Retail survey shows Apple’s MacBook is ‘King of all Macs’
Wednesday, November 28, 2007 - 06:59 PM EST"Apple Inc. has a number of chic, high-tech products that consumers can't get enough of, but among its computer lines, the MacBook reigns as king," Daniel Jacobs reports for International Business Times.
"'Based on our data, MacBooks were perceived to have generated greater interest (and purchases) than iMacs among consumers this past weekend, and we believe this will continue throughout the holiday season,' said ThinkEquity analyst, Darren Aftahi," Jacobs reports.
"Of retail stores surveyed, 91% of the stores perceived that purchases of MacBooks exceeded those of iMacs. MacBooks trumped in terms of popularity, as well, with 80% of stores perceiving them to be more popular than iMacs, this past weekend," Jacobs reports. "A worldwide shift away from desktop machines towards portable computers affirms the MacBook's popularity over its cousin."
Full article here.
Daniel Drew Turner reports for eWeek, "Apple continues to consistently sell more laptops than desktops, even as a major iMac upgrade enabled desktop sales to achieve a temporary parity with mobile models in 2007."
"'The last three 10Ks showed that Apple is selling more laptops than desktops,' said Tim Bajarin, president of consultancy Creative Strategies," Turner reports. "Bajarin said, 'More and more consumers are discovering the Mac's ease of use and powerful new OS and this has especially driven up the sales of their laptops.'"
"During the company's earnings call for the fourth quarter of 2007, Apple Chief Financial Officer Peter Oppenheimer said, 'Demand for Apple's MacBooks and MacBook Pros continued to be very strong. Sales of portables increased 37 percent over the prior September quarter and accounted for 62 percent of Macs sold,'" Turner reports.
Full article here.


Right on!
I bought a black macbook on black friday. just waiting for it to arrive!