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RUMOR: Apple building satellite-based High Defintion Video Delivery system
Monday, March 21, 2005 - 11:54 PM EST

"The more we look into these developing rumors of Apple's planned [HD Video Network] (HDVN) content delivery system, with each new report this is becoming one of the biggest stories in our 11 years dishing dirt -- right up there with Mac OS X, the iMac, the iPod....yeah, that big. Seriously," Mac OS Rumors reports.

"Apple's interest in satellite HD content delivery has become more than obvious. Just a note to Phil Schiller and company: your (potential) competitors are taking notice! Just because Apple rebuffed Sirius is by no means an indication that Apple isn't interested in satellite content delivery. Apple just doesn't want to piggback on someone else's network -- they're interested in building their own on existing satellites and potentially launching more than one of their own in the next few years as well," MOSR reports.

"This 'HDVN' will not just be through satellite however. The same service will be available over the Internet and as a "drop in, plug in, tune in" service at its retail stores," MOSR reports. "The company has long struggled with what form that hub device should take -- and has settled on a system that emphasizes being a source for low-cost (or free) High Definition content that just isn't readily available from Digital Cable or traditional Satellite TV systems. The best of the Internet and traditional HDTV brought together plus that little something extra - Apple style."

Full article here.

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Mar 22, 05 - 12:11 am Comment from: Uncle Fester

You can find additional background articles on this article by 'Neo' at macsimum news:

http://www.macsimumnews.com/

Personally, I can't wait. Although, it's too bad that TiVo dropped out of this initiative - I think that would have provided much credibility and mindshare.

Mar 22, 05 - 12:13 am Comment from: thetic ruin

Yeah. Btw, a Mac Genius at the Costa Mesa Apple store told me that FCP 5 is coming out and it supports multiple FW inputs. He said we'll be able to do live switching between four or more cameras. I wonder if this new FCP 5 will be part of a broadcast studio for this HDTV network?

Mar 22, 05 - 12:14 am Comment from: billy bob butkis

Holy schmit --

Them there apple people watching me with their space machines. I run away now.

First man, first.

Mar 22, 05 - 12:29 am Comment from: mike

uh.. i take it this is a bigger story than the rumored Quicktime Movie Store (I just made that up)..

Apple launching Satellites?

Mar 22, 05 - 12:31 am Comment from: ed

I wonder if they'll look like little orbiting apples?

Mar 22, 05 - 12:35 am Comment from: mike

that is.. the QTMS would be subscription, for rentals.. not sales.

Mar 22, 05 - 12:36 am Comment from: Sol

I think the Mac rumour community has its head in the clouds if people believe that Apple will put satellites in space to stream HD video into their HomePods or whatever. Ever since the cheap Mac (Mac Mini), and the flash memory iPod (iPod Shuffle) were announced the rumour press has had nothing exciting to talk about other than OS X 10.4 seeds so now they are making up this Apple video bull.

Do not hold your breath for the Apple satellite network. Mac OS Rumors is making this up.

Mar 22, 05 - 12:42 am Comment from: mike

Year of HD, remember Sol? wink

MOSR says it'll be up Summer 2005

(grain of salt)

Mar 22, 05 - 01:42 am Comment from: art_vandelay

MacRumor's track record of late has been less than stellar. I'll skip that grain of salt and break out the tequila because there's a whole salt lick for me to finish.

Mar 22, 05 - 01:56 am Comment from: Josh

Fact: MacDailyNews is on crack. Not that I actually look here for *news* to begin with...

Mar 22, 05 - 04:13 am Comment from: Macaday

Apple doesn't need to put up its own satellites - they just rent bandwidth from the many systems that are up there already - and going up daily.

I'l buy this rumour!

Mar 22, 05 - 05:14 am Comment from: popup hater

MDN: Here is an article on the new type of popunder ad you are using on your site:

http://culater.net/thc/index.php?entry=/Development/PithHelmet/popunders.txt

Can you now, once and for all KILL THE DAM POPUPS!

Mar 22, 05 - 05:14 am Comment from: Shazank

c´mon people, in recent years macosrumors has 0,zero,zilch credibility. Just read through the other crap they put on their website. I stopped going there years ago.

You put together macosrumors plus mdn reporting/legitimizing it and you know it is worthless crap to increase traffic to their respective sites.

Next - Apple osx/ipod body implants!

Mar 22, 05 - 07:25 am Comment from: Retail Boy

If you haven't read the Neo series, do. It makes total sense. The MacOSRumors site is just summarizing Neo. It doesn't mean that Apple is going to do it, but I'd be surprised if they didn't.

Macaday is right, they don't need to have their own satellites, just buy bandwidth. The key to this whole thing is deployment of Wimax and H.264. Correctly done (and who would bet against Apple) this will drive Mac sales is a big way.

Mar 22, 05 - 08:09 am Comment from: R

Wishful thinking.

Mar 22, 05 - 08:36 am Comment from: SuzieMacFan

The April Wired Magazine has an article called "Discs Are So Dead." In it they talk about how they think eventually we will download content off the internet. They have a quote from an Apple spokesperson saying that Apple has the opportunity but hasn't made an anouncement yet. I think something with video content is coming from Apple.

Mar 22, 05 - 08:38 am Comment from: Vibinc

Yeah. Btw, a Mac Genius at the Costa Mesa Apple store told me that FCP 5 is coming out and it supports multiple FW inputs. He said we'll be able to do live switching between four or more cameras. I wonder if this new FCP 5 will be part of a broadcast studio for this HDTV network?

That probably means FCP 5 will be able to capture multiple streams, which Avid has been able to do for some time now.

As for live switching, I don't think so. As a live event video director, I would NEVER take a software live switching system over a hardware based switch system. I've seen too many Video Toasters crash to risk my show to that.

- Vibinc

Mar 22, 05 - 08:45 am Comment from: reader

dumb rumor even for MOSR.

Mar 22, 05 - 09:05 am Comment from: Jack A

Well, Steve did say this was the year of High Definition. There had to be some reason and you can be sure it will be a unique approach done in an Insanely Great way because Apple is know for.... Thinking Different. cheese

Mar 22, 05 - 09:36 am Comment from: Toaster Burner

Tee heee! Video Toaster! What a great nasty joke that was on all of us!

Mar 22, 05 - 10:44 am Comment from: edgeknight

Uh, this story might be true. Maybe not entirely the way Mac OS Rumors reports it though. DirecTV has been advertising heavily now regarding its future launch of HD capable satellites that can provide 1500 channels of HD content. I'm assuming this is the regular set of 200-300 channels plus all the local channels across the US combined.
DirecTV has been a big proponent of TiVo and I think they will be sticking with that platform for some time to come. Now, I'm not sure if DirecWay is also part of the DirecTV empire or not, but that is a service that offers high speed internet via satellite.
If Apple is truly interested in dominating HD delivery content as well as other data services, I believe DirecTV is the company it will partner up with. I'd start buying stock in Apple and DirecTV ASAP.

On another note, a lot of services nowadays (<- that is not a word, I know) require the use of phone service. With all the price gouging from the telcos, no wonder cell phones are becoming so popular. I'm willing to bet that Apple has some master strategy regarding how telecommunications will be relevant in their future. Although the iPod phone hasn't materialized yet, this may be a segway for Apple into the telco arena. If Apple becomes friendly with a satellite company... or even if it buys one, there are infinite possibilities for commercial success.

Mar 22, 05 - 12:17 pm Comment from: Steev

I seem to recall John Scully lobbying back in the 90s against HD, or keeping a subset frequencies just for data/content.

Anyone else recall this?

Mar 22, 05 - 12:58 pm Comment from: LordRobin

"...with each new report this is becoming one of the biggest stories in our 11 years dishing dirt -- right up there with Mac OS X, the iMac, the iPod....yeah, that big."

Even bigger than the infamous "Motorola G5"? C'mon folks, this is MOSR we're talking about. They're about as believable as [insert politician of choice].

Mar 22, 05 - 02:38 pm Comment from: ya

Where can I find the "neo series" on the Macsimum website? I tried to search it but couldn't find anything... :-(

Mar 22, 05 - 02:47 pm Comment from: Squatch

Ya,

Go to the Opinions section and look for any articles starting with "Next Wave". That is Neo's series and are very well done. I'm always going back and reading them because he is very, very thorough.

Mar 22, 05 - 03:30 pm Comment from: Uncle Fester

Also - on the Macsimum News opinions section, check out Neo's "The H.264 Report" series.

Mar 22, 05 - 06:05 pm Comment from: Strategy

From MacObserver's excerpt of a Jan 16th NY Times article (subscription required) about Apple considering possibily Mac TV (a device Apple would position as a set top media management box a la Mac mini):

"In an interview after his presentation," wrote Mr. Markoff, "Mr. Jobs demurred. The problem, he suggested, was not that Mac TV was not a good idea, but that the cable companies are monopolies. But he did not close the door entirely."

This quote which reveals that Jobs has thought about it, plus the Neo Next Wave series and H.264 reports at http://www.macsimumnews.com detailing all the satellite systems supporting H.264 AVC plus "2005 as the year of HD" plus the disappearance of iFlix/iFlicks websites lead me to give this rumor some weight. The only negative is that macosrumors track record is poor.

But if true, it would be stunning not just for media delivery to the home but also for satellite-mobile iTMS and satellite-mobile iFlix movie store subscriptions.

I can see either a larger 4" display iPod video or an 8" display iSlab just around the corner! Wow!

Mar 22, 05 - 06:12 pm Comment from: Strategy

Regarding Apple and possible use of satellites, this is the most directly related Neo link with an interesting back-and-forth in the comments.

http://www.macsimumnews.com/index.php/archive/2998/

Mar 23, 05 - 12:35 am Comment from: RobR

Ok I've never responded to one these on MDN, but I gotta... This is a load of horsesh!7, c'mon... someone out there (besides me) is laughing their arse off. Do you know how much effort it takes to start a Sat service and launch Sats? What the heck is wrong with you moe moes? Hey, here's a clue, Voom that other HD content Sat service, is sucking wind and that was backed by a big cable co. Here's another clue, DirectTV is rolling out new HD sats and that migration is taking them a year (summer?!? - stinken eeejiots) How about another clue, so out of the three sat cos, big cable cos, and now telcos, you think Apple sees this as an untapped market? WT*? If Apple does anything they will keep to the distribution game... whoever is spreading this Sat thing, take them off your bookmarks...

Mar 23, 05 - 01:13 am Comment from: RobR

BTW, that other DirecTV post... that dude has no idea what he's yappin 'bout. DirecTV dumped TiVo, Comcast has picked them up. DTV is using some DVR co that papa Murdoch uses in the UK already. DirecWay is a dead end, DTV modified the new DirecWay Sats so they can get a leg up on HD. 1500 whatever channels... the total HD channels available, even if bandwidth was no object, can probably be counted with your fingers and toes. That's just marketing, theyre counting all locals that may have a show or two in HD.

If anything, Dish network is the most desperate and seems like they ain't movin on their own too fast and they bought Voom's Sat... Comcast is a big no no, they're like MS's bitches, they've dumped huge amounts of dolares there.

Apple will most likely be in the distribution game, not the broadcast game. PayPerView iMovie? Though I don't see why SATs will give a piece of precious bandwidth and profits from their #1 money makers to Apple if they already have systems in place.

Though, who knows 'bout them Telcos yet... they'd probably be looking for new services to set them apart and to get started quickly... and heck with Fiber to the pole, 5Mbps to 30Mbps to the home... now that's just asking for some HD content. Then again if Steve don't like 'dem monopolies...

Rumors can be fun... but some of ya are smokin da crack! :D

Mar 23, 05 - 01:35 am Comment from: RobR

One mo thing, can someone tell that aforementioned yapper, that cell phones and DBS have nadda to do with each other? Someone please step up, I'm starting to feel bad here...

Mar 29, 05 - 11:02 pm Comment from: captain curt

All of the major network news organizations must be sitting up and taking notice. Their market share of viewers has been fragmented so badly by the many diffrent new news sources. I think you can expect ABC,NBC,ect. to beg to get access to statellite delivered video services. Steve Jobs has had made huge inroads with the music labels. Now I would imagine he'll have the same success with the major news networks.

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