting an Etch-A-Sketch

Aug 12, 09 - 02:24 pm Comment from: almux

@January 24, 1984
Some glasses to get rid off any screen?
Yeah! Very good thing!
With automatic 3D when at hand... of course!

PS It will just be a little difficult to have it with tactile functions... Or maybe some extra cameras will analyse ones gestures?

Aug 12, 09 - 02:25 pm Comment from: Cascadians

What would cool 20-somethings be doing in a restaurant with a new device? Hhhhmmmmm
besides writing a review of the food ...

Aug 12, 09 - 02:26 pm Comment from: TowerTone

Holy Moses!
Ballmer will sea red and part the water(cooler) with a chair as his staff of snakes kill their first born Zune during a plague of low cost netbooks that will be lost on the store shelves for forty years.....

Aug 12, 09 - 02:28 pm Comment from: Deus Ex Technica

On the other hand, something doesn't add up:

Why would Apple choose a diner in Truckee, CA as a place to "show us as a hip and cool spot for the 20-something crowd" ? I grew up near Truckee, and I love the town and the area, but the only 20-somethings who hang around in Truckee are ski bums stopping to get gas on their way to Lake Tahoe.

Aug 12, 09 - 02:32 pm Comment from: Wingsy

Cool. MDN article linked to by Google Finance.

Aug 12, 09 - 02:33 pm Comment from: silverwarloc

@Scott: commandment 2:
Thou shAlt not copy Mac OS X.

Aug 12, 09 - 02:35 pm Comment from: Bartsimpsonhead

Wiki says of the history of Truckee: "The Donner Party was snowbound and resorted to cannibalism near the site that would later become Truckee. Many of the area's place names come from this group. Truckee is the home of Donner Lake and the Donner Memorial State Park."

That's quite apt, as Microsoft have been cannibalising Apple's idea's for years, and many of their product names are similar to Apples products...

Aug 12, 09 - 02:36 pm Comment from: SirROM

@TowerTone

You sir are one of the main reasons I LOVE reading the comments here on MDN. You have a great wit and don't disappoint. Keep up the good work!

SirROM

Aug 12, 09 - 02:39 pm Comment from: scottm4321

#3 Thou shalt not Kill.... anyone who dares to compete with you.

Aug 12, 09 - 02:44 pm Comment from: scottm4321

Thou shalt not bear false witness against thy neighbor... in federal antitrust proceedings and also patent infringement cases.

Aug 12, 09 - 02:46 pm Comment from: TheConfuzed1

Great take MDN! smile

Aug 12, 09 - 02:48 pm Comment from: TowerTone

Hey, here are some ideas for bumper stickers-

"Dad took us to Donner Pass, now I have a bone to pick with him"
"I left my heart at Donner Pass"
"Free finger food at Jax"
"Jax: Of Corpse It's good!"

Aug 12, 09 - 02:50 pm Comment from: TowerTone

SirROM
thanks....maybe I should've stopped while I was ahead.

Aug 12, 09 - 02:53 pm Comment from: ken1w

If they are shooting an ad for something, it must be ready for release. Whether that "something" is a tablet computer remains to be seen. It could just be the new (iPhone 3GS) version of the iPod touch. Every new version of the iPod touch has been released in September, I believe.

Aug 12, 09 - 02:55 pm Comment from: JAYGEE

Probably bootcamp for the iPhone, so you can install Android too =)

Aug 12, 09 - 02:55 pm Comment from: ecrabb

GREAT image, MDN! Hilarious!

Hmm... Diner. Could just be a new iPod "dancing" commercial... Haven't seen a new one in awhile.

Aug 12, 09 - 03:07 pm Comment from: IKON

Color screen upgrades for the Newton?

Aug 12, 09 - 03:25 pm Comment from: Spark

"Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd."

WRONG! They are trying to show APPLE's product as hip and cool for the 20-something crowd. Apple's advertising company has no interest in Jax at the Tracks, except as a backdrop for their message.

Aug 12, 09 - 03:49 pm Comment from: Not Bill

That picture is killing me!

Aug 12, 09 - 04:05 pm Comment from: iPhoner

Menu Items:

Donner Stew with boiled ox hide sauce
Donner Kabobs
Donner tartare
Corpse on a stick
Filet of Uncle George

There's plenty more but dammit I got work to do.

Aug 12, 09 - 04:08 pm Comment from: Jersey_Trader

This is a very unrealistic picture. Where is Steve's black turtle heck shirt?

Aug 12, 09 - 04:29 pm Comment from: motopsyco

I miss Ampar.

Aug 12, 09 - 05:53 pm Comment from: CourtJester

Thou shalt 'killall' Microsoft, Dell, HP and others.

I command lineth it!

Aug 12, 09 - 06:16 pm Comment from: ChrissyOne

@ TT

lmao. =)

hey! sup?

-c

Aug 12, 09 - 06:17 pm Comment from: ChrissyOne

@ motopsyco

ditto. =(

Aug 12, 09 - 06:33 pm Comment from: TowerTone

Well, look what the cat drug in (as my girlfriend says while looking down....)
what's up, C1?

ditto to the motopsyco, too.

Aug 12, 09 - 06:51 pm Comment from: @Bartsimpsonhead

"The Donner party of four...The Donner party...your dinner table is ready..."

Aug 12, 09 - 06:52 pm Comment from: @MDN

So, let me get this right: take two tablets and call me in the morning?

Aug 13, 09 - 12:27 am Comment from: macatit

@TowerTone
Lol. You are way funny cool....

Aug 13, 09 - 02:25 am Comment from: Mac Dev Vet

Awesome image. The only problem is this picture is that Apple tablet will not come with Mac OS X but with iPhone OS.
Magic word: "needs", as in "needs more photoshopping".

Aug 13, 09 - 03:33 am Comment from: Macaday

Where can we go to buy shares in Jax at the Tracks? I think their stock is on the up...

Aug 13, 09 - 01:36 pm Comment from: BC Kelly

Yea, some of you already know it

Git yer ass outta there 'fore the snow starts

And bring that "thing" with ya

cool smile

BC

Aug 13, 09 - 08:51 pm Comment from: scottm4321

And the Lord said unto Jobs, "go down unto the people of Redmond smite them. Destroy them and leave nothing of them and take nothing of them unto yourself for it will do you no benefit."

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