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Wed, Nov 19, 2008 - 04:58 PM EST  —  AAPL: 86.29 (-3.62, -4.03%)  |  NASDAQ: 1386.42 (-96.85, -6.53%)

Report: Major Apple event on September 5th
Friday, August 24, 2007 - 12:00 PM EST

"Apple's new line of iPods will indeed be introduced in September, in line with recent speculation and rumors," Jacqui Cheng reports for Ars Technica.

"The company plans to drop the bomb on us with a major unveiling during the first week of September—specifically, September 5, according to our sources within the company," Cheng reports.

"The fifth is odd day for an event (a Wednesday instead of the typical Tuesday), but we are told that the reason for this is the long holiday weekend," Cheng reports.

"Our sources are slim on details for exactly what will be announced, but said that at least one of the things that will come out of September 5th will be a new iPod," Cheng reports. "What I find to be interesting is that this event, before the date was officially decided, was described to me as very major product launch, something completely unexpected."

Full article here.


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Reader Feedback: ( = registered)

Aug 24, 07 - 11:07 am Comment from: Yours Smugly

Steve only has a meager two weeks to ditch the colossal butt-ugly mistake now known as the Fatboy nano.

MDN MW: 'soviet' as in "in Soviet Russia, the new iPods introduce YOU!"

Aug 24, 07 - 11:09 am Comment from: Ray Ray

Apple will announce the iPhone 2.0 and upset all of the 1.0 folk!

Aug 24, 07 - 11:09 am Comment from: mike

"A wide screen iPod, with touch controls", would be very nice

Aug 24, 07 - 11:10 am Comment from: No Squirt For You

The new iPods will have glossy screens, non-replaceable batteries and a slimmed down version of iMovie '08.

<ducks>

Aug 24, 07 - 11:10 am Comment from: Turkey Sammich

Here comes the G5 iPod!

Aug 24, 07 - 11:17 am Comment from: Macaday

Remember that Jobs and Co have for some time being saying how excited they are about the product pipeline.

Makes me wonder if they'd say that just about a new iPod... so, just maybe, there is something more in the offing??

Aug 24, 07 - 11:17 am Comment from: NSFY

C1: You might have to tackle his girlfriend with the body of a lion and the head and wings of an eagle first. On the plus side, the Bravo Channel will pay top dollar for the video.

Aug 24, 07 - 11:17 am Comment from: Jake

Hmm funny how I already have my fifth gen iPod on ebay currently. I have always sold iPods quickly before a release is imminent for a replacement model! I doubt I will get much for it though being that the 5th generation iPod has been out since 2005 I believe.

Aug 24, 07 - 11:18 am Comment from: Macaday

Perhaps it's something no-one until now has even discovered they needed...

wink

Aug 24, 07 - 11:20 am Comment from: Georgy Porgy

I am doubtful of any announcement other than Apple's announcement...I am also doubtful
that is the actual Chrissyone...somebody needs to go take a cold shower.

Aug 24, 07 - 11:23 am Comment from: Georgy Porgy

I hope it is a new touch-screen iPod, but with some cool features that noone has thought of and something to separate it more distinctly from the iPhone. I don't think there will be a iPhone 2.0, but I do think there will be a cool iPhone 1 update that includes some more cool apps.

Aug 24, 07 - 11:29 am Comment from: CandTsmac

@ChrissyOne.

If Woz can't make it, I can.

Aug 24, 07 - 11:34 am Comment from: Timbo

Leopard pounces on the 5th? purrrrrrrrrrrrrrr.....

Aug 24, 07 - 11:43 am Comment from: Woody

@Timbo: That would fit with Apples "under promise, over deliver" usual MO.

@C1: Ew. Just ew.

Aug 24, 07 - 11:45 am Comment from: mark

As further confirmation, Jupiter analyst Michael Gartenberg has twice said that he will be in the Bay Area / San Francisco that week. I don't think he's missed being in person in any Apple announcement during the last couple of years.

See http://weblogs.jupiterresearch.com/analysts/gartenberg/

Aug 24, 07 - 11:45 am Comment from: Windows Fr33

Once again, the world's R&D;departments, industrial design specialists and corporate boardrooms will all pause in unison, turn and face Cupertino as Apple unveils "what's next". Old plans and strategies will be scrapped and new ones will be hastily drawn up in a desperate attempt to remain relevant in their respective businesses. Ebay will see a rise in traffic as consumers unload their last-generation Apple devices and landfills will swell with even more microsoft based scrap.

Aug 24, 07 - 11:49 am Comment from: ssssds

didnt know that Woz puts his dick in ribs

Aug 24, 07 - 11:50 am Comment from: Fighter of Freedom

Every time there's an Apple event, I vainly hope for a new tower or mini-tower. And so far, my hopes have always been cruelly dashed. Will Apple disappoint me again, or bow to customer demand? I'm guessing disappoint =(

Aug 24, 07 - 11:53 am Comment from: Oops

It'll be new iPods and a new AppleTV.

Aug 24, 07 - 11:53 am Comment from: CheekyGit

Great! Another "Apple event" that can help me sleep at night.

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Aug 24, 07 - 11:55 am Comment from: Zune Tang

Like a lamb to the slaughter. Hey new iPod, unless you're available in tantalizing brown, watch out for the Zune. You're about to be crushed.

iPod lemmings, what does it feel like to helplessly watch the steamroller come your way and you can't move? Losers.

Your potential. Our passion.™

Aug 24, 07 - 11:56 am Comment from: @Turkey Sammich

"Here comes the G5 iPod!"

I'd much rather have an Intel iPod.

Aug 24, 07 - 12:00 pm Comment from: AshNazg

Apple Events keep me up at night...

I dunno what you're talking about Cheeky...

Aug 24, 07 - 12:04 pm Comment from: John Gee

WiPod. (Not a WiiPod, though that would be cool too)

Aug 24, 07 - 12:04 pm Comment from: JohnE

new iPods

plus one more thing....

iPhone nano.

Aug 24, 07 - 12:07 pm Comment from: therepguy

I don't know about the rest of you guys but I'm ready for a Apple/Mac "Table" computer!

Now that would be "something completely unexpected"

Here's to wishful thinking...

Aug 24, 07 - 12:14 pm Comment from: WBt

I want to know what they will say because the iPhone is unlocked usng a software by http://www.iphonesimfree.com/

Aug 24, 07 - 12:16 pm Comment from: MacDaddy

,b> iGameCube! </b>

Aug 24, 07 - 12:16 pm Comment from: Steve Ballmer

I'm hoping it will be Tiger. We've been waiting a long time for that sucker.

Aug 24, 07 - 12:20 pm Comment from: Rob

Yes, iPod Wi-Fi would be cool , with IR remote to control aTV, and Midi Mac Pro (midi as in mid size)

Why didn't Apple include GPS in iPhone and gave users the option to turn it off to preserve battery? The day they release GPS iPhone I am in. Imagine, iPhone on your dashboard:

"You have reached your destination; here's your to do list from iCal:
get beer, get chips, get condoms."

Aug 24, 07 - 12:21 pm Comment from: ripper

C'mon, Zoon-tang - yer losing your touch. I wanna be entertained, and that last post was just flat lazy, dude. I know, it's not easy making up decent satire, but if you ain't gonna really try, maybe you should take a break and get some new inspiration. Who cares about Zunes, that was last year - make it more edgy, and maybe your silliness might be more relevent, and funny. Now get working!

Aug 24, 07 - 12:26 pm Comment from: Pervert

How much weight can I put on top of Table PC?

I am thinking, you could play porn and have sex with ugly chick on top of it, then you could peek and pretend you are looking at her.

Just an idea.

Aug 24, 07 - 12:28 pm Comment from: Connor MacBook

How 'bout the iPad - a Multi-Touch tablet with basic web, e-mail, widget and word processing functionality? (And maybe doubles as an AppleTV/Front Row remote)

Aug 24, 07 - 12:29 pm Comment from: anti-creative cretin

...there's always one especially good thing about Apple events ... there's no dogfighting. Michael Vick and his lowlife trailer trash associates can burn in hell while having to fight off Jane and her friends. Oh, and if Al Sharpton got singed then all the better ...oh, I'm sorry, the REVEREND Al Sharpton. I wouldn't ask him to stop hiding behind that one. Oh, yeah ..OSX on iPod.

Aug 24, 07 - 12:30 pm Comment from: SN

Hmmm...something unexpected huh? TabletMac? Thin MacBook? iPhone Nano? MiniTowerMac? (Oh yeah!) - tease me tease me!

Aug 24, 07 - 12:35 pm Comment from: Ogre

I am very skeptical about this date for two reasons.
1) It's not a Tuesday, but that been covered.
2) More importantly. Apple's Back to School, Buy a Mac get a Free iPod campaign extends through Sept 16, 2007. They've traditionally used this as a clearance campaign to get rid of inventory prior to a new iPod launch. I don't foresee them voluntarily extending a $200 credit for a brand new device. (Unless of course this was a clever ploy to liquidate old MacBooks/MBPs prior to a spec-bump as well...). I see late September (AEP?) as a more likely venue given these dates.

Aug 24, 07 - 12:39 pm Comment from: shen

"Will Apple disappoint me again, or bow to customer demand"

customer demand for a mini tower?

look, not to burst your bubble, but the 15 geeks who want a low price Mac that lets them swap out video cards so they can pretend they are doing tech work when they are just building up to playing the latest time waster of a game, well..... that isn't "customer demand" except in the most lose sense of both words.

Aug 24, 07 - 12:52 pm Comment from: AshNazg

Ogre:

Nice observation. I'm setting my sights on Sept. 18 which just so happens to be my wedding aniversary. I know what I want my girl to get me, now... :D

Aug 24, 07 - 01:00 pm Comment from: Jim

PowerBook G5?

grin

Aug 24, 07 - 01:02 pm Comment from: ron

The 'Leopard' arrives.

Aug 24, 07 - 01:04 pm Comment from: Fighter of Freedom

"look, not to burst your bubble, but the 15 geeks who want a low price Mac that lets them swap out video cards so they can pretend they are doing tech work when they are just building up to playing the latest time waster of a game, well..... that isn't "customer demand" except in the most lose sense of both words."

All the mac users I know want one. There have been multiple stories on Digg about it that have gotten thousands of Diggs.

Just because you don't want it doesn't mean others don't. And I don't think most of them want it to be low price, they want it to be ~$1800-2200

Let's face it, there is a growing number of mac users and potential PC switchers for whom the Mac Pro is overkill and too expensive, but who do not want the inherent limitations of an iMac. I don't want a laptop-class graphics card and processor in my desktop, thank you very much. Nor do I want a computer where the only thing I can realistically upgrade is the RAM and maybe the HD.

If Apple doesn't release such a product, I may be switching to PC (maybe with OSx86). I'm not going to buy hardware I don't want because Apple is too elitist and arrogant to offer a machine that suits my needs.

The PowerMac used to range from prosumer to professional and have low end models that power users could buy. Now it's a professional machine with a professional pricetag and all sorts of professional features that most powerusers and prosumers don't need.

MDN MW: "Pay", as in "I'm not going to pay for something I don't want, or for something less than I want."

Aug 24, 07 - 01:10 pm Comment from: Dave

Zune accessories?

Aug 24, 07 - 01:13 pm Comment from: Thorin

Insert wildly speculative bullshit here ----->

Aug 24, 07 - 01:17 pm Comment from: Rob

iZune

Zune enclosure for iPod, you get Zune's shitty look with iPod's functionality

Aug 24, 07 - 01:23 pm Comment from: BustingTheSkullsOfIdiots

Stop getting your hopes up. Oops has nailed it.

Aug 24, 07 - 01:26 pm Comment from: Steve Klinck

Steve Jobs said that they were working on the best iPod they ever made. This must be it. All iPod related announcements usually come in Sept.

Aug 24, 07 - 01:33 pm Comment from: M@c

There are people posing as fakes...not fair!

Hey MDN, you shoud set up the ability to register your screen name, so that nobody else will use it and say something you never would!

Aug 24, 07 - 01:41 pm Comment from: No Squirt For You

Thorin: I tried but your thread was locked.

M@c: Apple will make perfect, bug free computers and software that please everyone long before MDN sets up a registration system.

Aug 24, 07 - 01:41 pm Comment from: ryan

@ fighter of freedom

sounds like you're poor. Make more money, cheap a$$.

Walmart has a nice Dell with your name on it. Comes with free Norton.

Aug 24, 07 - 01:49 pm Comment from: Steves Job

MDN will not set up a registration system, the folks are too busy making sure that their servers can't cope with the load during major Mac events, while at the same time making predictably poisonous comments about any article that isn't 150% pro Apple. It is just a question of priorities.

MW "ball", as in what MDN is not on.

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