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Sat, Jul 04, 2009 - 10:24 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Salon: Apple’s Steve Jobs goes long way towards cementing iPhone as leading mobile platform
Thursday, March 06, 2008 - 06:25 PM EDT

"Today, Apple CEO Steve Jobs unlocked the iPhone's true capabilities. Apple put out a beta version of an iPhone SDK, or software development kit, which allows third-party programmers to create applications for the iPhone," Salon reports. "The program will go live for the public in June, when Apple releases version 2.0 of the iPhone's system software. The new capabilities will go out to all iPhones for free."

Salon reports, "That is, in a few months' time, everyone's iPhone will be able to run programs made by a software developers across the world, not just those in Cupertino. Firefox for the iPhone -- not to mention Quicken for the iPhone, 3-D games for iPhone, maybe even Skype for the iPhone -- is no longer a dream. It's a reality."

"Today's announcement goes far in cementing the iPhone as the leading mobile platform -- Apple's SDK looks so powerful, and its licensing terms are so reasonable, that mobile developers would be crazy not to adopt the iPhone as their main focus," Salon reports.

"You can expect many big software companies to get into the iPhone applications business. At the presentation today, EA Games, Sega, Salesforce.com, AOL, and others showed off some great iPhone sample programs they'd created in just a few weeks' time," Salon reports. "But not only big companies will make iPhone programs. Today Kleiner Perkins, the huge Silicon Valley venture capital firm, announced a $100-million fund to invest in new companies looking to create programs for the iPhone."

"At the Apple event, Kleiner partner John Doerr hailed Steve Jobs as the 'world's greatest entrepreneur,'" Salon reports. "In making the iPhone accessible to other entrepreneurs -- software developers everywhere with with bright, useful ideas -- Jobs may have proven Doerr right. The iPhone, now that it's open, could really be huge."

Full article here.

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Mar 06, 08 - 07:44 pm Comment from: R

I will finally be getting one this year. Looking forward to it for sure.

Mar 06, 08 - 07:54 pm Comment from: Alpha Male

Those who put off getting an iPhone until it offered more have missed out on what it has to offer NOW. I've enjoyed all it has and look forward to the new apps and 3g this summer.

Then the wife will get the old one.

Mar 06, 08 - 07:56 pm Comment from: Wun Dum Gai

Don't forget about the Touch!

Mar 06, 08 - 07:56 pm Comment from: JB

And in other related news, Palm and Windows Mobile both received their death sentences today thanks to Jobs' announcements.

Mar 06, 08 - 08:00 pm Comment from: Goople

after this... I really don't see much work left for SJ to do. This next release is a world changer.

Mar 06, 08 - 08:07 pm Comment from: pluki7

mw: death (to all other smartphone makers)

Mar 06, 08 - 08:07 pm Comment from: Ampar

Suddenly, 10 million sold in 2008 sounds low. For every iPhone-using corporation that was mentioned today or through media in the future, their competitors will be demanding the iPhone to stay in the game. Boom.

Mar 06, 08 - 08:09 pm Comment from: Ampar

And I imagine quite a few IT staffs will either learn to adapt or change jobs.

Mar 06, 08 - 08:13 pm Comment from: Spark

iPhone killer, Sumsing Turbo 3000, released! See it here:

http://youtube.com/watch?v=TYIOIM6hHBk

Mar 06, 08 - 08:27 pm Comment from: Jubei

@Spark


hahahaha.... sadly its probably true now.

Mar 06, 08 - 08:33 pm Comment from: Mr. Reeee

YESSSSSSSSSSSSS…

Once the real SDK is in place, Apple sends out their updates and sets up iTunes, the other phone producers will be hurtin'. Are you listening RIM?

Crackberry goes to Rehab… Available exclusively on iTunes!

Now all we need are a couple more models… a tablety one (6" screen? w/and without phone services) and a smaller, iPod sized one.

Mar 06, 08 - 08:36 pm Comment from: Spark

"a tablety one (6" screen? "

That's what Andy Inahtko is waiting for.

Mar 06, 08 - 08:39 pm Comment from: Shogun

Know what would be really funny... If MS licensed some of the Apple API's (or sought to) to put all of the (soon to be) thousands of iPhone apps onto its BiggAzz'dTable. What a hoot!

Mar 06, 08 - 08:45 pm Comment from: MacVenom

I don't get it. Why would you wait for the SDK to come out before getting an iPhone? It's not like they are changing the hardware.

Since you are waiting, it's a good idea to just wait 20 years because the iPhones then will be a lot better, so why buy one now?

Mar 06, 08 - 08:46 pm Comment from: mactivist

Well I guess it's finally time to learn Objective-C and make some spare change in my free time.

Mar 06, 08 - 08:49 pm Comment from: R2

If only he'd cement the ability to copy and paste and use the landscape keyboard in any application.

Mar 06, 08 - 08:51 pm Comment from: Spark

Boy, if I can think up a good app I may have to learn programming too! Pretty heady stuff.

Mar 06, 08 - 08:51 pm Comment from: brian

I'd be looking forward to a Native Skype program that intergrates with my contacts. I mean if I'm at home why not use wifi and skype for cheap. I mean it's almost like the tmobile wifi thing. Though i still want my A2DP

Mar 06, 08 - 08:54 pm Comment from: Jubei

Copy and Paste? Whats that? Who cares? I can't even remember when I did that with my other stupid smart phones.

Mar 06, 08 - 08:56 pm Comment from: Think

@R2

Do you really think other improvements and fixes would be talked about at this event?
I'm sure version 2.0 will have a ton of other enhancements that were not mentioned. Just like any OS X updates. They list the heavy hitters first but when you read the full release notes, there are many other little things fixed.

Mar 06, 08 - 09:13 pm Comment from: harrydavy

mw: "bad" as in what RIM is feeling about now grin

Mar 06, 08 - 09:15 pm Comment from: Spark

@Think
Good point.

Mar 06, 08 - 09:26 pm Comment from: theloniousMac

Apple ha gone a long way to selling Microsoft Exchange Servers.

Mar 06, 08 - 09:36 pm Comment from: Spark

The SDK download is gone from the Apple site as of 5:30pm PST.

Not Found

The requested URL /iphone/program/ was not found on this server.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.

Apache/1.3.33 Server at developer.apple.com Port 80

Mar 06, 08 - 09:42 pm Comment from: R2

@Think

No, you're not sure. You're HOPING it's included. However I'm sure you were hoping through all of the previous firmware updates, too.

Me, I'll believe it when I use it.

Mar 06, 08 - 09:59 pm Comment from: Awesome

Yes well , who cares.....

I want an icar made in NZ.

TA

Mar 06, 08 - 10:02 pm Comment from: AAPL

Apples version of Developers developers developers

not a dancing monkey

the most intelligent software and hardware platform ever

and partners blown away by Apple internal programing tools

the passion the people expressed about their brief 2 week time with these tools

I was very impressed ... but this was a very heady show / SO LETS ALL F-IN PROFIT

It will years take before we hit the top

I feel great GO AAPL!!!!!!!! ( and steve let others sell it ) NO RDF its REAL!!!!!!!!!!!!!!!

Mar 06, 08 - 10:35 pm Comment from: Control Freak

"Once the real SDK is in place, Apple sends out their updates and sets up iTunes, the other phone producers will be hurtin'. Are you listening RIM?"

When will the real SDK be in place, you know, like the ones that RIM an Microsoft offer on their phone platforms which allow you to do anything you want (VOIP, high bandwidth applications whatever) without asking either company's CEO's permission first?

Until Steve recognises he's pissing in the wind with all these attempts to control the iPhone and just opens the platform up, the other guys will still have better development platforms.

Mar 06, 08 - 10:44 pm Comment from: R

Wow, control freak. How wrong are you accustomed to being?

I don't do this, but today certainly deserves to be iCal'ed so that we can document some peoples' lack of insight.

Today will be monumental. I love the fact that is also seems to be happening near what appears to be a possible economic downturn much like when the iPod was released. Apple will continue to grow and when things really take off again, the company will be seriously enormous.

MW "husband," as in Control Freak is a dork.

Mar 06, 08 - 11:26 pm Comment from: bizlaw

@Control Freak

So Nokia lets just anyone create an app and put it on their phones? And RIM doesn't control what you need to use their hardware (their special software)?

Apple is trying to ensure that the iPhone doesn't become the Windows of the mobile world, festooned with malware and bogged down with security software. Apple is trying to make sure that apps actually work and don't crash a user's phone or cause problems on AT&T;'s network.

Any complete open platform would be total anarchy, and the malware freaks would have a heyday. No thanks.

Mar 07, 08 - 12:36 am Comment from: Hugo the younger

@control freak

'better development programs'?

I think not.

Mar 07, 08 - 02:40 am Comment from: big jerk

@ bizlaw,

Nice use of the word "ensure." Really. Most people don't get it.

Mar 07, 08 - 03:00 am Comment from: Olmecmystic

After seeing this, there will BE no iPhone killer...only those that the iPhone KILLED.

10,000,000 sold will be a walk in the park now. The iPhone is (officially) sold in only four countries, USA included. Four! Those four countries were essentially test labs for distribution, reaction, pricing, etc. The TRUE international rollout will occur over the rest of '08 and include the rest of Europe, Japan, China, SE Asia, Australia, Canada, Mexico, Brazil, the rest of South America.

Will Apple be able to make enough of these things to meet demand? Will the SDK going gold master coincide with the iPhone going 3G? Will the sun keep rising in the east and setting in the west? Does a bear shit in the woods? Is 7 up?

Can someone please tell me why this stock price is still so fucking low?

There's gonna be plenty of blood on the touch screen soon.

Peace.
Olmecmystic wink

Mar 07, 08 - 06:02 am Comment from: Control Freak

"So Nokia lets just anyone create an app and put it on their phones? "

Basically Yes. Although I didn't mention them. Skype exists for Windows Mobile and Nokia's tablet. When do you think Steve will ever approve that for an iPhone? (Will it work well on a 2G phone anyway? But that's beside the point).

"I don't do this, but today certainly deserves to be iCal'ed "

Soon you'll be able to use a real calendaring system like Exchange. That's a really positive development.


"Any complete open platform would be total anarchy, and the malware freaks would have a heyday. No thanks."

Control Good. 3rd party Innovation Bad. Me Scared of Innovation.
- Steve Jobs 2008.

"Can someone please tell me why this stock price is still so fucking low?"

Because even at this level it already has the expectation built in that Apple will be selling a bazillion iPhones and taking over half the US PC market.

Mar 07, 08 - 11:28 am Comment from: MacSheikh

I believe it has been reported that Steve said that they will allow access to Wi-Fi for VoIP apps on the iPhone.

As for the rest of your crap, lets just check back in about a year from now shall we?

Mar 07, 08 - 01:00 pm Comment from: @MacDurkaDurka

"I believe it has been reported that Steve said that they will allow access to Wi-Fi for VoIP apps on the iPhone."

Don't you get it that the fact that they feel they need to be the gatekeepers is the problem. Closed computer systems are so Last Millennium.

Its a sad day when you can report that Microsoft is more open than Apple.

Mar 07, 08 - 02:41 pm Comment from: Ampar

I hope that's rubber cement.

Mar 07, 08 - 02:46 pm Comment from: spyinthesky

Well I think that you must have been in hibernation my friend because 'closed' platforms seem to be all the rage just now, just ask Microsoft about the zune and zune marketplace and for that matter xbox, wii, playstation oh and just about any other mechanical/electronic device outside of 'windows' you can mention. At best it is the exception that proves the superiority of an at least partly closed system.

However talking of Windows we could equally debate just how open that dogs dinner actually is, a long trumpeted myth taken in in by shovelfuls (the EC one notable exception) by the gullible and unquestioning, but hey that's for another time. Meanwhile I too will be happy to meet 'Control Freak' for an update around Christmas 08.

Oh while we wait for that pleasure you can perhaps check up on just how open Nokia is about allowing any old application on Symbian. You might be surprised we were when trying to write games for that platform.

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