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Saturday Night Live does takeoff on new iPhone ads; big dummies at NBC pull it from view
Monday, November 05, 2007 - 09:23 AM EDT

"For a simple comedy sketch, the Saturday Night Live takeoff on the new 'black backdrop' Apple iPhone ads carries an awful lot of corporate baggage," Phillip Elmer-Dewitt reports for Fortune. "The bit aired Nov. 3 and the video was posted the next day on YouTube... But by Sunday afternoon, NBC Universal (GE) had scrubbed the free version off YouTube."

MacDailyNews Note: The fake commercial focused on a husband who uses the iPhone to be unfaithful to his wife. He boasts of how the iPhone lets him zoom in and pinch the picture of the other woman's butt, store her under another name in his address book and erase all evidence with a swipe. (Thanks to MacDailyNews "scg" for the synopsis.)

"If you want to see the SNL sketch today, you either have to go to hulu.com, NBC and News Corp.’s invitation-only (while in beta) answer to Apple’s iTunes Music Store, or visit the official SNL page on NBC’s corporate site. Either way, you must sit through a 15-second TV-style commercial before you get to the clip — a chilling vision of what the Internet would look like if it had been invented by the folks who run broadcast television," Elmer-Dewitt reports.

Full article here.

MacDailyNews Note: Futilely attempting to pull it from view - yeah, that'll help the ratings. The suits at NBC simply do not get it: show it widely, everywhere you can, you dummies. The more people who see it, the more chance you have to connect with people who actually think it's funny and might then be more likely to tune into and even - gasp - buy your programs (via iTunes Store). (Plus, it'll spring back up on YouTube and elsewhere within 10 seconds, anyway.)

Oh, yeah, yeah, we know, make 'em sit through ads at hulu and whatever other NBC ghetto/debacle you've concocted is what you think you want, but, as we've already explained, CEO Zucker and the rest of the NBC dinos in suits just don't get it. They still think they need to control everything; that they need to program, and schedule, and broadcast one-way out to the masses. Those times are gone forever. Old, tired, backwards, wrongheaded, shortsighted, and just plain moronic thinking like Zucker's will sink NBC even deeper into the muck at the bottom of the ratings barrel.

Hey, Jeff, give Anne Sweeney a call: she understands it perfectly. Maybe she could explain it to you, you big dummy.

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Nov 05, 07 - 10:24 am Comment from: M.X.N.T.4.1

Pass.

Nov 05, 07 - 10:25 am Comment from: MB

You know what is really funny? NBC's ratings. I grew up watching SNL and have even downloaded a few best of episodes off of itunes. The past few years of SNL have been HORRIBLE, I can't even make it through an entire sketch. This network is going down the tubes.

Nov 05, 07 - 10:27 am Comment from: macboy2010

NBC SUCKS!!!!!!!!!!

I stopped watching ......

tell your advertisers wont you?

Nov 05, 07 - 10:28 am Comment from: JadisOne

The sketch wasn't funny at all. As evidenced by the lack of audience laughter.

Nov 05, 07 - 10:29 am Comment from: proud as a peacock

we're loud, uh huh, say it again

Nov 05, 07 - 10:32 am Comment from: bilbo faggins

It was also a jailbroken iPhone

Nov 05, 07 - 10:32 am Comment from: gwm

heh. At our house, the official SNL page on NBC’s corporate site plays the ad and then announces that the requested video isn't available.

Nov 05, 07 - 10:32 am Comment from: tt

damn, I was gonna show that to 15 of my friends today.. guess I wont now...

Nov 05, 07 - 10:46 am Comment from: @JadisOne

It was an "ad", they never have laughter, dumbass, they put them in one of the advertising slots after a skit but before they go to "real" ads.

Think before you write next time, 'kay?

Nov 05, 07 - 10:50 am Comment from: TowerTone

Well, little balls are to be expected when you have a pea cock....

Nov 05, 07 - 10:53 am Comment from: Jonahan

MIght have been pulled also because it showed a jailbroken phone with installer.

Nov 05, 07 - 10:54 am Comment from: Anonymous

http://gizmodo.com/gadgets/clips/nbc-hacked-iphone-video-318646.php

Nov 05, 07 - 11:04 am Comment from: Andy C.

Thanks Anonymous!

I thought it was pretty funny.

Nov 05, 07 - 11:13 am Comment from: Preston

NBC sucks, man!

Nov 05, 07 - 11:13 am Comment from: AJ

I stopped watching when Cheers went off the air.

Nov 05, 07 - 11:14 am Comment from: Christopher

I agree SNL hasn't been watchable for several years as I usually fast forward TIVO until the Updates (which have only been the funny parts, ironically)..

However, this weekends episode was actually NOT that bad. I wasn't laughing out loud but it didn't suck compared to how it did for the past few years...but I'm not holding my breath..

Nov 05, 07 - 11:14 am Comment from: I hate to say this...

but the TV show "Lost" quickly fell off the iTunes top selling list when ABC, a Disney Company no less (Steve Jobs a major shareholder too) started airing the show for free (with advertisments of course) on their own site.

Steve Jobs said something to the effect that they would try video, not expecting it last long.

Nov 05, 07 - 11:29 am Comment from: Farging Eye Sole

Only a dumfuck would write "'kay?"

Tard.

Nov 05, 07 - 11:31 am Comment from: dance dance Monkeyboy

NBC is desperate to be relevant (as is SNL), so anytime they finally, actually cough up something funny, it makes sense they would try to make eyeballs go through NBC channels to see it. Because, frankly, SNL seems to only be about 5% inspired, 95% dreck these days. Hardly must-see TV anymore.

This is the same idea behind Apple reserving their coolest stuff for the Apple stores- they want to generate foot traffic.

Nov 05, 07 - 11:35 am Comment from: larry turnauer

I'm reminded of Conspiracy Theory Rock. It was a Schoolhouse Rock spoof about media conglomeration and deregulation and how you never see any huge parent companies criticized in mainstream media... Oh, just go see it.

If I recall correctly, it aired on SNL during the live broadcast on the East Coast, but was pulled before the West Coast airing and banned forever.

Except, then the internet happened.

http://youtube.com/watch?v=LGEdDd5zsHo

Nov 05, 07 - 11:41 am Comment from: John

Okay, this speaks volumes: I decided what the heck, I'd like to see the SNL snippet, so I went to their home page and selected the iPhone clip to watch. Then I waited as the thing hung. So I reloaded the page, and it hung again. And a third time. So now I'm getting a bit POed, so I copy the URL, close the tab and try again, pasting the URL in. Nope. So I go back to the SNL home page and click the link again--ahh, this time it decides to work. After buffering for almost a minute (and I'm on a shared T-1 here!) it loads the ad, and then--finally!--the video itself. Only I discover that the audio is so low on the clip that I can't hear it, even with my external speakers jacked all the way up.

So... 10 minutes of my life wasted trying to watch a stupid 45 second clip that I could've gotten off of youtube in about... well 45 seconds.

Gee, NBC, nice work there. I'm _very_ likely to return to your web site in the future.

Dumb, dumb, dumb!

MW: Music. As in, I wish I could hear it when I watched the clip!

Nov 05, 07 - 11:49 am Comment from: Freddy the Pig

SNL stopped being funny years ago - about the same time as they stopped having people with talent as regulars on the show.

It's a complete waste of time.

Nov 05, 07 - 12:07 pm Comment from: Ferf Muckmeyer

Well, this coming from the 4th (and sometimes 5th) network in the ratings. And they pulled out of iTunes? Maybe one day they'll see the err of their ways. Stupid fsckers.

And I watch SNL out of nostalgia, since the beginning in the 70s, and this is the worst, most unfunny year in history. I do have to say for those who saw Brian Williams show his funny bone last Saturday were treated to a funny host - he completely surprised me. But the material is lame.

Never mind that. NBC Universal sucks and so do most of their shows.

Nov 05, 07 - 12:17 pm Comment from: mattmattbobatt

SNL is supposed to be comedy ? I thought it was just a bunch of overgrown high school kids trying to being mean to people they think deserve to be cut down to size in a pitiful, sophomoric way. It's so hard to watch. Who'd pay for that anyway ?

Nov 05, 07 - 12:27 pm Comment from: yet another steve via iPodDailyNews

A modern SNL video that might actually be funny? DEFINITELY don't want that circulating around the net....

The 4th (by a mile) place network got double digit millions from iTunes... when most iPods (nanos) had no video. Which means they were probably on their way to a $100M business. Plus the promotional development for their shows of being available to tens of millions of portable players.

Well you can't blame Apple for making you the last place network...

Nov 05, 07 - 12:33 pm Comment from: yet another steve via iPodDailyNews

Sorry to serial comment, but....

Someone out there who knows the TV biz (unfortunately I don't) should start a ZUCKER DEATH WATCH web site. I suggest a running tally of the number of days NBC has been in last place, under his tenure. A fun web site for all!!

Add a news article every time he blames Apple, Jobs, or some other entity (writers guild?) for his woes...

Nov 05, 07 - 12:38 pm Comment from: nbc's video site

...just tells me I need flash 9 eventhough I hav it. A week ago I was able to watch heroes, but not anymore. Not that I can sit through a whole episode at once anyway.

Nov 05, 07 - 12:57 pm Comment from: His Shadow

?\"Those times are gone forever. Old, tired, backwards, wrongheaded, shortsighted, and just plain moronic thinking like Zucker's will sink NBC even deeper into the muck at the bottom of the ratings barrel."

'Nuff Said.

Nov 05, 07 - 01:09 pm Comment from: Eughenes

Not to mention that videos on NBC sites are available in North America only. I tried to watch the SNL iPhone snippet and all I got was.... the advertisement. Yes, they played the advertisement and then showed a message saying the video was not available from my location. How stupid and malicious can corporations behave, before they get what they deserve?

Nov 05, 07 - 01:15 pm Comment from: Oops

SNL is nearly as bad as it's ever been.

1) Maybe three, at most four, of the cast members should be there. The rest should be fired, and they need to find much better replacements.

2) Make the show into an hour. Get rid of those horrible "music" acts by getting rid of the music act section of the show. Lots of people go channel surfing when those come on.

3) Run a laugh meter during the show, and start firing writers when the sketches they write routinely fall below average on the laugh meter.

4) Stop bringing on sports stars and anchormen to host the show. Whenever they bring in a non-actor, I just roll my eyes and brace for a bad show.

Nov 05, 07 - 05:54 pm Comment from: Steel Fart Missile

NBC sucks... their a bunch of liberels. I hate liberels. If Al gore lived in my house I would knock him up and make him wash the dishes all day. I would be like smell this green house gas out of my butt Al!! Now go wash dishes.

Nov 05, 07 - 06:30 pm Comment from: TowerTone

Yeah, way to go, Steel Fart. You are obviously a Southern Conservative. Welcome to the brotherho-what? Why are the dogs barking? Steel is really a lib? He seemed so real....

Nov 05, 07 - 07:19 pm Comment from: solid

oops: "2) Make the show into an hour. Get rid of those horrible "music" acts by getting rid of the music act section of the show. Lots of people go channel surfing when those come on."
====================

Well, they did have Spoon on the other week, so the acts aren't all bad. Quite a few are though.

Nov 05, 07 - 10:27 pm Comment from: Buddyinsd

MAD TV is much better than SNL

Nov 08, 07 - 12:37 pm Comment from: nobodi

Pulling video clips of your shows from places like YouTube is pretty much like trying to generate a word of mouth marketing campaign by cutting out people's tongues.

Stupidity doesn't even begin to describe the intellect prowess of network suits.

Let's start a poll.

Who's dumber, network TV or music execs?

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