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RUMOR: Apple to pull plug on Mac mini
Thursday, May 24, 2007 - 01:11 PM EDT

Apple Store"Even while at the top of its game, Apple Inc. can seemingly find faults with just about anything, including a bit of itself. The Mac maker is constantly evaluating the market segments in which it wishes to participate and those which it does not. It's an application of love-hate methodology that inevitably produces its share of casualties," Kasper Jade reports for AppleInsider.

"Take, for instance, the firm's petite line of headless desktop computers known as Mac minis. They retail between $599 and $799, catering to the once critical sub-$800 PC market," Jade reports.

Jade reports, "...It comes as little surprise that sources, for whom AppleInsider holds the utmost respect, are now pointing towards the mini's impending demise. For it's according to those people that the miniature Mac will soon follow in the wake of its similarly-proportioned counterparts of years past: the PowerBook 2400, the PowerMac G4 Cube, and, most recently, the 12-inch PowerBook."

Full article here.

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Reader Feedback: ( = registered)

May 24, 07 - 01:15 pm Comment from: R

Anger rising... rising...

MDN "heavy," as in "heart."

May 24, 07 - 01:15 pm Comment from: tom

What a joke

May 24, 07 - 01:15 pm Comment from: BIG MAC ATTACK

ALGORE SUCKS!!!

May 24, 07 - 01:15 pm Comment from: saludos

the Apple TV will fill its place

May 24, 07 - 01:16 pm Comment from: jonner

poor lil' guy.

May 24, 07 - 01:17 pm Comment from: Rob

That would definitely be a mistake unless they plan on introducing an entry level iMac in the $799 range or something to replace the Mac mini. The mini would be selling much better than it is if Apple weren't just letting it die on the vine like they have been. I personally know of several switchers that would still have Windows only PCs today if it were not for the Mac mini.

May 24, 07 - 01:18 pm Comment from: He's dead, Jim!

Mac mini....dead

17-inch iMac....dead.

Good, maybe Apple plans to release newer and better machines.

May 24, 07 - 01:18 pm Comment from: MacMania

Hmm, I don't think so.

Probably just a mole hunt®.

May 24, 07 - 01:19 pm Comment from: Hywel

This sucks. I suspect it has more to do with Apple TV than the Mac mini. A lot of people would rather a Mac Mini as their media centre.

The Apple TV is closed though, so other companies cannot write software for it and use it as part of a solution for customers who don't want a big box.

May 24, 07 - 01:19 pm Comment from: Chris

Good, perfect time to introduce the mini-tower Mac. More expandable but at the same time, less expensive... but still high-quality. Pleeease Apple!

May 24, 07 - 01:19 pm Comment from: MacBill

Apple never understood the promise of the Mac mini, which is totally obvious by the outrageous prices they're charging for the Mac mini for the next-to-nothingness that you get for them! People WANT to buy the mac mini in droves, but it's too expensive & underpowered. Apple needs a low-cost machine and this is it, but Apple just doesn't value it.

May 24, 07 - 01:20 pm Comment from: MacBill

Apple NEEDS machines in the $500-$600 price range. I know MANY PEOPLE who would not have switched to the Mac if they had to shell out $1099 for a machine!

May 24, 07 - 01:20 pm Comment from: BustingTheSkullsOfIdiots

I don't think that AlGore wields that much influence over Apple's product line. He has too many other irons in the fire (like figuring out how to spin blowing scads of kilowatt hours on cooling his mansion and then lecturing us on our horrible energy-wasting habits).

May 24, 07 - 01:20 pm Comment from: Steve Ballmer

I'm crunchy on the outside yet soft and chewy in the middle!

Oh, P.S. -- Told you we'd eventually defeat the Mac mini. It's just a silly little toy computer.

Okay, everyone, say it with ME --
I . . . . . . LOVE . . . . . . THIS . . . . . . COMPANY, YeaaahhhhhhhhhHHH!!!!!!!!!!!!!!!!!!!!!

May 24, 07 - 01:20 pm Comment from: Ken

I wonder if it'll be like the nano replacing the iPod mini?

May 24, 07 - 01:21 pm Comment from: hotinplaya

I think this is a shame

My boss purchased a Macbook Pro, and has fallen in love with Apple, he/we (he writes the checks) were planning on replacing out windoze towers with Mac Minis over the next year (30-40) keeping the 15" moniters. I really think Apple will loose out here, just my 2 pesos

May 24, 07 - 01:23 pm Comment from: DLMeyer

The reasons to dump the "low-end" Mac mini:
a) poor sales
b) poor profits
c) no need for the low-price segment
d) make room for a "mid-range Mac" at twice the price

The thought of an expandable headless Mac at twice the price is sweet to my ears - as I can no longer afford a Mac Pro - but I suspect b or c are the actual culprits. Apple introduced the mini to counter criticisms from the PC mavens that "Macs cost too much", now they can show - head to head - that they cost less than comparable PCs ... no more need for the minis. Oh course, they would live on in the form factor and in the AppleTV.

DLMeyer - the Voice of G.L.Horton's Stage Page Pod Cast

May 24, 07 - 01:24 pm Comment from: maclover

Don´t get me down,but a like the mac mini,so in my opinion mac mini should exist by the next five years

May 24, 07 - 01:26 pm Comment from: Me Too

It may be a bastard child to some but it is beloved by many, myself included. The retired couple looking to replace their OS9 machine, the university wanting to standardize on a durable, swappable, multi platform box, the small business upgrading in waves independent of peripherals.

Unfortunately, all the attention was garnered on home media PC applications which Apple can now do more profitably, selling movies to AppleTV buyers. Reminds me of Sony not embracing mp3 players so as to protect their CD profits. Don't follow Sony!!

May 24, 07 - 01:27 pm Comment from: matt

EVERYONE WHO CLAIMS TO CARE ABOUT THE ENVIRONMENT SHOULD LIVE IN A HUT MADE OUT OF DIRT AND STRAW! STUPID AL GORE, SPENDING HIS MONEY ON THINGS HE LIKES! HYPOCRITE! AND THIS RANT IS TOTALLY ON TOPIC!!

but seriously... apple letting the mac mini go would make me sad. i like the little guy. it is in serious need of a revision, though... throw in a core2, a DEDICATED GPU (even an x1300 would be fine!), and we're in business!

May 24, 07 - 01:27 pm Comment from: iggyb

Hope not, it's still nice to have a cheap alternative to PeeCees

May 24, 07 - 01:32 pm Comment from: TheConfuzed1

I am buying a Mac Mini next month for my son's birthday. I've been holding out until after WWDC, hoping for a better model. This would not be a good thing.

May 24, 07 - 01:36 pm Comment from: Bobby Skinner

Apple needs to reevaluate the market. At $599-799 the Mini does not compete in the low end. I suspect, because I know of 5 mini sales, that they will find that most of the mini sales are the $1,099 maxed out version. People are buying them because they like the size of the unit. I personally love it, but think they need a model with one PCI-X slot for video upgrade, and a 3.5 inch drive bay. They could increase every dimension by 0.5" and still be plenty small, but have room for an upgraded system.

As it stands, the Mini is not cheap enough to compete in the low end, nor is it powerful enough for a mid to upper range system. They need to move to one side or the other.

May 24, 07 - 01:37 pm Comment from: AP

If the mini is really going the way of the dodo, then it is probably because of slow sales of the Apple TV. It just seems that the Mac mini was much more adept as a media center PC than the Apple TV thus causing poor sales of it. In addition, you get a full Macintosh computer that can surf the web and so forth. I always thought that the Mac mini and Apple TV were competitors, which is why I was so adamantly opposed to purchasing an Apple TV. But now that the mini is supposedly being killed. I foresee that Apple probably will merge the products over time. It only makes sense. So then you have a lineup that features Apple TV/mini as the living room appliance that everyone has been waiting 15 years for, iMac as an entry level, Mac Pro as the professional computer. For some reason, I don't think I will ever see a 1,500-2,000 expandable box from Apple. It does not mesh with Apple's deisgn philosophy. But then again, I thought Apple would never go to Intel so what do I know.

May 24, 07 - 01:38 pm Comment from: YoYo

Yeah, just discontinue everything except the Mac Pro and MacBook Pro and replace the lower end with iPhone and TV.

What needs to happen is that Apple needs to make broader line of products or just let Dell or somebody make them.

May 24, 07 - 01:43 pm Comment from: M@c

Boy did I call this one.

With the advent of AppleTV and it's obvious future direction, the Mini will be lost in the shuffle.

Basically, an AppleTV will become the Mini with added features.

May 24, 07 - 01:44 pm Comment from: ndelc

Apple TV isn't a suitable replacement for the mini, even strictly as a media component - it doesn't have a DVD player.

May 24, 07 - 01:53 pm Comment from: LordRobin

Dammit. I'm planning on getting a new Mac this year, but I love my Samsung LCD monitor and have no wish to buy a Mac with a built-in screen. With no Mac mini, that leaves as my only option the Mac Pro, which is WAAAAAY too much computer for my needs.

May 24, 07 - 01:56 pm Comment from: mfidel

The Mac mini is the main reason I switched to Mac. I wanted a compact and capable machine within my means, and with an HDTV, I now only need one monitor/TV. It would be a shame if Apple abandoned the mini without introducing another affordable BYOKDM.

May 24, 07 - 01:57 pm Comment from: Rob

AL GORE,
did you guys see his desk?
And he is talking about env?
Look at all this waisted paper!!!!! Poor trees.
And he won't even have time to go through it so it's all waist.
And what a mess BTW, how can this guy run a country, when he cannot keep his office straight or delegate someone to do it for him.

May 24, 07 - 01:58 pm Comment from: Newmanstein

Rumor, Speculaton, Gossip...any better terms?
Time to buy.

May 24, 07 - 02:00 pm Comment from: G-Spank

Here's hoping their gonna come out with a "hobby box", one in the price range of the mini but one that you can work on yourself.

May 24, 07 - 02:00 pm Comment from: SchoolGuy

Working in a public school system, we have been slowly moving to Macs for a few years. With the release of the Mini, we are completely replacing all PC's, and using some various dual-boot methods. Whenever we need to purchase a new basic workstation computer in the district, it's always a Mini. If they drop the Mini, we'll be forced to go back to the cheap-o Dell boxes, sigh.

May 24, 07 - 02:07 pm Comment from: Tom

I think this just may be because the Mini is not so easy to make cheaply, keeping it cost-effective and competitive:

http://thesmallwave.blogspot.com/2007/05/rumor-has-it-mac-mini-is-soon-finished.html

May 24, 07 - 02:23 pm Comment from: Jooop

Myself, two of my friends, and my sister, would not have switched to a Mac if it weren't for the Mac mini. Killing it would be a huge mistake. Most young people on a budget don't want an iMac with an integrated display and can't afford a laptop.

May 24, 07 - 02:24 pm Comment from: grok

so few facts - so many "journalists"

May 24, 07 - 02:24 pm Comment from: Masa

What is Apples lowest desktop offer if they kill Mac Mini?

an iMac, starting at 1029€, it's a little steep isn't it?

Mac Mini is the only damn reason why Apple got so F***ING MUCH press coverage in Finland for example. Every possible magazine wrote about it - and they did it for SIX MONTHS. Mini Still wins/tops in HTPC and mini computer tests. The only bad thing about it is the GPU.

I bought one last week. I and did it because I already have a display, so iMac is out of the question - no matter how crappy my LG flat panel is wink

And Mac Pro is just _little_ too much for iWork.

bottom line: if Apple only wants rich people as their customers, then that's bad.

Or if they wanna stay as a small player in the big game, that's just crazy. I see Apple having 10 - 15 % marketshare five years from now, they CAN do it, but they can also screw up.

MW: think. Apple should really start thinking different, about itself.

May 24, 07 - 02:27 pm Comment from: MacBill

STEVE JOBS:

PEOPLE ARE ON LIMITED BUDGETS! NOT EVERYBODY IS A MULTI-BILLIONAIRE LIKE YOU! KEEP THE FRICKIN' MAC MINI AS PART OF YOUR PRODUCT LINE! YOU ARE A MORON FOR GETTING RID OF IT! IT IS ONE OF THE KEY INGREDIENTS IN GETTING SWITCHERS TO COME TO THE MAC PLATFORM!

May 24, 07 - 02:32 pm Comment from: drew_ill

Very dissapointing if true and if there is no replacment model planned. I purchased a 46" LCD TV (Full 1080p) with the intention of buying a Mac Mini to function as a media center PC. Not to mention I'm just lazy and would love to check my email from the couch. Highly dissapointing, as my only other option would be a Mac Pro (total overkill/too costly/WAY too big for my media cabinet).

MW: least, as in "The Mac Mini is (was?) the least cost/best choice solution to my particular dilema."

May 24, 07 - 02:32 pm Comment from: Nigel Sandqvist

I would not know which Mac to buy at the moment. The Mac Pro is way too expensive and to much for my needs and my budget. I don't want an iMac which comes with a built in monitor. The Mac Mini is quite alright except overpriced and had limited video memory. Ultimately, I would have to choose between a 20" iMac and connect my 19" monitor or move to a MacBook... The Mac Mini, if priced the way it was when it came out would be a good compromise but Apple has always been willing to sell expensive hardware... Darn

May 24, 07 - 02:38 pm Comment from: Essefgy

Just because I haven't bought a Mac Mini does not mean I will never buy a Mac Mini.

May 24, 07 - 02:43 pm Comment from: MikeK

Rob -

You go ahead the choose a president by how empty he keeps his desk. We've already seen what happens when we elect a President with an empty head.

Personally, I'm going to stick with choosing who has the best ideas to bring this country back to all that it stands for.

P.S. By the way, there's a difference between "waist" and "waste." You can look it up.

May 24, 07 - 02:45 pm Comment from: MacB

I think the reason why they would scalp the Mini is:
1. It canabalizes Apple TV and they don't like it because they have big plans with it. The market for an Apple TV is bigger than the market for a Mac Mini. Apple TV will work together with iTunes and iPod for that matter. The Mac mini will only make a smaller contribution to those two.
2. Apple's all in one approach doesn't really work with the Mac mini. If they would add keyboard, mouse etc the price would go over a line they don't want to cross.
3. Mac Mini is not a very strong name...it just doesn't justify the hardware. Next to that I wonder if there will be a iMac for the pricetag of a Mac Mini.

just my thoughts..here from the Netherlands so forgive my english, once more.

MacB

May 24, 07 - 02:46 pm Comment from: nico

very ill news. We used the mini with almost all our clients; if someone requests a presentation we simply purchase and configure a minimac with a basic toolset (cocktail, transmit, office etc.) and of course Keynote. The thing costs nothing to FedEx.When the thing arrives, all they need to do is just hit play. Everyone's happy...plus no one's going back to powerpoint. Oh and everyone loves to play with Apple's remote in Keynote.

May 24, 07 - 02:47 pm Comment from: Harry

A few more weeks till 6-11 and the rumor mill has started ..

May 24, 07 - 02:47 pm Comment from: Less is More

Killing the mini would turn it into an instant cult machine and send prices on eBay skyrocketing. And I'll probably buy too.

May 24, 07 - 02:49 pm Comment from: HolyMackerel

Apple should 'bait and switch' like Dell et al:

Mac Mini (ex-tax) single processor 512M RAM 40 M drive, Combo.

Then Build-to-order WiFi, BlueTooth, RAM, more drive space, dedicated graphics processor, Core Duo, DVD-burning, motherboard upgrade, etc all user installable.

It should become the switcher's tinkering Mac for the people who want to 'pimp their ride' on a budget.

May 24, 07 - 02:52 pm Comment from: razor

what a bullshit rumor. they need to be upgraded but they wont be terminated.

May 24, 07 - 02:57 pm Comment from: Sunlokyee

I know it, they're getting ready to bring the cube back!!

May 24, 07 - 03:01 pm Comment from: coolfactor

MacBill,

Get a grip, boy. Don't be so friggin' rude and obnoxious!

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