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CES 2010... the new Macworld.

Jan 10, 09 - 08:53 am Comment from: iSteve

So will Jobs displace Ballmer in giving the Keynote?

Apple vs. Microsoft – Jobs vs. Bulmer – head-to-sweaty head.

Bring. It. On.

Jan 10, 09 - 09:26 am Comment from: Sir Real B. Czar

"Spot watches"-isn't that what high school girls go on when they think they are pregnant?

So will Jobs displace Ballmer in giving the Keynote?

How about the two of them on stage together making predictions on what the next great innovation will be?

You boneheads. There isn't going to be a keynote from Apple at CES. They're just giving their stuff some presences. There won't be new product announcements--that's why they got out of Macworld, so they wouldn't have to be on an announcement timetable.

I think everyone here (perhaps not you) realizes that in FACT Steve Jobs won't be really making the keynote, they are just having some fun.

good god.

I don't see the big deal.

Macworld is a trade show. And I agree MW did limit their production introduction schedules.

But CES is different.

Yes, apple go to CES. Make a stand. But for gods sake start updating your products more often.

I have been waiting too long for an updated mac mini!!!!

I would like to see all apple products tweaked 2 or 3 times a year. You don't need a big show to update products.

Jan 10, 09 - 09:58 am Comment from: ron

Megame, "I would like to see all apple products tweaked 2 or 3 times a year. You don't need a big show to update products."

That's typical teeny-bopper thinking these days.

BWWAAHHAAAA I want, I want something new every day or I'm bored!!!

I have NEVER used the word 'bored' to to explain my feelings - EVER. Get a grip. And it's God's BTW. With a capital G.

Oh My god!! Steve and Steve giving a keynote together? Jobs will really look skinny then.

Jan 10, 09 - 10:09 am Comment from: Sir Real B. Czar

"Spot watches"- isn't that what dogs do to ankles?

@Ron

Good God, that comment bored me.

Jan 10, 09 - 10:30 am Comment from: MacSmiley

The mini really does need a make-over, though. Macworld/CES or not.

Jan 10, 09 - 10:40 am Comment from: Lilochris

Maybe Apple won't use CES to intro new stuff like they did at MacWorld.

But Apple does have to make a Significant Preview, Announcement, or Intro of something this way Microsoft doesn't take the spotlight. I don't believe Apple will let Microsoft dominate the show as they've had for years. Apple doesn't want to look like a minority.

CES will be much easier on Apple as they don't really have to rush anything to intro. Heck, Microsoft steels the spot light there just to give heads up on Windows 7, have Ballmer say a thing or 2 about Zune & their Mobile Software.

I think Apple can do the same thing just to show off their next O.S., and a new or updated device. They would steel Microsoft spotlight with that only. Plus apple won't have to invest large cash for their CES presentation & still have similar benefits like they've had at Macworld for displaying their stuff.

Jan 10, 09 - 10:49 am Comment from: DLMeyer

The CES keynote will likely stay with the MS designated speaker. Apple may be one of the Top Five companies there, but MS is part of the other four in that Top Five. Segregating the Apple-related gear would make it easier to find the items you want, but what will platform-independent companies do? Rent a second, minimal, space in the Apple Zone? "See our Apple-friendly HDs at Booth #195 vin the PC Zone". "Get the latest cross-platform games from Blizzard at Booth #666 in the PC Zone".
As for an "Apple keynote", don't you think that Apple can include their own press conference (no Jobs, maybe Phil) among their thread of "conferences"? They will need at least half a dozen meetings to highlight as many New, ImPROved products new-to or soon-to the market. An Intro by Phil would be of interest.

Thanks ron for the tip on how to spell your god.

Tell me ron, you don't think tweaks to specs more than once a year is too often?

Jan 10, 09 - 11:12 am Comment from: Road Warrior

Wow, that sounds like a trade show trojan if I ever heard one. And I can bet it will be easy to find the "section reserved for Mac-oriented exhibitors."...right under the "Any Microsoft employees found in this section will be sent to Getyourammo Bay".

The carnage will be spectacular. I am sure Apple will have something small to announce.

Geez, ron, who cares whether non-existent entities are written capitalized or not.

Back to you Ron...
Go ahead- quote something from that bible thing.

Jan 10, 09 - 11:31 am Comment from: ron

Sorry, have to watch 'football', the one that's played with the feet.

Jan 10, 09 - 11:46 am Comment from: eMax

lets wait and see if this is confirmed....

It is clear that Apple feels it's technological breadth and width can be fully addressed at a show like CES, and not have it's stock battered after every Macworld by the inane herd of "disssappointed' industry pundits.

It is also notable that Apple feels it has enough market share and potential to be a credible adversary to Microsoft.

Bring it on baby!

Jan 10, 09 - 12:07 pm Comment from: alansky

So now "it's only natural" that Apple would want to schlepp their dog and pony show to CES? Just yesterday, everyone was confidently explaining that trade shows are dinosaurs and Apple is tired of the pressure to time product releases according to trade show schedules. Duh...

Disagree with MDN take. Apple doesn't need any trade show to get the press to pay attention to their product announcements.

This rumour makes zero sense.

This is a sure sign that Apple will move deeper into the consumer electronics market in 2009 with exciting new products. Among other objects of desire, I predict big-screen Apple-branded HDTV iMacs, the iPhone video and Cinema Displays with iSight cameras built right into the screen. This will make iChat and the video phone the next ubiquitous, must-have mainstream technology and further differentiate Apple's communications products from all others.

Jan 10, 09 - 12:31 pm Comment from: KingMel

"...from Spot watches to Mira terminals to Windows Vista to Windows Home Server to the Surface to Zune."

Now there's a series of innovations of which anyone would be proud...*not*

I would be mortally embarrassed if I were M$. Especially if I had to confess how many $B were wasted on a series of consistent failures.

Jan 10, 09 - 12:33 pm Comment from: KingMel

Talk about a great strategy. Rather than failing to live up to unreasonable expectations each year at Macworld Expo, all Apple will have to do now is look good in comparison to M$. I just hope that Apple doesn't live down to the level of the competition.

Wonder who will be keynoting....?

Jan 10, 09 - 12:41 pm Comment from: Bitjockey

Trade shows are still a necessary part of doing business. Apple exhibits at numerous shows every year including the NAB (National Association of Broadcasters), AES (Audio Engineering Society), several Educator trade conventions, several high brow scientific cluster shows, etc. It's a great way to showcase industry specific products and in some cases (like the NAB) the only opportunity to sell anything because the big networks purchase their equipment only from the show floor once a year. CES is a natural show for Apple to showcase their consumer product line. I wouldn't expect them to have the largest booth or more than an occasional keynote speech.

I have been to CES. Too big. Too much crap.
Apple would be better if they created AppleWorld Expo and controlled it themselves.

Jan 10, 09 - 01:29 pm Comment from: Crabs

This should say "Rumour" not "Report."

Jan 10, 09 - 01:35 pm Comment from: Willie G

I really, really doubt this.

First off, Apple has been pulling out of trade shows for more than a year. They had no booth at last January's N.A.M.M show for the first time in years, the pulled completely out of N.A.B. and now MacWorld. Each time their press release had exactly the same message, trade shows are dying.

As someone who works for a company that exhibits in trade shows (NAMM being the largest) I can tell you that the costs associated with having a major presence are huge. I mean, this year we reduced our booth size for NAMM by about 5% and saved $1mil. Apple's show property at MacWorld probably cost them between $20-30mil.

Secondly, pulling out of tradeshows allows Apple to release and announce products on their own schedule. There is no pressure to get things ready to try and meet the deadline of the show, only to have people's wild-ass imaginations and completely impractical rumors overshadow the products themselves.

Finally, why would Apple leave a tradeshow where they are the biggest kids on the block, only to go to one where they would be just another exhibitor. They wouldn't, it doesn't make sense, and it is not in keeping with what we know about Apple and Steve Jobs.

btw - to MDN... you need to change the headline of this piece to 'RUMOR' not 'REPORT'.

Jan 10, 09 - 01:39 pm Comment from: Crabs

And Bitjockey

Trade shows are only even beneficial to smaller companies that are trying to get their name and product known. Sure, it's cool to go look at Samsung's new TVs (their AMAZING, actually, if you're at CES you HAVE to see them), but I knew how cool they were before CES. Seeing them in person is fine, but they'll be in stores at some point, and that's when most consumers will see them anyway.

To big companies, trade shows are a bad investment.

Oh, and this RUMOUR, not REPORT (stupid MDN) is based on the assumption that there will be a CES next year. Their attendance is down 45% this year, and trust me, it shows. There are huge empty holes where exhibitors didn't show up, and you can easily walk around pretty much everywhere.

Jan 10, 09 - 01:41 pm Comment from: Crabs

oops, THEY'RE amazing, not THEIR, my bad.

A bit late to this party but, hey, you tell 'em Ron. An old Oxford man like you knows how to work the field. Playing a little futbol around Mesopatamia is good training

Yea, haven't used that word for a long time!

Jan 10, 09 - 02:36 pm Comment from: alansky

@HD Boy: You've been watching too many commercials, dude.

Ok, here's how I see this if it's true. Apple is done preaching to the choir (aka Macworld), so why not preach to the masses instead? They've already started this machine by the Rrtail Stores, iPod, iPhone and "Get a Mac" ads. Now they would be able to steal MS's thunder and upstage them on their home court/field at a live event. Sounds like a blood bath to me, haha. Especially if they have a really cool "One More Thing" or two. Another thought...what if both Ms & Apple presentations are given at the same time in different halls? How cool would that be to see everyone lined up for Apple and crickets at MS, lol.

Jan 10, 09 - 04:19 pm Comment from: ron

gadfly, you're spot on. I am from Oxford.

@Ron,

So in which year did a Harvard sculler last outrow an Oxford man at Henley?

Even later to the party, but I'm from Oxford as well and I would like to point out that it is Mesopotamia with an "o" after the "p" not an "a".

Anyway the Pot's no good for football as it's pretty much completely covered in dense woodland, the area however is a pleasant place for a walk throughout all the seasons. (Sometimes all found in one day )

Now that I live down under, I definitely miss the Snake's Head Fritillaries in Spring.


@Fun and Games
Surely such a travesty has never occurred!!!

Jan 11, 09 - 02:38 pm Comment from: bobchr

Apple does not need to do this. I was in an Apple store yesterday on Long Island, sales line to the middle of the store, 2 people deep at the accessory racks a minimum of 3 people per piece of equipment displayed. this is 3 weeks after the Christmas sales season with unemployment on the Island at 7%. This rumor/report should read CES to pay Apple to display products at show. They would recoup the payments to Apple by the significant ticket sales from increased traffic to the show. Now that makes more sense to me.

Deathmatch 2010 Jobs vs Ballmer