Samsung’s partnership with Apple helps boosts its printer market share
Wednesday, January 07, 2009 - 04:12 PM EDT
"In September 2007, Apple upstaged rival electronics retailers with a new product available only at its [then] 180 stores. Billed as the world's smallest laser printer, the SCX-4500 offered all the must-have features of an Apple blockbuster: sleek good looks, buttonless touch controls, and easy set-up. The logo on the front, though, wasn't Apple's. It belonged to Samsung Electronics—one of the biggest suppliers of flat-panel televisions, cellular phones, and refrigerators in retailing—which created the stunning, piano-black printer. Intent on toppling industry giant Hewlett-Packard, the South Korean consumer electronics giant spent three years working on its first designer printer before teaming up with Apple for its introduction," Cliff Edwards reports for BusinessWeek.
"Samsung principal printer designer Bong Uk Lim wanted a new aesthetic. His goal: to create a printer that doesn't look like one. 'Most companies ask people to adapt to the product instead of the other way around,' Lim says. 'As you see with Apple, design is more important than ever before for most products. The same can be made true for printers,'" Edwards reports.
"In Apple's stores, Samsung positioned the new $299 multifunction printer as a premium product sold at a 25% markup over its nearest competitors, Gartner analyst Don Dixon notes," Edwards reports. "A year after the printer's introduction, the results are encouraging. Already the world's second-biggest printer maker by volume, Samsung's U.S. market share jumped to 3.6% in September from 2.3% a year ago, according to market tracker IDC. Worldwide, the company's market share rose 25%, to 13.4%. J.W. Park, president of Samsung Electronics' digital media group, has told designers to incorporate the sleek finish in some way even into giant office printers as he moves to overtake HP as the world's No.1 printer maker by 2012."
Full article here.
[Thanks to MacDailyNews Reader "JES42" for the heads up.]

Hmm - I've never seen one of these printers at our local Apple store - undoubtedly because we have a mini-store variety and space is a premium. Anyone know if these printers work well - similar or better printer quality as similar types of printers?
Peace.